Month: July 2014

July 22, 2014

Cydcor Reviews ‘Buckley: The Right Word’

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Here is Cydcor’s review of Buckley: The Right Word by William F. Buckley, Jr.

About “Buckley: The Right Word”: This unique book is assembled and edited by Samuel S. Vaughn, and drawn from the works of William F. Buckley, Jr. It is a greatly entertaining book to those who enjoy the finer points of the English language. It also explores areas such as diction, speaking styles, as well as the most common abuses of language.

Why Cydcor recommends this to future leaders: The clear, erudite use of language that Buckley employs when discussing the art of writing, past columns, belles-lettres, and more should be an inspiration to anyone who enjoys fine writing. Whether one enjoys Buckley because of his reputation as a political commentator, or admires his writing style, or if one simply aspires to be a better writer, this book from one of the modern masters of linguistics is a true must-have.

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Our favorite part: Throughout this collection of his belles-lettres, Buckley’s wit shines through. While some might deem Buckley “funny,” we know from this book that Buckley would have much more appreciated the word “witty.”

One section that expresses Buckley’s wit particularly well is as follows:

“The next liturgical ceremony conducted primarily for my benefit, since I have no plans to be beatified or remarried, will be my funeral; and it is a source of great consolation to me that, at that event, I shall be quite dead, and will not need to listen to the accepted replacement for the noble old Latin liturgy. Meanwhile, I am practicing yoga so that at church on Sundays I can develop the power to tune out everything I hear, while attempting, athwart the general calisthenics, to commune with my Maker, and ask Him to forgive me my own sins, and implore him, second, not to forgive the people who ruined the mass.”

Another great part of “Buckley: The Right Word” is Buckley’s series of letters from some of his readers. These letters provide insights towards the personality of Buckley and also show his unforgiving grasp of the English language.

July 15, 2014

Cydcor Reviews ‘The Victory Lab’ by Sasha Issenberg

The worldwide leader in outsourced sales solutions, Cydcor provides clients with proven sales and marketing strategies that get results.

Here is Cydcor’s review of The Victory Lab by Sasha Issenberg.

About The Victory Lab: This is an insider’s account of how database marketing and psychology has caused political campaigns to gradually become more science than art in recent years. Issenberg introduces us to groundbreaking ideas that were the works of such iconoclasts such as Todd Rogers, Mark Grebner and Ken Strasma.

Cydcor recommends this book to future leaders because: Victory Lab takes a look at many of the key players involved in political campaigns, going back to many presidencies. We learn much about one in particular: Hal Malchow, one of the most prominent pioneers of political direct marketing in fundraising, voter contact mail, micro-targeting and Internet.

This book isn’t just for those who are into politics; it’s for any reader that loves books about what make people make the choices they do. The author does a great job of straddling the center of politics – showing no favoritism to either side, something that can be very hard authors to do these days.

Our favorite part: The Victory Lab takes everything you thought you knew about presidential elections and turns it upside-down. The argument of Sasha Issenberg is that elections have become not so much about convincing the public you have a winning argument, but rather micro-targeting the voters. Finding the low-information voters and determining exactly what they needed to hear to vote for a given candidate.

By using the science of behavioral economics, expert campaigners have found ways to determine why certain voters do or do not make it to the polls, and to adjust their message accordingly based on the voter they are trying to reach.

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July 11, 2014

How to Make Your Own Luck

Cydcor-LuckA quote by Carl Zuckmayer says, “One-half is luck; the other half is discipline—and that’s the most important half, for without discipline you wouldn’t know what to do with luck.”

Luck doesn’t just happen, and it’s Cydcor is a firm believer that it’s entirely possible to create your own. There are many events that happen over the course of an individual’s life that they have nothing to do with—both negative and positive occurrences.

The concept of ‘luck’ is truly about being at the right time and the right place. But how can you be sure you are?

Those who are successful project an appearance of being positive. When someone is positive, others want to be around him or her. What does ‘be positive’ really mean? Radiate appreciativeness and share your knowledge and friendship with others. Everyone has insecurities, and spending time with those who are negative only exacerbates them.

The more effort you put into creating a positive, professional relationship, the more opportunities will be presented to you. Others will see you have a ‘can-do’ attitude and will turn to you for help. People want to work with those who provide solutions and aren’t bogged down by negative frustrations.

Things are also not as black and white as they appear. Try to keep an open mind and make sure your vision isn’t narrow when it comes to what you feel is possible or impossible. You can miss out on opportunities if you have tunnel vision.

Create your own luck by setting yourself up for opportunities!

Check our the Cydcor CareerBuilder page to learn about our current open positions.


July 9, 2014

Cydcor Reviews ‘In Good Company’

Here is Cydcor’s review of In Good Company by Don Cohen and Laurence Prusak.

About In Good CompanyIn Good Company criticizes the agency theory that disregards social capital by emphasizing the free agency of employees who act in the interests of the organization only if it is in their financial interests.

The book is short and light reading, using largely anecdotal evidence to support its arguments. For managers considering telecommuting, hoteling, the reduction of business travel, or other efforts to gain efficiency should read this book. The authors conclude by stating that whatever the form of future organizations, they will require the nurture of “trust, community, connection, conversation and loyalty” to work effectively.

Cydcor recommends this book to future leaders because: In Good Company helps organizational leaders understand the social capital phenomenon. It is an excellent work for those who care about the quality of organizational life and the ability to do great things at work with your team. The authors do a great job of showing how a number of important companies, including HP and 3M, take the matter of social capital very seriously and make investments in building and nurturing it.

We suggest this book for thinkers who favor a more techno-centric approach. In Good Company digs into the profound social aspects of work, knowledge sharing, and learning, and offers a heavy dose of reality in its discussion of the “the challenge of virtuality.”

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Our favorite part: “Social capital consists of the stock of active connections among people, the trust, mutual understanding, and shared values and behaviors that bind the members of human networks and communities and make cooperative action possible.”

The authors argue for hiring and encouraging people who fit the values and culture of the organization, and creating an environment in which social capital will build. To do this, companies should actively take steps that build trust, networks, and communication through making appropriate spaces and time available, and help people learn through effective storytelling.

The benefits of this approach will result in better knowledge sharing, lower transaction costs, lower turnover of key employees, better coherence of action due to organizational stability, and more shared understanding.