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Defining a business and sales strategy comes with an important choice: to withhold information or to be 100% forthright with the truth. And sure, there are plenty of dishonest salespeople out there, but here's the best sales tip you'll ever get: don't be one of them! The most successful and salespeople are those who consistently choose truth over deception. Rather than embellishing during a sales meeting, they prefer to under-promise and over-deliver. Instead of leaving out inconvenient facts, they proactively share any and all relevant details with their customers. Top sales professionals know that honesty in sales is possibly the most effective strategy for long-term success.
The good news for salespeople is that honesty isn’t just the best policy, morally speaking. Truthful communication is also a lucrative sales strategy that will serve you well in your career.
Never underestimate a customer’s ability to sense that something’s not quite right. Sales prospects can detect when you’re embellishing important details about a product or service, glazing over the facts, or telling them what they want to hear. As a result, they are less likely to buy. While an unscrupulous sales strategy might work for you every now and then, in the long run, you’ll lose more sales than you close because people don’t trust you. Focus instead on creating a sales strategy that respects the customer's intelligence. You're likely to generate more successful sales in the short term and build stronger long-term relationships with customers.
Every salesperson knows that it’s easier to deal with an excited customer than a skeptical one. While it might seem simpler to answer questions with short answers or withhold certain information, it’s quite the opposite. Being selective with the truth only invites more questions -- and not the good kind. It’s actually much more efficient, and more likely to increase sales, if you take the time to thoroughly and openly address all of your customer’s concerns to ensure that they feel confident about the decision to buy.
There’s a decent chance that your target customer has already been pitched in the past by another sales rep. In many of those cases, their decision against buying was due to a lack of trust -- not a lack of interest. By being completely straightforward and authentic, you’ll ending up signing up customers who had previously said no, bringing you closer to achieving your sales goals.
Nothing leads to an order cancellation faster than a negative surprise. Thankfully, the secret to a high quality, sticky sale is simple: ensure that your customer has realistic expectations. The strongest salespeople go out of their way to communicate relevant information, ensuring that buyers are fully prepared and informed.
No one wants to talk to a sales robot. Consumers are much more likely to buy from someone they can connect with -- someone who seems genuine and trustworthy. Simply being yourself and leading with honesty, makes it easier to build rapport. And as all strong salespeople know, building a relationship is often the difference between a yes or a no.
We all know that satisfied customers become loyal customers, but did you know that simply being honest also generates leads? After a positive experience, customers are not only more likely to buy from you again in the future, but satisfied existing customers will also send you referrals of their friends, families, and neighbors.
As soon as you realize that you don’t have to rely on white lies, exaggerations, and “tricks of the trade” in order to make a sale, you’ll become a more confident salesperson. Not only will you sleep better at night knowing that you conducted business with integrity, but this boost to your self-esteem will make you a stronger salesperson and a great sales team leader.
Never be afraid that you'll scare off a potential buyer with the truth. Remember: the mark of a strong salesperson is both quantity and quality of sales. Focus on being 100% honest, transparent, and authentic. Not only is this the right thing to do, but this simple sales strategy it can put you on the fast track to achieving your career goals.
Why be average in business when you can be authentic? If you ask us, average is overrated, and the importance of being yourself far outweighs fitting the mold. True authenticity allows you to shine. You set yourself up for opportunity. You surprise people. You’re memorable. You’re relatable. You’re happier. You get to create your own unique story. Ultimately, you thrive.
Let’s take a look at a few specific ways that being yourself at work can be your very own secret weapon in your growing career.
Being yourself is a powerful way to attract the right people. When you are transparent with your intentions and open about your goals, it’s easier to find people who are aligned with your vision. In building a team, this minimizes turnover and ensures that you are spending your time and energy with the right people.
Authenticity is crucial in winning hearts and minds. When you’re true to yourself as a leader, you stick to your principles no matter the time, place, or circumstance. For the most part, you behave the same in your professional capacity as you do in your personal life. You say what you mean and you mean what you say. Your consistency, trustworthiness, and strength of character make people want to follow you.
There is power in vulnerability. Openness and transparency are qualities that make you magnetic as a leader. Your team members want to know that you’re fallible, like they are, and that you can admit to your mistakes. They want the assurance that you’re in this together; and by being yourself, you show them that you are. Not only does your realness earn you the respect of your team members, but it inspires them to make mistakes and keep going too.
Being genuine is essential to being persuasive. Whether or not you’re in a ‘sales’ role in the traditional sense of the word, sincerity is the most effective way to convince another person to act. Many salespeople believe they have to speak in a special tone of voice or adopt a sugary demeanor to be effective – but it’s exactly the opposite. Customers hate a cliché sales pitch – and they can tell when you’re not comfortable in your own skin. Being your (professionally mannered) self reduces skepticism and allows for natural conversation to flow, which in turn, sets the stage for a sale.
When you’re comfortable being yourself, you’re less sensitive to the opinions of others. While you appreciate the well-intentioned advice of your loved ones, you don’t feel the need to please everyone. You have the confidence to make tough decisions about what’s best for your future – even if those decisions are unpopular with your family members and friends. The ability to follow your own path is a super power that will take you far in your career.
Being yourself increases positivity. Why? Well, firstly, because embracing your individuality just feels good! It is incredibly freeing to stop trying to be someone you’re not. But secondly, instead of wasting your precious energy trying to fit in, you get to focus on building a life that has meaning to you. Tackling your authentic “why,” rather than emulating what’s popular, gives you purpose. This purpose transcends whatever bumps you face along the road and inspires you to get back on the horse after facing a setback. When you’re honest with yourself about what you really want in life and you’re actively taking steps to achieve your goals, you can’t help but to be .
Do you have a story about how being yourself at work has paid off in your own career? Tweet us at @Cydcor. We’d love to hear it!
“To give real service you must add something which cannot be bought or measured with money, and that is sincerity and integrity.” – Douglas Adams, author
When you look to offer a service or product for consumption or use, you want to offer your clientele something that you believe in, and that has been created with authenticity. A well-treated customer who has been approached with care and earnestness is a customer who feels appreciated—and it is these customers that are much more likely to purchase a product from someone they feel has their best interests in mind.
Know your product and service inside and out. Understand what goes into it, how it’s crafted or how it will be executed so that you can explain easily and without stress how your product is worthier than the competition’s product. It’s imperative you believe in what you are looking to sell. Showing a competent knowledge will not only make it easier to describe and illustrate how it can benefit your potential customer, but it will also allow the customer to feel that you are confidence in what you are offering.
A huge portion of job satisfaction comes from how we feel about ourselves at the end of the day. This can be attributed to how we treat our customers, and whether we are authentic in ourselves and our services. Being authentic to one’s self drives the beliefs necessary to make a huge difference in our lives, and the lives of customers.
As Bruce Barton, an American author once said, “The essential element in personal magnetism is a consuming sincerity - an overwhelming faith in the importance of the work one has to do.”
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