Month: November 2013

November 21, 2013

5 Ideas to Get Noticed

5 Ideas to Get Noticed


The job market is competitive today.  Employers often get dozens of applicants for positions.  Imagine being a simple line in a queue of applications, with a similar resume to ten other qualified candidates.  Sometimes, it takes the extra effort to get called in for an interview.  Here some ideas from the Cydcor sales blog to make an impression that will get you where you want to go when job hunting.


  1. Do your research.  If you were applying for a job at Cydcor, you would want to learn about the company and what kinds of people work there.  There are example of team testimonials on the Cydcor website. Research can give you good insight as to what skills to highlight in your cover letter, and also give you the opportunity to share what you know about the company when you contact them.
  2. Get to know someone who works there.  Reach out on LinkedIn, or search for related networking events that might have representatives there.  Letting anyone you can find know that you are applying can often help.
  3. Build a strong online presence.  Many human resource managers and recruiters use social media to find information about applicants. Make sure you own your name space when people search for you.
  4. Reach out on social media.  Interact with the company’s Facebook page and Twitter accounts to get their attention.  It may be a different department, but showing a genuine interest can never hurt.  Cydcor welcomes all interested sales professionals to its social media accounts.
  5. Make a blog/website.  Some applicants think outside the box by making a personal blog or website devoted to why they are a good fit.  You can make a free website at Weebly or start a blog on WordPress.


What are some great things you’ve done to get noticed in the past?

November 19, 2013

Cydcor Reviews Platform by Michael Hyatt

Cydcor Reviews Platform by Michael Hyatt

Platform: Get Noticed in a Noisy World

By Michael Hyatt

Review by: Gail Michalak

Cydcor reviews platform
Cydcor Reviews Platform by Michael Hyatt

Description of this book:  Getting noticed is getting increasingly more difficult.  The Internet has made is free and easy for anyone to fill the world with information.  If you are a writer or a business owner, having a strategy to build and audience is key to sustaining income.   Publishing executive Michael Hyatt explains how to create a compelling product and combine it will a meaningful platform.  This book has been endorsed by marketing guru Seth Godin, best selling author Dave Ramsey, and former Yahoo! Executive Tim Sanders.  Hyatt explains how to get traffic to your website over and over again and build the life you want to lead.

Why people should read this book:  Whether you want to drive sales, promote yourself for a job, publish a book or become a blogger, this book explains how to build an audience and make a good impression.  Hyatt also guides you through using all the major social media platforms, such as Facebook and Twitter.  This book will help you navigate an increasingly digital world.  It is important not to get left behind.

My favorite part: Michael Hyatt writes with honesty from his own experience.  He is not afraid to expose his own stories of failure before he hit success.  His words are encouraging but also honest, he assures you there is no “quick fix” when it comes to building your platform, but that hard work can pay off once your strategy is in place.

Gail Michalak is the VP of Marketing and Communications for Cydcor.  Gail overseas all of Cydcor’s digital media, public relations, corporate communications and marketing efforts.

November 14, 2013

Recycling Trash Into Smiles

Recycling Trash Into Smiles!

cydcor recycles
Cydcor team members recycle for cash!

We know little things can add up to a big difference.  In continuing our fundraising work for Operation Smile, we have been collecting recyclables and donating the proceeds!

We placed recycling containers designated especially for Operation Smile fundraising around the office. Once they are filled, a Cydcor team member volunteer brings the items to the recycling center to collect the refund.

We have already raised enough for one Smile (each one is $240) and are well on our way to another – our current tally is almost $380!

Since partnering with Operation Smile in 2010, Cydcor and its network of independently-owned sales offices have raised enough to fund two medical missions, and are well on the way to a third! The missions take place in areas of the world with limited medical care; a team of professionals provide cleft palate surgeries to those who would have no way of obtaining the surgery otherwise.

We’re really excited about each and every dollar we are able to raise and contribute. Operation Smile is our passion. Recycling is so easy to do and can really add up – and make a difference.

Cydcor is happy and proud of its efforts to give back to the communities that support our business.  You can donate to the Cydcor Operation Smile page today and make a difference in a child’s life.

November 13, 2013

Cydcor at EARTHS

Cydcor volunteers at EARTHS
Cydcor volunteers at EARTHS

Cydcor began a project working with EARTHS magnet school this year to mentor and tutor students for the elementary school.

Each day of the week, two different team members from Cydcor volunteer for an hour in one of these classrooms, working with children and teachers on a variety of projects and learning sessions.

Last year, Cydcor team members created literacy kits for faculty, which contained games and activities for students to encourage reading comprehension. Volunteers also assisted the school in a gardening project – in line with the earth science focus of the magnet school.

“Cydcor volunteers are a true gift to our students! Our kindergarten children look forward to interacting with the Cydcor staff, and their presence allows students to receive individual and small group time,” said Jennifer Boone, principal of EARTHS. “The time and impact mentors have on our children is priceless. Cydcor is a true example of a business that gives back to the community.”

“Our goal is to support EARTHS by mentoring the kids, helping them cultivate confidence in their own skills and abilities,” said Cydcor Chief Operating Officer Vera Quinn. “Gaining the academic skills to succeed is just one part. Mentorship is so important to the overall development of children, and we really want to make a difference in their lives.”

To see more of Cydcor’s work at the EARTHS magnet school, head over to the Cydcor Flickr page.

November 11, 2013

Songs to Pump You Up for Sales

cydcor songs
Having fun at work is part of working for Cydcor!

There is nothing like a perfect song to get pumped up for the morning.  At Cydcor, we know working in sales takes energy and motivation.  Here is a list of some of our favorite songs to get you ready for work.

  1. Roar by Katy Perry.  You went from zero to your own hero, and now the world will hear you roar.
  2. We Come Running by Young Blood Hawke.  Even they name of the band is enough to get fired up.  The sound when we come running should motivate you to make those calls.
  3. Lose Yourself by Eminem.  You only got one shot, don’t miss your chance.  Intense lyrics mixed with a catchy riff make this song a classic motivator.
  4. Revolution by The Veronicas.  This Aussie duo brings high energy dance pop to garage band punk rock.  “I am a revolution, close your eyes, I’ll blow your mind.”
  5. Beautiful by Christina Aguilera.  Sometimes you just need a boost of self esteem.  Don’t let others get you down.  This passionate ballad of self-love can make you smile when you look in the mirror.
  6. Can’t Hold Us by Macklemore.  Tonight is the night. This is the moment.  Make that sale.  Throw your hands up like the ceiling can’t hold you.
  7. Bust A Move by Young MC.  The old school hit tells you exectly what you need to hear: don’t just stand there, bust a move!
  8. Under Pressure by Queen.  One of the best riffs in music history alone is enough to keep this timeless classic on your playlist.  No need to pay too much attention to the lyrics on this one, but rather think about beating the pressure and coming out on top.
  9. Best Day of My Life by American Authors.  This sweet little ditty will have you believing that today is going to be the best day of your life.
  10. The Middle by Jimmy Eat World.  It just takes some time, you’re in the middle of the ride, everything is going to be just fine. This is a nostalgic, danceable throwback to the late 90s.

What are your favorite songs to fire you up for work?

November 8, 2013

Cydcor Halloween 2013

At Cydcor, we work hard. Sales is a difficult career that anyone can succeed at through determination and strong relationship building. That’s why it’s important as a team to have as much fun as we work!Check out the pictures from our Halloween party below:

November 4, 2013

How Posture Can Make You A Better Salesperson

How Posture Can Make You Powerful

Cydcor power stance
Notes on the Power Stance Talk via Philip Ingham/Flickr CC

In sales, people have to have to interact with each other all day.  Success in sales comes from being able to feel confident and comfortable in most situations.  At Cydcor, we do our best to present the most effective sales teams around.  One way to easily improve your sales confidence can be as simple as taking two minutes to stand powerfully.

Nonverbal communication has a lot of value in society.  How we interact with each other can lead to very important decisions in life, such as whether someone is hired, sued, or accepted for a date.  One second of political candidate facial expressions can predict election outcomes 70% of the time.

Cydcor power stance
“Fake it until you become it” via heath bar/Flickr CC

In addition to using body language to judge others, social psychologist Amy Cuddy has reported research that the way we move and carry ourselves also affects the way we judge ourselves.  Further, many body expressions and postures reflect similar positions in the animal kingdom.  When we are afraid we make ourselves small and meek, trying to appear insignificant.  When we want to display power, we make ourselves big and open.

Power stances are known across the animal kingdom.  Also, that powerful people express power chronically as well as in moments of victory.  Even people who were born blind have been showed to display the upward v shape with the arms after winning something, the way racers do when they cross a finish line.

When powerful people and fearful people interact, body language reflects this as well.  People unaware of fear will often shrink in the face of an open power stance without realizing it.  Professor Cuddy realized the difference in power stances in the classroom, and decided to try an experiment to see if grades would improve on students she trained to stand powerfully.
The results were stunning. It turns out that powerful stances for two minutes actually increase hormones that contribute to self-confidence and assertion. So the fake-it-till-you-make-it strategy actually has a physiological affect that helps people be more confident and assertive. See the amazing talking by Professor Cuddy below:

November 4, 2013

Halloween at Cydcor


We had a happy Halloween here at Cydcor! The office was full of great costumes and creative pumpkins for the holiday.  Check out our great pictures and our album on Cydcor Flickr!

Cydcor Halloween

The minions won best group costume. We loved their coordination.







cydcor halloween

The most original: our own office fairy godfather!







cydcor halloween

The lost blue man was voted the scariest.







cydcor halloween

The funniest costume was the Staples’ Easy Button!







How was your Halloween?

November 1, 2013

Diet for Confidence

Health and wellness are an important part of Cydcor company culture.  We value our team and want them to the be the best fleet of sales people in the business.  We also want Cydcor team members to feel like their best selves.

Confidence and good moods are key building successful sales relationships.  There are some good personal exercises to build confidence, but the best practice for mood boosting is to incorporate foods that will energize and provide balance.  We all know nutrition and exercise play a huge role in our overall health, but did you know that eating for good moods is possible as well?


Getting essential nutrients like B vitamins, magnesium, antioxidants and omega fats are great for feeling good and getting out into the world.  While they may not provide super powers right away, some great foods to keep on hand might just give that competitive edge in the world of sales.


Avocados are high in fiber, vitamin K, and folic acid.  Fiber and the healthy fat in an avocado will make you feel invigorated and full.  Vitamin K keeps your skin fresh and bright, and folic acid is helpful for mood boosting.  These green fruits are ideal for bringing out your best self.


Hazelnuts are also rich in fiber and good fats, but their secret ingredient is their high magnesium level.  Magnesium helps to keep stress levels low by regulating blood pressure and helping with calcium absorption.  It can also help regulate heart beats.


Eggs are an excellent source of choline, protein and omega-3 fats.  Choline is a micronutrient that helps to regulate the brain.  They are also one of the few foods that contains vitamin D, which helps fight against depression and ward off disease.


What are your power up foods to get you ready for the sales floor?