Month: May 2014

May 29, 2014

Cydcor Reviews ‘The Good Listener’

The following is Cydcor’s review of The Good Listener: Better Relationships through Better Communication by Hugh Mackay.

About The Good Listener: Now in its second edition, the Good Listener is a guide to communication within relationships by social researcher Hugh Mackay.  Originally published as “Why don’t people listen?” the book discusses communication and why it is difficult for most people to properly communicate ideas to others.

One of the more interesting ways that Mackay teaches communication skills is by creating a fictional, and rather dysfunctional, family.  As Mackay explains it, “most of us learn about communication from our families,” and by illustrating communication problems through the issues of a single family the reader will hopefully retain the lessons more completely.

Cydcor recommends this book to future leaders because:  Communication is one of the most important skills for a leader to learn.   Not only does clear communication help leaders to motivate and inspire their people, but it also helps organizations to promote discipline and strategic alignment.  The very best leaders are good communicators and many otherwise excellent companies struggle based on communication issues within their leadership.

Mackay does an excellent job of explaining why listening is important to improving relationships, and provides practical advice on how to listen and resolve conflicts through communication.

Our favorite part: Our favorite passage appears rather early in the book and sets up the entire premise for Mackay’s thesis:

“The real mystery is why, when we are so keen to communicate, we so consistently fail to take into account what our experience should have taught us at a very early age: the fact that, generally speaking, people only pay close attention to things which directly concern them- things which are relevant to their own situation, their own needs, their own interests- and, even when they do listen, they will be listening to everything in their own way.”

Mackay goes on to explain that people are not blank slates on which we can write our messages, rather every person has their own mechanism for viewing the world.  Everyone sees the world very differently, and because of this we often communicate in a way that makes sense for us but not to others.   It’s an eye-opening look at why communication fails, and how it can be repaired.

Cydcor is the global leader in outsourced sales. Follow Cydcor today for more information on careers, sales and other business information.


May 22, 2014

Cydcor Celebrates 20 Years

Cydcor was started in 1994 in Canada and has since grown into a leading source for outsourced sales teams.  For twenty years now, Cydcor has offered solutions to high level, Fortune 500 Companies looking for new ways to increase their revenue.  Our friendly, driven and highly trained team deploys sales superstars into the regions our clients need Cydcor the most and produce results.

Here are some of the milestones we have accomplished in the last twenty years:

  • Named the “Global Leader in Outsourced Sales” by Datamonitor and the Black Book of Outsourcing
  • Named one of the “Best Places to Work” by the Los Angeles Business Journal for six years in a row
  • After beginning to aggressively pursue the retail sales channel, saw great success – and revenue soared
  • First Operation Smile medical missions to Rio De Janeiro and Mexico as a result of active fundraising by sales offices and the Cydcor internal team
  • As a result of monumental growth, Cydcor’s corporate office scheduled a move to new space in 2014 – double the size of the company’s current headquarters.

Here is what our core executive team had to say for all of Cydcor’s accomplishments:

“We offer a unique expertise within our sales channels. Our clients know we deliver above and beyond our goals; the salespeople in the field are experts who understand the sales that the client needs. The offices band together as teams, working to help one another reach personal development goals that will catapult them to success.” – President Jim Majeski

“We deliver proven results that make us the leaders in outsourced sales. This couldn’t have happened without vision, tenacity, and commitment to achieving the best results for our clients possible.” – CEO Gary Polson

“Our reputation as a leader in outsourced sales solutions stems from the fact that we are experts in our industry with the ability to be flexible for our clients. The ability we have to deliver outstanding results has catapulted us into a growing, successful company with an abundance of opportunity.” – Chief Operating Officer Vera Quinn

Want to know more about what it’s like to work for Cydcor? Check out our testimonial page!

May 13, 2014

Cydcor Reviews ‘The Personal MBA’

Here is Cydcor’s review of The Personal MBA: Master the Art of Business by Josh Kaufman.

About The Personal MBA:  This is a pocket version of what you would learn in business school.  Getting an MBA is a big commitment of both time and money.  One book can’t replace an education, but The Personal MBA provides tools and resources to get you in the right direction to become a successful business leader.  Josh Kaufman founded as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume.  The book argues that true leadership comes from self-driven individuals and not from school.

Cydcor recommends this book to future leaders because:  It explains the big concepts of navigating both the corporate world and the path of entrepreneurship.  These concepts include The Iron Law of The Market (being limited to the size of your market and how to identify large, unsaturated ones), The 12 Forms of Value (many ways to create value for customers), The Pricing Uncertainty Principle (knowing how to support charging more), and 4 Methods to Increase Revenue (the ways in which you can earn more money for your business).  The book covers the nuts and bolts of running a company, large or small.

Our favorite part: Kaufman provides a long list of examples of people who did not need an MBA to succeed in business.  Quotes from prominent businessmen to motivate you is also a great help, and when you want more information, the book also contains a list of the “99 Best Business Books” for further learning.

Cydcor is the global leader in outsourced sales.  Follow Cydcor today for more information on careers, sales and other business information.

May 9, 2014

Cydcor Reviews Round Up

This week Cydcor wanted to post a round-up of our favorite content on Cydcor Reviews, our book review site.  Recommended for team members by team members.

cydcor reviews booksLinchpin was written by marketing expert Seth Godin, who believes that finding career success today depends on learning how to market one’s self.  Linchpins are an upcoming role in the world of tech, start-ups and the age of entrepreneurship.  The linchpins are those that come up with new solutions, break the mold, and foster creativity in companies.  Linchpin is about learning how to break out of the systemic roles traditionally in the workplace and implement new ideas where you work.  Often, the linchpins are the indispensable people in the background, empowering others, but staying out of the spotlight.  They often have a less specific role in the company, but rather focus on specific needs as the work scape morphs and changes.  Godin believes everyone has something brilliant to offer, and being able to harness that brilliance and bring it to the workplace can equal success and happiness.

The Tipping Point by Malcom Gladwell is an in depth look at how ideas get made into wildly popular companies, books or trends.  Everything from television shows to teen smoking, popularity of ideas is modeled like an epidemic.  There are carriers, those that evangelize the idea and get people excited about it.  Malcolm Gladwell explains that there are three types of people involved in spreading an idea: connectors, mavens and salespeople.  Connectors are people with a wide social network that are good at creating communities to rally for the concept.  Mavens are knowledgeable experts that enjoy educating the public on their area of expertise.  Salespeople are gifted at drumming up excitement for new things.

Lincoln by David Herbert covers the life of Abraham Lincoln, the 16th president of the United States.  Lincoln was raised in rural Indiana in a poor household.  The book follows Lincoln’s perspective as he picked himself up through poverty and through political savvy made his way into prominence quickly.  The book examines his character, his key advisors, and reveals his human flaws as well as his greatness.  Biographies and autobiographies are excellent sources of inspiration for anyone looking to achieve professional goals. Lincoln is an especially beloved figure for Americans because he was raised in poverty and came from a disadvantage to well educated men raised in wealthy homes in cities.

Competitive Advantage is a model for creating and managing an enterprise successfully.  Porter offers tools for analysis that are taught in MBA programs around the country.  Michael Porter is a professor at Harvard Business School, and lectures and writes prolifically on managing a business.  Tactics such as the Strengths, Weaknesses, Opportunities and Threats analysis teaches critical thinking that is crucial to successfully leading a company.  Porter also discusses strategy at length, and helps businesses to either produce a scale economy or define a niche that will keep them profitable.

Onward is the story of how Starbucks Chief Executive Officer Howard Schultz turned Starbucks around after a downturn in financial performance.  Schultz explains that while the recession definitely had an impact in the loss in profits for the massive international coffee and specialty company, the biggest factor was a shift in company culture.  Onward explains Shultz’ decision to return to the CEO position after a departure to implement a hands on strategy to bring his company to its most profitable year ever.  Between 2008 and 2011, Starbucks was able to find its way again and Schultz continues to lead it to record profits every year.

Want to learn more about Cydcor? Check us out on the Cydcor LinkedIn page for our career advice, job news and more.


May 6, 2014

Cydcor Reviews Flow by Mihaly Csikszentmihalyi

About this book:  The Cydcor team chose to review Flow: The Psychology of Optimal Experience by renowned psychologist Mihaly Csikszentmihalyi.  Through the science of psychology, the author reveals that a state of positivity can be achieved through conscious choices of the mind.  As information comes into our minds, we can organize it to make the best of it and thus find the key to true happiness.  Flow refers to the state of consciousness that allows us to experience stimulus and find deep enjoyment and pleasure.  Flow is the way that artists, musicians and other passionate people can immerse, or “lose” themselves in a project or creative work.  Mihaly Csikszentmihalyi is a professor at Claremont Graduate University and former chair of the Department of Psychology at the University of Chicago. His previous books include The Evolving Self.

Cydcor recommends this book to everyone because:  Al humans seek happiness and fulfillment.  This book will show readers how to get there.  Rather than offer concrete lifestyle tips, Dr. Csikszentmihalyi offers decades of scientific research on the subject and presents the information so that readers may design how to achieve the flow state on their own.  Getting to flow requires critical thinking and effort, but can be the key to unlocking unending enjoyment. From Aristotle to Maslow, this book is full of great minds discovering what brings satisfaction to life.

Our favorite part:  Csikszentmihalyi gives you the information without giving you all the answers. Although it is a work of scientific research it is still easy to read and uses many examples of real life to help apply the ideas discussed.  Having an answer is still up to readers.

For more great books reviews, continue browsing Cydcor Reviews or head over to our Cydcor Pinterest Page for more details.