Month: September 2013

September 26, 2013

What Type of Sales Manager are You?

The Heavy Hitter Sales Blog recently reported on the seven types of sales managers.  We wanted to review the types and then ask you what type you may fall under and which manager you prefer to have.  So here they are! ImageImageImageImageImageImageImage

For more detail, read Steve W. Martin’s post on the seven types of sales managers over at the Heavy Hitters blog.

September 25, 2013

Medical Mission #2 Funded

Cydcor worked together to create fundraising events to raise enough money to fund a medical mission for Operation Smile. The trip, at a total of $150,000, will fund a team of surgeons to help correct cleft palates in poor countries.
Cydcor offices sold brown bag lunches, threw parties, held events and sales, and many more creative ideas from coast to coast. Check out our video of all of our fantastic, engaged team members.

September 23, 2013

Thank You from Cydcor



Operation Smile has been a big part of Cydcor for the last few years, and we are working on raising even more money to help restore smiles all over the world. Cydcor wants to say THANK YOU to volunteers and donors for their support of this great cause.

We appreciate all the hard work and dedication. We are continuing to partner with this organization and have some very fun events coming up in the near future! Stay tuned for more news and events. You can also donate to our team page at Adopt-a-smile right now.

September 20, 2013

Cydcor Operation Smile Garage Sale Funds Two More Surgeries!

Garage Sale Funds Two More Surgeries!

A big thank-you to our team members who volunteered to come out last Saturday for our MEGA Garage sale to raise money for Operation Smile.  We raised over $600, which is enough to help two children have a better life by restoring their smile.

The sale took place on Saturday, September 7th from 8 a.m. to 12 p.m. at Earth Elementary School’s basketball courts.  Gently used items were donated by Cydcor team members just days before the sale.

Team members that donated items were also eligible for raffle tickets to win a lunch with our CEO, Gary Polson.  Volunteers who helped us set up and take down the sale got five tickets!  Congratulations to our winner, Miriam Caballero, who also received recognition this week from our Joy Germ Club for spreading the most smiles around the office.

The Cydcor home office has now reached our overall goal of raising $30,000 for Operation Smile.  In addition to the sale, we organized a snack bar, wine tasting, movie nights, a karaoke event and more.  The $30,000 is part of an overall company goal to fund a $150,000 medical trip overseas.  This is the second year in a row that Cydcor has been able to raise over $150,000 for Operation Smile

September 18, 2013

Why Cydcor is A Best Place to Work

Vera Quinn is Cydcor's Chief Operating Officer.
Vera Quinn is Cydcor’s Chief Operating Officer.

Why Cydcor is A Best Place to Work
By Vera Quinn, Chief Operating Officer

What makes a great company? We can answer that – according to the recent Best Places to Work assessment sponsored by the Los Angeles Business Journal.

Cydcor ranked in the top 100 companies to work for in Los Angeles County – coming in 38th best of mid-sized companies. There are thousands of companies of our size in Los Angeles County and many of them participated in this year’s competition. As you can imagine, the LA list is quite popular. The list is in its seventh year and has grown significantly, attracting employers from all over Los Angeles County. We are proud to have been named once again!

We are doing even more with the following in the works:
· Resource staffing plans – working with departments to properly resource for success
· Performance management – a new performance appraisal process
· Compensation study – researching pay by position and responsibilities to ensure we align with the market
· Program for our people – including development of consistent onboarding, training and development programs

So, while we never rest on our accomplishments – there is a lot to make our families proud, our friends jealous, and us feel great!

One of our recent conferences shows that we love where we work.
One of our recent conferences shows that we love where we work.

Everyone can do his or her part on how to make the office a great place. Keeping a positive attitude, creating professional development goals and keeping communication lines open.

As the dominant market leader in outsourced face-to-face sales, Cydcor’s capabilities and approach to doing business are like our team members: truly unique! As someone who started with Cydcor over 17 years ago, I am honored to be part of a company that is getting recognition to be a great place to work. We are proud of our team members, and I know that we will only continue to grow stronger with all the great people we have here.

To learn more about Vera Quinn, take a look at our executive team biographies.


September 17, 2013

Why We Buy by Paco Underhill Review

In this edition of Cydcor Reviews, our VP of Marketing endorses a key guide to sales.  Anyone interested in direct sales can benefit from studying the habits of shoppers. Enjoy!

Title:  Why We Buy: The Science of Shopping

Author:  Paco Underhill

Review by: Gail Michalak, Vice President of Marketing and Communications at Cydcor

Description of this book:  Paco Underhill is a market researcher who has spent his life collecting comprehensive data on our shopping habits.  He is the founder and CEO of Envirosell, INC and has done consumer research for Microsoft, McDonald’s and Estee Lauder.  Along with his team of trackers, Underhill records everything from how many times products are touched and for how long to how many signs are read.  He divides the book by sales techniques and demographics, discussing simple ideas that are often taken for granted (ie: you only have two hands to carry merchandise with).  If you think you know your shopping habits, this book will blow your mind!

Why read this?:  This book is an essential for anyone in business, especially anyone selling directly to consumers. While most helpful to retailers, Paco can also offer insights on the changing demographic: how busy women are creating a growing market for male consumers, how the aging population should shape marketing and merchandising, and how positioning of your message affects shoppers.  As a salesperson, this book will help you think about what customers are looking for (men, women and seniors respectively) and how to build comfortable relationships with your demographic.

My favorite part:  My favorite part about this book was all the stories about overheard conversations or observations during Underhill’s work.  The first chapter talks about watching an old couple shopping for underwear.  The wife mentions wearing her husband’s boxers at one point, providing insight that it is difficult to find comfortable underwear for older women.  It is amusing and insightful at the same time!

About the reviewer:
Gail Michalak is the Vice President of Marketing & Communications at Cydcor.  She is the leading officer for marketing, corporate communications, public relations, and events for Cydcor and its network of nearly 300 sales offices. To learn more about Gail and her team, head over to Cydcor’s corporate website.