Month: May 2010

May 28, 2010

What we can learn from Artest – Goat to Hero

Last night, in Game 5 of the Lakers vs. Suns, Ron Artest made a heroic shot with no time on the clock to win the game.  I was fortunate to be at the game and see this exciting play in person.

Before that shot, Artest was the goat.  He had a horrible game.  With about 57 seconds left on the clock he made a bad decision in taking a shot and was booed by the crowd.  Phil Jackson, the Lakers coach, who rarely criticizes players during games, spoke to Artest during a time out about his decision.

Artest did not get discouraged however.  He did not stop believing in himself and he did not hang his head.   Instead he focused on the next play and made what he said was the biggest play of his career.

The lesson here is that we all make mistakes.  We all embarrass ourselves by our poor decisions at one time or another. But it’s the winners that never stop believing and always focus on the next play.

If you missed this shot check it out on YouTube here:  [youtube]http://www.youtube.com/watch?v=Xax1FRfHV40&feature=player_embedded[/youtube]

May 28, 2010

Cydcor Cares

Cydcor CaresWe’re expanding our community outreach efforts through a new program called “Cydcor Cares”. Through this program our team members will volunteer and donate time to local organizations, such as food kitchens, literacy programs at public libraries, and “adopt” elementary schools, providing services such as tutoring, reading, music, and drama/coaching. Cydcor’s team members can also volunteer their expertise to business building programs in the community, such as interviewing, resume building, and career coaching.

We think it’s because of programs like this that Cydcor was named one of the Best Places to Work in the San Fernando Valley Business Journal both in 2008 and 2009.

Click here to read more about this program. .

May 18, 2010

Cydcor Sales Teams Expand Retail Focus

Cydcor Sales goes into RetailWe just announced our expansion into the retail industry. Cydcor will now be providing full service, seasonal support and niche product in-store marketing services.

After engaging with Cydcor, territory management teams and retail product experts collaborate with client staff to identify objectives and expectations, and then create and implement scalable, custom programs that translate customer engagement and service into sales.

Click here to read more about this announcement.

Join our team!  Cydcor is recruiting talented salespeople to support new in-store marketing initiatives.  Interested candidates should send a resume to [email protected].