September 29, 2010
The importance of customer loyalty
Sales is an extremely competitive industry with customer loyalty being the end goal. That’s why it so important to treat each interaction with a current or potential customer as an investment in that relationship. Did you know that 87% of customer said they would stop doing business with a company after a negative experience? And of those 84% said they would share their negative experience with others. On the other hand, 58% said they would recommend you to others after a positive experience.
This is why it is so important to treat each interaction with a customer as an opportunity to create positive experiences and thus build customer loyalty. In doing so you create more opportunities not just for yourself, but for your team and company as well.
So what steps will you take this week to ensure you are building a better relationship with your customers?