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For more information about Cydcor, check out our profile on CrunchBase.
Jack London once said of creativity, “You can’t wait for inspiration. You have to go after it with a club.” Waiting around for a spark of motivation or creativity isn’t always an effective option when you have clients to attend to. Sometimes you need to go out and find the inspiration yourself.
Being creative can be exhausting, and sometimes the best way to recharge is to step away from the project or task for a while. You might be surprised at how stepping away can aid in your creative flow. Focusing on one task can sometimes lead to a narrow-minded view and can impede your creativity. Exiting the task for a short while and returning to it can often lead to new ideas and a fresh perspective.
In the same vein, break away from your usual routine if you’re finding yourself stuck. See a movie in a theater you haven’t been to before, read a new book or visit a local park or beach in a different area than the norm. You might find upon your return the sense of familiarity can make it easier to sit down and pick up where you left off.
If you find yourself struggling with an idea, share it with someone else. Seek out a new creative perspective by having a team member comment on how they’d envision the project heading. Sometimes sharing the details of your idea can allow others to aid you in connecting the dots in new ways.
There are also many apps to help promote creativity. Take advantage of new technology and tools available, such as ways to store your notes, visuals to display your presentation, and brainstorming exercises to help you break away from mental roadblocks.
Always remember to take care of yourself, and rest when needed. Sleep can do amazing things for the mind, and some challenges are better undertaken after a good rest. Avoid tackling important projects until you get a proper sleep, so your mind can be up to the task.
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Dan Pink’s Puzzles of Motivation TED Talk asserts that the ways of “sticks and carrots” motivation is outdated and that people’s reaction to incentives has changed. To achieve peak efficiency in tasks, Pink suggests three tactics: autonomy, mastery and purpose.
Autonomy, in Pink’s definition, is “the urge to direct our own lives.” Mastery is “the desire to get better and better something that matters.” And purpose is “the yearning to do what we do in the service of something larger than ourselves.”
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Pink references the early 1900’s, speaking on the scientific management premise that worked during a time period when work more than likely consisted of simple, boring tasks. Back then, managers deduced that in order to get people to take on these tedious tasks they had to incentivize them properly and monitor them closely.
Put even more simply, Pink says that business owners knew that in order to get the most production out of your workers, you rewarded behavior you wanted and punished behavior you discouraged.
As Pink notes, this suggests “human beings aren’t much different from horses – that the way to get us moving in the right direction is by dangling a crunchier carrot or wielding a sharper stick.” But according to Pink, this is no longer the case, and today people are motivated differently.
So what does motivate modern-day people?
Allowing autonomy to workers lets them feel and be more in control of their production. Some studies have indicated that letting workers hold themselves accountable for finishing tasks (rather than being micromanaged) and allowing for ‘creative’ days results in workers that are happier overall.
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Mastery allows employees to become better at something that matters to them. People like to extend themselves and develop their skills, and they also often enjoy working in an environment where learning and development are encouraged.
Purpose means taking steps to fulfill one’s natural desire to contribute to a greater cause. A person who understands their company’s purpose and vision and knows their individual role contributes to this vision is more likely to be happy at work.
Dreamers and entrepreneurs are separated by one simple thing: the ability to successfully execute an idea. Assembling the right team to implement an innovative idea takes a strong leader at the helm to make it a reality. The term ‘leadership’ has various definitions, and everyone will have an opinion on the qualities a great leader should possess. However, there are universal key factors that the most successful trailblazers should have.
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Confidence: Those put into leadership roles might worry that showing too much confidence can come across as egotistical or arrogant to their co-workers. A reality is that everyone wants to know and feel that their leader is both capable and secure in their decisions and knowledge. Showing confidence in your posture and presence along with using positive language is also vital. There is also poise in those leaders who are capable of saying, “I don’t know” to their co-workers. It takes great confidence for a leader to admit to not knowing the solution; it also requires having trust in their team to kick into gear and help out.
Communication: A trailblazer can have a lot of ideas, but are they capable of clearly expressing their thoughts effectively to others? Honing communication skills is vital, as you want to be able to succinctly designate and describe what needs to be done in order to produce the idea and meet the goal. Being unable to relate a vision to a team can lead to severe miscommunications and misunderstandings.
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Create a productive atmosphere that focuses on everyone’s communication ability. Open door policies, daily updates and check-ins—and making those in decision-making and planning roles available for discussion—can all contribute to a healthy interoffice environment.
Obligation: Lead by example. A leader has an obligation to stay committed to their goals, and there is no greater motivation for a team than seeing their leader get down alongside them and muscle into the workload. Proving commitment to the brand and idea can earn a leader respect among their workplace. Create a reputation for working hard and keeping promises.
An important trait to instill in yourself is this:
Don’t think in terms of sales but rather in terms of building a business.
Great salespeople are building a business, not just trying to make a sale. When you think beyond a sale, you’re going to get other people’s attention much more easily. They’re going to be interested in what you have to say. You want something that’s going to live and go beyond a single sale.
Successful people are persistent. Cydcor knows that selling or running a business requires a tremendous amount of persistence. Obstacles loom on a regular basis, but it’s what you do when faced with these barriers that will determine your level of success. The most successful people in any industry have learned to face the obstacles that get in their way.
Don’t just make a sale. Build relationships. Build your business by building relationships one customer at a time. The last sale you make should always open the door to a new relationship and more customers..
Invest in networking, community and relationships. Invest in your community and you will see great returns emotionally and for your professional and personal lives. Be involved as much as you can.
Head over to Cydcor's YouTube Channel to catch a glimpse into what it's like to work for a reputable sales company.
Invest in yourself. Successful salespeople invest in their education and know which tools of the trade works best for them. Always continue to invest to help get you to the next level.
Thriving salespeople surround themselves with overachievers. These people are sometimes viewed as being uninterested in others, but the truth is that they’re just not interested in low production. Don’t waste your time with people who don’t get anything done, or aren’t striving towards success.
The recognized leader in outsourced sales services, Cydcor is committed to providing clients with proven sales and marketing strategies.
Here is Cydcor's review of Identity Economics: How Our Identities Shape Our Work, Wages and Well-Being by George Akerlof.
About Identity Economics: Identity Economics bridges the gap in the social sciences. It brings identity and norms to economics. People’s notions of what is proper and what is forbidden, and for whom, are fundamental to how they work and how they learn, spend and save. People’s identity—their conception of who they are, and of who they choose to be—may be the most important factor affecting their economic lives. And the limits placed by society on people’s identity can also be critical determinants of their economic well-being. This is important for people to understand.
Cydcor recommends this book to future leaders because: Identity Economics provides an important and compelling new way to understand human behavior, revealing how our identities—and not just economic incentives—influence our decisions.
It is admirably short and not difficult to read, and it makes a compelling case that and individual’s identity completely shapes their decisions about schooling and investments. The book offers better ways of understanding the consequences of public polities and business practices.
The book provides a new language and is a useful apparatus that takes measure of ‘real people in real situations.’
Our favorite part: The authors examine the popular topics of gender wage inequality and occupational segregation and put them into the perspective of identity economics. Women are significantly underrepresented in engineering and certain other science fields, while there are low percentages of men working as secretaries, nurses, or elementary school teachers.
There are plenty of examples the book discusses, as well exploring the best ways to analyze a situation using theory from identity economics. If the topic of identity economics is one that holds interest for you, we certainly recommend giving this a quick read.
For more information regarding Cydcor, check out our job openings on CareerBuilder.
On Tuesday, June 2nd Cydcor held our first intern kick off party. Held at Triunfo Park, our six amazing interns got together for the summer of 2014 meet up to start the summer off right.
With fantastic food and company, we welcomed them with games such as football, Frisbee, corn-hole, and ladder ball. Camaraderie, teamwork, and building relationships towards success are a big part of our culture.
Team building and activities such as the ones we hold open communications and create leadership opportunities. Our interns and team members are able to express ideas and opinions, becoming more motivated to take on new challenges, all while having fun and developing friendships and productive work relationships.
Overall, our event was a success in those regards, enabling better communication, better relationships and encouragement to engage and express creativity. Take a look at some of the best photos of the 2014 meet up:
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Motivation, despite our best intentions, is never a constant state. Everyone wants to achieve something in their life, but sometimes one can struggle with the desire to stay committed or to make the changes they know they need. Cydcor is a firm believer that getting your motivation back is key to achieving any goal. Here are five tips to help you whenever you feel stuck:
Inspiration. Find the source of your drive. Figure out what gets you fired up and in tune with yourself. It can be family, friends, music, exercise or even inspiring stories of others who have achieved a similar goal. Once you identify your source of inspiration, you can be assured in times of doubt that you know what can get you going again.
Realistic goals. One of the biggest reasons people find themselves setting up goals and not achieving them is that they set the bar too high. Don’t sabotage yourself by not being realistic. Set your major objective and have smaller steps along the way that can help you get there. Breaking it down into smaller, more manageable goals will help motivate you. There’s nothing quite like the feeling of being able check off a goal from your list and track the progress you’ve made.
Anticipate. When setting your objective, anticipate potential pitfalls that might occur and create solutions before the problem arises. A study done in 2009 regarding goals found that those who were taught to foresee obstacles were able to quickly find workarounds by having a back up plan already in place. By knowing in advance of potential hurdles, those who anticipated were then mentally committed to following their backup plan instead of becoming discouraged and giving up.
Step Back. While you move forward with your goal, sometimes stepping back can help you. You can gain clarity by stopping to re-evaluating your goals and remembering why you set them. This can help motivate you to move forward, and you’ll make better progress.
Find encouragement. Make a commitment to those around you by letting them in on what you’re trying to achieve. Telling others can get them excited for you and keep you accountable. Friends and family are excellent sources of motivation because they generate enthusiasm for your project. Most people are better at keeping promises and commitments to others than they are to themselves. Committing to others can make it more likely that you will reach your goals even when faced with challenges along the way.
Cydcor is a leading outsourced sales company. We specialize in dealing with people and convincing them we have the right product or service for them. While Cydcor knows the best way to win customer loyalty is to always do the right thing for the customer, new prospects are often suspicious of sales representatives. Beginning new customer relationships takes effective communication to help your prospect feel comfortable around you. Here are some tips for building an effective customer relationship from the very beginning.
DO:
Be upfront about who you are representing. Start the conversation with “Hello, my name is _______ and I am here to tell you about ________ company, offering you a great service.” Also add in details about the service or product that will pique interest, such as money saving deals or upgraded features.
Take an active interest in the customer’s needs. Know why you are selling your product and why you customer should want it. Be sensitive to new customers’ current challenges and see if you have something that will make their lives easier.
Assure them that they are getting the best you can possibly offer. New customers like to feel like they are getting special treatment, that because of their interaction with you they are getting something no one else has access to. You can do that by offering exactly what they want, as long as it is within the boundaries of possibility.
DO NOT:
Be pushy. If someone says no it is okay to offer one or two more pieces of information that may change someone’s mind, but it is important not to push customers too hard, or not only will you lose them, but they may get annoyed and tell others.
Lie. Do not tell customers you can give them something that doesn’t exist, or twist the facts around so that they will be disappointed. There is a fine line between emphasizing the positive and just making things up.
Get emotional. Stressing too much or getting upset when someone says no will give you a reputation for being unprofessional. Always be kind, courteous and gracious.
In a sales-driven environment like Cydcor, meetings are powerful tools. Bringing people together to share energy and announcements is a good team. Since our business focuses so much on building personal relationships, our team members benefit from face to face communication whenever time allows. Sales meetings are the best vehicles to unite and energize your team, and make sure that important information is conveyed.
So how do you conduct effective sales meetings for your business? You must start by defining the purpose and structure of the meeting. Time is an investment from your team, so it is important to make an effort to make the meeting worthwhile. A solid agenda and time budget will keep meetings productive and focused. Sales meetings should not last more than an hour in order to make sure all information is retained and your team has time to get back to serving clients. Always make sure to start the meeting on time instead of waiting for stragglers. If everyone knows the meetings always start promptly as scheduled, they will make sure to hustle. This will also reward punctual team members with respect instead of making them wait.
Start the meeting with a high energy, encouraging talk. Be sure to thank your team for being there, and incorporate positive reasons why the meeting works. This will wake people up and make them feel appreciated. Express gratitude for the stand out performers. Let your team know how your vision is being executed and celebrate the things that are good. Do not focus on the challenges during sales meetings, rather focus on the purpose of the meeting, which is to motivate the team.
Move down the agenda in a timely manner and then reserve 5-10 minutes for questions or appreciations.
What’s the best meeting you’ve been to? What did you like about it?
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As a leader in outsourced sales, Cydcor knows how to create winning relationships with clients. Building trust is the foundation of a sales relationship. Trust takes time, effort, honesty and hard work for clients to feel comfortable with your delivery. Even in your career, moving up at work takes the ability to build trust and sell yourself to future managers or employers. Here are some tips from the experts at Cydcor for building trust in your professional life.
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Incorporating email marketing into your business strategy is a great way to keep track of leads, follow up with contacts, and promote your business. An email marketing web service is a great way to send branded emails, organize your contacts and represent your vision.
The Cydcor Sales blog recommends using email marketing services (Such as Constant Contact, Ace of Sales, Mail Chimp, etc.) as a way to send emails that are visually striking and keep in contact with your network.
Some email marketing services allow users to import their contacts, manage a limited number of and send a variety of branded emails for no charge. A paid account can get you more features and storage, but a small business should easily be able to meet their marketing needs for free.
Features you can find in email marketing software include being able to send pre-designed newsletters, greeting cards, updates and ads to contacts with pictures, company logos and links. Connect your contacts with your website and social media in one, easy to build email.To create an account, just sign up with the email address you most frequently use for business and then confirm. If you want to choose upgraded services you can. Then import your contacts and choose which type of letter you want to send. Newsletters are the most popular. We created this one for Cydcor.
Features we like about email marketing tools include a “drag and drop” option in the design your own email step. You can customize colors to keep your emails consistent with your branding. You can also divide your contacts into lists, so you can send specially tailored emails to existing clients, prospective clients, and your extended network. Email marketing services will also track who received and opened your letters, provide widgets to let people subscribe to your list on your website, and incorporate social sharing buttons into your templates.
Have you used email-marketing services before? What did you think?