Month: January 2015

January 21, 2015

Share Your “Keys to Success” 2015 Contest from Cydcor


Cydcor’s annual ‘Keys to Success’ event is almost here for 2015! Every year, Cydcor and its network of sales offices and leaders come together to build on their excellent business skills, jump-start the year with new relationships and ideas, and recognize top performers.

To spark up our excitement, Cydcor is pleased to announce a special contest for the Keys to Success attendees on the Cydcor Facebook page! To enter, all you have to do is head over to Cydcor’s Facebook page ( and share your best and original “Keys to Success” in seven words or less. The prize is a $25 gift card to Starbucks!  The winner will be chosen by Cydcor and based on the best response.

To win, you must be a Keys to Success 2015 registered attendee (Cydcor employees are not eligible). Multiple comments per entrant will be allowed. The contest begins at 12:00 PM PST on Wednesday, January 21, 2015 and runs through Sunday, January 25, 2015.  The winner will be picked by Cydcor, and announced on Cydcor’s Facebook page on Monday, January 26, 2015.

By providing its clients access to professional sales teams, Cydcor continues to grow as the leader in professional outsourced sales worldwide.


Terms and Conditions

Valid entries are comments that caption the related post on Cydcor’s Facebook page.  To be eligible, entrants must be (i) at least 18 years of age and (ii) a primary registrant attending Cydcor’s Keys to Success event (primary registrants’ guests and Cydcor employees are not eligible). Multiple comments per participant are allowed. Profanity or inappropriate language, as determined by Cydcor, in its sole discretion, will be disqualified. One $25 Starbucks non-transferrable gift card will be awarded onsite at the event. Contest begins at 12:00 PM, PST on Wednesday, January 21, 2015 and ends at 11:59 PM, PST on Sunday, January 25, 2015. The winner will be selected by Cydcor, in its sole discretion, and announced via Cydcor’s Facebook page on Monday, January 26, 2015.  This promotional offer is not intended to create a partnership, joint venture, co-ownership or other association between Cydcor and the participant.

This promotion does not have a connection with Facebook in any way and is not sponsored, endorsed or administered by, or associated with, Facebook. By entering the contest, participants agree to fully release Facebook from any and all liability.

January 21, 2015

Cydcor Reviews ‘Money: Master of the Game’ by Tony Robbins

The following is a review by a Cydcor team member of ‘Money: Master of the Game: Seven Simple Steps to Financial Freedom’ by Tony Robbins for Cydcor Reviews!

About Money: Master of the Game: Legendary motivational coach Tony Robbins authors MONEY: Master The Game: Seven Simple Steps to Financial Freedom. This is Robbins’ first book in twenty years, and now he looks to delve into the topic that vexes many: how to secure financial freedom for our families and ourselves.

The book is based on extensive research and on-on-one interviews with more than fifty of the top financial experts in the world—from Warren Buffet and Carl Icahn, to Ray Dalio and even Steve Forbes—Robbins has created a simple seven-step blueprint that anyone can use for financial freedom.

Why Cydcor recommends this book to future leaders: Robbins’ book is useful for readers of every socioeconomic status and provides thorough steps to becoming financially free. Robbins advises readers to create a complete lifetime plan using regular income and savings. His book delivers practical and invaluable information and essential practices for getting your financial situation in order.

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Our favorite part: Robbins’ long interview with Carl Icahn, notoriously known for giving sparse and short quotes, is especially inspiring. Icahn, an activist investor, is also one of the few power brokers on Wall Street who looks to take control of poorly operating companies and make those in management accountable for the company’s health as a whole. As a result, he aids businesses by making them more efficient. By reading his interview, you will understand why it’s important to follow the moves this man makes to create a healthy, inspiring company.

January 15, 2015

Cydcor Reviews ‘Thinking, Fast and Slow’ by Daniel Kahneman

Here’s Cydcor’s review of ‘Thinking, Fast and Slow’ by Daniel Kahneman!

About Thinking, Fast and Slow: Thinking, Fast and Slow is written by Daniel Kahneman, a renowned psychologist and winner of the Noble Prize in Economics. This book is also the winner of the National Academy of Science Best Book Award in 2012.  Kahneman takes us through a tour of the mind and explain the two systems that drive the way we think. He explains the profound effect of cognitive biases on everything from playing the stock market to planning our next vacation—each of these can be understood only by knowing how our minds shape our judgments and decisions.

Why Cydcor recommends this book to future leaders: Thinking, Fast and Slow takes the reader on a very gentle tour during which he or she will see the pitfalls of inner workings of the mind. Kahneman’s text is a very fluent page-turner, and without diving into deep and obscure details of academic journals, it gives a very good overview of one of the most important and radical research programs of the 20th century.

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Our favorite part: Kahneman introduces two mental systems: one is fast and the other slow. Together, they shape our impressions of the world around us and help us make choices. System 1 is largely unconscious and it makes snap judgments based upon our memory of similar events and our emotions. System 2 is painfully slow, and is the process by which we consciously check the facts and think carefully and rationally.

January 9, 2015

Zero to One by Peter Thiel

About Zero to One: In this #1 New York Times bestseller, Peter Thiel speaks of the great secret of our time: that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, Thiel shows readers how they can find singular ways to create those new things.

Thiel begins with the contrarian premise that we live in an age of technological stagnation, even if we’re too distracted by television, computers and mobile devices to notice. Information technology has improved rapidly, but there is no reason why progress should be limited to computers or Silicon Valley. Progress can be achieved in any industry or area of business. It comes from the most important skill that every leader must master: learning to think for yourself.

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Why Cydcor recommends it to future leaders: At its core, Zero to One is a refreshing intellectual exploration into motives behind entrepreneurship. It makes the reader ask the hard questions, which if one wishes to be in business or become an entrepreneur, are critical for being honest and prepared for the industry.

Our favorite part: Thiel suggests that the entrepreneurs who stuck with Silicon Valley learned four big lessons from the dot-com crash that still guide business thinking today:

1. Make incremental advances.

2. Stay lean and flexible.

3. Improve on the competition.

4. Focus on products, not sales.

“These lessons have become dogma in the start-up world; those who ignore them are presumed to invite the justified doom visited upon technology in the great crash of 2000. And yet the opposite principles are probably more correct.”

January 2, 2015

Cydcor Reviews ‘The Power of Habit’

Here’s Cydcor’s review of ‘The Power of Habit: Why We Do What We Do in Life and Business’ by Charles Duhigg:

About The Power of Habit: Written by Pulitzer Prize-winning business reporter Charles Duhigg, The Power of Habit explores the scientific discoveries that explain how and why habits exist—and more importantly, how they can be changed.

Duhigg takes the reader through engrossing narratives that travel from the boardrooms of Procter & Gamble to the sidelines of the NFL and even to the frontlines of the Civil Rights Moment.

At its core, it contains a single argument: The key to who we are, from our successes, failures and productivity, comes down to habits and understanding how they work.

Why Cydcor recommends this book to future leaders: Duhigg explains how habits operate in the brain, how companies use them, and even how retailers and businesses use their understanding of human habits to their advantage as a business model to drive sales and profits. For future leaders, understanding this concept is critical to success.

Our favorite part: Market researchers will certainly love this book, as Duhigg explains the habits of consumers and gives predictive models. The stories on how Target and Febreeze have used habits is especially engaging. These tales of corporate manipulation are among Duhigg’s most persuasive.

Not only does he explain how to create habits for yourself, but he also explains how one could potentially capitalize on them in the business world.

Check out another one of Cydcor’s blogs: Cydcor Offices! Here you will find blogs regarding business, personal development, and leadership!