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Cydcor was proud to support our local community and fellow Californians as the premier sponsor of Rock the Recovery, a night of food, and music in support of California Strong. Funds raised at the benefit concert, which took place on Sunday, Aug. 4th at The Canyon Club in Agoura Hills, will help California Strong provide disaster relief funds to California residents impacted by future local tragedies like the Borderline shooting in Thousands Oaks, as well as the Camp, Woolsey, and Hill fires that wreaked havoc across our state.
Rock the Recovery was founded by Ava Flora Friedman, a Westlake High School senior who was inspired by the power of music to bring people together. The event featured performances by an exciting lineup popular local bands from a variety of genres: JACQX, Goodnight Kiss, Sitting on Stacy, Jake Parr, The Malibooz, and headliner Ray Parker Jr. and his all-star band. Hosted by professional comedian, author, and speaker Joe Dungan, the evening also included heartfelt words from Cydcor President Vera Quinn, as well as Rock the Recovery founder Ava Flora Friedman, California Strong Director Danielle Stone, Borderline shooting survivors Hannah Michalak and Cassidy Addison, Congressman Brad Sherman, and community member, painter, and poet Cindy Martia.
Check out video highlights from the event!
Through ticket sales, Rock the Recovery merchandise sales, and prize raffle sales, the event surpassed its fundraising goal, bringing in $35,000 in proceeds on behalf of California Strong.
Drawing on a shared love of music and their home town, event attendees danced, laughed, and rocked out, proving that when communities unite, they can overcome anything. Cydcor was grateful for the opportunity to play a role in making this remarkable event a successful one.
We are proud to announce that First Data has awarded Cydcor the Top Tier Partner Award for delivering outstanding results in growing First Data’s market share in Canada. First Data, headquartered in Mississauga, Ontario, is a global leader in commerce-enabling technology solutions, serving approximately six million business locations and 4,000 financial institutions in more than 100 countries around the world.
With the help of Cydcor’s network of independent sales offices, First Data has seen an acceleration of its impressive growth within the past year. Cydcor is First Data’s largest sales partner, when it comes to reaching out to potential clients and making connections on First Data’s behalf.
“Cydcor has helped grow our business tremendously in Canada, reaching out to potential clients and making connections on First Data’s behalf,” said Marco Antico, Vice President Indirect Sales at First Data.
According to Cydcor’s President, Vera Quinn, this achievement is just the beginning. “We are determined to make a significant contribution to the growth of our client’s business," and we are proud to have exceeded First Data’s expectations in the first year of our relationship with them. We look forward to continuing to build a long and prosperous future together for our companies,” said Vera.
Discover how student mentality breeds success, and personal development, for employees in this article from Cydcor. Lifelong learning helps exceed goals.
When you’re a student, your whole job is to learn. That’s why companies like their employees to maintain a student mentality. And while organizations want to hire expert talent, employees who think of themselves as experts may miss the opportunity to continue growing and improving. By encouraging employees to think of themselves as students, employers foster a culture of ongoing personal development, inspiring employees to seek out valuable lessons in every task they’re given.
Here’s how a student mentality creates better employees:
1. Teaches Them to Listen
Unlike seasoned veterans who may be less open-minded to new ideas and approaches, students are in a constant state of openness. They pay attention to people and experiences, absorbing information and searching for valuable takeaways. Staying on the lookout for new ideas creates a fertile breeding ground for innovation.
2. Keeps Them Humble
There is no employee, no matter how senior, who can’t improve in some way. Adopting a student mentality reminds even executive level employees that they always have more to learn.
3. Keeps Them Focused on Growth
Students have a hunger for information and a drive toward personal development that people often lose as they move ahead in their careers. A student mentality challenges employees to set the bar higher. It pushes them to perform at their best and continue redefining what their best might be.
4. Reminds Them to Study
Encouraging employees to think like students reminds them that it’s important to stay abreast of the latest industry trends and take advantage of resources such as trade journals, white papers, blogs, and events for their own personal development.
5. Forces Them to Question
Being a student means admitting that you don’t know all the answers. Employees who think like students become attuned problem solvers. They’re willing to challenge assumptions, and they learn to probe for new approaches that are better, faster, and more cost effective.
6. Keeps Them Competitive
Students are constantly learning and applying new skills, maintaining a student mentality urges employees to keep their abilities and knowledge finely tuned and up to date with industry trends. This may mean learning new software, attending seminars, or taking online training courses.
7. Makes Them Better Leaders
Students often make the best teachers because they learn how to effectively communicate with others. By asking employees to think like students, employers also provide opportunities for employees to mentor each other, which helps them become even better leaders.
8. Keeps Them Open Minded
As employees advance in their careers, it’s easy for them to become rigid and set in their ways. After all, doing things the old way got them this far. But an environment that values constant learning pushes them to consider new ways of thinking and reminds them to stay flexible and open to change.
Employees who maintain a student mentality don’t assume they already know everything. They understand that useful new ideas can come from anywhere and anyone. By staying open to innovative thinking, and constantly striving to learn more and improve, employees who think of themselves as lifelong students have the kind of forward thinking that helps organizations reach their goals and beyond.
Attending Keys to Success? Enter Cydcor's photo contest for a chance to win $200 cash! Share your best photos using the hashtag #KTS2017 for a chance to win! Read more about the contest's rules and regulations below.
Terms and Conditions (Facebook)
Post a photo on Instagram, Twitter, or Facebook using the hashtag #KTS2017 anytime from Wednesday January 25th (4:00PM PST) until Saturday, January 28th (8:50 PM EST) and you will be automatically entered in the Keys to Success photo contest for a chance to win $200 cash awarded on site. To be eligible, entrants must be (i) at least 18 years of age and (ii) a member or affiliate of a Cydcor independent corporate licensee attending the event (Cydcor employees not eligible). Multiple submissions per participant are allowed. Profanity or inappropriate language or images, as determined by Cydcor, in its sole discretion, will be disqualified. There will be one winner selected by Cydcor, in its sole discretion, and announced via Cydcor’s Facebook Page (https://www.facebook.com/CydcorLLC?ref=hl) as well as on Cydcor’s Instagram (@Cydcor), and on Cydcor’s Twitter (@Cydcor) Saturday, January 28th any time after 9:00PM EST and no later than 11:59 PM EST. This promotional offer is not intended to create a partnership, joint venture, co-ownership or other association between Cydcor and the participant.
This promotion does not have a connection with Facebook in any way and is not sponsored, endorsed or administered by, or associated with, Facebook. By entering the contest, participants agree to fully release Facebook from any and all liability.
Terms and Conditions (Instagram)
Post a photo on Instagram, Twitter, or Facebook using the hashtag #KTS2017 anytime from Wednesday January 25th (4:00PM PST) until Saturday, January 28th (8:50 PM EST) and you will be automatically entered in the Keys to Success photo contest for a chance to win $200 cash awarded on site. To be eligible, entrants must be (i) at least 18 years of age and (ii) a member or affiliate of a Cydcor independent corporate licensee attending the event (Cydcor employees not eligible). Multiple submissions per participant are allowed. Profanity or inappropriate language or images, as determined by Cydcor, in its sole discretion, will be disqualified. There will be one winner selected by Cydcor, in its sole discretion, and announced via Cydcor’s Facebook Page (https://www.facebook.com/CydcorLLC?ref=hl) as well as on Cydcor’s Instagram (@Cydcor), and on Cydcor’s Twitter (@Cydcor)on Saturday, January 28th any time after 9:00PM EST and no later than 11:59 PM EST. This promotional offer is not intended to create a partnership, joint venture, co-ownership or other association between Cydcor and the participant.
This promotion does not have a connection with Instagram, Inc. in any way and is not sponsored, endorsed or administered by, or associated with, Instagram. By entering the contest, participants agree to fully release Instagram from any and all liability, and agree to Instagram’s terms of use.
Terms and Conditions (Twitter)
Post a photo on Instagram, Twitter, or Facebook using the hashtag #KTS2017 anytime from Wednesday January 25th (4:00PM PST) until Saturday, January 28th (8:50 PM EST) and you will be automatically entered in the Keys to Success photo contest for a chance to win $200 cash awarded on site. To be eligible, entrants must be (i) at least 18 years of age and (ii) a member or affiliate of a Cydcor independent corporate licensee attending the event (Cydcor employees not eligible). Participant may not create multiple accounts to enter the contest – the creation of multiple accounts will make participant liable to have all accounts suspended by Twitter. Any participant found creating multiple accounts to enter the contest will also be disqualified. Multiple submissions per participant are allowed; provided, however, that the participant posts a different tweet each time. Participants may not post the same tweet repeatedly (no duplicate tweets). Posting duplicate tweets is a violation of Twitter Rules and jeopardizes search quality. Profanity or inappropriate language or images, as determined by Cydcor, in its sole discretion, will be disqualified. The winner will be selected by Cydcor, in its sole discretion, and announced via Cydcor’s Facebook Page (https://www.facebook.com/CydcorLLC?ref=hl) as well as on Cydcor’s Instagram (@Cydcor), and on Cydcor’s Twitter (@Cydcor) on Saturday, January 28th any time after 9:00PM EST and no later than 11:59 PM EST. This promotional offer is not intended to create a partnership, joint venture, co-ownership or other association between Cydcor and the participant.
This promotion does not have a connection with Twitter in any way and is not sponsored, endorsed or administered by, or associated with, Twitter. By entering the contest, participants agree to fully release Twitter from any and all liability, and agree to read and abide by Twitter’s Rules.
Cydcor’s annual ‘Keys to Success’ event is almost here for 2017! Every year, Cydcor and its network of sales offices and leaders come together to build on their excellent business skills, jump-start the year with new relationships and ideas, and recognize top performers.
To spark up our excitement, Cydcor is pleased to announce a special contest for the Keys to Success attendees on the Cydcor Facebook page. You can win a Front of the Line Pass. Yes! You can go right to the front and skip the line at registration, and the best part is that we have 5 passes for five winners!
To enter, all you have to do is head over to Cydcor’s Facebook page (http://www.facebook.com/CydcorLLC) and share your best and original “Keys to Success” tip.
To win, you must be a Keys to Success 2017 registered attendee (Cydcor employees are not eligible). Multiple comments per entrant will be allowed. The contest begins at 4:00 PM PST on Friday, January 20, 2017 and runs through Tuesday, January 24, 2017. The winners will be picked by Cydcor, and announced on Cydcor’s Facebook page on Wednesday, January 25, 2017.
Terms and Conditions (Facebook)
Valid entries are comments that caption the related post on Cydcor’s Facebook page. To be eligible, entrants must be (i) at least 18 years of age and (ii) a registered attendee of Cydcor’s Keys to Success event (Cydcor employees are not eligible). Multiple comments per participant are allowed. Profanity or inappropriate language, as determined by Cydcor, in its sole discretion, will be disqualified. Five front of the line passes will be awarded. Contest begins at 4:00 PM, PST on Friday, January 20, 2017 and ends at 11:59 PM, PST on Tuesday, January 24, 2017. The five winners will be selected by Cydcor, in its sole discretion, and announced via Cydcor’s Facebook page on Wednesday, January 25, 2017 no later than 6:00pm PST. This promotional offer is not intended to create a partnership, joint venture, co-ownership or other association between Cydcor and the participant.
This promotion does not have a connection with Facebook in any way and is not sponsored, endorsed or administered by, or associated with, Facebook. By entering the contest, participants agree to fully release Facebook from any and all liability.
About The Coaching Habit: say Less, Ask More & Change the Way You Lead Forever by Michael Bungay Stanier
Coaching is an important skill for leaders, but often, managers are too busy or overworked to coach their direct reports well. However, author Michael Bungay Stanier argues that coaching can be done in increments of 10 minutes or fewer.
Drawing on years of experience on training managers through his consulting company, Box of Crayons, Bungay Stanier argues that coaching can be a regular, informal part of every day by asking seven essential questions:
Why Cydcor Recommends This Book
In 242 easy-to-read pages packed with anecdotes and explanations of the seven essential questions, Bungay Steiner offers a fresh and innovative take on the classic how-to manual. He combines insider information with research based in behavior and neuroscience to provide a new way to coach mentees. The book contains question-and-answer sections that will help readers identify old habits and start new behaviors.
The seven essential questions are also a great tool for sales professionals. They’ll help them get past the five basic objections to a product: no need, no money, no hurry, no desire, no trust. By using the seven questions to uncover what is actually important to a customer, it’s much easier to get to a “yes.”
Our Favorite Part
Each of the seven essential questions has its own chapter. The graphic design, including bulleted lists, pullout quotations, and other visual aids, helps readers to understand the highlights of each question. The book even has spaces and lines for readers to write about their thoughts and the actions they can take to develop the habits Bungay Stanier recommends. At the end of each of the seven chapters is a “Masterclass” section that helps to solidify the points the author made, allowing readers to strengthen their new habits.
Check out this book and tell us what you think. Share with us on Twitter and follow us @Cydcor.
We are Cydcor, the recognized leader in outsourced sales services. From our humble beginnings as an independent sales company based in Canada to garnering a reputation as the global leader in outsourced sales, Cydcor has come a long way. We’ve done this by having exceptional sales professionals and providing our clients with proven sales and marketing strategies that get results.
Sales can be an extremely rewarding and lucrative profession. In order to reach that stage in your career, think about the things the best sales professionals do and emulate them in your daily work. Here are some things they do every day to be masters of their careers.
They create goals and persist until they reach them
When the best sales professionals set a goal, they commit 100 percent to achieving that goal. Then, they don’t stop until they do what they set out to do. Obstacles are normal, so they expect them and work hard to push through until they achieve success.
They do the hard stuff first
It’s easy to do the least effort-intensive tasks first, thinking that will leave you plenty of time to focus on the harder tasks later. But instead, you might find yourself without enough hours in the day to accomplish a difficult task that really needs to be done. Instead, the best sales professionals do the hardest, highest-priority task first and reward themselves for accomplishing that by doing smaller and less intense tasks afterwards.
They only check their email a few times a day
It’s easy to get used to responding to every beep or vibration from your phone, but the most successful sales professionals keep their phones in their pocket and focus on making sales. They set aside some time during lunch, or at the beginning and end of the day, to go through their emails and respond to those that need their attention.
They study their craft
You might think of sales as a profession that doesn’t require a lot of education to do well. The truth is that the best sales professionals continually learn. They do this by talking with teammates to learn about successful sales techniques, or by reading books to learn the art of persuasive speaking and making effective sales pitches.
They learn from their mistakes
Everyone makes mistakes, but the best sales professionals learn from them. It’s natural to want to hide your errors to prevent being judged by others or even to drown in negative self-talk after making a mistake. Instead, take some time to think about the mistake and see what you can do better in the future.
They take care of themselves
The best sales professionals establish a healthy morning routine. They get enough exercise and sleep, make time to spend with their family and friends, and don’t skip meals. They also “unplug” at night so they can wake up refreshed and ready to hit the streets.
They don’t use to-do lists
This may be surprising and even counterintuitive. However, according to Entrepreneur magazine, only 41 percent of items on to-do lists ever get done. Why? Again, it comes down to the fact that people tend to do the easy tasks before the difficult ones. The best sales professionals schedule their “to-dos” on their calendar because it holds them accountable to complete tasks at a specific time.
What do you do every day to be an excellent sales professional? Share your tips in the comments or tweet @Cydcor with your stories.
We are Cydcor, the recognized leader in outsourced sales services located in Agoura Hills, CA. From our humble beginnings as an independent sales company based in Canada to garnering a reputation as the global leader in outsourced sales, Cydcor has come a long way. We’ve done this by having exceptional sales professionals and providing our clients with proven sales and marketing strategies that get results.
In this age of technology, we’re constantly surrounded by information about what we should do and when we should do it. There are so many conflicting opinions and things to consider about every decision we could make that it’s easy to get sucked into “analysis paralysis” and never make a decision at all. But sometimes, trusting your gut may be the way to go.
So how can you develop your decisiveness and get better results? Here are some tips from the experts.
Use your emotional intelligence. When presented with a high-stakes decision that needs to be made quickly, it’s easy to respond with emotions such as fear, overwhelm and anger. These emotions can cloud your ability to make a good decision, so make a point of reining in your emotions to allow yourself to do more clear-headed thinking. Instead of denying the emotion, which will only make it stronger, acknowledge the emotion and allow it to move through you until you reach a state of calm.
Manage uncertainty. Don’t waste time with dozens of choices, because that will lead to the infamous “analysis paralysis” mentioned earlier. Instead, use your intuition to narrow the number of choices down to two or three, and then study those in more depth. By trusting your intuition, you’ll be more satisfied with your decision in the long run.
Listen to your team members. Their thoughts can help you consider the consequences of various choices. It also makes them part of the process so they too will be more satisfied with your decision.
Act quickly. Business moves fast, so your decisions need to be made quickly, too. ”When decisions need to be made, effective managers gather the facts, analyze the situation, consider alternatives, and decide on the best course of action—and they do it quickly!” say Denny Strigl and Frank Swiatek, authors of Managers, Can You Hear Me Now?: Hard-Hitting Lessons on How to Get Real Results. “They don’t procrastinate, and they certainly don’t stand around wringing their hands.”
Don’t be afraid to be wrong. Much indecisiveness is caused by the fear of making a mistake. However, the ability to make important decisions quickly is the key to achieving success. “Business is a contact sport, and you can’t be afraid to make a mistake,” says John Wittaker, marketing director of information management solutions at Dell Software. “You can always course correct if you need to, but you can’t make up for failing to take action when action is needed.”
It can be difficult to make tough decisions whenever they arise, but it’s worth it in the end. Decisiveness is a needed trait for every aspiring leader, and by doing so, you set an example for your team to follow.
How has decisiveness helped you achieve better results? Please share your thoughts in the comments or tweet @Cydcor with your stories.
We are Cydcor, the recognized leader in outsourced sales services located in Agoura Hills, CA. From our humble beginnings as an independent sales company based in Canada to garnering a reputation as the global leader in outsourced sales, Cydcor has come a long way. We’ve done this by having exceptional sales professionals and providing our clients with proven sales and marketing strategies that get results.
If you know what an elevator pitch is, you probably think of it as something only businesspeople use. In reality, it can be applied to many different fields. An elevator pitch is everything you need to say to impress your potential customer in 30 seconds or fewer—about the amount of time it would take to travel a few floors in an elevator. It’s also the perfect opportunity to showcase your uniqueness. The elevator pitch is a crucial tool for sales representatives, so here are a few tips on how to craft a perfect one.
Step 1: Brainstorm about what you want to say. Take a blank piece of paper and write down the most important things you want to tell your customer about your service, product, or company. Focus on interesting or memorable facts that make you stand out from the crowd.
Step 2: Edit ruthlessly. Eliminate jargon, repetition, and unnecessary information. As you edit, remember that an elevator pitch consists of three main parts: The benefit, the differentiator, and the ask. Make sure your pitch tells the customer what impact your product will have, what makes it different from the competition, and how you’ll proceed if the customer is interested.
Step 3: Write your pitch on a piece of paper. Spend extra time thinking about how to phrase the differentiator or value proposition in order to get your customer interested. What makes your product unique or places it above similar products offered by your competition? If you can back this up with a simple number—for example, “95 percent of customers say they’d buy the product again”—that strengthens your proposition.
Step 4: Practice your pitch. That means saying it over and over again until you don’t have to refer to your piece of paper. You don’t have to say the exact words you wrote down, but you do have to convey the important ideas. Rehearsing will allow you to speak off-the-cuff and will keep you from getting flustered if you flub your pitch or your customer reacts in an unexpected way.
Step 5: Record yourself. Make sure your voice sounds natural, that you’re not speaking too quietly or in a monotone, and that you’re not talking too fast. You want your pitch to sound like regular conversation, not a script.
Step 6: Get feedback. Ask your teammates or a trusted friend or loved one to listen to your elevator pitch. Make sure they know you’re looking for constructive critique on everything from the wording of the pitch to your body language.
Step 7: Hit the streets! Now that you have your pitch down, it’s time to take your pitch and turn it into action. You may need to tailor it for specific audiences. Not everyone is going to respond in the same way to your value proposition, so you may need to have a couple of others in the back of your mind.
An elevator pitch is a dynamic thing, so be sure to let it evolve as you grow in your career.
What tips do you have for mastering the art of the elevator pitch? Please share them in the comments. For additional blogs from Cydcor, be sure to check out https://www.cydcor.com/media.
We are Cydcor, the recognized leader in outsourced sales services located in Agoura Hills, CA. From our humble beginnings as an independent sales company based in Canada to garnering a reputation as the global leader in outsourced sales, Cydcor has come a long way. We’ve done this by having exceptional sales professionals and providing our clients with proven sales and marketing strategies that get results.
Sales is a unique profession that requires passion, extroversion and charisma. Leading a high-performing sales team and helping your direct reports get the best out of their own skills takes a little something extra. The good news is that as a sales team manager, you have that extra something inside you. Here are some tips on how you can take your own passion for your product or service and pass it along to your team members.
Set them up for success
Authenticity matters when it comes to sales. Few people come in with a fully developed talent for sales, so it’s important to meet your team members where they are and ask them what would be most helpful to them so they can achieve success. For some it will be a need for more product knowledge; for some it may be coaching or a “walk-along” with a high-performing team member.
Give them context
Your team will get better results if they have more information than simply a list of names or addresses. Help them understand the product they’re selling and how it compares to other similar products. Then assist them in finding reasons to be passionate about that product. This will drive good conversation, and thus increase conversions.
Provide them with training opportunities
It’s critical that you not only understand your team members’ unique needs but that you provide ongoing training to help them meet their goals and build confidence. Leading by example means that you also take training courses to enhance your knowledge of the latest news and best practices. That will help you to be a better mentor and a better sales professional in your own right.
Have high expectations of them
Your team will rise to the expectations you set, so set them high! On the other hand, don’t set them so high that your direct reports think they’re impossible to achieve. In order for those expectations to be met, you need to help your team feel supported and positively reinforced. Clearly articulate your goals and expectations and hold your representatives accountable for achieving them. Also, check out these motivating sales quotes that deliver motivation!
Let them specialize
Don’t treat everyone on your team the same. Some people understand certain business sectors better than others. Allow your specialists to take the lead in the area of their expertise. They may be able to help your other team members as well. The more your team understands about the product or service they’re selling, the better they’ll be at selling it.
What other tips do you have for leading a high-performing sales team? Share with Cydcor on Twitter @Cydcor.
We are Cydcor, the recognized leader in outsourced sales services located in Agoura Hills, CA. From our humble beginnings as an independent sales company based in Canada to garnering a reputation as the global leader in outsourced sales, Cydcor has come a long way. We’ve done this by having exceptional sales professionals and providing our clients with proven sales and marketing strategies that get results.
Learn more about Cydcor, based in Agoura Hills, CA, by visiting our profile on CrunchBase.
About The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results by Gary Keller
In today’s fast-paced world, people often try to improve every aspect of their lives at once, but usually aren’t as successful as they’d like to be. Author Gary Keller proposes a simple and powerful concept in this book: focusing on what matters most in our personal and work lives first. Most people want fewer distractions, fewer things on their plate, and fewer things to stress them out. The ONE Thing proposes a new way of looking at things we want, and provides an action plan to achieve them.
Why Cydcor Recommends This Book
This is an excellent read for anyone who enjoys multi-tasking but still feels like they aren’t attaining their goals as fast as they would like to. Focusing on multiple things at one time doesn’t necessarily mean more productivity. To achieve effectiveness, we need to narrow our focus and take things one at a time. The ONE Thing suggests pausing before starting a new project and asking yourself what can be prioritized. This will ultimately make things easier and help you avoid focusing on things that are unnecessary distractions.
Our Favorite Part
Early in the book, Keller outlines six popular beliefs that most people think are the “right way,” but that might be hindering their success: everything matters equally, multitasking is good, success requires a disciplined life, willpower is always on will-call, a balanced life is required, and big is bad. Each belief is thoroughly addressed and shown to be not be as helpful as people think. To achieve success, according to the author, it’s about doing the right thing, not about doing everything right. Finding true success requires less discipline than you think.
Have you found success by focusing on one thing at a time? Be sure to follow Cydcor on LinkedIn for even more tips on finding success.
We are Cydcor, the recognized leader in outsourced sales services. From our humble beginnings as an independent sales company based in Canada to garnering a reputation as the global leader in outsourced sales, Cydcor has come a long way. We’ve done this by having exceptional sales professionals and providing our clients with proven sales and marketing strategies that get results.
Cydcor was founded in 1994 on a simple yet powerful principle: people still want to buy from people they trust. While much of the business world in the 1990s was moving toward automation and call centers, the founders of Cydcor recognized that something essential was being lost. Technology could handle transactions, but it could not replace trust, loyalty, or the personal connection that uniquely comes from a face-to-face conversation. That insight shaped the company’s mission and continues to guide it today. Headquartered in Agoura Hills, California, Cydcor partners with Fortune 500 leaders as well as emerging brands across the U.S. and Canada. The company specializes in outsourced, in-person customer acquisition through a network of independently owned sales companies across North America. These companies operate in the residential, retail, business-to-business, and event services channels, creating flexible and scalable solutions to meet each client’s needs. Some clients rely on Cydcor to complement their existing sales force, while others count on Cydcor’s network as their exclusive customer acquisition channel. In both cases, the goal remains the same: driving measurable growth through meaningful interactions.
What sets Cydcor apart is its ability to combine the timeless art of relationship building with modern systems and accountability. While independent sales companies focus on customer engagement, Cydcor provides the backbone that makes scaling possible. This includes compliance oversight, detailed reporting, operational systems, and performance tracking that give clients confidence in both the process and the results. The approach has earned the trust of top Fortune 100 and Fortune 500 brands that turn to Cydcor when they need more than just numbers on a spreadsheet. They need real conversations, genuine connections, and long-term customer relationships.
Under the leadership of Vera Quinn, President and CEO, Cydcor continues to evolve without losing sight of its core belief: that business has always been built on human connection. In a marketplace where digital noise grows louder every day, Cydcor proves that face-to-face sales remain not only relevant but essential. It is a model that honors tradition while embracing innovation, ensuring clients have the reach, structure, and results they need to grow.
In conversation with Vera Quinn, President and CEO of Cydcor
“We see technology as a way to make the in-person experience even better. Our platforms, sales tools, and data systems deliver the information clients need—precisely when they need it."
– Vera Quinn, Cydcor President and CEO
Cydcor has been a trusted partner to Fortune 500 companies for more than three decades. How has your face-to-face approach helped brands stay competitive in today’s automated world?
In today’s automated world, the value of human connection and quality continues to rise because people’s needs are not one-size-fits-all. Brands spend heavily trying to break through the noise, but nothing cuts through like a real conversation. When the field teams engage face-to-face, whether in a business, at a retail store, at someone’s doorstep, or an event, it creates authenticity, accountability, and connection. That personal approach builds trust and loyalty, delivering long-term growth instead of one-off transactions. There is no substitute for the clarity and trust that comes for genuine two-way conversation.
You work across very different verticals—B2B, retail, residential, and event services. How do you customize each campaign?
It starts with listening. We take the time to understand what matters most to the client—what outcomes they want to achieve and who they’re trying to reach. From there, we apply proven strategies while piloting and refining until the approach is right. We don’t believe in copy-and-paste campaigns; every engagement is designed around the client’s goals, with a clear commitment to measurable results.
We’re also highly nimble. Offers, hours, and territory plans can shift quickly, and we adjust with speed, going where customers are and where opportunities exist. For example, in retail environments customers may need product education at the point of sale, while in B2B settings the focus is often on efficiency and ROI. Each campaign is tailored to those realities, ensuring both clients and customers feel understood.
Leading companies often credit Cydcor with helping them expand into new markets. How does your model drive that kind of growth?
We help clients grow because we’re built to scale responsibly. The companies in our network are locally run by entrepreneurs who care deeply about performance and quality. That ownership mindset allows us to move fast when a client wants to expand while still delivering consistency and quality. We’re able to test, adapt, and ramp with speed—without sacrificing the fundamentals. Because we take such pride in the brands we represent, our clients trust us to deliver with consistency and care.
Cydcor works with a network of independently owned sales companies. How does that support innovation and client outcomes?
Entrepreneurs think differently. They’re invested in doing things right because it’s their business. That ownership mindset creates a ripple effect: higher standards, better execution, and more accountability. When a client partners with us, they’re not just accessing sales teams; they’re tapping into a culture of ownership and drive. That translates into stronger performance in the field and sustained results for the brand.
You’ve been recognized as a Great Place to Work. How do culture and leadership play into your business success?
Our culture is built on the belief that people succeed when they help others succeed. That philosophy drives how we lead, how we collaborate, and how we show up for our clients and each other. Our values aren’t just words on a wall. They act as our constitution, guiding decisions and holding us accountable. Because of that, leadership at Cydcor isn’t about hierarchy; it’s about creating an environment where people support one another, push for excellence, and celebrate shared wins. That’s why our culture has become a competitive advantage and why clients trust us to represent their brands with pride.
Technology is clearly important to your operations. How do you balance that with the human side of your business?
We see technology as a way to make the in-person experience even better. Our platforms, sales tools, and data systems deliver the information clients need—precisely when they need it. AI is making our systems smarter and faster, improving everything from compliance to reporting to campaign insights. At the end of the day, technology is there to empower people. It supports the work; it doesn’t replace the human connection that makes in-person sales powerful.
What’s next for Cydcor? Any exciting plans on the horizon?
Cydcor is entering an exciting new chapter of growth. We’re expanding into new industries while continuing to strengthen relationships with the Fortune 500 and emerging brands we already serve. A big part of that future is leveraging AI and advanced platforms to enhance both the client and customer experience, delivering faster insights, sharper tools, and more seamless interactions. Driving results through the power of people remains constant, but the ways we deliver on it are evolving quickly. We also see opportunities in industries undergoing disruption, or where customers are clamoring for personalized solutions where face-to-face engagement can help brands establish trust and drive growth. That’s where our model truly shines.
Meet the leader behind the success of Cydcor
Vera Quinn, President and CEO of Cydcor, is recognized for her leadership and the business impact she continues to drive. She began her career entry-level in the field. Then seizing an opportunity at Cydcor, and rose through nearly every level of the organization, a path that gives her unmatched perspective on building teams, growing leaders, and scaling a business with integrity.
Vera has been honored as CEO of the Year by the Los Angeles Business Journal, and under her leadership, Cydcor was recently named to the Inc. 5000 list of fastest-growing private companies in America. She is known for her ability to develop leaders by instilling confidence, clarity, and accountability. Today, she continues to guide Cydcor’s growth with a clear mission: when people succeed together, businesses and communities thrive.
“We don’t believe in copy-and-paste campaigns; every engagement is designed around the client’s goals, with a clear commitment to measurable results.”
– Vera Quinn, Cydcor President and CEO
Agoura Hills, California--(Newsfile Corp. - September 3, 2025) - Cydcor is proud to announce that CEO Vera Quinn has been recognized as the CEO of the Year Honoree at the Los Angeles Business Journal's 2025 Valley Women's Leadership Symposium & Awards. The program spotlights influential leaders across the San Fernando Valley and greater Los Angeles who are driving innovation, cultivating inclusive workplaces, and shaping the future of business.
Under Quinn's guidance, Cydcor has become a company synonymous with a culture of growth, performance, and community. Highlights of her leadership include:
"It is an incredible honor to be named a CEO Honoree among so many remarkable women," said Quinn. "I am proud to represent a community of women leaders who are inspiring the next generation and driving meaningful change in business."
For more on Cydcor's culture and Quinn's leadership, visit: A Culture Strategy of Growth, Performance, and Community.
About Cydcor
For more than 30 years, Cydcor has provided outsourced sales solutions to Fortune 500 and emerging companies. By combining the power of relationship-driven sales with innovative strategies, Cydcor helps its clients acquire, grow, and retain customers at scale. Founded in 1994 and headquartered in Agoura Hills, California, Cydcor remains privately held.
Visit: www.cydcor.com.
For information contact:
media@cydcor.com
805-277-5500
Agoura Hills, California--(Newsfile Corp. - August 11, 2025) - For the 13th time, Cydcor has earned a place on the Los Angeles Business Journal's (LABJ) Best Places to Work in Los Angeles list. This recognition, determined by detailed employee surveys conducted by Workforce Research Group, celebrates Cydcor's enduring commitment to a collaborative, employee-centric workplace culture. As a leader in outsourced sales and customer acquisition services, Cydcor continues to set the bar for what it means to build a workplace where people grow, thrive, and find purpose.
Recognition Driven by Employee Survey and Culture
Hundreds of small, medium, and large companies across LA participated in the 2025 LABJ survey. The process evaluates workplace policies and practices, with 80% of the score drawn from confidential employee feedback. The result: a curated list of LA's top employers, with Cydcor standing out for its consistent leadership, supportive environment, career development focus, and the company's foundation lies in its culture and core values.
A 13-Year Legacy of Workplace Excellence
"We are very intentional about building both a high-performing culture and a high-performing business," said Vera Quinn, CEO of Cydcor. "We want Cydcor to be a place where people are inspired to grow, feel proud of their work, and know they're part of something meaningful."
Cydcor uses the feedback collected through the survey process not only to celebrate what's working but also to highlight areas where the company and departments can improve. This ensures continuous growth, adaptation, and accountability across all levels of the organization. Cydcor fosters a culture where people helping people isn't just a saying, it's the way business is done.
"Consistency matters. Being recognized year after year is a result of our people showing up for one another, staying grounded in our values, and always aiming to get better," Quinn added.
What Makes Cydcor a Top Employer
Cydcor continues to set the standard in creating an environment where employees feel seen, supported, and challenged to achieve their potential.
How does Cydcor continue to earn recognition? Here are just a few reasons:
Explore Career Opportunities at Cydcor
Want to join one of LA's top workplaces?
Explore career opportunities at Cydcor today: www.cydcor.com/careers
About Cydcor
For three decades and counting, Cydcor has provided award-winning customer acquisition solutions to Fortune 500 and emerging companies in a wide range of industries. Cydcor has mastered the power of building relationships with consumers while harnessing technology to acquire, grow, and retain customers for its clients. Founded in 1994, the privately held company is based in Agoura Hills, California. For more information, visit www.cydcor.com.
Media Contact
Gail Michalak
805-277-5525
gmichalak@cydcor.com