Category: Sales Tips

The great tips from our sales experts.

July 11, 2014

How to Make Your Own Luck

Cydcor-LuckA quote by Carl Zuckmayer says, “One-half is luck; the other half is discipline—and that’s the most important half, for without discipline you wouldn’t know what to do with luck.”

Luck doesn’t just happen, and it’s Cydcor is a firm believer that it’s entirely possible to create your own. There are many events that happen over the course of an individual’s life that they have nothing to do with—both negative and positive occurrences.

The concept of ‘luck’ is truly about being at the right time and the right place. But how can you be sure you are?

Those who are successful project an appearance of being positive. When someone is positive, others want to be around him or her. What does ‘be positive’ really mean? Radiate appreciativeness and share your knowledge and friendship with others. Everyone has insecurities, and spending time with those who are negative only exacerbates them.

The more effort you put into creating a positive, professional relationship, the more opportunities will be presented to you. Others will see you have a ‘can-do’ attitude and will turn to you for help. People want to work with those who provide solutions and aren’t bogged down by negative frustrations.

Things are also not as black and white as they appear. Try to keep an open mind and make sure your vision isn’t narrow when it comes to what you feel is possible or impossible. You can miss out on opportunities if you have tunnel vision.

Create your own luck by setting yourself up for opportunities!

Check our the Cydcor CareerBuilder page to learn about our current open positions.


May 12, 2011

Skills for Success

When I entered the workforce, I sought experiences that would teach me vital skills for the future and build my confidence. Although many of my peers wanted to find jobs at companies that would carry them to retirement, I wanted to rely on myself and become a successful entrepreneur.

During the first ten years of my career, I focused on honing the skills that would make me a successful business owner. Ultimately, I learned that I needed to excel at two things: sales and relationships.

In the beginning stages of a business, the owner is usually the number-one sales person, as I was during the first five years of my commercial printing business and during all three years of my financial recruiting business. Successful entrepreneurs are savvy sales people who understand their customers’ needs and offer the most effective, compelling solutions to meet them.

Good sales people also have good people skills. Unless you want to be the only person in your business, you need to be able to work cooperatively with others and build strong relationships based on trust and respect. The more people you can successfully recruit, develop, manage and lead, the more you can accomplish and the more economic value you can generate.

The most important lesson I have learned in my career is this: Choose work experiences not for their prestige or short-term gain, but rather for their ability to equip you with the skills for success and the opportunities to practice them.

February 1, 2011

Habit 4: Think Win-Win


In business and in life, we talk a lot about winning in the context of competition or contests—of beating others to show we’re better at something. Winning means that someone else loses. It’s a “zero sum game.”

While a “win-lose” proposition has its time and place, I’ve found that most situations require a different approach. I recall something Coach John Wooden, a great man and influence in my life, once said: “Winning takes talent, to repeat takes character.”

Sure, winning can prove that we’re good or even the best at what we do. But to win in a meaningful and lasting way, we need to have character. For me, this means finding “win-win” opportunities that rely on cooperation and collaboration, rather than on competition and contests.

Covey’s fourth habit tells us just this—to “think win-win” by seeking mutual benefit from our interactions. While the first three habits are about mastering the “private victory” of independence, Habit 4 moves us into the realm of “public victories” or interdependence. It’s about developing effective interpersonal leadership, which is fundamental to all successful relationships.

Covey, like Coach Wooden, says that character is the foundation of winning. People and organizations with a “win-win” attitude have three key traits:

  •  Integrity: Sticking with their true feelings, values and commitments
  •  Maturity: Expressing their ideas and feelings with courage and consideration for others’ ideas and feelings
  •  Abundance mentality: Believing there’s plenty for everyone

By practicing Habit 4, we can be true winners who work cooperatively with others to achieve mutual solutions, satisfaction and success. In situations where we can’t achieve a “win-win,” we must have the integrity, maturity and conviction—the character—to walk away agreeably without burning bridges. “Win-win” or no deals, rather than “win-lose” or “lose-lose” deals, are the best ways to be effective in our lives, work and most valued relationships.

 – Gary

September 29, 2010

The importance of customer loyalty

Cydcor_Sales_loyaltySales is an extremely competitive industry with customer loyalty being the end goal. That’s why it so important to treat each interaction with a current or potential customer as an investment in that relationship. Did you know that 87% of customer said they would stop doing business with a company after a negative experience? And of those  84% said they would share their negative experience with others. On the other hand, 58% said they would recommend you to others after a positive experience.

This is why it is so important to treat each interaction with a customer as an opportunity to create positive experiences and thus build customer loyalty. In doing so you create more opportunities not just for yourself, but for your team and company as well.

So what steps will you take this week to ensure you are building a better relationship with your customers?