Category: Book Reviews

Our take on the the books we’re reading.

August 19, 2014

Cydcor Reviews ‘Mind Amplifier’

Based in Westlake Village, CA, Cydcor is the premiere outsourced sales solution for Fortune 500 clients. For more information, check out Cydcor on Twitter. Here is Cydcor’s review of Mind Amplifier: Can Our Digital Tools Make Us Smarter? By Howard Rheingold. About Mind Amplifier: Author Howard Rheingold asks the question, does designing and using online and digital media make us smarter? Mind Amplifier examines the origins of digital mind-extending tools, and then explains how such technology can and will advance in […]

August 12, 2014

Cydcor Reviews ‘Radical Openness’

Here is Cydcor’s review of Radical Openness: Four Unexpected Principles for Success by Anthony D Williams and Don Tapscott. About Radical Openness: The authors of Radical Openness, Anthony D. Williams and Don Tapscott, are thoughtful leaders on business, government and society, and speak on the technologies that can achieve new opportunities. They offer real world examples to show an application of their ideas and how to fulfill a vision. The authors also speak on the importance of organizations embracing transparency with […]

August 5, 2014

Cydcor Reviews ‘That’s Not What I Meant’

We are Cydcor, the outsourced sales leader providing clients with proven sales and marketing strategies that get results. Follow us on Twitter @Cydcor. Here is Cydcor’s review of That’s Not What I Meant: How Conversational Style Makes or Breaks Relationships by Deborah Tannen. About That’s Not What I Meant: The book explains the old saying “It’s not what you say, but how you say it that counts” with a revolutionary thought process about how words and their tones can make or […]

July 22, 2014

Cydcor Reviews ‘Buckley: The Right Word’

For more information about the company Cydcor, check us out on CareerBuilder. Here is Cydcor’s review of Buckley: The Right Word by William F. Buckley, Jr. About “Buckley: The Right Word”: This unique book is assembled and edited by Samuel S. Vaughn, and drawn from the works of William F. Buckley, Jr. It is a greatly entertaining book to those who enjoy the finer points of the English language. It also explores areas such as diction, speaking styles, as well […]

July 15, 2014

Cydcor Reviews ‘The Victory Lab’ by Sasha Issenberg

Cydcor CEO Gary Polson

The worldwide leader in outsourced sales solutions, Cydcor provides clients with proven sales and marketing strategies that get results. Here is Cydcor’s review of The Victory Lab by Sasha Issenberg. About The Victory Lab: This is an insider’s account of how database marketing and psychology has caused political campaigns to gradually become more science than art in recent years. Issenberg introduces us to groundbreaking ideas that were the works of such iconoclasts such as Todd Rogers, Mark Grebner and Ken Strasma. […]

July 9, 2014

Cydcor Reviews ‘In Good Company’

Here is Cydcor’s review of In Good Company by Don Cohen and Laurence Prusak. About In Good Company: In Good Company criticizes the agency theory that disregards social capital by emphasizing the free agency of employees who act in the interests of the organization only if it is in their financial interests. The book is short and light reading, using largely anecdotal evidence to support its arguments. For managers considering telecommuting, hoteling, the reduction of business travel, or other efforts to gain efficiency should […]

June 24, 2014

Cydcor Reviews ‘Instant Analysis’ By David J. Lieberman

We are Cydcor, the recognized leader in outsourced sales services, committed to client satisfaction and retention. Here is Cydcor’s review of Instant Analysis: How You Can Understand and Change the Most Common Self-Defeating Behaviors and Habits By David J. Lieberman. About Instant Analysis: This book is a unique look into the self-help and pop-psychology category, providing a practical formulaic approach for improving your life in a very readable format. It looks to offer practical suggestions and strategies for transforming one hundred […]

June 18, 2014

Cydcor Reviews ‘Identity Economics’

The recognized leader in outsourced sales services, Cydcor is committed to providing clients with proven sales and marketing strategies. Here is Cydcor’s review of Identity Economics: How Our Identities Shape Our Work, Wages and Well-Being by George Akerlof. About Identity Economics: Identity Economics bridges the gap in the social sciences. It brings identity and norms to economics. People’s notions of what is proper and what is forbidden, and for whom, are fundamental to how they work and how they learn, spend […]

June 10, 2014

Cydcor Reviews ‘The Myths of Innovation’

Here is Cydcor’s review of The Myths of Innovation by Scott Berkun. About the Myths of Innovation: Author Scott Berkun explains how to transcend the false stories that many business experts, scientists, and much of pop culture foolishly use to guide their thinking about how ideas change the world. He asks readers to question where ideas come from, and what people focus on when discussing those ideas. The book is a short yet still fun read. Berkun has a witty, […]

May 29, 2014

Cydcor Reviews ‘The Good Listener’

The following is Cydcor’s review of The Good Listener: Better Relationships through Better Communication by Hugh Mackay. About The Good Listener: Now in its second edition, the Good Listener is a guide to communication within relationships by social researcher Hugh Mackay.  Originally published as “Why don’t people listen?” the book discusses communication and why it is difficult for most people to properly communicate ideas to others. One of the more interesting ways that Mackay teaches communication skills is by creating a […]