Here is Cydcor's review of Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning by Rajkumar Venkatesan, Paul Farris, and Ronald T. Wilcox:

About Cutting Edge Marketing Analytics: Cutting Edge Marketing Analytics calls itself a practical guide to modern marketing analytics. It looks to introduce today’s most valuable marketing methods and tools by introducing case studies that apply analytic techniques to real problems.

Each chapter of the book provides technical notes that look to show statistical background as well as case studies. All the case studies provided are accompanied by real date and used by the protagonists to make decisions. Methods and tools provided by the author include product analytics, customer analytics, and the effective implementation of such analytics into your business or organization.

The authors look to help people identify the right data and analytic techniques by conducting the analysis and obtaining the insights from those data points. They also look to connect those insights to strategic decision-making.

Head to Cydcor's YouTube page for additional information about the company.

Why Cydcor recommends this to future leaders: This book is an excellent roadmap for managers looking to make the most out of marketing resources. The material presented strikes the right balance of rigorous analysis and strategic relevance.

Our favorite part: Cutting Edge Marketing Analytics takes an excellent look into how the Internet and mobile technologies available have combined to create an unprecedented level of insight into consumer behavior and customer preferences. This mastery of marketing and customer analytics has become the ‘table stakes’ for understanding and pleasing the customer. This is a great book for practitioners looking for real world applications.

Have you checked out Cydcor? Click here to view our Cydcor blog with leadership, business, and sales advice!

Here is Cydcor's review of Competitive Strategy: Techniques for Analyzing Industries and Competitors by Michael E. Porter:

About Competitive Strategy: Published in 1980, Michael Porter’s book still resonates with many individuals today and is the basis for much of what is taught in MBA programs regarding Business Strategy. In fact, the author himself is a professor at Harvard Business School and is a lead authority on the subject. The book has nearly sixty printings in English, has been translated into nineteen languages, and has transformed the theory, practice and teaching of business strategy throughout the world.

Why Cydcor Reviews recommends this to future leaders: Competitive Strategy is fantastic in its simplicity, and the analyses provided can be used as powerful competitive tools and examples on how one can being structure to the task of strategic positioning.

Porter provides the framework for predicting competitor behavior and has given rise to the newer discipline of competitor assessment. It’s a must read for managers, consultants, students and those in business who wish to take up leadership roles in businesses—big or small.

Our favorite part: While the first chapter alone is worth the cost of this book, Cydcor recommends it for the wisdom contained in its entirety. The chapters are organized into three parts: General Analytical Techniques, Generic Industry Environments, and Strategic Decisions.

Porter, being an expert on competition, analyzes the strengths and weaknesses of businesses in the very first chapter. His focuses are the threat of new entrants, pressure of substitute products, bargaining power of buyers, bargaining power of suppliers and the intensity of rivalry among existing competitors. These five forces are the roadmap for determining the competitiveness of individual companies, and are truly eye opening.

For more information about Cydcor and the many opportunities we offer for future salespeople, connect to us on LinkedIn today!

We are Cydcor, the leader in outsourced sales services. Check us out on Facebook for our latest company updates.

Here is Cydcor's review of Thriving in 24/7: Six Strategies for Taming the New World of Work by Susan Helgesen.

About Thriving in 24/7: Thriving in 24/7 takes a look into the “new” work rules in today’s 24/7 environments. Cheap and portable networked technologies have made communication in the professional landscape simple and fast, but at the cost of being flooded with options that can interrupt our own personal lives. Thriving in 24/7 looks to show another way of setting forth new strategies for working and living appropriate for post-industrial lives.

Why Cydcor recommends this book to future leaders: It’s incredibly easy to be on-call 24/7 with cell phones, tablets and laptops coupled with free wi-fi in nearly any public area. This book looks to help one to be successful while still establishing personal boundaries by setting concrete ways of working. The book emphasizes the importance of locating your inner voice and taking inventory on a regular basis.

Thriving in 24/7 demonstrates ways to create your own work by articulating your values and integrating your passions. It also demonstrates how to incorporate renewal into each day by identifying the true sources of your joy, practicing mindfulness, and cultivating the elements of Slow.

Want to learn more about our company? Check out Cydcor on CrunchBase for additional information.

Our favorite part: The author’s first strategy is to start at the core. If someone wants to create work that suits their individual needs and talents, they must be aware of the forces at work in the world. She also explains that we must also develop a thorough knowledge of ourselves and an understanding of what we have to offer.

“We have to know our priorities, values, temperament, character and ambitions. We have to understand where our blocks life, what emotional legacies might be holding us back or pushing us forward. We have to understand what we fear, what makes us feel stuck or overwhelmed.”

Helgesen also states that starting at the core is crucial in an area of new technologies, as we have so many choices to make every day. By narrowing in on ourselves, we can place an emphasis on the niche that gives us more opportunities to create work that reflects our individual interests.

Head to LinkedIn to find out more information about Cydcor, located near Los Angeles, CA in Westlake Village.

Here is Cydcor's review of Quiet: The Power of Introverts In a World That Won’t Stop Talking by Susan Cain.

About Quiet: The Power of Introverts: This book looks to explore the “Quiet Revolution” by explaining how one-third of people we know are introverts. Introverts being the ones who prefer listening to speaking, who love being creative and innovative but dislike self-promotion and who favor working independently than in a team.

In Quiet, the author explains how we dramatically undervalue introverts and evidence she provides shows how much we lose in doing so. Cain shows the rise of the “Extrovert Ideal” as it expanded throughout the twentieth century, which praised witty, high-energy public figures. Often the world repeatedly overlooks the quiet introvert, that the author demonstrates through excellent research, and relatable stories of real people in history who were well-known introverts.

Why Cydcor recommends this book to future leaders: A large reason for our selection of this book is to acknowledge that the concept of a ‘leader’ doesn’t always mean someone who is brazen, bold or loud. It can be the quiet ones who offer a game-changing idea or a unique perspective in a team approach.

The author describes herself as an introvert, and when an interviewer asked why she wrote this book, she answered, "For the same reason that Betty Friedan published The Feminine Mystique in 1963. Introverts are to extroverts what women were to men at that time—second-class citizens with gigantic amounts of untapped talent...Our bias against introversion leads to a colossal waste of talent, energy, and, ultimately, happiness."

Quiet is filled with well thought-out research and interesting case studies, and services as a refreshing corrective to decades of unfamiliarity with introverts.

For tips and advice regarding business, leadership, and office life, head to http://www.cydcor-offices.com/.

Our favorite part: It may seem at first that Cain is trying to say that introverts are better than extroverts, but reading through the whole work she does a wonderful job of challenging introverts to grow in certain areas. She also challenges extroverts to consider the benefits that introverts are able bring to the table.

Check out Cydcor on Youtube to see our latest video: Cydcor Executives Define the Difference.

Here is Cydcor's review of Slide:ology: The Art and Science of Creating Great Presentations By Nancy Duarte .

About slide:ology: slide:ology by Nancy Duarte is filled with practical approaches to tell your visional story for a presentation that can be applied to anyone. Whether it’s for a boss, a prospective client, your team members or the general public, Duarte offers tips and tricks to give the best presentation possible. Important business presentations to higher-level executives are common, especially in the business world. This book looks to combine inspirational design, insightful case studies from the leading brands of the world and conceptual thinking that can assist anyone into connecting with their specific audience.

Why Cydcor recommends this book to future leaders: In the world of business, presentations can be extremely high-stakes opportunities. slide:ology looks to challenge the traditional approaches for a presentation by showing you case studies and examples of visual thinking.

At some point, future leaders will need presentation skills and public speaking under their belts of experience. Author Nancy Duarte looks to explain how to sketch and diagram effectively, utilize the newest technology and create graphics that allow an audience to process information easily.

Our favorite part: An interesting chapter discusses how to display data and the technical aspects of laying slides out in a grid. Interesting psychology comes into play, with what images work best when communicating to a group. For example, images of people looking toward the written content, rather than away, have been shown to help people process the information.

The book is rife with tips that come from studies and research on human behavior. Recommendations include starting your first data set for a pie chart at the 12 o’clock position, removing the legend and moving the key into the graph itself, and using color to highlight what you really want the audience to focus on in the graph.

On Twitter? Be sure to follow @Cydcor for our latest company news and announcements!

Want to learn more about Cydcor? Head to our Facebook page at https://www.facebook.com/CydcorLLC.

Here is Cydcor's review of Sometimes You Win, Sometimes You Learn By John C. Maxwell.

About Sometimes You Win, Sometimes You Learn: This book looks to tackle the universal fear of failure. Whether big mistakes or small missteps, author John C. Maxwell takes you through how to learn from experience and apply that insight into the future.

Why Cydcor recommends it to future leaders: When we hear about books on leadership, most of the time, we think about big companies, CEOs, and entrepreneurs. However, Sometimes you Win, Sometimes You Learn deals more with the topic of losses, as that is an experience that goes across all cultures and types of people.

Author John C. Maxwell shares personal experiences about his own losses and their consequences in his own life: financial, emotional and professional. He uses these as examples that can also point towards the lessons learned.

The main point the book tries to convey is that it doesn’t matter if you’re in a position of leadership or if you believe you’re a leader or not. If you’re a student, worker, parent or just someone who is willing to take action and start learning in every situation, good or bad, this book is for you.

Our favorite part: Overall, the best parts of the book are the incredibly helpful and practical frameworks Maxwell provides the reader, offering solutions that everyone can apply to their unique situation. The best part of the content is that one can learn from the stories in the book and see how someone can take a negative situation and launch it into a power opportunity for success.

Watch Cydcor executives define what makes our company different from the rest on the Cydcor Sales YouTube page.

Learn more information about Cydcor by heading to our website at https://www.cydcor.com/

Here is Cydcor's review of Confidence: How Winning Streaks and Losing Streaks Begin and End by Rosabeth Moss Kanter.

About Confidence: The book’s title, Confidence, is a tad misleading, as the author focuses more broadly on how to capitalize on a winning streak and how to work around a losing one. Kanter talks of how confidence is only a part of a true leadership formula.

Kanter examines in detail the collective strategies and behaviors of companies and sports franchises. She has traveled around the world to interview leaders of great corporations, as well as observe and interact with them at their most basic operative levels.

Why Cydcor Reviews recommends this book to future leaders: The author acknowledges that leading a turnaround in regards to a company can be a tremendously complex task. However, she identifies and provides the framework to reverse the cycle of potential failures.

1. Invest in people and their work environment. Show confidence in the future, set attainable goals and start winning one step at a time.

2. Promote collaboration and free flow of information and decision-making. (Winning teams are data rich)

3. As the first two improve the ethos of the group/individual, risk taking (innovation) potential is released which further helps build successful products and fuel cycles of growth.

Confidence is a great book for all leaders committed to their personal growth and the success of their organization's mission.

Our favorite part: Kanter speaks at length regarding baseball, by using sports examples and analogies in regards to the business world. She tells the story of the Chicago Cubs during the 2003 pennant race. This was the infamous moment in baseball where a Cubs fan wearing a hat and headphones reached out over the railing and caught a baseball that an outfielder was attempting to reach. The fan inadvertently knocked the ball out of the player’s glove and perpetuated the idea of a “demon curse” which left the Cubs out of the World Series in 2003.

This caused the fan to become a pariah among Cubs supporters; however, Kanter states that there is something far deeper in the losing mentality of the Chicago Cubs, and it can’t be chalked up to one misstep by a fan. She demonstrates how a team can’t throw off decades of losing in one season, as it’s a long struggle that takes time and the correct approach.

Take a look at these Team Testimonials regarding what it's like to work at Cydcor to get a bigger picture of our company.

Here is Cydcor's review of Launching The Innovation Renaissance: A New Way to Bring Smart Ideas to Market Fast By Alex Tabarrok.

About Launching The Innovation Renaissance: Launching The Innovation Renaissance is a short read, and examines how innovation is important to economic growth. More specifically, the book is authored by academic economist Alex Tabarrok and delves into how the US performs on innovation and how it can be improved.

Why Cydcor recommends it for future leaders: The main point Tabarrok looks to convey in his book is that the focus should be ending the period of innovative stagnation by improving polices and culture in five core areas: Education, global markets, cosmopolitanism, prizes and patents. He addresses each of these topics, showing how the US could improve if we had more appropriate laws and principles in place.

Connect to Cydcor on LinkedIn for more information about our company located in Westlake Village, CA.

The book does not offer solutions, but will allow future leaders to create their own ideas and suggestions, and create their own paths for reaching them. There is no step-by-step instruction on how to generate innovation for these topics, however the framework is provided along with thought-provoking questions that look to inspire the reader.

Our favorite part: Tabarrok speaks at length regarding the US education system, and how an increase in college attendance is not necessarily a benefit to the United States. He shows that while college graduation rates have increased during the years, they have not generated creative majors in the realms of Science, Technology, Engineering and Math fields for the growing demand in the job market.

Are you in the job market? Cydcor is currently hiring! Head to our page on CareerBuilder to see our current openings.

Based in Westlake Village, CA, Cydcor is the premiere outsourced sales solution for Fortune 500 clients. For more information, check out Cydcor on Twitter.

Here is Cydcor's review of Mind Amplifier: Can Our Digital Tools Make Us Smarter? By Howard Rheingold.

About Mind Amplifier: Author Howard Rheingold asks the question, does designing and using online and digital media make us smarter? Mind Amplifier examines the origins of digital mind-extending tools, and then explains how such technology can and will advance in the future.

This TED book provides an accessible overview of some of the key ideas of online media, along with some history regarding people’s relationships with tools. From learning to create language all the way to the printing press, he makes the argument that because of the unique capabilities of the human brain, humans can and do co-evolve with their tools.

Why Cydcor recommends this to future leaders: This is a quick 62-page read that provides an excellent example of how media and social interactions are changing. Mind Amplifier asserts that, if we hope to achieve a global sense of progress, people need to adapt to such innovations.

Rheingold compares the effect of the Internet with other similar mind-changing revolutions throughout history. It presents both sides of the impact of the Internet on our mental and emotional abilities.

Our favorite part: "It sounds dizzying, but reflective awareness of one’s own thinking processes is the fundamental mind-tool, useful in mastering higher-order methodologies."

Rheingold’s at his best when he’s providing the framework for thinking about how we might best harness the tools to work collectively to solve many of the current problems we face. The author doesn’t sugarcoat the digital age; he acknowledges that technologies have been used in damaging ways, yet he remains optimistic and mindful of how such tools can change lives for the better.

Visit the Cydcor Sales YouTube page for more information about working at our company!

Here is Cydcor's review of Radical Openness: Four Unexpected Principles for Success by Anthony D Williams and Don Tapscott.

About Radical Openness: The authors of Radical Openness, Anthony D. Williams and Don Tapscott, are thoughtful leaders on business, government and society, and speak on the technologies that can achieve new opportunities. They offer real world examples to show an application of their ideas and how to fulfill a vision.

The authors also speak on the importance of organizations embracing transparency with customers and society to foster trust. They also speak at length regarding innovation and successful companies that dissolve corporate boundaries.

Learn more about Cydcor on our website: https://www.cydcor.com/

Why Cydcor recommends this book to future leaders:  This is a good introductory read for anyone who is considering the implications of openness and transparency for either themselves or their organization. It also focuses on dynamic platforms to provide opportunities for people to collaborate with and contribute ideas to one another.

The book also speaks about digital technologies and how they reduce costs by allowing new ecosystems of companies and organizations to work together in a new way. Today, companies are able to tap into global talent pools via social media—something that was never so easily possible in the past.

Our favorite part: Tapscott and Williams offer example after example of how people are harnessing contemporary communication, consumer engagement and transparency tools.

Tapscott also acknowledged that there may still be proprietary information that needs to be protected, but increasingly companies default "toward an open position." They cited Ikea, which engages customers in co-designing its products.

“It's called 'prosumer.’ You turn your consumer into a producer, by engaging customers and providing them with information they need to produce."

Check out Cydcor's LinkedIn page for our most recent job openings and company updates.

We are Cydcor, the outsourced sales leader providing clients with proven sales and marketing strategies that get results. Follow us on Twitter @Cydcor.

Here is Cydcor's review of That's Not What I Meant: How Conversational Style Makes or Breaks Relationships by Deborah Tannen.

About That’s Not What I Meant: The book explains the old saying “It’s not what you say, but how you say it that counts” with a revolutionary thought process about how words and their tones can make or break relationships.

Tannen looks to demonstrate how something very small and insignificant can turn an entire conversation upside down, bringing the opposite result of what was expected. Between family, co-workers, friends or partners, she shows how everything from how our body language, hand gestures and tone can bring successful communication with those around us.

Cydcor recommends this book to future leaders because:

The author looks to have those be aware of how they habitually communicate, and the reasons behind why they communicate in such ways and what to look for to correct them. A poor communication style can break a professional relationship, so it’s relevant to leaders to have each piece of communication broken down and to explain how it effects others. Tannen does a terrific job of providing clear, understandable information in an entertaining tone.

Our favorite part:

Tannen helps us understand how we don't just pay attention to the words spoken: in fact, we pay less attention to the message than what she calls the "metamessage": the implied and inferred meanings that each utterance evokes.

An example provided is the question, "Does this dress make me look fat?", as there is no right "yes" or "no" answer, as the question is not about the affect a particular garment has on one's appearance.

The real question, what Tannen calls “metamessages, is about whether the listener still finds the questioner attractive. Miss the real question, and conflict follows.