Month: February 2014

February 19, 2014

Cydcor Reviews Lincoln by David Herbert

Cydcor Reviews LincolnIn honor of President’s day, Cydcor chose to review Lincoln by David Herbert to study one of America’s finest leaders throughout history.

Description of this book: This biography covers the life of Abraham Lincoln, the 16th president of the United States.  Lincoln was raised in rural Indiana in a poor household.  The book follows Lincoln’s perspective as he picked himself up through poverty and through political savvy made his way into prominence quickly.  The book examines his character, his key advisors, and reveals his human flaws as well as his greatness.  The author, David Herbert, is a Pulitzer Prize

Cydcor recommends this book to future leaders because: Biographies and autobiographies are excellent sources of inspiration for anyone looking to achieve professional goals. Lincoln is an especially beloved figure for Americans because he was raised in poverty and came from a disadvantage to well educated men raised in wealthy homes in cities.  In many ways, Lincoln is the best representation of the American dream, that hard work and persistence will always pay off.  Cydcor highly recommends any manager to take time to read and learn about prominent figures in our culture, not just for inspiration but to improve critical thinking skills and improve confidence.

Our favorite part: Herbert does an excellent job of making sure to incorporate the realities of being president into the book.  He explores how decisions were made based on the information available to him, rather than taking the traditional route of glorifying the historical figure retrospectively.  It is important to look at leadership objectively and understand that decisions must be made regardless of whether you have all the facts.  Leadership is about being able to make the best judgment calls you can at the time it is necessary.

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February 12, 2014

Cydcor Reviews Permission Marketing

The Cydcor team decided to review Permission Marketing by Seth Godin

Description of this book: Permission Marketing refers to what is now termed as “inbound marketing”, which is a way to build a business where customers are coming to you based on your presence, reputation and word of mouth.  Sellers use permission marketing to get the right message to the right people in a way that is desirable to them, rather than blasting a ton of generic content to a mass market.  Sometimes, making a sale is not about insistence, but rather respecting that customers choose to give sellers and marketers their precious attention, and understanding that their attention is a valuable thing not to be wasted.  The way to permission marketing is making promises for the customer and then establishing trust by following through on those promises.  Cydcor encourages team members to take this message to heart- customers are to be respected and their needs met.

Cydcor recommends this book to marketers and business people because: The best message of the book is humility and patience.  Permission marketing means sellers need to craft a message that is valuable to consumers and worthy of their attention.  This message has to be a genuine offer, and when that agreement is settled, it is important the seller not ask for more without also offering more.  Seth Godin writes in an easy to understand, no-nonsense manner that makes his message simply make sense.

Our favorite part: “A Permission Marketer goes on a date. If it goes well, the two of them go on another date. And then another. Until, after ten or twelve dates, both sides can really communicate with each other about their needs and desires. After twenty dates they meet each other’s families. Finally, after three or four months of dating, the Permission Marketer proposes marriage.”

Cydcor is a leading sales company that specializes in face-to-face relationships and professional development.  Follow Cydcor on LinkedIn or Twitter for more professional development advice.  Want to work for Cydcor? Find our openings on the Cydcor Careerbuilder page today.


February 7, 2014

What Cydcor Offers Clients

Cydcor SalesThis week the Cydcor team created a presentation on how the solutions we offer our clients are better than what the competition offers.  Cydcor specializes in offering multiple channels of sales support so that goals are met, no matter what.

Cydcor works with companies, many of them Fortune 500 level enterprises, to act as an extension of their brand to generate more sales.  We accomplish sales goals by implementing teams of charismatic, enthusiastic professionals that can offer face-to-face sales, business-to-business and retail store support.  Cydcor has sent in teams of up to 300 people into the field within two months to assure success.  With affiliate offices all over the country, Cydcor can focus on specific regions or markets.

Our sales professionals are held to a strict code of conduct in order to maintain professionalism.  Team members are given specific training to build relationships and create their own success.  Cydcor works to support each team member professionally, and offers mentorship, shadowing, pitch practice and team building.

To see more about what Cydcor can do for clients, see the presentation on Slideshare.

If you are interested in a career with Cydcor, please visit our Career Builder page to see open positions.  For a glimpse into company culture, our Cydcor YouTube channel is filled with fun activities and celebrations, including our charity work and team building.

February 6, 2014

Cydcor Reviews Don’t Sweat the Small Stuff

The Cydcor Community chose to review Don’t Sweat the Small Stuff by Dr. Richard Carlson as a great book for personal development and stress management.

Description of this book: Dr. Richard Carlson has built a career on teaching people how to manage stress and let go of the minor pressures of a fast paced American lifestyle.  This is the original in a series of books on making life happier and more manageable by not “sweating” the small stuff, and pointing out even in the subtitle “it’s all small stuff”.  It is easy to get frustrated and hung up over things like bills, appointments, accidents and more hurdles in life, but the main message of this book is that stress and worry only make situations work.  Training your brain to think about solutions rather than fret is a powerful lifestyle choice.

Cydcor recommends this book to leaders because: Stress can be detrimental to your health and career.  Stressed out people also radiate negative energy and cause others to feel stressed or demotivated.  Good managers need to learn how to project productive and positive energy in order to maintain workplace harmony.  This book provides great perspective and can help you change your mental state to becoming a calm, happy and inspiring leader.  The book offers easy to commit to strategies that incorporate small changes that make a huge difference.

Our favorite part: “Without question, many of us have mastered the neurotic art of spending much of our lives worrying about a variety of things all at once.” Dr. Carlson writes with whimsy and clarity that makes this book easy to read and convey its message.  This is one that will stick with you for life.

Cydcor is a leading sales company that specializes in face-to-face relationships and professional development.  Follow Cydcor on LinkedIn or Twitter for more professional development advice.