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The big game is this weekend, and the competitive of sports has a lot of parallels with sales. Succeeding in both sports and sales requires strategy, winning, rewards and competing. Whether you are looking for a career or another client, using your football fandom can help give you an edge that will help you achieve your goals. The Cydcor team shares its favorite sales plays to attracting clients and building relationships.
The Ice Breaker. Seek out new prospects with a winning personality. Cydcor recommends using the “SEE” principles: smile, eye contact and enthusiasm. Find out what the lead enjoys and find some common ground in the conversation.
The Stat Push. Bring the facts. People are often convinced by solid evidence that what you are offering is a better decision. This includes making sure people recommend your work, testimonials of your success, and information about your product or service. If you have an answer for everything, no one can argue with you. But don’t be too pushy with your knowledge; it can turn some people off. Just be ready for questions.
The Full Rundown. Go through your entire contact list and send each person a quick email or give them a call. This will keep your list fresh and relevant, and you can see if any former prospects have changed their minds about your service. The full rundown can help you prioritize your strategy, and keep you organized
The Hail Prospects. Go all out. Make a list of all ideal people you want to work with and find ways to contact them. Go all out, reach for the top, even if you think it’s impossible. Throw everything you’ve got at your search until something breaks through.
The Double Back. Make sure you follow up with everyone you talk to with a thank you note. Remember as well that past clients may be interested in upgrades or additional products that you have to offer.
What’s your favorite play? You can join the Cydcor community and let us know!
Cydcor team members are not always in the office, because they are out in the world acting as brand evangelists for clients. Traveling frequently can make it difficult to keep the office organized for days that do require deskwork. Having appropriate storage solutions, cleaning strategy and fun décor for your desk can make your days indoors more productive and pleasant. Check out Cydcor’s favorite office organizing tips on our new Pinterest board. In the mean time, here are our favorites.
A place for everything. Make sure you always know where paper, pens, cards, and important information goes. This includes having a desk caddy (we like the ones with personality!) for any tools you might be using, as well as a place to put books, snacks and odds and ends.
Business card organizers. A small file box for all of your contact is a great way to keep track of all the cards you collect while traveling and attending events. A bonus tip: rather than organize them alphabetically, keep them in files by their profession, so you know whom to call when looking for a specific service or information.
Out of sight out of mind. Papers you never or rarely use should go on the bottom shelf or out of the way on the floor. No need to clutter up accessible work space with items that do not need attention.
Three ring binders. Binders with labels are a great way to keep track of papers if you do not have a filing cabinet handy. Categories for papers could include specific clients, overall guidelines, a tracking of goals or other ways to organize.
Email files. Nothing is better than an empty email inbox! Some emails need to be saved for records, and don’t forget that email providers have the ability to file them into electronic folders. Keeping your inbox clean with urgent messages marked as such can keep you on top of your game.
Make it fun! Personalized to do lists, calendars, and office décor can be motivating and satisfying. Make sure it complies with work guidelines, but even a pencil holder can have a fun touch.
Interested in making your office space at Cydcor? Check CareerBuilder for job openings at Cydcor.
Cydcor is a sales company. We send teams of professionals out into the world and drive revenue on behalf of our clients. Sales is a competitive field, and can be prove to be daunting for many people. At Cydcor, team members are driven through professional training, perseverance, and a fun work atmosphere. Many sales companies to try peddle “the ultimate secret” to selling, but the real secret to a career in sales is that there is no secret. Sales takes hard work, a winning personality, and persistence.
Hard work means that when you are starting out, sales people need to practice refining skills, building conversation tools, collecting leads and making plans. Time management skills are crucial, and the ability to learn how to accept rejection. It is important to stay organized, keep track of which leads need what you are selling, who to follow up with, and what is a good use of your time. It can sometimes mean long hours, putting in extra time and going the extra mile to make sure that you are coming out on top.
Cydcor sales teams learn that great sales success comes from developing a warm, outgoing persona that is devoted to customer service. Sales is about giving customers what they want and need, and success comes when they believe you have their best interests in mind. Smiles, knowledge and solutions go a long way.
Persistence is key to succeeding in any business. Knowing the difference between “no thank you” and “not today” can make a huge difference. It is important not to be annoying to customers who are truly not interested, but there are others who may be just not ready, or more open minded later. A simple email once a month will help your leads keep you in mind.
At Cydcor, we reward team members who take the time and energy to become successful. Promotions from within, sales contests, awards, conferences and team night celebrations are a common part of the culture. If you are interested in a career at sales, check out the Cydcor Career Builder Page.
Leadership development is an important tool to running a successful company. At Cydcor, we like to share motivation and success advice. You can check out the Cydcor Pinterest boards for inspiration if you need it. For now, learn about these charismatic CEOs who are changing the way we do business and leading the world into a new generation.
1. The Showman- Marc Benioff, Salesforce.com. Benioff was voted by readers of The Street as the number one tech CEO of 2013, winning a whopping 54%, compared to Amazon Titan Jeff Bezos with 8%. Benioff has driven the push to cloud computing more than any other leader in the industry, and the success of Salesforce.com has been the payoff. Benioff is one of the few CEOs active on Social Media, and also leads a powerful sales conference called Dreamforce every year, attracting some of the top leaders in the industry.
2. The Bleeding Heart- Howard Schultz, Starbucks. Schultz recently appeared in an interview with Oprah and openly discussed his emotional ups and downs. Schultz has been famous for emotional reactions in the past, and while to some that may seem negative, no one will ever doubt his commitment to his company. After returning as CEO of Starbucks during the economic downturn, Schultz led the company to its biggest profits yet.
3. The Idealist- Blake Mycoskie, TOMS. After encourntering impoverished families around the world, Mycoskie called in every favor he had to start a shoe company that would provide aid to needy families. Solving a problem with an economic solution using his one-for-one model, Mycoskie has become a leader in fashion and social enterprise when he was barely over thirty years old.
Leadership development is part of the company culture at Cydcor. Who is your favorite CEO to follow? Tell us who inspires you!
It’s very common for a business to set goals to achieve positive results in the beginning of the year. It can be a challenge for businesses to execute goals and stick to the plan. No matter the size or magnitude, the success of the business depends on setting and achieving goals. Be prepared for the New Year by following this advice on how to create and follow through on business goals for the next 12 months. At Cydcor, we put a lot of emphasis on goal setting, including financial and professional development goals.
Find out what’s not working: Could meetings be more productive? Should your potential customer size be larger? Sit down and see what goals you really want to achieve this year. It doesn’t mean finding everything wrong with your business; instead, focus on things that you want to see fixed or created soon.
Make sure goals are achievable: There’s nothing worse than setting a goal and never being able to achieve it. If you are planning on setting a company goal, make sure that it is actually possible to do. Set people up for success, not failure.
Are the goals relevant?: You may want to have the best year of business you’ve ever seen, but if new competitors have opened in your market, this goal may not be relevant to reality. Dream big and aim for the stars but keep one foot on the ground.
Use numbers: By utilizing numbers in the goals you create, you have a measurable way to identify if the goals were achieved. A white board in the office can help as a daily reminder as well. Numbers are an essential part of business and sales, so why not apply them to your goals too?
Apply the right time frame: Company goals could last a years long, weeks long, or even days long. If you’re setting a new goal, make sure you give an ample amount of time that works well with all parties involved. Too much time can have employees stretching out and wasting time, while goals with a short time period may discourage some from attempting to try to achieve it.
Don't forget to follow Cydcor on Facebook and Twitter- @Cydcor
Many people are natural born salesmen. Building relationships and convincing people of their side of story is something comes easily to them. At Cydcor, we are happy to nurture young talented sales people with a gift for gab and laser focus abilities. However, some great sales people learn their skills from the college experience, for those looking to gain a broader perspective and refine the necessary skills. Here a few ways you can use your college classes to create a successful sales career.
Psychology teaches you about the human mind. You can learn how people will react to the things you say, how to gain trust, and what makes people want to buy your product or services. You can focus your abilities to read people into convincing them to come to your side.
Business will give you a broad overview of management, operations, and communications. Business majors are well rounded and have a solid understanding of how to identify needs and solve problems.
Finance or accounting degrees are useful for understanding numbers and efficiency. Finance majors will still need to focus on people skills but will understand what needs to get done in order to make the business profitable.
Communications is a great modern degree in order to study means and methods of communication. These skills will create savvy social media and email marketers as well as develop a solid understanding of how to get a message across. Communications majors can tap into what is important and popular, and put their particular spin on the situation.
While theater or drama may sound like a strange major for business, some of the best sales skills come from being able to act confident and knowledgeable even in situations where it is not truly the case. Actors know how to be charming and make friends with anyone, and can gain trust easily.
What do you think is helpful for a salesperson to study in college? Learn more about the skills necessary to be a sales rock star on Cydcor’s career page.
The job market is competitive today. Employers often get dozens of applicants for positions. Imagine being a simple line in a queue of applications, with a similar resume to ten other qualified candidates. Sometimes, it takes the extra effort to get called in for an interview. Here some ideas from the Cydcor sales blog to make an impression that will get you where you want to go when job hunting.
What are some great things you’ve done to get noticed in the past?
There is nothing like a perfect song to get pumped up for the morning. At Cydcor, we know working in sales takes energy and motivation. Here is a list of some of our favorite songs to get you ready for work.
What are your favorite songs to fire you up for work?
In sales, people have to have to interact with each other all day. Success in sales comes from being able to feel confident and comfortable in most situations. At Cydcor, we do our best to present the most effective sales teams around. One way to easily improve your sales confidence can be as simple as taking two minutes to stand powerfully.
Nonverbal communication has a lot of value in society. How we interact with each other can lead to very important decisions in life, such as whether someone is hired, sued, or accepted for a date. One second of political candidate facial expressions can predict election outcomes 70% of the time.
In addition to using body language to judge others, social psychologist Amy Cuddy has reported research that the way we move and carry ourselves also affects the way we judge ourselves. Further, many body expressions and postures reflect similar positions in the animal kingdom. When we are afraid we make ourselves small and meek, trying to appear insignificant. When we want to display power, we make ourselves big and open.
Power stances are known across the animal kingdom. Also, that powerful people express power chronically as well as in moments of victory. Even people who were born blind have been showed to display the upward v shape with the arms after winning something, the way racers do when they cross a finish line.
When powerful people and fearful people interact, body language reflects this as well. People unaware of fear will often shrink in the face of an open power stance without realizing it. Professor Cuddy realized the difference in power stances in the classroom, and decided to try an experiment to see if grades would improve on students she trained to stand powerfully.
The results were stunning. It turns out that powerful stances for two minutes actually increase hormones that contribute to self-confidence and assertion. So the fake-it-till-you-make-it strategy actually has a physiological affect that helps people be more confident and assertive. See the amazing talking by Professor Cuddy below:
Health and wellness are an important part of Cydcor company culture. We value our team and want them to the be the best fleet of sales people in the business. We also want Cydcor team members to feel like their best selves.
Confidence and good moods are key building successful sales relationships. There are some good personal exercises to build confidence, but the best practice for mood boosting is to incorporate foods that will energize and provide balance. We all know nutrition and exercise play a huge role in our overall health, but did you know that eating for good moods is possible as well?
Getting essential nutrients like B vitamins, magnesium, antioxidants and omega fats are great for feeling good and getting out into the world. While they may not provide super powers right away, some great foods to keep on hand might just give that competitive edge in the world of sales.
Avocados are high in fiber, vitamin K, and folic acid. Fiber and the healthy fat in an avocado will make you feel invigorated and full. Vitamin K keeps your skin fresh and bright, and folic acid is helpful for mood boosting. These green fruits are ideal for bringing out your best self.
Hazelnuts are also rich in fiber and good fats, but their secret ingredient is their high magnesium level. Magnesium helps to keep stress levels low by regulating blood pressure and helping with calcium absorption. It can also help regulate heart beats.
Eggs are an excellent source of choline, protein and omega-3 fats. Choline is a micronutrient that helps to regulate the brain. They are also one of the few foods that contains vitamin D, which helps fight against depression and ward off disease.
What are your power up foods to get you ready for the sales floor?
According to Oracle, sales people spent 78% of their time looking for leads. That leaves very little time for actual selling, especially when relationship building is so crucial to making the sale. So how can one manage leads and spend more time selling? Here are some tips from Cydcor Sales Blog.
Start by organizing your leads into categories of likelihood. One for people who have bought from you before. Two for people who have expressed interest. Three for people you think would really benefit from your product or service. And four for completely cold leads. Categories one and two should take up most of your time, building relationship.
Think of the 80/20, which says that eighty percent of sales come form twenty percent of our clients. Many sales people and entrepreneurs alike are happier and more profitable when they make the most time for happy, enduring customers. That is why it is crucial to structure and evolve your business in a way that will bring in streams of income from your best customers. Whether that is a continued service, multiple services or new products, one must keep core clients happy and interested.
When generating new leads, stay within your network. You may need to cold call sometimes, but be smarter about it. Instead of spending time making calls to a list of a thousand, do research on a hundred and know why they need your business before you call. You will come off as more diligent, certain and provide your lead with information more relevant to them than a script. It also gives you time to ask questions.
If you need new perspective on what your customers are looking for, take a few past customers or customers of your competition out to lunch. Ask them what they like about their experience as a customer. Focus on the traits you hear in positive feedback and make them your main selling points. Take the time to build strategy around who your customers are and what they really need.
Cydcor is the leading expert in outsourced sales. To learn more about Cydcor, click here.