Month: June 2010

June 24, 2010

Case Study: Cydcor’s Outsourced Sales Solution

Sales & Marketing Management Magazine published a case study on Cydcor earlier this year that we wanted to share with you. Here’s a snippet from the article:

Some 26,000 C-level officers and senior executives ranked Cydcor No. 1 in several key areas, including sales team outsourcing and sales support service, client satisfaction, and numerous performance categories (including vendor overall preference, training, trust, and reliability).

Clearly, Cydcor is doing something right. The company’s sales network marshals approximately 200 offices in North America and nearly 3,000 representatives.

Three key factors account for this success: a company mission that meets a growing need, a collaborative culture that cultivates and rewards excellence, and a proven business model that drives results.

At the company’s core is what Chief Executive Officer Gary Polson describes as a singular “focus to be the best outsourced sales solution for [Cydcor’s] clients.” Cydcor’s mission anticipates and fulfills an escalating market need, as organizations seek more scalable solutions to achieve top-line growth and bottom-line value in the post-recession environment.

To read the full article visit: Case Study: Cydcor’s Outsourced Sales Solution

June 21, 2010

Having Faith in Yourself

Kobe No matter much you struggle, you cannot lose faith in yourself. The great ones don’t. Lakers commentator Mychal Thompson during Kobe Bryant’s struggles in Game 7 of the NBA Championship.

The Lakers fought and clawed in Game 7 to become the 2010 NBA Champions. It was a big win for all the Lakers, but no one wanted it more than Kobe Bryant. Kobe wants to win for his teammates and for his legacy to become one of basketball all-time greats. He wanted his fifth championship ring to tie him with Magic Johnson and become only one ring behind Michael Jordan and Kareem Abdul-Jabbar (and one ahead of Shaq).

It was also Kobe’s first Game 7 Finals and it would be his biggest stage, his opportunity with the biggest viewership of a NBA basketball game since the 1980s. No player prepares harder by watching film and practicing than Kobe. He was prepared. Yet, for three quarters he had probably his worst shooting game of his career. Partly because of the tough Celtic defense and partly because of nerves and too much adrenaline, he missed nearly every shot.

Kobe struggled for three quarters. His frustration showed as he cried out to the gods wondering why they were against him. I was thinking at the end of the third quarter that the next quarter would define Kobe’s legacy. Could he forget about the past- the three quarters of hell? Could he stay composed and only focus on the next twelve minutes and will his team to victory?

He did, scoring ten points, playing tenacious defense and getting many tough rebounds in the fourth quarter. He willed his team to victory.

Kobe’s struggles and subsequent success is analogous to most successes. Years of struggles and frustration; questioning why it is not working; yet, not losing faith in yourself. It is having faith despite the struggles that if you keep at it, you will succeed. It is what the great ones do.

June 15, 2010

Ventura Corporate Games

Team members from Cydcor, the leading provider of outsourced, face-to-face sales teams, reigned victorious during the 21st annual Ventura Corporate Games, taking home four gold medals and one bronze. The six-week competition featured 66 companies from Ventura and Santa Barbara counties, divided into four divisions, that battled it out in a series of sporting events.

Cydcor team members were up for the challenge, competing in 15 different games including basketball, table tennis, lazertag, kick ball, and dominoes. The flag football team beat out some tough competition during a three game tournament, scoring 34-28 in the final game overtime victory that saw them take home the gold.

Click here to read more about the competition and results.

See the teams in action on YouTube

June 14, 2010

Wooden – A Lifetime of Observations and Reflections On and Off the Court

Cydcor Reviews A Lifetime of Observations and Reflections On and Off the CourtCoach Wooden is one of the great men of modern time who exemplified the balance of family, success and contribution. If you read any Coach Wooden book, this is the one I recommend.

This easy-to-read book begins at his foundation: family, values and virtues and then discusses and offers wisdom on the topics of success, achievement, competition and leadership.

I’ve pulled some of my favorite quotes from the book to share with you:

  • “Being a role model is the most powerful form of education.
  • [People] need good models more than they need critics.”
  • “[Happiness is] being at peace with yourself knowing that you are making the effort, the full effort, to do what is right.”
  • “’Failing to prepare is preparing to fail.’ If you prepare properly, you may be outscored but you will never lose.”
  • “Leaders Listen.” “I feel that hard public criticism embarrasses people, antagonizes them and may discourage them from being receptive to your message.”
  • “Success is peace of mind that is the direct result of self-satisfaction in knowing you did your best to become the best that you are capable of becoming.”

June 7, 2010

Coach Wooden

A great man passed away on Friday. He was a teacher disguised as a basketball coach. Although I was never on any of his teams and only met him briefly, he was a big influence on my life.

Coach Wooden was voted by sports writers as the greatest coach of any sport in the 20th century. His UCLA teams won 10 national championships, by far the most ever. But it was not these successes alone that made him such an amazing man. It was his values and what he stood for: the importance of marriage and family, character and integrity, sacrifice and teamwork. Preparation, preparation and more preparation. Focus on the effort and not on the results.

A must read is “Wooden- A Lifetime of Observations and Reflections On and Off the Court” by Coach Wooden with Steve Jamison. It is an easy read, where it is best only to read a page or two at a time. You will learn what it takes to be successful and how to have a meaningful life.

Two things that stick out most in my mind about Coach Wooden. One, some of his players say what they learned most from Coach Wooden is how to be a good husband by his example of how he was to his beloved wife Nellie. Two, the amount of preparation he put in to each practice; more time to prepare for the practice than the time it took to conduct the practice. I hope I learned these lessons well. The most important thing I can teach is how to be a husband and father; and, to maximize success, prepare, prepare, prepare.

May he rest in peace and always be in our hearts.

-Gary