Found 0 posts
Experience more, learn more, and be ready for more!
If you’ve been trying to figure out your resolutions for the new year… stop.
We’re not making resolutions this year. We’re making changes.
If you want to experience, learn, and earn more in 2025, these 5 actions will empower you to hit the ground running.
Let’s make 2025 the best one yet!
Have your past New Year’s resolutions looked something like this?
This year I will:
Aspirations are good. But trying to do too much will have you burnt out by January 7th.
This year, what if we committed to doing less?
Life gets complicated… and complexity has a way of spreading us thin. Instead of trying to do it all, commit to doing a few things exceptionally well.
As an exercise, ask yourself these three questions. For each of them, write down only ONE answer.
What do I want to experience this year?
What do I want to learn?
What do I want with my career?
Your mind may want to create an exhaustive list… but your job is to distill each question down until you have one over-arching priority for each. As you prepare for the New Year, keep returning to these priorities.
With simplicity comes clarity. When you take on a new project at work, or you develop a new hobby to enrich your personal life — you can weigh the value of these activities against your true aspirations.
You’ll do more of what actually matters. And get more from life because of it.
Now that you are focused on a few key priorities, find people who currently have those things. Make them your mentors. Rather than trying to figure everything out yourself, you can save a lot of time with clear, actionable advice from people you trust.
There are mentors for everything, and the best ones are people in your everyday life (not the talking heads with millions of followers on social media).
If you want to show up more for your kids and family in 2025… seek advice from your neighbor down the street who gets daily calls from their adult children and always has grandchildren visiting.
If you want to learn a new language… find a friend who speaks it and offer to buy them lunch once a week.
If you want to pick up some coding knowledge that will get you ahead at work… ask your programmer friend if they need help with a project. Become their apprentice.
This isn’t just a better way to develop… it’s a good way to live a quality, fulfilled life. Through mentors, you can pursue your interests and goals WHILE deepening friendships and relationships along the way.
That’s a win-win in our books!
Your phone is a tool for enhancing your life. Used effectively, it can get you closer to your goals for 2025… but it’s not the goal itself.
6 hours and 35 minutes daily. That’s how much time the average internet user spends online. And in younger generations, this number is significantly higher.
How much time do you personally lose, scrolling through social media and watching Reels? What if you trade 30-60 minutes of daily screen time for something different?
This isn’t about saying “TikTok is bad. Eliminate it entirely.” This is about making a small reduction that can win you back a TON of valuable time in 2025.
One super easy change you can make right now is to go into your phone settings and turn on greyscale. This will make your phone black and white. It may feel like you’ve stepped back into the 1950s, or you’re looking at one of those magic moving newspapers in Harry Potter (which is fun)...
And there’s actually a huge psychological benefit.
Our phones are made to be addictive. The pretty, enticing on-screen colors are a BIG part of why we can’t keep our eyes off them.
Early studies — like this one from the American Journal of Pharmaceutical Education — suggest that this small change can lead to big reductions in screentime (and increased time to pursue the priorities you’ve created for 2025).
This one may be controversial — depending on who you ask. But if 2024 was an indicator… AI will play a significant role in 2025.
Does this mean you have to be the ChatGPT “power user” who believes the only thing holding them back from the secrets of the universe is better prompt engineering? No.
But you should have a working knowledge of the most prominent AI tools… good, bad, and ugly included.
Take some time to play and experiment with AI. See how it performs when handling some basic work tasks and try using it in creative ways that support your goals for the year. You won’t just be learning the abilities of this emerging technology — you’ll also be learning its limitations.
83% of US professionals believe new grads should be entering the workforce prepared to use AI, and the same should apply to people who are well into their careers.
If you dive in with an open mind and find that the AI hype is overblown… now you know.
And if you discover clever ways to do more in less time… now you have a secret weapon for having more experiences, knowledge, and advancement opportunities in 2025.
This point ties back to #1. In 2025, be intentional with your time. In a busy world, it’s all too easy for our minds to be in multiple places at once.
If we really want to experience, learn, and earn more this year, we need to understand that we can’t do all three at once.
If you’re at your kid’s baseball game… you are gaining experience.
When you’re reading a book… you are gaining knowledge.
When you’re at a workshop picking up a new career skill… you are gaining opportunities to learn more.
And if you try and read the book while listening to the workshop while at the baseball game… you are gaining nothing.
If you start to feel overwhelmed and lose sight of your goals, check back in with yourself. Ask:
“What is this hour for? What do I want to gain from it?”
And for that hour, be present and focused on that one thing.
Because all your 2025 goals will not come at once.
They’ll come when you string every moment of intentional focus into one incredible year.
Let’s make 2025 the best one yet!
Seek wisdom and actionable advice from some of the world’s most successful entrepreneurs.
"Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do."
There’s a good chance you’re reading this on a device first imagined by the late Founder of Apple. And without pride and passion, it’s unlikely that Jobs could have ever left such an impressive thumbprint on our world!
"Dreams do come true, but not without the help of others, a good education, a strong work ethic, and the courage to lean in."
Over the course of 30 years, Burns climbed the ranks of Xerox, going from intern to CEO. Your dreams won’t come easy, but don’t be afraid to chase them!
"I knew that if I failed I wouldn't regret that, but I knew the one thing I might regret is not trying."
There’s an alternate reality where Jeff Bezos lived a boring, safe, regrettable life. Don’t let that be you!
"As a leader, I am tough on myself and I raise the standard for everybody; however, I am very caring because I want people to excel at what they are doing so that they can aspire to be me in the future."
The former CEO of PepsiCo continues to be considered one of the most powerful business leaders in the world. Now we know how she’s been able to command such a compelling influence!
“Play by the rules, but be ferocious.”
Leave it to this Nike co-founder to give us a quote that fits on a T-Shirt! Business is a game. Be fair, be competitive, and leave nothing on the court.
"Whether you think you can, or you think you can't—you're right."
You don’t have to be a woo-woo manifestation nut to see the point Ford is making here. If you don’t believe in yourself… who will?
"When something is important enough, you do it even if the odds are not in your favor."
Do we need electric cars to reverse the impact of climate change? Absolutely. Do we need a plan to get humanity to Mars? We hope not (but it’s always good to be prepared). Even the most “impossible” problems can be solved when we recognize the severity of inaction.
"Do every job you're in like you're going to do it for the rest of your life and demonstrate that ownership of it."
Barra’s first job at GM was to inspect fender panels. Without taking pride and responsibility in this small task… would they have made her the company CEO 34 years later?
To those who have, more will be given.
"One of the questions I ask [potential employees] is: "Tell me some of the riskiest things you've ever done in your life?"
As one of the leading hedge-fund managers… Cohen lives in a world where multi-million dollar mistakes are “just another Tuesday.” Risk-taking IS a skill that’s necessary for success. Make peace with the idea of losing, or you may never win!
"Don't sit down and wait for the opportunities to come. Get up and make them."
For this last quote, we went back over 100 years, to an entrepreneur who really should be a household name. Walker was the first child in her family born after the Emancipation Proclamation and went from destitute poverty to a haircare empire. She is on record as America’s first self-made millionaire. Emphasis on self-made.
There we have it — 10 inspiring quotes from 10 incredible business leaders. Which one resonated with you the most? Which one will you act on today?
Vera Quinn joins top business podcast hosts to discuss leadership, her entrepreneurial journey and more. Here are our three favorite takeaways!
Jack Welch, the former CEO of General Electric, once said “Before you are a leader, success is all about growing yourself. When you become a leader, success is all about growing others.”
And no matter where you are in that journey — whether you’re taking the first step into entrepreneurship and trying to grow yourself, or you’re leading a team you want to develop, it’s important to examine the advice that has made other leaders successful.
Our CEO, Vera Quinn, has recently joined a few top podcasts to discuss the Cydcor approach to leadership — and how Vera continues to develop the team.
While a lot was discussed on these shows, we’ve highlighted a few of our favorite takeaways — which will expand your definition of leadership and teach you how grow the people around you.
Culture is a bit of a buzzword in most corporate circles — with many leaders taking a “do as I say, not as I do” approach to their values.
But in discussion with Chris Waters on To Lead is to Learn, Vera presents a different way to go about culture:
Lead by example.
“I can say whatever I want to say, but it’s about my actions,” Vera says. “If we’re in a meeting and I’m not modeling the culture, someone on the team will speak up. We hold each other accountable. We call each other out.”
Vera and Chris go on to discuss the self-awareness and courage this requires as a leader.
We may think of the “courageous” leader as someone who’s always right and becomes a poster-child for the company’s values. But we are all human — and true courage comes from a leader willing to put themselves on the same level as their team.
Vera explains that if we shed the idea that we have to be “perfect” and instead make ourselves an ingrained part of the culture (just like everyone else), we can attract a team that enhances our strengths and sures up our weaknesses.
So, as you lead and build culture with your team — remember this:
A good leader is someone who allows their team to hold them accountable.
That takes courage.
To listen to the full episode, click here.
On the Leadership is Female podcast, Vera and host Emily Jaenson discuss strategic leadership.
To break the concept down, Vera highlights the two things a leader has to do:
At a glance, this may just sound like “telling people what to do.” But that’s what a boss does, while leaders take a different approach.
The keyword for Vera is “point.”
The leader can guide a team to where it needs to go — but it is by everyone’s own volition that the actually work gets done. As Vera and Emily discuss, it takes empathy to lead this way.
Vera explains that the best way to do that “pointing” is to “match opportunity with ambition.”
By taking the time to learn the individual goals of your team, you can align their ambition to the opportunities that need to be captured within the business.
Then, the team member can be personally invested in taking on that responsibility, rather than being forced to do it.
That’s how you end up with a team that you are leading, rather than having a group of people you are bossing around. Big difference.
To listen to the full episode, click here.
You may have read the last point and wondered:
“Ok… how do I empathize with my team and learn what their ambitions really are?”
And that’s exactly the topic that Vera dives into with Teri Schmidt, host of Strong Leaders Serve.
Vera tells Teri about her rise to leadership — and how a coach once told her that she needed to transition from “being interesting to being interested.”
“At the time,” she recalls, “I wanted to be the best. I wanted to be the bright, shining star.”
But a leader who tries to do that will not be a leader for long.
Vera highlights the importance of attracting talent around you — and moving from being the person everyone wants to learn about to being the leader who’s actively invested in learning more about their team.
“It changed my paradigm of being a leader,” Vera says, “and it even changed how I approached being a spouse, mother, and friend.”
Funnily enough, when you put the focus on “being interested,” you’ll draw more people to you compared to when you’re trying to be the most “interesting.”
People want to follow a leader that’s invested in their interests, story, and expertise. They don’t want to follow someone that makes it all about themselves. And while building rapport with your team is a big benefit to this mindset shift — doing this also sets you up to learn more than you ever could before.
To listen to the full episode, click here.
And when it’s all said and done, learning is the number one thing that a leader should be doing. That’s why we always get excited when Vera gets on a podcast to share some of the lessons, she’s learned at Cydcor.
You now have three actionable insights that you can act on today. So, get out there, keep growing as a leader and developing your team!
Criticism is an opportunity for growth — but only if you know how to properly deal with customer complaints.
Let’s face it — everyone’s a critic these days, and it’s all but impossible to work a job without getting some negative feedback at some point in your career.
Even the most successful people deal with valid criticism. In the end, their ability to handle and interact with that feedback is what sets them apart.
Knowing how to isolate, identify, reflect on, and act on negative feedback is a skill they have developed over time — and doing the same will help you grow in your career or in entrepreneurship.
The next time you need to respond to negative feedback, turn to this four-step framework.
It’s all too easy to view negative customer feedback as a personal attack. There’s a fine line between constructive criticism and insult — and sometimes the feedback is just downright mean. But even when something falls into the category of constructive criticism, it can still hurt!
The first thing you need to do is isolate the feedback. It is not reflective of you, the person. It is reflective of the experience the customer had with the product or service.
Isolate the feedback as if you were a neutral, third party to the situation. This will remove any emotions, disappointment, or anger that you may be feeling about the situation and allow you to interact with the customer’s concerns in a positive way.
A lot of the time, the spirit of the negative feedback is valid, but the way it’s said isn’t. Your job is to not let the presentation of the criticism bother you (even if it comes in the form of yelling or choice language) while trying to identify where the real problem lies.
After you’ve isolated the feedback — you can identify where the real concern lies.
This may seem like a simple step, but it’s usually anything but. Customer feedback doesn’t happen in a vacuum. There are usually factors outside of the situation that impact how the response is worded or expressed.
A customer may rant about 10 different things that you did wrong — when all of those 10 things boil down to one specific concern that the customer can’t quite put their finger on. Or they may simply state that “this is bad” without explaining any of the reasons why they feel that way.
To work with negative feedback, you sometimes need to play detective. Ask questions that allow the customer to fully express their feelings. This won’t just help them feel heard, it will also give you the context you need to get to a solution.
Don’t just aim to listen, aim to empathize and understand.
Don’t say “I hear you” while someone is complaining — say “I understand.” Big difference there.
When the customer is finished explaining — repeat back what you’ve heard, but remove the emotion out of it. Be matter-of-fact as you walk through what’s just happened. This will prime the customer to start viewing the situation as a solvable problem (and not an emotion-crushing disaster).
As you go through your recap with them, focus on the handful of issues that are really at the crux of the issue. Even if these are things outside of your control. Take responsibility for them. The worst thing you can do is “try and pass the buck” — and in a world where everyone’s trying to point fingers, most customers will respect you for taking accountability.
At first — negative feedback can seem overwhelming and impossible to fix. But when you get good at finding the one thing that sits at the heart of the complaint it becomes manageable.
When the key issues are identified, act swiftly. Show the customer you’ve listened to them in the way you go about resolving the matter.
The most important work happens after the specific situation has been put to bed. Your job now is to evolve so that the problem does not happen again with another customer. It can be useful to discuss the negative feedback with your boss or peers — not to gossip or complain about it, but to get their opinion about how you handled things and how you can improve.
The odds are that they’ve gotten the same kind of feedback at some point in their careers. Listening to their experiences will help you grow — and will also reveal that getting criticism is normal (so you shouldn’t feel too bad about what that customer said!).
Reflecting helps you fix a problem before it becomes a trend. When you invest the time to think about how customers are responding to your product or service — you can start developing a tangible list of action items that are going to help you grow.
The best businesses are the ones that listen and adapt based on their customer’s needs and concerts. The greatest entrepreneurs have a spotlight on them at all times — and are criticized relentlessly. Knowing how to turn a negative piece of feedback into an opportunity for growth is a skill that directly correlates with success.
So, remember that everyone gets negative feedback sometimes — and if you know how to interact with it, that feedback can be a positive turning point in your career or entrepreneurial journey.
The last step in these situations is always to act. Take time to improve based on feedback and move forward with confidence and integrity.
There will always be negative feedback. But if each complaint is different than the last… you’re going in the right direction!
Here’s how to level up your listening skills and become a better leader.
Have you ever stopped in the middle of a conversation and thought, wait a minute, this person isn’t even listening?
It’s a frustrating feeling.
The reality is that most of the time, people really aren’t listening. Despite what you may think, it’s not enough to just sit back and let noise flow into your ears.
So what does this have to do with leadership?
When we think of the greatest leaders, we often think of profound public speakers—leaders who inspire, command, and tell others what to do.
But more important than all of these traits, is the ability to listen.
As a leader, you are responsible for the people on your team. Their problems are your problems. Showing up for them requires stepping into their world, seeing their thought process, and understanding the problems that they may be encountering.
Listening is the gateway to all of these insights.
The better you understand a person, the more effectively you can lead them.
By listening to them first, you can align the team’s goals with their personal aspirations.
You can offer solutions to problems they might be anxious about before you set them to a task.
You might even uncover untapped strengths or gifts that they have, just through conversation.
Ideas don’t have to all come from the mind of the leader. On the contrary, the best innovations typically come from collaborative discussion. Your job as a leader is to facilitate as many conversations as possible, acting as a moderator while your team presents, adapts, and perfects ideas.
Active listening will help you better understand the collective vision, while also bringing forth the tough questions that will strengthen the idea. That’s why getting every brain in the game and encouraging candor in our meetings are two of Cydcor’s core values!
There’s also a massive interpersonal benefit here, too. Active listening is a difficult skill to master, so many people just aren’t used to being listened to. Because of this, the feeling of being heard is one of the best gifts you can give to someone.
Active listening is more than just a performance!
A common piece of advice on this topic is to “show that you’re listening.”
You’ve probably been told to nod your head, make small noises (like uh huh, yeah, and even the occasional wow!), and smile.
There was a time when this wasn’t terrible advice, but doing these alone is far from active listening.
These signals tend to be overused by people who are merely pretending to pay attention. The speaker may feel like they’re getting the right feedback from the listener, but something is a little off.
If these come naturally to you, then they’re great ways to show you’re listening. If you’re someone who likes to smile, smile. If you naturally nod your head when listening, let it happen.
Just don’t force it. The person wants to talk to you, not a bobblehead doll.
There’s a better way to “show” that you’re listening:
Ask good questions.
Conversations are often two people fighting over their turn to talk. Asking a follow-up question or trying to dive deeper into what’s just been said is a great way to show that you’re here just to listen.
Sometimes, you may be at a loss for how to keep the conversation going, but asking good follow ups is a skill that you can develop.
Don’t try to do too much. Simply asking for the “why” behind what’s been said, or asking how they came up with that particular idea goes a long way.
It can be uncomfortable at first, but you should (especially as a leader) learn how to ask tough or critical questions. This is not to be mean, or to shoot the speakers idea down. Instead, a difficult question—framed the right way—can make their idea stronger.
People—suprisingly—like being asked tough questions. They see that you’re not just telling them what they want to hear. They learn that you care enough about their success to challenge them.
Active listening takes thought—and if you’re thinking critically about what’s being said, you’re taking it to a whole new level.
Ok, this one is situational.
If you run into someone in the hallway and strike up a quick conversation, it would be a bit odd to whip out your notepad. But in situations like meeting, a notepad is a great listening tool.
Taking the time to write down what’s being said affirms how you value the speaker. What’s being said isn’t just useful in the moment, it’s worth saving for later.
When it comes time for questions, you’ll be able to reference the specific language that the speaker used and dig into things that you otherwise might have lost as the discussion went on.
The act of writing something has a positive impact on memory and learning—and even if you forget, you still have the notes!
This means you’ll be able to reference what’s been said, long after the meeting is over. When you apply this, the speaker’s words have long-term impact. Talk about a confidence boost!
As children, we were all told that we have “two ears and one mouth for a reason.” It’s more than a corny platitude, it’s the formula for great leadership.
As a challenge, strike up a conversation with someone you don’t talk to often. Try to get them to do as much of the talking as possible—and see what you can learn from them and the experience.
Keep doing that—and you’ll master this amazing leadership skill in no time!
Here’s what happens when entrepreneurs put serving others at the heart of their business. What could this mean for your entrepreneurial journey?
We’re living in the golden age of entrepreneurship.
In 2023, nearly 5.5 million new businesses were started in the United States—the most ever in a single year. As more entrepreneurs bring new products, services, and brands to market, we can only expect that number to keep rising.
But 70% of startups fail within their first 5 years—a testament to how hard it is for entrepreneurs to cut through the noise and build a business that lasts.
Here at Cydcor, we just celebrated our first 30 years in business. While celebrating this achievement, we’ve been able to reflect on our story, and how particularly difficult those first few years were.
For an entrepreneur to lead their startup toward success, it takes more than just talent and hard work (though putting in the work is crucial). It comes down to the business model.
Creating a business model that can turn a profit—consistently, for years to come—is easier said than done. But there is one element that is present in all successful business models, one that you can implement no matter what industry you are in:
Serve others.
Here’s how serving others supports your entire business model—and why it’s the only path to a sustainable business.
The best businesses begin with the solution to a problem…
Helping someone solve a problem is one of the highest forms of service. If you can create a business that alleviates pain and improves the lives of others, you’re on the right track.
That’s why some of the most profitable companies start almost by accident—launched by entrepreneurs who are not even trying to start a business. They’re just people who set out to fix a problem—and are rewarded for it.
A sustainable business model is based on a mutual exchange between a business and its customers. Starting out, the ball is in your court as an entrepreneur to kick off such a partnership. If your first priority isn’t to better the lives of your customers, it doesn’t matter what the rest of your business model is—nobody will be interested in buying from you.
We live in a world where it seems everyone wants something from us. Putting service above everything is what will set you apart from the competition—and make people excited to be working with you over others.
A business isn’t successful just on the merit that it can extract money from its customers.
A business is measured by the problems that it is solving for others. The money comes afterward. And people feel good paying for something that they know is making their life better.
For a startup to survive, building trust is crucial
What happens when you start solving people’s problems, and put service to them first?
They trust you. If you’re an entrepreneur getting a startup through its first few years, trust is your greatest asset.
When you give to others, they often willingly give back. This could mean referrals, great reviews, or even continued patronage.
Getting trust is what so many entrepreneurs struggle with—because it’s not just about saying you’re here to help, it’s about following through on the promise.
This is where the pack starts to thin. Every business says they’re out here to help people, but only the best allow those principles to carry into their day-to-day actions.
Success is just an opportunity to serve MORE people!
Of course, there is no business model without a mechanism to turn a profit. If serving others first is a means to make money, what should happen when the business is bringing in revenue?
That just means you can serve more people!
If you want your business to last, it’s important to not lose sight of the initial mission. It’s easy to be customer-obsessed and put service first when you’re small and starting out—but it gets harder and harder as you grow.
But if you keep laser-focused on putting service first, new opportunities to help others and drive more business emerge.
With scale comes the ability to lower the price of your service or product while maintaining the quality and margins. Now more people can access your solution than ever before.
Growth also necessitates a larger team. Now, you’re not just serving customers—you’re getting opportunities for people to support their families and build a career.
Profit also gives you the chance to give back. Many entrepreneurs find joy and fulfillment in philanthropic endeavors that go beyond their core business.
If you keep your business model centered around service to others, you achieve a snowball effect. The commitment to bettering the lives of others becomes the means for making a profit. And making said profit is a means to bettering more lives.
This is what separates the startups that fizzle out after a couple of years, and the businesses that continue to grow as the decades roll on.
At Cydcor, we’ve always been in the “people serving people” business. It’s what’s allowed us to grow through our first three decades in business.
Knowing that this is the only business model that can stand the test of time, we’re confident that we’ll continue to grow as the decades roll by.
We hope that this inspires you to put service at the core of your business and career. Apply your entrepreneurial drive towards a business model like this—and you will be rewarded with more than just profit!
For leaders, growth is a pivotal part of running a successful business. But to achieve this, seizing opportunities is paramount. Why? It allows you to gain a competitive advantage, build a strong network, generate new customers, and ultimately, increase revenue.
At Cydcor, we foster a community of collaboration, innovation, and personal connections – all aspects that contribute to finding business opportunities. If you’re a seasoned business owner or just dipping your toes in entrepreneurship, knowing how to find said opportunities is the first step.
It can be easier said than done, however. With so much noise circulating media outlets, markets, and society in general, knowing where to look is at times overwhelming. But with helpful guidance to steer you in the right direction, you’ll soon develop the skill to find opportunities behind every closed door.
Whether you’re looking to expand your company’s reach, or interested in how to avoid becoming stagnant in your business, we’ve compiled four key ways for finding find business opportunities to achieve growth.
It may seem like an obvious first step, but it’s more important than you may realize. It is safe to say that at some point during your academic or professional career as an entrepreneur, the term “networking” has been brought up – and I’d wager it’s been a topic of discussion many times. We all know the importance of building and expanding relationships for the development of a business. Yet, for many of us, we have an aversion to networking. In a Harvard Business Review, it’s revealed that executives, other professionals, and MBA students frequently make it known how much they “hate networking”, but Harvard is here to emphasize it’s a necessity for all business leaders.
Maybe you don’t fall into this category, and networking is one of your preferred pastimes. It should become one if it’s not already, or at least an aspect you learn to implement for your business. Finding business opportunities doesn’t happen overnight, and it certainly doesn't happen without connections built outside of your organization.
Networking can be as simple as a message over LinkedIn, or even other social platforms like Instagram. But despite the spike in digital communication tools since the pandemic, forming in-person connections remains essential for finding business opportunities. So, the next time you receive an invite to a conference or networking event, don’t decline the RSVP. You never know what potential opportunity awaits!
It goes without saying keeping up with the ever-changing landscape of economic trends is crucial for any successful business. Market research not only provides insight into consumer behavior (valuable information about your target market) but is also a sure way to find business opportunities.
As stated by the U.S. Small Business Administration, “Market research helps you find customers for your business,” and blends “consumer behavior and economic trends to confirm and improve your business idea.”
Gathering population data relating to your target market, which can include age, wealth, interests, and more, can help you to better understand possible business opportunities. It’s essential to know if your product or service is in demand in your area, if you’re competing with similar companies, what your customers can afford, and so on. By assessing available information through market research, you can identify any gaps or areas that pose a potential business opportunity.
By luck or through one of the four methods listed here, you’ve come across a rare business opportunity that could make big shifts in your business. You ponder the pros and cons and question if investing in this opportunity is worth the risk. By the time you’ve concluded your decision, your competitor has pounced on the occasion. Just like that, the opportunity is gone.
This happens all too often, and despite developing the skill for finding business opportunities, without action, becomes redundant. In today's competitive landscape, innovation is integral. “You can’t solve many problems with old solutions,” states Harvard Business School.
At Cydcor, one of the core values that define our culture is change and innovation. We believe that adding value to the people we’re working with and serving only happens when change is implemented. Without change, any business will eventually fall victim to the unyielding grasp of complacency. Like quicksand, businesses can disappear without a trace.
Taking risks is a part of life – both personal and professional. For entrepreneurs, starting a business is a huge risk, but we do it anyway because we found an opportunity and took it.
When was the last time your business went through some sort of change? If you can’t remember, it is time to embrace the unknown. So many opportunities await, it’s up to you to take action.
Last but certainly not least is turning to your team. As they say, the backbone of any business is its team, so what better way to find business opportunities than through the help of your fellow work colleagues?
Teamwork is something we’ve learned from a young age, but somewhere along the way, this value becomes blurred for some. If that’s the case for you and your business, we have some advice: cultivate an environment of collaboration amongst team members! The benefits of doing so are endless and can spur creativity, provide diverse perspectives to problem-solving, and, of course, lead to finding business opportunities.
So, remember, finding business opportunities is about building connections, keeping up with or even staying ahead of trends, taking risks, and utilizing the advantage of strength in numbers. Opportunities come as quickly as they go – it’s about knowing how to find them before the fleeting chance slips away.
Spend less time in meetings and STILL walk away with more clarity? These four tips will have you running great meetings in no time.
It is famously said that “time is money,” and that couldn’t be more true for business leaders. Yet, time is frequently wasted in businesses, with one of the main culprits being meetings. Why? They are not being managed optimally. We have all experienced a meeting where the hour drags, talk meanders, and no one is sure what has been achieved by the end. Here at Cydcor, we believe our employees’ time is valuable and should be respected, especially with the popularity of remote working and online calls.
Time management is everything when it comes to successfully running a business, and if it’s one of your weak spots, consider addressing it before it snowballs. To start, let’s focus on running effective meetings. Read on to discover four key points that will ensure your meetings are efficient to get the most out of your precious time!
Plan ahead to save time!
The most basic but crucial ingredient for any successful meeting is an agenda. This simple list is a tool for the meeting leader to refer to if digressions threaten and is a framework for attendees to understand the scope and purpose of the session. Keeping the focus tight helps speed up the meeting because everyone knows what needs to be discussed in the timeframe.
Circulating the agenda a day in advance is a method you’ll use once and never look back. When everyone attending the meeting is prepared and knows what to expect, the more likely your discussions will be on target. Of course, there can be flexibility; the list does not have to be exhaustive or adhered to religiously! However, having guidelines for topics and outcome goals is an excellent way to get everyone on the same page and hone the efficiency of your meetings.
Open communication leads to more efficient processes!
One of our core values at Cydcor is open communication. People tend to perform their best work if they feel heard and encouraged and severely lack when the opposite is given. According to Michigan State University, open communication can lead to increased collaboration and innovation, enhanced trust, creates a more informed workplace, and other benefits.
An effective meeting leader should make it clear that ideas and feedback are welcomed on the topics under discussion. This doesn’t mean it’s a free-for-all, especially with the agenda from above as a guidance tool!
It is an ethos that cultivates an atmosphere where attendees feel comfortable contributing and feeling part of something bigger than themselves. This emotional investment encourages more commitment to the job at hand. By welcoming employees’ thoughts, leaders can be exposed to new ideas and ways of doing things and creativity can flow in environments that promote communication and value individuals within a team.
Collaboration is key for any successful business!
Open communication naturally fosters another key value at Cydcor: collaboration. Running effective meetings does not involve one person dictating to the group. Allowing people to work together and spark discussion of best practices or specialist updates lets employees truly collaborate. As they say, two heads are better than one, especially when it comes to running a business. A team is the backbone of any company and as a business leader, you should take advantage of the wealth of insight and knowledge each individual carries.
It was found that 39% of employees worldwide feel people in their organization don’t collaborate enough, even though today’s workplace is overloaded with collaboration. This is where mediation comes in, along with actually taking into account the ideas shared by team members.
Valuing the different skillsets and expertise around the table, along with providing space for open communication means that people can feel part of a team – and it all starts with the leaders. Teamwork is a vital component of a successful company and meetings that recognize this quality will achieve more meaningful results. Again, this doesn’t mean everyone shouts at once, and multiple meetings a week need to be squeezed in! Building in workshop time or breakout sessions controls the meeting and still encourages collaboration.
A meeting without results is time wasted!
At Cydcor, we measure success based on results with a metric that everyone agrees on. This is just as applicable when running meetings. We have discussed the importance of a clearly defined purpose at the beginning of an effective meeting, but the end is just as vital to manage well.
These simple steps can make all the difference:
Having clear goals within each project as well as a timeline will increase the efficiency of your meetings and make your business unstoppable!
Partnership is everything in business. In our first thirty years, Cydcor has had the privilege of meeting people from around the world, developing relationships, and creating new opportunities for growth and success. Though we live in a digital world, so much of our networking has happened in person, one handshake at a time.
Networking in person, especially as we become more accustomed to doing business online and over social media, can be a little nerve wracking when you’re just starting out. Meeting new people can spark anxiety. Entering new social environments and professional settings can make us feel like we don’t belong. But with a few tips that can shift your mindset around in-person networking, you’ll soon be making great connections like never before.
So, whether you’re off to a job fair, looking for partners in your next entrepreneurial endeavor, or just trying to grow your rolodex, here are three key things to remember the next time you’re networking.
We’ve all been there, trapped in a conversation with a new person, and wondering what to talk about. We want to make a good first impression, while also getting the conversation rolling with a good topic.
The secret is that we all have the same favorite topic: talking about ourselves. Studies continue to show that people like those who ask them questions – and engaging the person by showing genuine interest in them is a proven way to build rapport.
For those who are nervous speaking to new people, this is a great way to take the pressure off yourself. Let the other person do the talking, they’ll like you more for it!
You don’t have to take on the role of a Pulitzer-prize-winning journalist, your questions can be as simple as asking them their opinion on the event you’re attending together. Just because you’re in a professional setting, that doesn’t mean that there isn’t room for authenticity and personality. Ask them about their work, and try to discover what makes them passionate about it.
There is no such thing as a dumb question. Many of us avoid asking the questions we wish to ask because we don’t want to appear dumb. The person won’t think less of you for not knowing, instead they’ll appreciate that someone is actually curious about their insights.
In turn, they’ll start to ask you questions. A good conversation is a balanced one – and by sharing your thoughts and insights, the two of you will be able to discover where your passions, goals, and values align.
As you let the other person speak and share, you’ll be learning more about their wants, needs, and desires. If the goal of networking is creating mutually-beneficial partnerships, then understanding what the other person’s goals are is crucial. This will help you empathize with the person.
Leading with empathy can help you get over your social anxiety. When we get anxious in social situations, it’s because our thoughts are focused on ourselves, not the other people in the room. But when we focus our attention on empathizing with others, our mind stops worrying about our own anxieties. Being socially anxious isn’t selfish, per say, but it does keep us from giving others the attention they deserve.
As we explored in our last blog, authenticity is key to trust. Our anxieties can get in the way of being authentic, as we try to be somebody who’s cooler, smarter, or more successful than we are. But when we focus on other people’s needs, we no longer have the attention to worry about how they are perceiving us.
Referencing things that they’ve mentioned in follow-up questions and offering words of encouragement are ways that you can show empathy to people. This shows to them that you’re not just listening – you’re hearing them.
At Cydcor, candor is one of the behaviors we value. That’s because we want people to feel free to share their thoughts and opinions in order to create lively, impactful, and substantive conversations. So while you’re asking people questions and empathizing with their answers, remember to not leave out your own thoughts.
Many people in networking settings try to people please, agreeing with everything the other person is saying. But we don’t want to engage with those who just tell us what we want to hear – we enter conversations to learn things that are outside of us.
There are ways to show candor in a way that’s respectful – and ways to do it that aren’t. By empathizing with the person you’re speaking with, you can use a differing opinion to further that person’s perspective, rather than just trying to prove them wrong on a topic.
Collaboration is the key goal of networking. Would you want to work with someone that parrots your ideas, or someone with a different perspective on arriving at a shared goal?
With these tips, you’ll be having meaningful conversations with new contacts in no time. As you dive into in-person networking, remember this: in order to start collaborating with all the professionals you met, you have to follow up with them!
We live busy lives – and can even forget the best conversations if they’re lost in the shuffle. So whether by email or social media DM, get the ball rolling quickly after the first contact has been made.
Now that you have the tips, time to build the skills! Maybe we’ll see you at our next networking event.
At Cydcor, we’re in the people helping people business. That makes networking with our clients, community, and the independent ICL businesses in our network, central to what we do. Whether you’re just starting a career in business, or an entrepreneur trying to expand your horizons, you likely hold networking in just as high a regard!
There was once a time when networking happened in university classrooms, social clubs, and even in the bar on Saturday night, but these days most people have gone digital. Over 700 million professionals use LinkedIn to connect with peers in their industries and even Instagram is being used to forge new business opportunities and collaborations.
But while the digital revolution, accelerated by the pandemic, has boosted the power of online networking, are we losing sight of the in-person opportunities that are right under our noses?
At Cydcor, we strive to create progress through innovation, which means incorporating all the new technologies at our disposal. We also believe that one-on-one personal connections are what drives both a solid business and a happy life. That was one of the many reasons why we had so much fun at our National Conferences last August!
Let’s explore the benefits of seeking out in-person networking opportunities, in a world that puts an emphasis on the digital.
In the wake of the pandemic, one of the things we quickly realized is that trust is difficult to foster in online spaces. Harvard Professor Frances X. Frei and Leadership Coach Anne Morriss, writing for Harvard Business Review, discuss what they call the “Triangle of Trust,” which cites authenticity, logic, and empathy as three key drivers of trust.
Thinking about our difficulties in creating trust in online spaces, authenticity comes to mind. Social media, direct messages, and other forms of communication allow us to filter and edit our thoughts and ideas before we hit send, but that makes it difficult for the person on the other end to get a picture of the real us.
Trust is key in business and in life. Building relationships with the people you want in your network is all the more easy when you are able to show up authentically to them. The easiest way to come across as the real you, is to network in real life!
We’ve all heard that 90% of communication is nonverbal. While that commonly shared stat is a bit inflated, findings from body language researcher Albert Mehrabian revealed that 55% of communication is nonverbal, 38% is vocal, and only 7% actually comes from the words being said.
If you’re trying to engage a new business partner, start a professional relationship with a prospective employer, or simply grow your network, communication is your greatest tool. Online communication negates the power of body language and can, in text formats, make it difficult to infer tone.
We’ve all been there – wondering how many exclamation marks to put in our emails (enough to sound enthusiastic, but not too many that we sound over eager) and going through careful editing to make sure none of our ideas will be misinterpreted.
When networking in real life, these problems solve themselves in real time. Our bodies communicate our feelings in addition to the words we are saying – and any needs for clarification can be addressed in the moment.
Look, online networking is still a powerful tool. You should be using both online and in-person means to grow your connections both personally and professionally. But all the options online can make networking overwhelming at times.
Platforms like LinkedIn connect us to professionals from all over the world. This is great, but with the entire globe at our fingertips, where do we even begin?
In-person networking allows us to narrow our focus onto our specific local community. Less options means we spend less time wondering who we should be connecting with – and more time actually forging meaningful professional relationships.
You may be surprised about the opportunities that have been right under your nose this whole time. We can often get so wound up in the global perspective of the internet that we miss out on what’s happening in our own backyards.
We’re not just networking to meet new people (though that’s what’s so fun about it). We’re looking to build relationships and work alongside people who complement our skills and strengths. The goal of your networking efforts is to start collaborative partnerships, so part of the process is creating environments to do just that.
When you network in person and within your local community, you’ll end up in town with the people you are working alongside. This makes any partnership easy to logistically facilitate. There’s no working around multiple time zones, sending projects back and forth over email, or the like. Just as networking happened face-to-face, so can the ensuing collaborations!
The work you accomplish won’t be the only thing strengthened by such an environment – your relationships with your business partners and associates will be deepened by the proximity you share.
So now that we’ve explored the power of in-person networking, you may be wondering if we have any tips for networking face-to-face. Stay tuned for our next blog, where we’ll be sharing how to meet strangers, forge connections, and grow your network!
We contract with companies that are owned and managed by entrepreneurs – these entrepreneurs all have proven track records in sales and are who we choose to outsource campaigns on behalf of our clients with. These independent companies are constantly executing on innovative ideas and driving change. This story comes from one such company: Trig Inc., which adopted satellite technology to succeed at PRIDE in Columbus, Ohio.
To succeed in entrepreneurship, you have to be open to change and be ready to innovate. Beyond that, you have to be willing to execute – as new technologies, approaches, and strategies only become useful once they’re acted upon.
We are always being inundated with stories of change, innovation, and execution – which inspire us to do the same thing within our own business.
One of these stories occurred recently, when business owner Adrienne Peddicord, President of Trig, Inc., and her team attended PRIDE in Columbus, Ohio, to work on a campaign. They had been there the year prior – and a turnout of 1.7 million people had put such a load on the cell towers that the entire area lost service.
Because the Trig Inc. team uses contactless enrollment, last year’s outage had deterred their efforts. This year, determined to succeed at 2023 PRIDE, Peddicord and her team sought to evolve their services.
Be Open to Change:
The network connectivity provided by cell towers works - most of the time. But those who create change and push the envelope as leaders and entrepreneurs, don’t just accept when something only works most of the time.
Elon Musk is one of those people - and Starlink, one of his many companies, continues to expand our understanding of how network connectivity can work.
Starlink offers internet, mostly in remote areas, using satellites flying in low orbit. With the ability to bring internet access to places where cell towers aren’t even present, surely the service could serve as a reliable backup in the likely event service went down at Columbus PRIDE.
This year’s event ended up drawing a whopping 2.3 million people from the LQBTQ+ and ally community - over half a million more than the crowd that had shut down service at the prior year’s PRIDE.
The first step is to be open to change - and while Starlink isn’t a widely adopted technology (and still needs work to rival the low latency of cellular), Peddicord and her team at Trig Inc., knew that they needed to do something different. They went into the PRIDE event ready to give the satellites a shot.
Be Ready to Innovate:
This openness to change paid off.
“As the parade came to an end,” Peddicord recalls, “so did our service - as people swarmed in. But despite the towers going down, we were still in business!”
But introducing a new way of doing things means bringing up a whole new set of problems. That’s why innovation requires a readiness to solve problems as they come up.
“There were two very small hiccups where we lost the satellite connection,” Peddicord says. When this happened, her team got in touch with us, via our Cydcor help desk.
The companies we contract with operate independently, but we are around to provide consultation related to our clients’ sales orders to help optimize the sales campaigns. The two times that the Trig Inc. team’s connection to the Starlink satellites went down, Cydcor’s support team were able to collaborate on a solution.
“Moments after opening a ticket,” Peddicord says, “Cydcor’s IT team reached back out and within minutes - both times - we were back up and running.”
Instead of being phased by curveballs, the Trig Inc. team kept problem solving. The result was a day of innovation.
Execute:
In the end, you can be open to change and ready to innovate, but if you’re not willing to execute - it’s all one big waste.
Entrepreneurship requires doing - and that’s what the Trig Inc. team did - for the entire Columbus pride event. It doesn’t matter if you have every satellite in space working for you - if there isn’t a team on the ground ready to put in the work of serving people, these innovations would be worthless.
All in all, the Trig Inc. team secured over 500 enrollments that day - furthering the reach of the client, bringing solutions to the client’s customers, and celebrating PRIDE along with the rest of the Columbus community.
“We came together and were able to pull off this success,” Peddicord says. “This wouldn't have been possible without everyone being so open minded to this new idea.”
We continue to be inspired by the independent businesses we contract - and the entrepreneurs behind them. Learning from this story, how will you be open to change, ready to innovate, and willing to execute?