Category: Book Reviews

Our take on the the books we’re reading.

February 27, 2015

Cydcor’s Continues Operation Smile Partnership


Cydcor is excited to announce our continued relationship with Operation Smile. Operation Smile and Cydcor plan to fund two additional medical  missions, providing free surgeries to repair cleft lip, cleft palate and other facial deformities for children in need around the globe.

Cydcor’s relationship with Operation Smile began in 2010, and together we have helped heal nearly 2,100 smiles through fundraisers, donations, and our Week of Smiles fundraiser, to help fund charity medical missions to Guatemala, Mexico and Brazil. Through the dedication and compassion of teams across the nation, Cydcor has raised more than $500,000 to heal the smiles of children in need and help fund missions globally. We simply can’t do it without the support and dedication of our Cydcor employees and the many independently owned sales offices across the U.S.

“We are so proud to have funded three medical missions for Operation Smile, and we are on our way to funding a fourth and fifth,” said Cydcor Chief Operating Officer Vera Quinn. “We are honored to be able to support Operation Smile in such a way that we can help make such a difference for so many families around the globe.”

At Cydcor’s annual Keys to Success 2015 in Dallas, Texas Operation Smile founders Dr. William P. Magee, Jr., and his wife Kathleen S. Magee were guest speakers where we celebrated the hard working teams across the country. Speaking to an audience of 800, the Magees spoke on the importance of charity and dedication.

To help support Cydcor’s fundraising efforts, visit For more information on Operation Smile’s global efforts, visit, and follow on Twitter and Facebook.

Learn more about Cydcor on Facebook, Twitter, or on Instagram.

About Operation Smile
Operation Smile, headquartered in Virginia Beach, Virginia, is an international medical charity with a presence in more than 60 countries, whose global network of thousands of credentialed medical volunteers from more than 80 countries is dedicated to helping improve the health and lives of children. Since its founding in 1982, Operation Smile has provided more than 220,000 free surgical procedures for children and young adults born with cleft lip, cleft palate and other facial deformities. To build long-term sufficiency in resource poor environments, Operation Smile trains doctors and local medical professionals in its partner countries so they are empowered to treat their local communities. Operation Smile also donates medical equipment, supplies and provides year-round medical treatment through its worldwide centers.


May 22, 2014

Cydcor Celebrates 20 Years

Cydcor was started in 1994 in Canada and has since grown into a leading source for outsourced sales teams.  For twenty years now, Cydcor has offered solutions to high level, Fortune 500 Companies looking for new ways to increase their revenue.  Our friendly, driven and highly trained team deploys sales superstars into the regions our clients need Cydcor the most and produce results.

Here are some of the milestones we have accomplished in the last twenty years:

  • Named the “Global Leader in Outsourced Sales” by Datamonitor and the Black Book of Outsourcing
  • Named one of the “Best Places to Work” by the Los Angeles Business Journal for six years in a row
  • After beginning to aggressively pursue the retail sales channel, saw great success – and revenue soared
  • First Operation Smile medical missions to Rio De Janeiro and Mexico as a result of active fundraising by sales offices and the Cydcor internal team
  • As a result of monumental growth, Cydcor’s corporate office scheduled a move to new space in 2014 – double the size of the company’s current headquarters.

Here is what our core executive team had to say for all of Cydcor’s accomplishments:

“We offer a unique expertise within our sales channels. Our clients know we deliver above and beyond our goals; the salespeople in the field are experts who understand the sales that the client needs. The offices band together as teams, working to help one another reach personal development goals that will catapult them to success.” – President Jim Majeski

“We deliver proven results that make us the leaders in outsourced sales. This couldn’t have happened without vision, tenacity, and commitment to achieving the best results for our clients possible.” – CEO Gary Polson

“Our reputation as a leader in outsourced sales solutions stems from the fact that we are experts in our industry with the ability to be flexible for our clients. The ability we have to deliver outstanding results has catapulted us into a growing, successful company with an abundance of opportunity.” – Chief Operating Officer Vera Quinn

Want to know more about what it’s like to work for Cydcor? Check out our testimonial page!

May 9, 2014

Cydcor Reviews Round Up

This week Cydcor wanted to post a round-up of our favorite content on Cydcor Reviews, our book review site.  Recommended for team members by team members.

cydcor reviews booksLinchpin was written by marketing expert Seth Godin, who believes that finding career success today depends on learning how to market one’s self.  Linchpins are an upcoming role in the world of tech, start-ups and the age of entrepreneurship.  The linchpins are those that come up with new solutions, break the mold, and foster creativity in companies.  Linchpin is about learning how to break out of the systemic roles traditionally in the workplace and implement new ideas where you work.  Often, the linchpins are the indispensable people in the background, empowering others, but staying out of the spotlight.  They often have a less specific role in the company, but rather focus on specific needs as the work scape morphs and changes.  Godin believes everyone has something brilliant to offer, and being able to harness that brilliance and bring it to the workplace can equal success and happiness.

The Tipping Point by Malcom Gladwell is an in depth look at how ideas get made into wildly popular companies, books or trends.  Everything from television shows to teen smoking, popularity of ideas is modeled like an epidemic.  There are carriers, those that evangelize the idea and get people excited about it.  Malcolm Gladwell explains that there are three types of people involved in spreading an idea: connectors, mavens and salespeople.  Connectors are people with a wide social network that are good at creating communities to rally for the concept.  Mavens are knowledgeable experts that enjoy educating the public on their area of expertise.  Salespeople are gifted at drumming up excitement for new things.

Lincoln by David Herbert covers the life of Abraham Lincoln, the 16th president of the United States.  Lincoln was raised in rural Indiana in a poor household.  The book follows Lincoln’s perspective as he picked himself up through poverty and through political savvy made his way into prominence quickly.  The book examines his character, his key advisors, and reveals his human flaws as well as his greatness.  Biographies and autobiographies are excellent sources of inspiration for anyone looking to achieve professional goals. Lincoln is an especially beloved figure for Americans because he was raised in poverty and came from a disadvantage to well educated men raised in wealthy homes in cities.

Competitive Advantage is a model for creating and managing an enterprise successfully.  Porter offers tools for analysis that are taught in MBA programs around the country.  Michael Porter is a professor at Harvard Business School, and lectures and writes prolifically on managing a business.  Tactics such as the Strengths, Weaknesses, Opportunities and Threats analysis teaches critical thinking that is crucial to successfully leading a company.  Porter also discusses strategy at length, and helps businesses to either produce a scale economy or define a niche that will keep them profitable.

Onward is the story of how Starbucks Chief Executive Officer Howard Schultz turned Starbucks around after a downturn in financial performance.  Schultz explains that while the recession definitely had an impact in the loss in profits for the massive international coffee and specialty company, the biggest factor was a shift in company culture.  Onward explains Shultz’ decision to return to the CEO position after a departure to implement a hands on strategy to bring his company to its most profitable year ever.  Between 2008 and 2011, Starbucks was able to find its way again and Schultz continues to lead it to record profits every year.

Want to learn more about Cydcor? Check us out on the Cydcor LinkedIn page for our career advice, job news and more.


January 31, 2014

Cydcor Keys to Success: Back to Basics

The team at Cydcor had a great conference last weekend at the Keys to Success annual kick off event.  This year’s theme was Back to Basics, and it served as a great reminder to all our hard working team members that keeping a solid foundation in the basics of business will get you far in your career.  The team traveled to San Antonio, Texas, to meet with our group of expert sales affiliates from all over the country.  We shared meals, inspiration, celebrations and ideas.

Cydcor Keys to Success
Smiles from Cydcor team members at Keys to Success


This was the second year that the entire network was invited to the annual kickoff meeting for Cydcor and the event had over 900 attendees.

Want to follow all of Cydcor’s updates on how to succeed?  Follow the Cydcor LinkedIn page.

October 18, 2013

Cydcor Team Health and Happiness

After all the hard work and energy our team put into the Cydcor Day of Smiles event, we were ready for some fun and games! Our team recently got to let loose a little at our Cydcor Night Out.  Games, sunshine and smoothies were found at our gathering.

cydcor night out
Volleyball, cornhole and hanging out with Cydcor

At Cydcor, team member happiness is important to us.  We want to make sure our team is engaged, developed and feels a sense of purpose.  Sometimes that means having fun too.

cydcor team


Team members played volley ball in the sand and rounds of corn hole.  The outing took place outside near the Cydcor office in Westlake Village, California.

Would you like to be a team member for Cydcor and join the fun?  See what others say about their job here:

“Cydcor is the perfect fit for me! I can voice my opinions, make mistakes, and try out new ideas in an environment that is comfortable and welcomes fresh ideas. There are opportunities for growth and development at every turn, and I feel like I’m working with my closest friends.” – Kellie Saville

“Cydcor is about people and about figuring out how to help each team member achieve his or her maximum potential; personal development and growth is definitely the best part about my career at Cydcor. I feel empowered and encouraged to try new things, fail, learn and discover my strengths. Cydcor provides the support and the environment for us to grow.” -Lalo Burgos

“I have been able to put my talent and skills to use while working with an energetic group of individuals to accomplish great things that has a direct impact on the livelihood of so many. I feel like I’m part of a family.” – Amanda Isaac

We are currently hiring at our home office.  Click here to see our Cydcor Jobs Page.


October 2, 2013

Day of Smiles Launched This Week!

We are working to raise $400k for cleft palate surgeries
We are working to raise $400k for cleft palate surgeries

Cydcor and its network of independently owned sales offices will be working together to raise funds for Operation Smile from October 4th – 6th .  The goal is to fund another medical mission over the next week.  Cydcor and its network have already funded one mission over the summer, and the new goal for the year is set at $400,000.  Fundraisers will be independently organized by each office and everyone is encouraged to implement their own creative ideas to raise money for such a great cause.

Operation Smile is celebrating its thirtieth year running, and employees will wear commemorative t-shirts during the fundraiser to help raise awareness and drive donations.  Here’s a picture of Jennifer at Cydcor packing up the boxes of t-shirts to be shipped out to the independent sales offices.

Jennifer getting boxes ready for Day of Smiles cmapaign
Jennifer getting boxes ready for Day of Smiles campaign

In 2012, the Cydcor community raised enough money to fund a mission to Rio de Janiero, where a team of surgeons and medical professionals were able to provide 95 surgeries for children who were not able to live a full life due a cleft palate.

“We believe that our success is based on our distinctive culture; there is a passion we all have to give back to our communities,” said Vera Quinn, chief operating officer at Cydcor. “I personally have been on a medical mission and have seen the new smiles on the faces of these children. We have all been developing programs throughout the year to raise money. Our ‘Day of Smiles’ program will unite more than 200 offices on the same weekend to help hit our $400,000 goal.”

To help support this campaign, please visit Cydcor’s Operation Smile Team Page.  To follow our efforts this week, follow and use the hashtag #dayofsmiles on Twitter, Instagram and Facebook.

September 25, 2013

Medical Mission #2 Funded

Cydcor worked together to create fundraising events to raise enough money to fund a medical mission for Operation Smile. The trip, at a total of $150,000, will fund a team of surgeons to help correct cleft palates in poor countries.
Cydcor offices sold brown bag lunches, threw parties, held events and sales, and many more creative ideas from coast to coast. Check out our video of all of our fantastic, engaged team members.

September 18, 2013

Why Cydcor is A Best Place to Work

Vera Quinn is Cydcor's Chief Operating Officer.
Vera Quinn is Cydcor’s Chief Operating Officer.

Why Cydcor is A Best Place to Work
By Vera Quinn, Chief Operating Officer

What makes a great company? We can answer that – according to the recent Best Places to Work assessment sponsored by the Los Angeles Business Journal.

Cydcor ranked in the top 100 companies to work for in Los Angeles County – coming in 38th best of mid-sized companies. There are thousands of companies of our size in Los Angeles County and many of them participated in this year’s competition. As you can imagine, the LA list is quite popular. The list is in its seventh year and has grown significantly, attracting employers from all over Los Angeles County. We are proud to have been named once again!

We are doing even more with the following in the works:
· Resource staffing plans – working with departments to properly resource for success
· Performance management – a new performance appraisal process
· Compensation study – researching pay by position and responsibilities to ensure we align with the market
· Program for our people – including development of consistent onboarding, training and development programs

So, while we never rest on our accomplishments – there is a lot to make our families proud, our friends jealous, and us feel great!

One of our recent conferences shows that we love where we work.
One of our recent conferences shows that we love where we work.

Everyone can do his or her part on how to make the office a great place. Keeping a positive attitude, creating professional development goals and keeping communication lines open.

As the dominant market leader in outsourced face-to-face sales, Cydcor’s capabilities and approach to doing business are like our team members: truly unique! As someone who started with Cydcor over 17 years ago, I am honored to be part of a company that is getting recognition to be a great place to work. We are proud of our team members, and I know that we will only continue to grow stronger with all the great people we have here.

To learn more about Vera Quinn, take a look at our executive team biographies.


February 6, 2012

Insight from a Navy Seal

All of us at the recent Keys to Success event, an annual kickoff meeting attended by all sales office owners in North America, were so lucky to hear from our guest speaker, Eric Greitens, Navy SEAL and award-winning author of “The Heart and the Fist.”  The most powerful part of his message was the mindset required to survive the Navy Seal boot camp. Only about 10 percent of these highly-fit soldiers make it. Eric said that it was not the great collegiate athletes that survived. Instead, it was the ones with the greatest will.

The attributes that he described for the successful are the same ones that are needed for success in our business. Here is a sampling of his comments that I wrote down:

“Confront your fear and push yourself.”
“Courage is the courage of perseverance of willing to do the hard things day after day.”
“People quit when they think how hard it is going to be, but rarely when they are doing those hard things.”
“The Navy Seal challenges are called ‘evolutions’.  Your character evolves until you get to the place where you change who you are.”
“To get the life you want, change the compass just a few degrees and march in that direction every day.”
“If you attempt a challenge and do not succeed, the challenge always remains – the challenge always remains.”

Lessons for all of us.  Eric, we will always be grateful and learned so much from you during the conference. Your words will stick with us now and in years to come.

July 11, 2011

Walter Payton’s Simple Formula for Success

Walter Payton, aka “Sweetness,” played with the Chicago Bears from 1975 to 1987 and missed only one game in his career. He was elected into the Pro Football Hall of Fame in 1993 and is remembered as one of the most prolific running backs in American football history. Hall of Fame NFL player and coach, Mike Ditka, described Payton as the greatest football player he had ever seen—and the greatest human being he had ever known. Payton’s incredible work ethic and humility earned him the respect of players and fans everywhere.

Payton had a 5-feet-10-inch, 200-pound frame and worked out every day, even in the off-season. He was acrobatic and quick but not fast, so he developed his signature “stutter-step” to help break runs and give him the edge on his opponents. He did not believe in running out of bounds and maintained a “never die easy” mentality. He played hard to win, and his determination led him to become the all-time leader in rushing with 16,726 yards and all-purpose yards until 2002, when Emmitt Smith broke his record. Payton also held the single game rushing record until 2000.

What gave Payton the will to achieve such great success? In the following excerpt from his autobiography, Never Die Easy, he attributes his work ethic to how his parents raised him:

“Competing in sports back then was everything. No matter what the game was or how much older and stronger the other kids were, we were taught to give it everything we had until it was over. Never give less than one hundred percent. If you start something, you shouldn’t quit, that is what we were taught.  If you’re going to play, you might as well play to be your best.

My mother was a yard person and every summer to keep us out of trouble she’d have this guy to come in and dump this hundred pounds of topsoil in the driveway. She’d want us to spread the topsoil all over the yard.  We had one shovel and a wheelbarrow… It was hard work and we were so small then, I was six, seven, eight, Eddie was a couple of years older. But there we were, trying to shovel and push all of this topsoil everywhere… If you want my opinion, there was no reason to spread all that topsoil except to keep us occupied and around the house.

I look back on it now, though and I think that yard work taught me a lot. I learned about working hard and staying with something even though the project seemed overwhelming… You have to imagine how big that huge pile of dirt appeared to a seven-year-old. I used to think we would never finish. We’d just try to make dents in it every day. Which is how you have to approach any kind of work. You have to take things one day at a time… You work as hard as you can for as long as you can and the small gains you make will eventually pay off. Eventually that mountain of dirt will be gone and you can go play baseball or go hunting.”

We can apply Payton’s simple yet powerful formula for success on our own work and lives: Work hard, persevere and commit to do and be our best.