January 31, 2014
The big game is this weekend, and the competitive of sports has a lot of parallels with sales. Succeeding in both sports and sales requires strategy, winning, rewards and competing. Whether you are looking for a career or another client, using your football fandom can help give you an edge that will help you achieve your goals. The Cydcor team shares its favorite sales plays to attracting clients and building relationships.
The Ice Breaker. Seek out new prospects with a winning personality. Cydcor recommends using the “SEE” principles: smile, eye contact and enthusiasm. Find out what the lead enjoys and find some common ground in the conversation.
The Stat Push. Bring the facts. People are often convinced by solid evidence that what you are offering is a better decision. This includes making sure people recommend your work, testimonials of your success, and information about your product or service. If you have an answer for everything, no one can argue with you. But don’t be too pushy with your knowledge; it can turn some people off. Just be ready for questions.
The Full Rundown. Go through your entire contact list and send each person a quick email or give them a call. This will keep your list fresh and relevant, and you can see if any former prospects have changed their minds about your service. The full rundown can help you prioritize your strategy, and keep you organized
The Hail Prospects. Go all out. Make a list of all ideal people you want to work with and find ways to contact them. Go all out, reach for the top, even if you think it’s impossible. Throw everything you’ve got at your search until something breaks through.
The Double Back. Make sure you follow up with everyone you talk to with a thank you note. Remember as well that past clients may be interested in upgrades or additional products that you have to offer.
What’s your favorite play? You can join the Cydcor community and let us know!