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By Gary Polson, Chairman and CEO | Cydcor
1. Take Control
Whenever I have struggled, made excuses, wanted something, or quit something, my Mom would tell me, “God helps them who help themselves.” Benjamin Franklin’s famous words teach us that we all control our destiny. A related Franklin quote is, “He that is good at making excuses is seldom good for anything else.”
2. Be Prepared
“By failing to prepare, you are preparing to fail.” This is truly a lesson to live by from Benjamin Franklin. In every endeavor, the more I prepare, the better I do. I even use the Franklin Covey planning system.
3. Maintain a Student Mentality
“An investment in knowledge pays the best interest.” Franklin’s focus on self-development is a major theme in his autobiography. It inspired me when I read it in college. It taught me the leadership lesson that you can learn anything in business if you have the right student mentality.
4. Be a Doer
“Well done is better than well said.” As a great businessman, statesman, scientist, and philanthropist, Franklin did a lot.
5. Work Hard and Stay the Course
“Energy and persistence conquer all things.” Without either of these qualities, there is no success.
Gary Polson is Chief Executive Officer and Chairman at Cydcor, the market leader in outsourced sales. With more than 25 years of business operations experience in accounting, legal and senior management, Gary has propelled Cydcor to unprecedented achievement with clients, culture and philanthropy since 2001. Under his leadership, Cydcor has increased its revenue more than six-fold since 2001 and has been recognized as “…the most respected sales outsourcing company in the world” by Datamonitor and The Black Book of Outsourcing, and one of the “Best Places to Work” by the Los Angeles Business Journal for eight consecutive years. Gary’s passion for excellence and never-satisfied approach has led Cydcor to earn both industry and employer recognition. With Gary at its helm, Cydcor has built its reputation on maintaining long term relationships with clients by consistently delivering results and by going above and beyond to help Cydcor’s clients gain market share and grow.
Helping employees perform at their best is exciting, but it isn’t always easy. Well-meaning mangers can sometimes counteract their own efforts by approaching employee coaching the wrong way. Giving feedback constructively can be invaluable to employees' career growth and can help them develop critical skills they will carry with them as they ascend toward roles of greater responsibility. Through thoughtful coaching—and by avoiding the leadership pitfalls below—you can help set up your employees for long-term success.
Mistake #1: Not Giving Feedback at All
It’s human nature to want to be nice and avoid rocking the boat. Few of us relish conflict, but giving feedback directly is critical for your employees to be able to improve themselves. They need your help recognizing where they have fallen short, as well as their areas of success, in order to grow and reach their potential. Without that information, they are likely to continue along the same path.
Mistake #2: Letting it Pile Up
Because providing constructive criticism is uncomfortable, some managers wait until there is a laundry list of issues that need to be corrected before they set up meetings to coach employees. This is unfair to the employee, because he or she may have no idea that they were doing anything wrong, and now they face a long and overwhelming list of errors they must correct. Delays in giving feedback set up employees for failure. Instead, check in frequently with your employees to let them know how they are performing and how they are pacing against the objectives for their role.
Mistake #3: Not Setting Clear Expectations
Employees should not have to be mind readers when it comes to what is expected of them. Coaching employees effectively includes working with them to clearly define what success looks like for their role. Having well-defined goals and expectations gives the employee the opportunity to plan ahead and maintain control of their own progress. With increased clarity comes faster, better results.
Mistake #4: Giving Vague Feedback
When offering your employees constructive criticism, make sure to always be specific and offer examples. If you tell your employee, “I really need you to learn to write better,” it will be very hard for the employee to correct or improve the behavior—what exactly does “better” mean? Instead, say something like, "Before you turn in reports, please make sure to proofread for spelling and punctuation errors. Your last report had several errors, which could have been avoided with a little more time and attention paid to accuracy.” Giving feedback of this kind lets the employee know exactly what you are referring to and what they can do to improve.
Mistake #5: Doing All the Talking
Mentoring and coaching employees should be a two-way process. Employees should be given the opportunity to explain themselves, ask questions, and provide ideas. By speaking with, rather than at, employees, leaders gain perspective and allow employees the opportunity to clarify feedback and solutions necessary to correct their performance missteps.
Mistake #6: Prescribing Solutions
You’ve been around the block, and you probably have great ideas to help your employee improve his or her performance. At the same time, no one solution is right for everyone. While your ideas will certainly be helpful, they should be offered as suggestions rather than directives. Allowing employees to devise their own plans of action also helps them learn to be more self-sufficient going forward, and enlisting their help encourages them to look at problems from a different angle.
When employee coaching is done in a positive and collaborative way, managers find that employees become eager for feedback rather than fearful of it. Great coaching empowers employees by providing clear paths to success and opportunities to build on their strengths.
It’s no secret that effective leadership is critical to any company’s success. While each CEO brings a unique set of abilities to the table, there are some valuable CEO traits that everyone should have. Whether you’re a fledgling leader or a seasoned pro, adopting these 7 CEO traits will help you become more effective in your role.
In today’s challenging business environment, change is inevitable and adaptability is the new competitive advantage. Great leaders recognize that the strong CEO trait of being able to adjust makes you more valuable in an ever-changing environment. It enables you to excel as a leader because you gain experience and learn to modify your responses to handle different situations appropriately.
Communication is key in any company, but it’s an especially important CEO trait. Having good communication skills means knowing how to position matters in the best way possible to help you achieve your desired outcome. Communication isn’t only verbal—it includes non-verbal cues such as facial expressions and body language which can affect the impact of your message. Great leaders are able to be unemotional and manage conflict by giving everyone a voice, but not necessarily a vote.
A high-performing CEO trait is the ability to listen. Great leaders consistently listen to others and seek out the ideas, opinions, and even the advice of others. They recognize the need to be able to read people and adapt their management styles to elicit the kinds of responses and actions needed to produce results. Effective leadership comes from those who are continuously learning and are open to feedback from others.
Strong CEOs are influential, inspirational, and good motivators. They are able to create alignment and get all stakeholders—whether employees, board members, or clients—to buy into the business’s strategy. Having buy in at all levels is critical to effective leadership, executing the business’s strategy, and achieving its goals.
Taking calculated risks means considering all the possibilities and probabilities before taking bold and assertive action that has the potential to produce growth and results. Effective leadership requires driving transformation and innovation by daring to take these calculated risks and learning from the occasional failure along the way. Embracing risk also helps to overcome the fear of failure, as leaders realize that setbacks are the most effective way to learn and grow.
Effective leadership requires a clear vision that team members can buy into. CEOs need to be able to communicate in such a way that they instill confidence in others and elicit the kinds of actions and thinking that result in better performance. Effective leaders have conviction and are able to understand all the working parts of a business, and make quick, far-reaching decisions that benefit the company as a whole.
Many high-performing entrepreneurs will tell you that having resilience is key to success. Despite best efforts, the path to success isn't always a direct journey. Sometimes success is built on failure; as a leader, you need to be able to turn failure around and learn from mistakes. Successful CEOs are resilient because they understand the impact of failure, learn to think differently, and are determined to achieve their goals no matter what.
Having these key CEO traits will help differentiate you, foster effective leadership, and elevate you to become the most exceptional leader you can be.
Pivotal coaching moments in sports are great metaphors for business and life, because we’re all trying to win, make progress, or get to the next level. The best coaches—and the most inspirational speeches—strip away all the distractions and remind us that accomplishing goals is completely possible if we own our greatness.
In this small-town sports film, Matthew McConaughey plays Marshall University’s new football coach, Jack Lengyel, who arrives in the aftermath of a 1970 plane crash that claimed the lives of 75 Marshall team members and boosters. Lengyel encourages his team, telling them that even though they are vastly outmatched, if they play with all their heart, they can never lose, regardless what the scoreboard says. Marshall goes on to win on the final play of the game. The message is clear: accomplishing goals—even difficult ones—is possible when you believe in yourself and your team.
One of the most memorable underdog stories to play out on the international stage, the 1980 U.S. Olympic hockey team’s improbable victory over the seemingly invincible Soviet team, was made for Hollywood. Kurt Russell is Coach Herb Brooks, who delivers the stirring “This is your time” pregame inspirational speech that sparked the team’s gutsy gold medal run. This is movie offers plenty of inspiration for anyone facing impossible odds.
High school basketball coach Ken Carter (Samuel L. Jackson) benched his entire undefeated team in 1999 due to their collective poor academic performance. His role as a tough, principled mentor has its shining moment when, after a defeat, he tells his team in an inspirational speech that he’s watched them mature into men who have achieved victory within themselves by excelling as students. Coach Carter is a great reminder that success is a journey, not just an end goal.
The pressure is on Coach Gary Gaines (Billy Bob Thornton) and the Permian High School football team to make the playoffs in light of the local community’s high expectations. In his halftime inspirational speech during the final game of what would be an undefeated season, Coach Gaines sheds new light on the true meaning of perfection: being a person of integrity in your relationships.
This Oscar-nominated movie about a small-town Indiana high school basketball team that ends up winning the state championship excels, offering on-the-court lessons about dedication, determination, and redemption. Norman Dale (Gene Hackman) gives an intense pregame speech, imploring his players to forget about winning or losing and instead, play to their potential. If they do that, the results will come. This movie is sure to inspire anyone who believes that hard work, passion, and grit can take you anywhere you want to go.
Newly appointed African-American high school football coach Herman Boone (Denzel Washington) must lead his team’s first racially integrated season in 1971. Battling lingering racial prejudice from the community while breaking down barriers between his own players, Boone takes his team out to the site of the Battle of Gettysburg to deliver an inspirational speech about unity. This movie sends a powerful message about the importance of supporting each other in accomplishing goals.
These coaches emphasize the value of having heart, sound principles, integrity, unity, and seizing the moment when it’s go time. In sports, and in life, coaching can make all the difference. The next time you find yourself facing adversity, seek inspiration from these examples of great coaching to up your game when it comes to accomplishing goals.
It’s common for people to have misconceptions about any industry or field they haven’t directly experienced, and sales is no exception. Some people may shy away from making a career in sales, because they have preconceived notions of what working in sales is all about. If you’re considering getting into sales, it’s important to have the right information. Here we uncover 10 sales myths—and offer you some sales facts to combat them.
1. One Pitch Fits All
When it comes to sales, one pitch doesn’t fit all. Every prospect has different needs and as such, every pitch must be tailored to suit those unique needs. Positioning your message to suit your customer is critical to landing that sale. Perform your due diligence—research the customer or the market so you can better understand them and communicates in a way that addresses their interests and concerns.
2. Scripts are for Rookies
This is a particularly malicious sales myth. The fact is that preparation is always beneficial. Simply put, it provides the framework for your prospecting campaign. Even seasoned salespeople must practice their pitches. Writing a script will help you to anticipate any questions the customer may have, and it helps to ensure you know the key benefits of the product or service you’re selling.
3. The First Three Minutes Determine the Success of a Sale
While first impressions do count, the first three minutes is not long enough to establish if you’ve closed the deal. Everyone is different, and many customers decide to make a purchase after they’ve grown comfortable with the salesperson. Rather than focusing on any arbitrary time limit suggested by this sales myth—apply that attention to establishing a relationship with the customer by engaging them in conversation and asking them relevant questions to help you better position your pitch.
4. Sales is about Getting People to Buy Things they Don’t Want
Good salesmanship is about connecting people with things they need, not convincing them that they need something they don’t. Great salespeople become great by asking questions and seeking to understand exactly what the customer is looking for so they can provide the best solutions. That’s an important sales fact to repeat often and eagerly.
5. Salespeople Care More about Commissions than about People
This sales myth is just silly. Like anyone, salespeople hope to be successful at what they do, and the fact is you can’t be good at sales if you don’t like and care about people. Great salespeople are passionate about what they do and they love and care about their customers. Good salespeople are concerned about creating satisfied customers—those are the customers who keep coming back.
6. Salespeople are Born, Not Made
With anything in life, commitment and training are key ingredients to becoming successful. While many of your personal traits will prove beneficial to your sales career, training, practice, and ambition are what will ultimately decide your success as a salesperson. In fact, great salespeople pride themselves on maintaining a student mentality—a passion for lifelong learning, growth, and development. You can develop yourself and your skills by using free online resources such as blogs or watching TED talks. Check out two Cydcor blogs in particular: “How to be a Successful Salesperson” and “How to Write a Winning Elevator Pitch.”
7. Salespeople are Only out for Themselves
Salespeople are certainly not out for themselves. Great salespeople are working to build a business and add value to their organization, not just to make a sale. They’re interested in being as efficient and effective as possible to achieve their goals. They know that the success of others doesn’t take away from their own chances for success so they’re happy to share what they know and see others reach their goals. This is one of the more damaging sales myths out there—those who walk this walk quickly discover that it won’t take them far.
8. All Salespeople are Extroverts
It’s a common sales myth that all salespeople are outgoing and assertive. Being a successful salesperson means having the ability to make people comfortable and being a great listener—whether you’re an introvert or extrovert. Being an attentive listener is key because it allows you to hear what the customer really wants and needs. This, in turn, better positions you to address their concerns and fulfill those needs with the right products and/or services.
9. Technology Rules
Technology has advanced at a rapid rate. While it has certainly helped speed things up and improved the resources available to salespeople, there are just some things computers can’t do. True selling always comes down to having great people skills and sales skills. No matter what, face-to-face contact remains invaluable in the sales industry because people connect with other people more than they do with any other form of advertising.
10. Great Products Sell Themselves
While great products are easier to sell, they still need to be sold. It’s up to the salesperson to create awareness of the product. Customers need to understand how your product or service can fulfill their needs and where and when those needs can be met. Even a great product needs marketing and sales support.
For many, the idea of speaking in public is daunting. While a little nervous energy is healthy, excessive public speaking anxiety can be crippling. Being charismatic and engaging doesn’t necessarily come naturally, even to successful business people and world leaders. Whether it’s a keynote speech for hundreds of people or a simple team meeting, it takes a lot of effort to be a great speaker, starting with controlling your nerves.
Learn how to manage your nerves and boost your confidence so you can confidently conquer public speaking.
1. Get into the Zone
Focusing mentally before a public speaking event will allow you to give your best quality output. Make sure you’re comfortable with the venue by arriving a little early to get a feel for the set up. If possible, do a brief run through with the microphone. Whether it’s a small breakaway room or even the parking lot, find a quiet place where you won’t be disturbed and take a moment to focus. Different people need different things, so you’ll need to learn what works best for you.
2. Warm Up
Public speaking can feel like a workout. Get yourself physically ready by doing some vocal exercises, which will help you project your voice and come across more confident in your delivery. Now, strike a power pose. Amy Cuddy, a body language researcher at Harvard Business School, suggests power posing to ease nerves before a presentation or public speaking engagement. According to Cuddy’s research, simply putting your hands on your hips or striking the CEO or Superman pose for two minutes will reduce your levels of cortisol, the stress hormone. This will give you a boost and make you look and feel powerful.
3. Work on Your Body Language
Public speaking isn’t just about what you’re saying, it’s also about how you’re saying it. The way you convey yourself—your body language, your facial expressions, and even your gestures—can affect the impact of your delivery. It’s important to be mindful of these nonverbal cues. Simple things like keeping your posture upright and expanding your chest helps. Smiling and making eye contact will put your audience at ease even if you’re speaking about a more serious topic.
You can read more body language dos and don’ts in our blog, 8 Common Professional Body Language Mistakes to Avoid.
4. Memorize Your Content
Memorizing the sequence of your slides or your note cards—whatever you’re using to prepare or presenting visually—will help you to feel in control and allow you to anticipate which slide comes next, making you look more professional. Start by memorizing key points and you’ll slowly begin to weave a story line. It will also reduce the likelihood of you getting off track should you feel overcome with your public speaking anxiety.
5. Tell a Story
The more data-driven your content, the harder it is to keep your audience engaged. Telling a story with your content is a good way to connect with your audience. It will help them understand where the concept comes from and what it means. The key is making sure you have a thread that links the different ideas and concepts throughout your presentation.
Structure your material so you start and end strong. Don’t waste time with a longwinded introduction, especially if you have a time limit. You may even consider starting with a personal anecdote or provocative question—something that will make the audience feel they can relate to and connect with you.
6. Rehearse
The best way to boost your confidence is to rehearse, rehearse, rehearse. This will also help you memorize the material. Ideally, rehearse in front of someone. If that’s not possible, you can use a mirror. Always time yourself while rehearsing to ensure you don’t exceed the time you’ve been allocated. If your presentation includes a question-and-answer session, you can prepare some model questions and answers ahead of time to help ease your public speaking anxiety.
7. Pace Yourself
Be mindful not to lose your audience. There’s a fine line between speaking too fast and too slow. Speaking too fast can make you come across as nervous. You can manage the pace of your public speaking by including pauses before or after key statements. This will make them stand out and have the added benefit of giving you a breather.
8. Stay Hydrated
Drinking warm drinks before your engagement will soothe your throat. Nerves can make your mouth go dry, so keep a bottle of water nearby to keep hydrated.
Like most things in life, practice makes perfect when it comes to combating public speaking anxiety. The best way to build your confidence is to take up every opportunity you can to speak, no matter how small the audience. The more experience you have, the more confident you’ll be and the better you’ll become at managing your nerves.
Whether you’re seeking to advance your career or grow your business, making progress toward your goals can come down to your ability to enlist the help of others—often through activating one’s personal power bases. Perhaps you need to ask for a raise or a promotion, or maybe you need to request funding to kick off an exciting new project or cover the cost of new hires. Whatever the case, understanding how to get others on board is critical to achieving the outcome you’re hoping for. But if you’re low on the totem pole or just beginning to establish your fledgling business, asking others to reward you with money, time, or increased responsibility can feel like a David vs. Goliath scenario.
Don’t underestimate yourself, though: you may have a lot more personal power than you think. A person’s power bases are the sources from which they draw credibility, influence, and character, traits that can be assets when asking others to help your cause. Power bases can come in many forms, and you may have more than one effective power base to draw from. You simply need to learn how to identify your power bases and use them to your advantage. By recognizing the sources of your power, you can feel more confident as you ask for the things you need to achieve your goals.
Recognizing your personal sources of power is critical to your ability to collaborate with others and ask for the resources and opportunities you’ll need to grow your company and advance your career. It’s easy to underestimate oneself and overlook how much you have to bring to the table. Success in business requires constant negotiation, and by understanding your own power to get others on your side, you improve your chances of achieving the results you’re hoping for and reaching your goals.
While it’s important to know what you should do in meetings and negotiations, knowing what you shouldn’t do is often just as important – and it begins with bad body language.
The best sales managers know that while you may have a polished sales presentation, tasteful attire, and a product that practically sells itself, you can still miss out on closing a sale if your body language is out of sync with your words. While it’s true that first impressions make a lasting impact, cumulative body language is important. If you are in the habit of demonstrating any of the following body language in sales meetings, it could be enough to hurt your sales performance, turning a potential yes into definite no.
There is no overstating the importance of presenting good body language in sales or any business interaction – it can make all the difference. Don’t send the wrong message with self-sabotaging nonverbal communication. Be prepared and well-rehearsed when you walk into a meeting. Be conscious, too, about what you do while you are speaking. You are, after all, providing visual accompaniment to your eloquent words. Once you ensure your words and actions match up, you’ll start to notice fewer closing doors and more closing sales.
If you’ve caught yourself demonstrating some of these examples of bad body language in sales meetings, consider the correction of it one of your professional New Year resolutions.
If you’ve been using our negotiating tips, then it’s entirely likely a sale is on the horizon – so it’s important to be able to recognize it. As a salesperson, it’s important to stay tuned into the customer and what he or she may be feeling, thinking, or doing. It easy to get too caught up in delivering the perfect sales pitch or projecting energy and forget that sales is a two-way communication. It involves give and take; the exchange of information to and from both parties. Customers are constantly sending signals about what they want, what they need, and what they are thinking. And, if you just learn to pay attention, and know what buying signs to look for, these messages, both verbal and non-verbal, can make your job as sales person a whole lot easier.
Buying signals are indications the customer gives that he or she may be nearing a decision about your product or service and may be interested in making a purchase. These ready-to-buy cues, can be easy to miss if you’re too focused on what you need to say or do next. Learn some of the most common buying signs, so the next time a customer is ready to buy, you won’t miss out on the sale.
Listening and paying attention is just as important as saying the right things when trying to make a sale. Customers communicate a lot about how they’re feeling about the product for sales people who are willing and able to pick up their signals. Overlooking these, sometimes subtle, buying signs could mean missing out on sales and doing more work than necessary. Becoming an expert on customer behavior and learning the classic buying signals can make selling a whole lot easier by giving you valuable information about the kind of customer you’re dealing with.
It’s not always what you say that makes the biggest impression. Before you even open your mouth, nonverbal habits you’re not even aware of could jeopardize your ability to make a good impression, close a deal, get promoted, or earn a new customer. Professional body language is critical to any business exchange, and it’s just as important to be aware of the things you’re not saying as it is to be aware of what you are. In other words, through your posture, body language, habits, and tone, you may be speaking volumes without even uttering a word.
Body language in meetings and exchanges can make a world of difference in your business conversations. Everything we do communicates something, so why not communicate as clearly as possible. Avoid these eight body language mistakes during your next meeting, and when you do have the opportunity to speak, your words will have the impact you’re hoping for.
“Only those who dare to fail greatly can ever achieve greatly.” - Robert F. Kennedy
Growing up, we learned that all failures are bad. So when we did fail, it hung over our heads as an unpleasant reminder of what happens when we try something new. But failure can be good when we learn from it, and embracing the “fail fast and fail often” mentality, which focuses on risk-taking and innovation, can turn one step backward into two steps forward. Failure is a powerful teacher. It shows us what doesn’t work, so we can more quickly find our way to what does. Failing in sales and business can often be an effective and even necessary route to mastering the art of the pitch and closing more deals.
Learning from failure is a powerful skill that takes confidence in our abilities and strength to admit fault. Here are some strategies to turn a setback into a comeback:
Don’t Worry About What You Can’t Control
You can’t change what’s out of your control, and worrying about it will only make things worse. Take stock of what you can control, such as your planning and skillset, and use it to re-evaluate your process to prepare for a better outcome.
Own it
Everybody fails. Own it and forgive yourself, then learn from it and turn this negative into a positive. The best thing to do is to be honest with yourself and set your mind on improving, and the only way you can truly do that is taking responsibility for the missed opportunity.
Revise the Plan
Before you set out, what was your plan? Often times, the cause of failure is a simple oversight or misplaced effort in the planning phase. Focus on everything that happened before the failure and see what can be changed; there may be one or two things you could’ve done that’ll seem obvious with hindsight.
Seek an Outside Perspective
Sometimes we’re unable to see the cause of our failure because we lived it. An outside perspective from someone you trust, such as a mentor who is in a better position to see where things went wrong, might provide helpful guidance. Be open and honest with them about your failure; it’ll make you feel better to talk about it, and your mentor will respect you for seeking honest feedback and learning from it.
Believe in Yourself
Something went wrong, so trust yourself to make it right. It’s too easy to dwell on failure and beat ourselves into submission. A failure doesn’t make you a failure if you learn from it. Believe in your abilities and your strength to move forward because you will get better. Take risks. Expand your comfort zone. One day, you’ll look back on this and be glad it happened because it made you realize your true potential.
Try Again
The worst thing to do after a failure is stop trying. Failure can be a gift when it provides insights that help you perform better on the next attempt. When you give up, you waste that valuable information. Learn, grow, and keep moving, and this time you might just win big. There’s only one way to find out.
Setbacks are stressful, and can keep us from chasing our goals if we let them, but the courage to own it and learn from failure helps us pivot onto stronger ground for new opportunities. Millionaires and celebrities are no strangers to this; they’ve all experienced failure. Can you imagine if Steven Spielberg quit making movies after being rejected from film school? The most important thing to do after a failure is to learn from it and try again.
With the help of these strategies, your feelings of failure will subside and you’ll become even more confident in reaching your goals.