Newsroom | Cydcor

Cydcor's Publication Receives Recognition From Graphic Design USA

Leading global provider of outsourced, face-to-face sales teams earns kudos for its monthly publication

WESTLAKE VILLAGE, CA (October 25, 2011) – Cydcor, the leading provider of outsourced, face-to-face sales teams, recently received recognition from the American Graphic Design Awards for its monthly publication, The Leader, which is distributed to Cydcor's network of more than 250 independently-owned offices throughout the United States and Canada.

The Leader, a 16-page publication, is designed by Mustang Marketing, a full-service marketing agency in Ventura County, and written and produced entirely by Cydcor's marketing team.

The publication was entered into the American Graphic Design Awards; out of more than 8,000 entries, less than 15 percent were recognized – and The Leader was one of them. As a result, Cydcor will appear in an upcoming issue of Graphic Design USA with a photo and small blurb.

"Awards for awards sake are not part of a valuable marketing program. However, awards that are an outgrowth of a well-planned campaign and teamwork between agency and client are always a highlight," said Scott Harris, president of Mustang Marketing. "This one in particular resulted from focused effort by everyone involved and is a particular source of pride for Mustang."

The Leader goes out monthly to field reps, office owners, assistant managers, and administrators throughout the United States and Canada. The sales statistics of the top sales reps and office owners are highlighted. Also included are interviews, feature articles, and important news items.

"The Leader captures the essence of what makes Cydcor so unique," said Vera Quinn, chief executive officer. "The publication showcases our people's accomplishments, our passion for our clients, and our ongoing ‘student mentality' that everyone in the field practices."

Cydcor Boasts a Productive 2011; Looks Forward to Successful 2012

Leading global provider of outsourced, face-to-face sales teams continues to achieve national goals

WESTLAKE VILLAGE, Calif. (February 7, 2012) -- Cydcor, the leading provider of outsourced, face-to-face sales teams, experienced an overall company growth of 15.2 percent in 2011 – and has set large goals for 2012.

"We had an extremely successful 2011 with notable accomplishments, ranging from acquisitions of new client programs and new ventures to well-deserved promotions," said Gary Polson, CEO of Cydcor. "I'm constantly amazed, excited, and rejuvenated to see the hard work that each and every sales office owner, sales representative, and Cydcor team member delivers on a daily basis."

Expansion of the Retail Program
In 2010, Cydcor's network of sales offices began selling services on behalf of a major consumer electronics client inside a big box retailer – and within the year, experienced enormous growth and the expansion of sales offices throughout the country selling these services. Currently, Cydcor has retail sales representatives in more than 120 stores and increasing each month. Additionally, Cydcor's retail program grew 725 percent over the year 2010 – a monumental milestone.

Operation Smile Fundraising
Cydcor and its network of sales offices raised funds for Operation Smile, a children's medical charity that provides free surgeries to repair cleft lip, cleft palate and other facial deformities for children around the globe. With a goal of meeting $150,000 to fund an entire medical mission, sales offices across the country hosted fundraisers to raise money for the organization – and it worked. As a result of the first-ever unified program with Cydcor and the network of sales offices, the goal was met.

"Community service is a key aspect of the organization's culture," said Vera Quinn, chief operating officer. "Throughout the course of the year, I was continually impressed at the tenacity and dedication of our sales offices and Cydcor team members. It just demonstrated our goal-oriented mentality – what we use each day to achieve results on behalf of our clients."

Notable Field Growth
Throughout the United States and Canada, Cydcor's network of sales offices continued to grow. At year's end, the number of active sales offices increased by seven percent, and the number of sales representatives grew by eight percent.

Campaign Expansion
Also notable in 2011 were the expansion of client campaigns, including a major telecommunications provider and a successful wireless and Internet company. Cydcor's telecommunication clients across North America and Canada grew by a combined 14.9 percent as a result of Cydcor's expertise.

"We're continuing to develop impactful client relationships and providing them with the services and solutions they're looking for," said President of Cydcor, Jim Majeski. "Our clients are the backbone of our business, and our expert network of independent sales offices work tirelessly every day to ensure that they meet their goals. I'm very excited about the future."