Month: January 2014

January 31, 2014

Cydcor Keys to Success: Back to Basics

The team at Cydcor had a great conference last weekend at the Keys to Success annual kick off event.  This year’s theme was Back to Basics, and it served as a great reminder to all our hard working team members that keeping a solid foundation in the basics of business will get you far in your career.  The team traveled to San Antonio, Texas, to meet with our group of expert sales affiliates from all over the country.  We shared meals, inspiration, celebrations and ideas.

Cydcor Keys to Success
Smiles from Cydcor team members at Keys to Success


This was the second year that the entire network was invited to the annual kickoff meeting for Cydcor and the event had over 900 attendees.

Want to follow all of Cydcor’s updates on how to succeed?  Follow the Cydcor LinkedIn page.

January 27, 2014

Cydcor Reviews Competitive Advantage

Cydcor Competitive Advantage
Cydcor Reviews Competitive Advantage

Description of this book: Cydcor knows Michael Porter has long been considered a top business expert and leader, and this book is his signature piece of work.  Competitive Advantage is a model for creating and managing an enterprise successfully.  Porter offers tools for analysis that are taught in MBA programs around the country.  Michael Porter is a professor at Harvard Business School, and lectures and writes prolifically on managing a business.

Cydcor recommends this book to leaders because: Tactics such as the Strengths, Weaknesses, Opportunities and Threats analysis teaches critical thinking that is crucial to successfully leading a company.  Porter also discusses strategy at length, and helps businesses to either produce a scale economy or define a niche that will keep them profitable.  The danger for companies is to get stuck in the middle- trying to hard to please everybody, not sticking to the chosen strategy one hundred percent can lead to high costs and low or no profits. The book is filled with many real life examples of businesses either failing or executing a strong strategy based on “market signals”, which indicate the way an industry is moving and allows good executives to anticipate opportunities.

Our favorite part: Porter stresses over and over that businesses need to focus on goals and strategy in order to be successful.  Business does not have to follow every trend of what is popular.  Shoe makers do not have expand into technology.  Strong business strategy and profits is not always about having the biggest or best idea, but rather identifying its place in a market and doing things different from the competition.

Cydcor is a leading sales company that specializes in face-to-face relationships and professional development.  Follow Cydcor on LinkedIn or Twitter for more professional development advice.

January 24, 2014

Cydcor Success at Back to Basics 2014

Back to Basics was Cydcor’s theme for the 2014 Keys to Success conference in San Antonio, Texas last weekend. Cydcor holds the Keys to Success event every year as an annual kick off. The meeting announced awards and promotions for Cydcor team members, and recognized achievers in our independently owned network of sales offices. Cydcor team members and other sales professionals got the opportunity to network and see the sights in San Antonio.
The Back to Basics Conference for Cydcor reviewed what it takes to be successful in the sales and marketing business. Inspirational stories on staying persistent and effective at work was shared across tables and on stage.  Guest speakers encouraged sales teams to stick with it, take care of your people and never give up.

Cydcor had a great time in Texas and the team is looking forward to a great year!

Cydcor Back to Basics

January 21, 2014

Cydcor Reviews The Everything Store

Cydcor Reviews The Everything Store: Jeff Bezos and the Age of Amazon


Cydcor Reviews The Everything Store
Cydcor Reviews The Everything Store

Author: Brad Stone


Description of this book: This book details the history of online retailer Amazon, which started as an Internet book delivery store and later became a corporation that sells everything from high-definition televisions to fresh vegetables. Written by Brad Stone, senior writer for Bloomberg Businessweek, the book details over 300 interviews with former employees of Amazon as well as family members of Bezos. Stone details Bezos’ thirst for exploring new markets, such as e-readers and cloud computer storage, as well as the future of the company. Amazon changed everything we know about online shopping, and also the way we read and shop today.


Why people should read this book: Not many people know the history of Amazon, and how it started in Jeff Bezos’ garage in Bellevue, WA. Bezos, a former vice-president at a Wall Street firm, studied what products would do well selling on the Internet, and decided that books were the way to go. From there, the book spills the secrets of how Amazon turned into the world’s largest online retailer, selling electronic media, toys, furniture, and jewelry. Stone’s thorough reporting is presented well, as well as his notion of belief in the company’s success.


My favorite part: Although Amazon is known for their success, I enjoyed learning its shortcomings as well. Amazon did not do well with their implementation of an auction system that failed to compete with eBay. The company will not even be profitable for years, due to their increase spending and growing. However, Bezos’s hunger has allowed Amazon to become a true American built company, one that allows other merchants to sell along with it, even without a president or chief operating officer. The story behind Bezos and his website is inspirational for any entrepreneur, and also interesting to say the least.

Cydcor is a leading sales company that specializes in face to face relationships and professional development.  Follow Cydcor on LinkedIn for more professional development advice.

January 14, 2014

Cydcor Reviews To Sell is Human

To Sell Is Human: The Surprising Truth About Moving Others

 Cydcor team members recommend this refreshing look at what it means to sell in To Sell is Human.

Cydcor Reviews to Sell is Human
Cydcor Reviews to Sell is Human

Author:  Daniel H. Pink


Description of this Book: Daniel Pink’s To Sell Is Human is about the art and science of selling, not only professionally but also in our personal lives. Selling is not just person going door-to-door selling products, or someone trying to make a commission quota. Everyone in society is now in sales in some particular way: selling their ideas, personalities, or projects that they want to get done. Pink looks at all aspects of the modern workforce and comes up with a great guide for anyone struggling with taking on the identity of a salesperson today.


Why People Should Read This Book: The book offers many concepts with actual statistical data and scientific evidence to back up points. Pink’s book succeeds at clarifying the typical view of sales as a negative connotation. We often motivate ourselves for all the wrong reasons when it comes to selling, and that’s not just for selling products. The book is very accessible and easy-to-read. Although this topic has been discussed to lengths in other sales books, Pink finds a way to put his own spin on the theory of selling in our world today.


My Favorite Part: Pink stresses that the old selling environment has changed significantly. Buyers now have the same information that sellers have, which used to give salespeople an advantage. He comes up with a new phrase for successful sales called Always Be Closing. Along with that comes the new ABCs: Attunement (perspective of audience), Buoyancy (handle rejection well) , and Clarity (help others see the whole picture). Other advice he offers is six successors to the elevator pitch, which allows a seller to propose something interesting to compel a conversation.


Want more recommendations from Cydcor?  Check out this similar Cydcor review of Crucial Conversations.

January 13, 2014

Cydcor Reviews 2013

Well into January of 2014, the Cydcor team is ready to make a big impression. There is a lot to live up after such a great 2013. If you have not been to our Cydcor YouTube Channel, we would love for you to subscribe! In the meantime, here is our latest feature: a review of 2013 at Cydcor. Moving forward, it is important to remember all the things our company participated in and accomplished last year.  Watch the video below!

2013 Highlights Include:

Helping United Way put together packets for elementary school students.

Fun team nights at restaurants and parks.

Winning ten medals in the Ventura Beach area corporate games, including volleyball, basketball, bowling and dodgeball.

Sending delegates to attend the Gala for Operation Smile.

Leadership conferences in Altanta, GA, building success and celebrating unleashed potential.

Summer interns coming in and learning the business of sales and supporting our team.

Being awarded a “Best Place to Work” in Los Angeles County.

Raising almost $300,000 for Operation Smile, funding more than one volunteer medical mission for cleft palate surgeries.

Organizing fundraisers like bowling nights, garage sales and the network wide Day of Smiles event.

Gathering over 100 meals for low income families in the community for Thanksiving.

Giving away gifts with our giving tree to children at EARTHS elementary school.

It was a great year, and we plan on making our 20th year in business even better!