Month: March 2014

March 25, 2014

Cydcor Reviews The Tipping Point by Malcolm Gladwell

Cydcor reviews tipping point

Another great book, Cydcor reviews The Tipping Point by Malcolm Gladwell.

Description of this book: Gladwell, a journalist and writer for The New Yorker magazine, is known for his comprehensive examinations of how change or success happens.  The Tipping Point is an in depth look at how ideas get made into wildly popular companies, books or trends.  Everything from television shows to teen smoking, popularity of ideas is modeled like an epidemic.  There are carriers, those that evangelize the idea and get people excited about it.  Malcolm Gladwell explains that there are three types of people involved in spreading an idea: connectors, mavens and salespeople.  Connectors are people with a wide social network that are good at creating communities to rally for the concept.  Mavens are knowledgeable experts that enjoy educating the public on their area of expertise.  Salespeople are gifted at drumming up excitement for new things.

Cydcor recommends this book to future leaders and business people because: Gladwell has a talent for identifying key factors in how to make something popular.  The biggest difference in an idea that fails and one that succeeds is knowing the right people to hand your idea to.  Networking, knocking on the right doors and finding the people who will think the idea is “cool” is the best way to become a viral sensation.  However, Gladwell also explains that ideas need to have “stickiness” factor that will help the important people spread it to others.  Both of those factors also have to an in an environment where the idea and the people are relevant to current sentiment.

Our favorite part: “The success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts.”

Cydcor is a leading sales company that specializes in face-to-face relationships and professional development.  Follow Cydcor on LinkedIn or Twitter for more professional development advice.  Want to work for Cydcor? Find our openings on the Cydcor Careerbuilder page today.


March 18, 2014

Cydcor reviews Delivering Happiness



Description of this book: Delivering Happiness by Zappos founder Tony Hsieh is the story of how this young man created a new kind of company.  Hsieh wanted to build a business that valued customers, employees, and investors equally.  The CEO puts a strong focus on positive company culture, operating under the theory that a good corporate culture will let everything else fall into place naturally.  A company of happy employees stay in the job longer, work harder and provide better customer service.  Company success has to come from being unique and creating something people will get excited about.  A focus on happiness not only attracted better talent, but gave Zappos a unique edge.

Cydcor recommends this book to leaders because: Hsieh has been able to build multiple companies in his career and has learned how to create a team of people that will work hard for his vision.  Zappos now does over a billion dollars in sales annually.  That is no small feat considering the competitiveness of online retailing.  Future leaders should have a lot to learn about this company and take some ideas that challenge the norm of business leadership.  Building a positive company culture can be a challenge and this book will lay it out for leaders.

Our favorite part: Zappos actually pays employees to quit.  By giving them $2,000 to leave Zappos is they are unhappy, the company is less likely to retain team members who may be a negative influence on the work environment.  That concept and other ideas.

Cydcor is a leading sales company that specializes in face-to-face relationships and professional development.  For more information on Cydcor, follow our Cydcor Community blog.


March 13, 2014

Cydcor is in Mexico with Operation Smile this week!

Last year, Cydcor raised over $270,000 for Operation Smile to help fund cleft palate surgeries for needy children around the globe.  In July, the fundraiser surpassed $150,000, enough to fund a medical mission to another country.  The mission involves sending doctors, volunteers and equipment to an area where access to healthcare is difficult, and provide screenings and surgeries for children.  Cleft palates often result in complications eating, drinking and speaking, and many infants do not survive.  Those that do often cannot attend school.  Operation Smile hopes to restore millions of smiles and give those children a better chance at thriving.

This week, Cydcor volunteers are in San Cristobal de las Casas, Mexico, meeting some of the people the money they raised are helping.  In 2012, volunteers made a similar trip to Brazil, where more than 600 surgeries were provided to children.  Cydcor is proud of their partnership with Operation Smile and plans to continue working with the organization in the future.

During the mission, volunteers have had the chance to spend time with the families of the children being operated on and see them through the transition of the surgery.  Part of the strategy of Operation Smile is to assist facilities in the field to achieve the ability to provide the treatment of cleft palates and other facial deformities on their own.

You can make a donation to Operation Smile today and support this great cause. Help Cydcor fund another mission!

Cydcor Operation Smile Mexico

Cydcor Operation Smile Mexico