September 2, 2020
How an Omnichannel Strategy Makes Businesses Stronger
When global crises arise, it is the most nimble and flexible businesses that are best positioned to weather the storm. Maximizing results for your business involves using innovative and adaptable marketing strategies to drive the results you’d like to see. While Cydcor is best-known for high success rates in face-to-face sales, our omnichannel strategy and capabilities allow us to generate additional success for our clients to ensure incremental sales, market share growth, and territory penetration, reaching customers wherever they are and however they choose to buy. In this blog post, we’ll cover what an omnichannel approach means and how our approach can catapult your business and enable you to pivot even when unexpected challenges arise.
An omnichannel strategy aims to reach and communicate with the customer at multiple touch points. Unlike multi-channel marketing approaches, an omnichannel approach uses information about the customer collected at one touchpoint to inform and improve the communication with the customer at the other touchpoints. By offering multiple channels, this approach improves efficiency and boosts results for customer acquisition and retention, as well as long-term growth.
Several of the benefits that come from implementing an omnichannel strategy include developing best practices, building awareness, and gathering quality leads for your business. When it comes to developing pitch, scripting, and best practices, the testing process, whether it is done through in-person, digital marketing, or telesales, can help inform and improve the language used to present the product to the customer. Moreover, through digital sales, the entire sales funnel can be tested, which can be a great way to discover if the sticking point is related to benefits, pricing, or the offer.
Helping build internal awareness of competitive services is another way an omnichannel strategy can be effective. Through one channel, the team can discover what other products and services customers are already using, considering and what their preferences might be. This information can be given to another team who can retarget the customer with selling points that address those competitive issues.
Finally, gathering quality leads becomes possible when companies can reach leads through their preferred initial point of contact. Whether or not a sale occurs, the brand/service has now engaged with the customer and is beginning to learn about them. These insights help inform the sales approach through other channels and may even provide the opportunity to acquire or upsell customers later.An omnichannel approach can allow your business to lean on one channel when others are handicapped by economic, environmental, or social forces outside of your control. Click To Tweet
Ultimately, what is learned via one channel can help make another stronger. It can allow your business to lean on one channel when others are handicapped by economic, environmental, or social forces outside of your control. Taking on an omnichannel approach also provides a strategic opportunity to recognize strengths and opportunities issues in other channels, and allows your brand other opportunities to reach customers in other channels. With this knowledge, Cydcor’s omnichannel capabilities can help maximize results for your business!
We are Cydcor, the recognized leader in outsourced sales and marketing services located in Agoura Hills, California. From our humble beginnings as an independent sales company to garnering a reputation for consistently exceeding client expectations and driving outstanding revenue growth, Cydcor has been helping Fortune 500 and emerging companies achieve their customer acquisition, retention, and business goals since 1994. Cydcor takes pride in the unique combination of in-person sales, call center, and digital marketing services we offer to provide our clients with proven sales and marketing strategies that get results.