David Cantrell joined Cydcor’s executive team in early 2018 as Vice President of Digital Strategies. David’s responsibilities include expanding the company’s digital presence and leveraging the digital space to meet Cydcor clients’ needs for identifying, acquiring and retaining new customers. David’s focus is primarily to develop digital strategies to complement Cydcor’s outside sales presence and call center services.
A seasoned digital marketing expert with a track record of executing comprehensive digital growth strategies, Cantrell brings decades of experience to the newly created role at Cydcor. Cantrell’s career spans several industries including pharmaceuticals, mortgage, e-commerce, digital advertising networks, education, investment services and consumer credit. He most recently served as executive vice president at Lifescript, Inc., a performance marketing lead generation business for the pharmaceutical industry where he increased revenue by more than 70 percent in a three-year period and ROI by nearly 60 percent.
Including Lifescript, Cantrell has spent the last 18 years in executive-level digital marketing roles including serving in Vice President and General Manager positions at Experian Interactive and Korn/Ferry Futurestep. He has also held management roles at Canon and Honda Motor. He earned his undergraduate degree from Harvard and MBA from UCLA’s Anderson School of Management.