Found 0 posts


Cydcor, the recognized leader in outsourced sales services, recently led an educational outreach experience project titled Project Launch for DECA Academy of Business students. Pacifica High School’s Academy Developing Entrepreneurial and Corporate Assets (DECA) Academy of Business is a career academy at Pacifica High School in Oxnard, CA. Cydcor introduced students to Project Launch on August 20th, continued with additional training on August 21st, and closed on August 28th with an announcement of program winners.
Cydcor’s Project Launch program has been carefully designed to grow student awareness of three significant career options: Hospitality and Tourism, Accounting and Finance, Marketing and Business. Students engaged in Project Launch learn professional and personal skills that will prepare them for college or the professional workforce.
Cydcor executive leadership and senior staff have partnered with Glen Polson of Creative Product Sourcing in this educational outreach program to once again show our profound commitment to community service.
Cydcor’s Project Launch is a community outreach program designed to give students an opportunity to work on a real-world business problem. Students are engaged in a scenario that requires them to fill a need, fix a problem, or create an idea. It’s an important training experience for students since every professional person has to face these problems on a regular basis—with increasing complexity—as their careers develop.
Each day of the program has been carefully planned by Cydcor volunteers to create a realistic work experience. The program began on August 20th with Glen Polson of Creative Product Sourcing introducing the main challenge of project—a T-shirt design contest that will benefit the D.A.R.E (Drug Abuse Resistance Education) program. The winning design will be sold online and in the D.A.R.E program. This 3-day program includes a second design contest that requires students to create a logo for Project Launch, the 3-day program they’re participating in.
On the first day of this workshop, Cydcor team members provided a 45 minute presentation that allowed students to experience a brainstorming session. It showed the students the skills needed to generate ideas, choose an idea that works, create an action plan, assign tasks, and execute their work plan.
Next day, the students recapped what they learned during the first day. This on-the-spot review was included in the project intentionally to let the students experience the surprises and sudden changes that are part of a real world work situation. In addition, they were introduced to a second challenge – to design the Launch Project Logo.
Students closed the day on a high note with the arrival and focused attention of Cydcor’s President, Gary Polson. He provided insight and advice focused on the importance of engaging in your own education, making the right choices to have a better future, and never giving up no matter the circumstances faced. He encouraged the students to continue to develop their skills and education through opportunities they encounter such as programs like Project Launch.



R&R 2015 is coming up soon! Cydcor plans to celebrate and reward our organization’s success in Cancun, Mexico, and we're excited for what's in store!
For starters, Cydcor is kicking off R&R 2015 with a caption contest on our Facebook Page. To participate, head to www.facebook.com/CydcorLLC , and submit an original caption in the comment section of this photo:

A winner will be selected at random to win a selfie stick to take some awesome photos at R&R 2015!
As such, all entrants must be a primary registrant to the R&R event (primary registrants’ guests and Cydcor employees are not eligible), however, we greatly encourage ‘likes’ for contestant entries and shares among friends and family!
Contest begins Tuesday, September 1, 2015 at 12:00 PM PST and closes Thursday, September 3, 2015, 11:59 PM, EST. The winner will be announced on Friday, September 4th, 2015 on Cydcor’s Facebook page.
Terms and Conditions
Valid entries are comments that caption the related post on Cydcor’s Facebook page. To be eligible, entrants must be (i) at least 18 years of age and (ii) a primary registrant attending Cydcor’s Cancun R&R event (primary registrants’ guests and Cydcor employees are not eligible). Multiple comments per participant are allowed. Profanity or inappropriate language, as determined by Cydcor, in its sole discretion, will be disqualified. The Isnap pro selfie stick will be awarded onsite at the event. Contest begins at 12:00 PM, PST on Tuesday, September 1, 2015 and ends at 11:59 PM, EST on Thursday, September 3, 2015. All participants will enter into a raffle and the winner will be announced via Cydcor’s Facebook page on Friday, September 4, 2015. This promotional offer is not intended to create a partnership, joint venture, co-ownership or other association between Cydcor and the participant.
This promotion does not have a connection with Facebook in any way and is not sponsored, endorsed or administered by, or associated with, Facebook. By entering the contest, participants agree to fully release Facebook from any and all liability.


Cydcor is the leading provider of outsources sales team worldwide. Learn more about Cydcor by visiting us on Flickr (https://www.flickr.com/photos/cydcor/)
About The Five Dysfunctions of a Team: A Leadership Fable by Patrick Lencioni
The Five Dysfunctions of a Team isn’t your average book of business advice. Author Patrick Lencioni has crafted another excellent leadership fable to go along with his previous bestsellers, The Five Temptations of a CEO and The Four Obsessions of an Extraordinary Executive. In this book, Lencioni focuses his intellectual storytelling on the fascinating and complex world of team building. The Five Dysfunctions of a Team follows Kathryn Petersen, CEO of start-up Decision Tech, and how she handles a difficult leadership crisis: uniting her team when it begins to threaten the integrity of the whole company. Lencioni's gripping corporate tale serves as a timeless reminder that leadership requires as much courage as it does insight. Just as with his other books, Lencioni has written a captivating story with a simple message for all those who strive to be the best leader they can be.
Why Cydcor Reviews recommends this to future leaders:
Anyone who has had difficulty with leading and getting a group of co-workers to work together will find value in this book. The model that Lencioni lays out consists of five tiers that describe the five dysfunctions of a team. These include an absence of trust, a fear of conflict, a lack of commitment, an avoidance of accountability, and inattention to results. These are all dealt with accordingly and can open a leader’s eyes to some good ways to start making a difference. Although this is a fictional account of a leadership situation, it’s still possible to see yourself and your team in this business fable. Lencioni leads readers through the right steps to take and how to move a team from dysfunction to smooth operation. The examples are eye opening and will be useful to compare to your team’s last meeting.
Our favorite part:
The Five Dysfunctions of a Team offers practical advice as well as exercises that are easy to implement in any workplace team. Disagreements occur frequently while collaborating, but a leader needs to keep going no matter the problem to unite everyone. The story told in this book can help the reader visualize typical workplace dysfunctions while offering effective advice on how to overcome them.
The Five Dysfunctions of a Team seeks to identify and alleviate the problems that arise for many work teams. The success of a company depends greatly on how willing its leadership is to face issues head-on.


Making a good first impression matters. It’s especially important when you’re attending a business conference. Even if you’re not on stage, you’re on display as a representative of your company. You’re also representing your professional self. “What we wear speaks volumes in just a few seconds. Dressing to impress really is worthwhile and could even be the key to success,” says Dr. Ben C. Fletcher in Psychology Today.
Schedule Your Personal Style
Dressing with confidence requires some rules. Create a personal dress code for business events. It’s easy to do! Start with a review of the conference schedule. Will there be a team building experience such as a hike? Is there a formal dinner scheduled? The more you know, the better you can prepare. Here is a description of some common dress codes:
Business Casual
Business Professional
Cocktail or Business Formal
The Foundations of a Professional Wardrobe
We’ve identified several pieces of clothing that work as the foundations of your professional wardrobe. Review your clothes before the event. Try them on so that you’re confident about the fit and know that they’re good as new.
Lookout for more business professional tips from Cydcor on Pinterest! Check us out today at https://www.pinterest.com/cydcor/
About Emotional Intelligence 2.0 by Travis Bradberry & Jean Greaves
Professionals are always on the lookout for new ways to be better co-workers, managers, and employees. Today’s world is fast-paced, and competition is fierce. The best and most effective tools allow others to manage, adapt, and get ahead of the pack.
One of these tools is emotional intelligence. Emotional intelligence allows a person to recognize their own emotions and differentiate between feelings and behavior. Your EQ (emotional quotient) is the foundation for a large number of soft skills that include flexibility, time management, trust, anger management, and change tolerance. Emotional Intelligence 2.0 delivers a step-by-step program for increasing their emotional quotient and enabling a person to achieve their fullest potential.
Why Cydcor Reviews recommends this to future leaders:
Emotional Intelligence 2.0 has a self-contained, step-by-step program to determine your current level of EQ, while also providing suggestions on how to improve it. You will learn what may be holding you back and which of the book's strategies can help increase your emotional intelligence the most. This is the kind of book you’re looking for if you need both diagnosis and treatment options. Bradberry and Greaves do an excellent job of helping readers discover their strengths and find strategies that work on their weaknesses. It also provides a quick online assessment that can help you see where you currently stand on emotional intelligence.
Our favorite part:
The step-by-step program for increasing emotional intelligence through four core skills can be quite valuable. These skills include self-awareness, self-management, social awareness, and relationship management. The book’s single purpose is to increase emotional intelligence, and this is the perfect place to start. The chapter “The Big Picture” explains what EQ is and what it is not, while also giving tips to manage stress and increase your tolerance for change. Emotional Intelligence 2.0 gives abundant and practical insights to ensure readers can follow along and improve their emotional intelligence skills.
Cydcor Reviews is a website dedicated to recommending business-related books to professionals and aspiring entrepreneurs. Learn more about Cydcor by checking out our page on Flickr.
About Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff
Delivering an excellent pitch to potential sales clients doesn’t come naturally to everyone. Enter Pitch Anything author Oren Klaff, who knows a thing or two about making a sale. Over the past decade and more, Klaff has utilized his pitching method to raise more than $400 million. In Pitch Anything, Klaff describes his formula to help any business professional with any sale pitch.
According to Klaff, crafting and executing the perfect pitch isn’t art; it’s more centered on science. By applying the latest scientific findings and discussing real-life examples, Klaff describes how the brain makes decisions and responds to sales pitches. By learning how the method works and what you’ve been doing wrong, it’s much easier to understand how a successful pitch is done. Whether you're presenting to new investors, locking down some new business, or even negotiating for a higher salary, Pitch Anything has you covered when it comes to perfecting the pitch.
Why Cydcor Reviews recommends this to future leaders:
Learning the method of a successful pitch isn’t too difficult, but many people fail the first step: getting the attention of potential buyers or clients. Attention requires the combination of two things working together: desire and tension. Not only do you need the person to be interested in what you’re selling, but you also need them thinking that they would be lucky to have the product or service. Be sure to let the client know that you have the best service or product and that they would be missing out by not buying. You have to be passionate about what you are selling and get other people to be passionate about buying.
Pitch Anything has great insights on how the brain processes simple information and how to take advantage of this with clients. Klaff has done the required research to prove his points, while still bringing something new to the table.
Our favorite part:
The sales method that Klaff discuses in Pitch Anything is simple to understand and apply. The “STRONG” method of pitching can be put to use immediately by any business professional. The steps include setting the frame, telling the story, revealing the intrigue, offering the prize, nailing the hookpoint, and finally, getting a decision. Applying these tactics and strategies will help to engage and persuade the person you’re pitching to, and you'll find more agreement and support than you ever thought possible.


Integrity means that you have high moral principles and follow professional standards. Simply put—to practice integrity in the workplace you can’t just talk the talk—you have to walk the walk. A lack of integrity can lead to poor decision-making and have a negative influence on your work and your employer.
Integrity Begins With You
Be well groomed at all times. Keep your work area and your car neat and clean. This habit shows that you care about the impressions you make as a representative of your company. Clients and colleagues will see that you respect your employer’s values and are a responsible person. If you make a promise you must keep it. It proves that you’re a dependable person. Only agree to provide services that you can actually deliver. Don’t over promise. If you do something wrong, fix it as soon as possible.
How Do I Show Integrity at Work?
You have to be honest and ethical in all of your actions if you want to practice integrity in the workplace. Understand that you’re a role model for your colleagues, clients, and vendors. Be consistent about how you apply your ethical standards. Rely on facts at all times in your interactions at work. Never make excuses or avoid sharing bad news. Integrity requires that you speak up when you notice a practice or behavior that diverges from the company’s ethical standards.
Practice Company-wide Integrity
Practicing integrity at work provides positive outcomes for your company. However, you need to understand how your company practices integrity. Become familiar with your company’s core values and use them as a guide for developing your workplace integrity. Allow your team members to share their concerns about anything they see as going against your company’s values. Encourage an atmosphere that supports honesty and fairness.
Integrity Welcomes Risk
Every decision you make will involve some elements of risk. You must be willing to take a risk in order to achieve excellence and be competitive. If there are objections to your suggestions, remain positive. Gaining support from team members and stakeholders requires effort. Do the work. Ask for input from all participants and encourage them to share their concerns.
Practice What You Preach
Your behavior at work must offer a good example for your team members, colleagues, customers, and your community. Recognize your own skills and appreciate the contributions of others. Share your experience with your team and help them to develop their own integrity in the workplace.
Learn more about Cydcor by visiting us on Flickr! https://www.flickr.com/photos/cydcor/


The leading provider of outsourced sales teams, Cydcor is dedicated to helping business professionals worldwide reach success.
Choosing the right words is key to creating a successful resume in 2015. But even before a hiring manager sees your resume, an Applicant Tracking System (ATS) could reject it. It’s estimated that nearly 75% of applicant resumes don’t make it through this automated scanning process. At Cydcor, we value all resumes that have been written well, and showcase the experience we're looking for.
Hiring managers may not understand your “passion” or you skill as a “problem-solver” if you do not explain how you demonstrated this in a work setting. You need to make sure your resume shows how you increased company profits. Use your resume to tell how your record-breaking effort contributed to your team’s success.
Start With a Summary
Your resume needs to let the hiring manager know that you’re the right person for the job and are worth being contacted for an interview. Get the hiring manager’s attention by identifying your relevant experience in a well-crafted summary at the beginning of your resume.
Numbers Tell the Story
Use numbers to define your professional accomplishments. Numbers add focus and scope to your work history. Answer questions like these with facts and figures:
Use Keywords
Highlight keywords in the job description and compare them to related keywords in your resume. If there is a 70-80% match, then you should apply for this position. Only about 20% of applicants applying for a specific job are actually qualified for the position. Online tools like Jobscan analyze how well your resume matches the job description.
Keep It Relevant
Employers want to hire people with relevant experience. Keep your resume to 1 or 2 pages by cutting any experience that is over ten years old.
Get Creative—Within Reason
Colored fonts will make your resume stand out from others—but don’t get carried away. Consider at two-color system—black and one other color, like blue. Test these colors on various screens and printers if possible. You want to make sure it’s easy to read. But before investing too much in design, study the company’s website and get a feeling for their culture to determine if a creative resume will work in your favor.


Learn more about Cydcor at our website: https://www.cydcor.com/.
To run successful business, it’s essential to reach out to prospective partners and clients on a regular basis. However, many of us dread the idea of walking into a room and introducing ourselves to strangers—so making those initial connections can be tough.
Networking is a great opportunity to make business contacts and recruit new prospects. While it might seem like a difficult task, in reality it doesn’t have to be an uncomfortable experience.
To ease yourself into a “networking mind-set,” speak to people everywhere you go. This is a great way to practice conversation, as well as your active listening skills. Get into the habit of chatting with folks without the stressor of needing to do a sales-pitch or the pressure of fellow colleagues around you. This will help you get comfortable with more casual conversation and will make it much easier when the time comes to go to a convention or event.
Make a positive impression by having an upbeat attitude, as people wish to work and connect with those who are confident as well as optimistic. This assertiveness will increase your chances of a lasting impression; however, always remember to remain genuine. Being overly gung-ho or coming across fake can turn off those around you.
Cydcor is on Twitter! Follow us for company news and sales advice at @Cydcor.
Follow up with those you connect with. At many events and opportunities, business cards can be rapidly exchanged. Keep track of those cards and when you have a new contact, be sure to contact with them via email or connect with them on a social site such as LinkedIn within twenty-four hours. A simple, “It was fantastic to chat with you yesterday!” can go a long, long way.
Here's Cydcor's review of 'The Power of Habit: Why We Do What We Do in Life and Business' by Charles Duhigg:
About The Power of Habit: Written by Pulitzer Prize-winning business reporter Charles Duhigg, The Power of Habit explores the scientific discoveries that explain how and why habits exist—and more importantly, how they can be changed.
Duhigg takes the reader through engrossing narratives that travel from the boardrooms of Procter & Gamble to the sidelines of the NFL and even to the frontlines of the Civil Rights Moment.
At its core, it contains a single argument: The key to who we are, from our successes, failures and productivity, comes down to habits and understanding how they work.
Why Cydcor recommends this book to future leaders: Duhigg explains how habits operate in the brain, how companies use them, and even how retailers and businesses use their understanding of human habits to their advantage as a business model to drive sales and profits. For future leaders, understanding this concept is critical to success.
Our favorite part: Market researchers will certainly love this book, as Duhigg explains the habits of consumers and gives predictive models. The stories on how Target and Febreeze have used habits is especially engaging. These tales of corporate manipulation are among Duhigg's most persuasive.
Not only does he explain how to create habits for yourself, but he also explains how one could potentially capitalize on them in the business world.


In a business environment, we all try to put our best foot forward when interacting with our co-workers, managers and clients. However, not everyone is immune from traits that might be off-putting, either consciously or subconsciously. In order to achieve long-term happiness and achievement, it is critical to be self-aware of not only your best traits, but also of ones that need improvement.
Negative Thinking
A lot of pessimists in the world consider themselves realists rather than “negative minded thinkers.” However, for others it can be difficult to be around those who speak incessantly of problems and issues, and who are stubborn to see the positive side of situations.
Being pessimistic is one thing—but remaining in a perpetually negative mind-set can frustrate those around you. Think carefully about how what you say might be phrased in a less negative light and try to see a problem as a new challenge to take the lead on.
Validation
Everyone loves to be appreciated and acknowledged for his or her efforts and accomplishments at work. However, those who constantly strive for validation are exhausting to be around. Those individuals get caught up in the need to prove their worth and to win those around them—to the point that they can over-attach to projects and be unintentionally draining.
It isn’t about what you achieve in the eyes of the group. It is about the journey, what you’re learning, and how you help those around you. Support comes from your team, and with a great assembly behind you, they will all learn and grow in the process.
Perfectionism
Author Michael Law once said, “At its root, perfectionism isn’t really about a deep love of being meticulous. It’s about fear. Fear of making a mistake. Fear of disappointing others. Fear of failure. Fear of success.” There is a lot of truth to those statements, and as a culture we tend to reward perfectionists for setting high standards. And perfectionists frequently are high achievers; however the price they pay for that success can be a source of great dissatisfaction.
Underneath it all, perfectionists have a high drive to succeed, however they need to realize the at times that “perfect” is an unrealistic goal. Such an effort towards perfectionism can often get in the way of the bigger picture, so figure out what “good enough” is, and be happy by letting go of unnecessary and unproductive pressures.
For more information about Cydcor, connect with us on LinkedIn.