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Here is Cydcor's review of Buckley: The Right Word by William F. Buckley, Jr.

About “Buckley: The Right Word”: This unique book is assembled and edited by Samuel S. Vaughn, and drawn from the works of William F. Buckley, Jr. It is a greatly entertaining book to those who enjoy the finer points of the English language. It also explores areas such as diction, speaking styles, as well as the most common abuses of language.

Why Cydcor recommends this to future leaders: The clear, erudite use of language that Buckley employs when discussing the art of writing, past columns, belles-lettres, and more should be an inspiration to anyone who enjoys fine writing. Whether one enjoys Buckley because of his reputation as a political commentator, or admires his writing style, or if one simply aspires to be a better writer, this book from one of the modern masters of linguistics is a true must-have.

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Our favorite part: Throughout this collection of his belles-lettres, Buckley's wit shines through. While some might deem Buckley “funny,” we know from this book that Buckley would have much more appreciated the word “witty.”

One section that expresses Buckley’s wit particularly well is as follows:

“The next liturgical ceremony conducted primarily for my benefit, since I have no plans to be beatified or remarried, will be my funeral; and it is a source of great consolation to me that, at that event, I shall be quite dead, and will not need to listen to the accepted replacement for the noble old Latin liturgy. Meanwhile, I am practicing yoga so that at church on Sundays I can develop the power to tune out everything I hear, while attempting, athwart the general calisthenics, to commune with my Maker, and ask Him to forgive me my own sins, and implore him, second, not to forgive the people who ruined the mass."

Another great part of “Buckley: The Right Word” is Buckley's series of letters from some of his readers. These letters provide insights towards the personality of Buckley and also show his unforgiving grasp of the English language.

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Here is Cydcor's review of The Victory Lab by Sasha Issenberg.

About The Victory Lab: This is an insider’s account of how database marketing and psychology has caused political campaigns to gradually become more science than art in recent years. Issenberg introduces us to groundbreaking ideas that were the works of such iconoclasts such as Todd Rogers, Mark Grebner and Ken Strasma.

Cydcor recommends this book to future leaders because: Victory Lab takes a look at many of the key players involved in political campaigns, going back to many presidencies. We learn much about one in particular: Hal Malchow, one of the most prominent pioneers of political direct marketing in fundraising, voter contact mail, micro-targeting and Internet.

This book isn't just for those who are into politics; it's for any reader that loves books about what make people make the choices they do. The author does a great job of straddling the center of politics - showing no favoritism to either side, something that can be very hard authors to do these days.

Our favorite part: The Victory Lab takes everything you thought you knew about presidential elections and turns it upside-down. The argument of Sasha Issenberg is that elections have become not so much about convincing the public you have a winning argument, but rather micro-targeting the voters. Finding the low-information voters and determining exactly what they needed to hear to vote for a given candidate.

By using the science of behavioral economics, expert campaigners have found ways to determine why certain voters do or do not make it to the polls, and to adjust their message accordingly based on the voter they are trying to reach.

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Here is Cydcor's review of In Good Company by Don Cohen and Laurence Prusak.

About In Good Company: In Good Company criticizes the agency theory that disregards social capital by emphasizing the free agency of employees who act in the interests of the organization only if it is in their financial interests.

The book is short and light reading, using largely anecdotal evidence to support its arguments. For managers considering telecommuting, hoteling, the reduction of business travel, or other efforts to gain efficiency should read this book. The authors conclude by stating that whatever the form of future organizations, they will require the nurture of "trust, community, connection, conversation and loyalty" to work effectively.

Cydcor recommends this book to future leaders because: In Good Company helps organizational leaders understand the social capital phenomenon. It is an excellent work for those who care about the quality of organizational life and the ability to do great things at work with your team. The authors do a great job of showing how a number of important companies, including HP and 3M, take the matter of social capital very seriously and make investments in building and nurturing it.

We suggest this book for thinkers who favor a more techno-centric approach. In Good Company digs into the profound social aspects of work, knowledge sharing, and learning, and offers a heavy dose of reality in its discussion of the “the challenge of virtuality.”

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Our favorite part: “Social capital consists of the stock of active connections among people, the trust, mutual understanding, and shared values and behaviors that bind the members of human networks and communities and make cooperative action possible."

The authors argue for hiring and encouraging people who fit the values and culture of the organization, and creating an environment in which social capital will build. To do this, companies should actively take steps that build trust, networks, and communication through making appropriate spaces and time available, and help people learn through effective storytelling.

The benefits of this approach will result in better knowledge sharing, lower transaction costs, lower turnover of key employees, better coherence of action due to organizational stability, and more shared understanding.

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Here is Cydcor's review of Instant Analysis: How You Can Understand and Change the Most Common Self-Defeating Behaviors and Habits By David J. Lieberman.

About Instant Analysis: This book is a unique look into the self-help and pop-psychology category, providing a practical formulaic approach for improving your life in a very readable format. It looks to offer practical suggestions and strategies for transforming one hundred of the most common self-defeating behaviors and habits, including fear of failure, procrastination and superstition.

Cydcor recommends this book to future leaders because: There’s a wealth of information that the author brings that is useful for every reader, especially those looking to be involved in leadership positions. No one is immune from the emotional fragilities that accompany life, and while some people are more stable than others, each person has experienced self-doubt. Lieberman addresses many of these circumstances by identifying the problem, analyzing the situation and offering a solution.

Thus, when you are able to identity and admit self-defeating habits, you have taken the first step to conquering the problem. As he writes, “This is accomplished by looking objectively at specific behaviors that usually go unnoticed or unexamined. As you begin to question these behaviors, you will get in the 'habit' of not being in the habit."

By going through 100 chapters, you will be able to with many unnoticed behaviors you yourself might do.

Our favorite part: Lieberman is very clear about the intended audience for Instant Analysis. “Most people are almost happy. They’re so close to being the kinds of people they want to be, living the kinds of lives they want to live, yet they are stuck in a mental rut.”

The author acknowledges the difficulties of direct introspection and concentrates on assisting the reader by “cutting away the clutter” and illuminating behaviors that have become an automatic response mechanism. He also has a plain and engaging writing style. The nutshell summaries are well written and provide a good overview of the topics. The suggestions for change are simple, powerful, and (theoretically) easy to implement.

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Here is Cydcor's review of Identity Economics: How Our Identities Shape Our Work, Wages and Well-Being by George Akerlof.

About Identity Economics: Identity Economics bridges the gap in the social sciences. It brings identity and norms to economics. People’s notions of what is proper and what is forbidden, and for whom, are fundamental to how they work and how they learn, spend and save. People’s identity—their conception of who they are, and of who they choose to be—may be the most important factor affecting their economic lives. And the limits placed by society on people’s identity can also be critical determinants of their economic well-being. This is important for people to understand.

Cydcor recommends this book to future leaders because: Identity Economics provides an important and compelling new way to understand human behavior, revealing how our identities—and not just economic incentives—influence our decisions.

It is admirably short and not difficult to read, and it makes a compelling case that and individual’s identity completely shapes their decisions about schooling and investments. The book offers better ways of understanding the consequences of public polities and business practices.

The book provides a new language and is a useful apparatus that takes measure of ‘real people in real situations.’

Our favorite part: The authors examine the popular topics of gender wage inequality and occupational segregation and put them into the perspective of identity economics. Women are significantly underrepresented in engineering and certain other science fields, while there are low percentages of men working as secretaries, nurses, or elementary school teachers.

There are plenty of examples the book discusses, as well exploring the best ways to analyze a situation using theory from identity economics. If the topic of identity economics is one that holds interest for you, we certainly recommend giving this a quick read.

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Here is Cydcor's review of The Myths of Innovation by Scott Berkun.

About the Myths of Innovation: Author Scott Berkun explains how to transcend the false stories that many business experts, scientists, and much of pop culture foolishly use to guide their thinking about how ideas change the world. He asks readers to question where ideas come from, and what people focus on when discussing those ideas.

The book is a short yet still fun read. Berkun has a witty, and at times hilarious, writing style, and his personal experiences help to explain some of his counter-intuitive demythologizing.

Cydcor recommends this book to future leaders because:  True leadership requires a great deal of knowledge and understanding of trends in many different areas. Being innovative is not only for lone geniuses, but is also for anyone who looks to improve himself or herself by being realistic and observant.

This book, if nothing else, will remind you that the world is not as simple as we think it is.

Our favorite part: Berkun begins the book with a great story of when he visited Google's headquarters and joined a tour group. He describes the moment when two of his co-tourists whispered to each other, pointing over to a group of programmers, saying, “I see them talking and typing, but when do they come up with their ideas?"

This lays the groundwork for the rest of the book. It's a question many people ask of any creative/innovative person. Scott Berkun continues to explore the fascination with innovation and the desire to find the “hidden secrets.” Like all myths, the ones behind innovation are derived from quaint stories from history like Newton's Apple and Archimedes' bathtub.

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The following is Cydcor's review of The Good Listener: Better Relationships through Better Communication by Hugh Mackay.

About The Good Listener: Now in its second edition, the Good Listener is a guide to communication within relationships by social researcher Hugh Mackay.  Originally published as “Why don’t people listen?” the book discusses communication and why it is difficult for most people to properly communicate ideas to others.

One of the more interesting ways that Mackay teaches communication skills is by creating a fictional, and rather dysfunctional, family.  As Mackay explains it, “most of us learn about communication from our families,” and by illustrating communication problems through the issues of a single family the reader will hopefully retain the lessons more completely.

Cydcor recommends this book to future leaders because:  Communication is one of the most important skills for a leader to learn.   Not only does clear communication help leaders to motivate and inspire their people, but it also helps organizations to promote discipline and strategic alignment.  The very best leaders are good communicators and many otherwise excellent companies struggle based on communication issues within their leadership.

Mackay does an excellent job of explaining why listening is important to improving relationships, and provides practical advice on how to listen and resolve conflicts through communication.

Our favorite part: Our favorite passage appears rather early in the book and sets up the entire premise for Mackay’s thesis:

“The real mystery is why, when we are so keen to communicate, we so consistently fail to take into account what our experience should have taught us at a very early age: the fact that, generally speaking, people only pay close attention to things which directly concern them- things which are relevant to their own situation, their own needs, their own interests- and, even when they do listen, they will be listening to everything in their own way.”

Mackay goes on to explain that people are not blank slates on which we can write our messages, rather every person has their own mechanism for viewing the world.  Everyone sees the world very differently, and because of this we often communicate in a way that makes sense for us but not to others.   It’s an eye-opening look at why communication fails, and how it can be repaired.

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Here is Cydcor's review of The Personal MBA: Master the Art of Business by Josh Kaufman.

About The Personal MBA:  This is a pocket version of what you would learn in business school.  Getting an MBA is a big commitment of both time and money.  One book can’t replace an education, but The Personal MBA provides tools and resources to get you in the right direction to become a successful business leader.  Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume.  The book argues that true leadership comes from self-driven individuals and not from school.

Cydcor recommends this book to future leaders because:  It explains the big concepts of navigating both the corporate world and the path of entrepreneurship.  These concepts include The Iron Law of The Market (being limited to the size of your market and how to identify large, unsaturated ones), The 12 Forms of Value (many ways to create value for customers), The Pricing Uncertainty Principle (knowing how to support charging more), and 4 Methods to Increase Revenue (the ways in which you can earn more money for your business).  The book covers the nuts and bolts of running a company, large or small.

Our favorite part: Kaufman provides a long list of examples of people who did not need an MBA to succeed in business.  Quotes from prominent businessmen to motivate you is also a great help, and when you want more information, the book also contains a list of the “99 Best Business Books” for further learning.

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This week Cydcor wanted to post a round-up of our favorite content on Cydcor Reviews, our book review site.  Recommended for team members by team members.

Linchpin was written by marketing expert Seth Godin, who believes that finding career success today depends on learning how to market one’s self.  Linchpins are an upcoming role in the world of tech, start-ups and the age of entrepreneurship.  The linchpins are those that come up with new solutions, break the mold, and foster creativity in companies.  Linchpin is about learning how to break out of the systemic roles traditionally in the workplace and implement new ideas where you work.  Often, the linchpins are the indispensable people in the background, empowering others, but staying out of the spotlight.  They often have a less specific role in the company, but rather focus on specific needs as the work scape morphs and changes.  Godin believes everyone has something brilliant to offer, and being able to harness that brilliance and bring it to the workplace can equal success and happiness.

The Tipping Point by Malcom Gladwell is an in depth look at how ideas get made into wildly popular companies, books or trends.  Everything from television shows to teen smoking, popularity of ideas is modeled like an epidemic.  There are carriers, those that evangelize the idea and get people excited about it.  Malcolm Gladwell explains that there are three types of people involved in spreading an idea: connectors, mavens and salespeople.  Connectors are people with a wide social network that are good at creating communities to rally for the concept.  Mavens are knowledgeable experts that enjoy educating the public on their area of expertise.  Salespeople are gifted at drumming up excitement for new things.

Lincoln by David Herbert covers the life of Abraham Lincoln, the 16^th president of the United States.  Lincoln was raised in rural Indiana in a poor household.  The book follows Lincoln’s perspective as he picked himself up through poverty and through political savvy made his way into prominence quickly.  The book examines his character, his key advisors, and reveals his human flaws as well as his greatness.  Biographies and autobiographies are excellent sources of inspiration for anyone looking to achieve professional goals. Lincoln is an especially beloved figure for Americans because he was raised in poverty and came from a disadvantage to well educated men raised in wealthy homes in cities.

Competitive Advantage is a model for creating and managing an enterprise successfully.  Porter offers tools for analysis that are taught in MBA programs around the country.  Michael Porter is a professor at Harvard Business School, and lectures and writes prolifically on managing a business.  Tactics such as the Strengths, Weaknesses, Opportunities and Threats analysis teaches critical thinking that is crucial to successfully leading a company.  Porter also discusses strategy at length, and helps businesses to either produce a scale economy or define a niche that will keep them profitable.

Onward is the story of how Starbucks Chief Executive Officer Howard Schultz turned Starbucks around after a downturn in financial performance.  Schultz explains that while the recession definitely had an impact in the loss in profits for the massive international coffee and specialty company, the biggest factor was a shift in company culture.  Onward explains Shultz’ decision to return to the CEO position after a departure to implement a hands on strategy to bring his company to its most profitable year ever.  Between 2008 and 2011, Starbucks was able to find its way again and Schultz continues to lead it to record profits every year.

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About this book:  The Cydcor team chose to review Flow: The Psychology of Optimal Experience by renowned psychologist Mihaly Csikszentmihalyi.  Through the science of psychology, the author reveals that a state of positivity can be achieved through conscious choices of the mind.  As information comes into our minds, we can organize it to make the best of it and thus find the key to true happiness.  Flow refers to the state of consciousness that allows us to experience stimulus and find deep enjoyment and pleasure.  Flow is the way that artists, musicians and other passionate people can immerse, or “lose” themselves in a project or creative work.  Mihaly Csikszentmihalyi is a professor at Claremont Graduate University and former chair of the Department of Psychology at the University of Chicago. His previous books include The Evolving Self.

Cydcor recommends this book to everyone because:  Al humans seek happiness and fulfillment.  This book will show readers how to get there.  Rather than offer concrete lifestyle tips, Dr. Csikszentmihalyi offers decades of scientific research on the subject and presents the information so that readers may design how to achieve the flow state on their own.  Getting to flow requires critical thinking and effort, but can be the key to unlocking unending enjoyment. From Aristotle to Maslow, this book is full of great minds discovering what brings satisfaction to life.

Our favorite part:  Csikszentmihalyi gives you the information without giving you all the answers. Although it is a work of scientific research it is still easy to read and uses many examples of real life to help apply the ideas discussed.  Having an answer is still up to readers.

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Description of this book: In Over Our Heads by Robert Kegan is an exploration of the mental demands in modern society.  The book discusses how we are overwhelmed with expectations about our roles from work, family and media experts.  It then goes on to discuss how we might navigate all that stimuli into a productive, happy life.  The book showcases how we often feel overwhelmed and what happens to our brains in those situations, then how to cope.  Kegan, a professor of psychology and education at Harvard, approaches the topics of the book with empathy and strong teaching skills.  He believes that emphasizing adult development is as important as childhood development.

Cydcor recommends this book to career professionals because: This book discusses communication and techniques for processing information.  Specifically, there are sections that cover work and interpersonal relationships, but also cover parenting, childhood, and learning.  The book will show what to look for when seeking and hiring for jobs, how to communicate your ideas and receive communication, and how our brains learn new things and cope with stress.  It is important in the workplace to master conflict resolution, learning all aspects of the job, and getting along with your team.  Kegan writes about how to navigate those relationships and scenarios.

Our favorite part: The book is written at a high level and full of good research and communication studies.  The chapter called Dealing With Difference breaks down management styles and shows examples of communication for each style.

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