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As businesses develop their strategies for growth, more and more management teams are recognizing that outsourced sales and marketing can be their secret weapon to achieve their company’s revenue goals. Outsourcing marketing activities can provide significant benefits including fewer costs, faster growth, and greater efficiency. By enlisting the help of a sales and marketing company like Cydcor, businesses can edge out their competitors and achieve their sales goals while focusing their internal resources on key projects to drive business forward.
An expert, full-service outsourced sales company can effectively drive sales growth while also reducing the need to devote as much of your marketing budget and resources to recruiting, training, managing, and retaining competent sales staff. Cydcor can rapidly launch and grow sales programs staffed with teams who are fully prepared to represent your brand, serve your customers, and deliver sales results.
By outsourcing your sales function to a company that specializes in driving sales revenue growth, your company can benefit from having a focused, full-time sales team whose only objective is to sell and help drive revenue. Cydcor’s sales teams understand how to quickly and efficiently make an impact on customers. While your internal team works to develop your business, a dedicated outsourced sales and marketing team will be calling on decades of expertise, experience, and sales cycle knowledge to acquire new customers to fuel that growth.
While it’s certainly important to partner with the right outsourced sales solution provider, entrusting companies like Cydcor, a leader in outsourced sales and marketing services, offers the benefits of reduced financial risk: Your organization will only pay for the results it gets.
Working with an outsourced sales and marketing leader gives your company the opportunity to take advantage of years of experience in direct customer acquisition. Outsourced sales and marketing has been one of the best-kept secrets of some of the best-known brands and Fortune 500 companies in the United States and Canada for more than 20 years. With well-honed, face-to-face and multi-channel customer acquisition techniques, outsourcing can deliver faster, better results through a tested sales approach to help your company achieve its revenue goals.
Outsourcing provides a level of flexibility that might be too costly and demanding of resources to attempt internally. Outsourced sales specialists are built to handle rapidly changing sales needs and can quickly grow programs or shift resources where they are needed most to keep costs down and maximize productivity and results.
Building effective sales programs can take months—if not years—of testing, adjusting, and applying learnings before coming across a winning formula. But by outsourcing to an expert sales company like Cydcor, companies can take advantage of years of experience developing programs that swiftly deliver results. We understand how to quickly gather and apply data, adjust pricing, and create impactful offers and incentives to acquire more customers and increase revenue. Our sales processes have been honed and developed based on thousands of customer interactions, and our clients have been reaping the benefits.
Onboarding new clients and launching new programs can be challenging for internal marketing departments who may not have the infrastructure and resources in place to handle the additional workload. Cydcor, however, has a tested pilot program through which we’ve launched dozens of new campaigns. We can quickly and easily mobilize teams to introduce new products and establish territory. In addition, our experienced, in-house marketing team works in partnership with our internal sales campaign management team to develop a marketing plan including specialized brand materials and sales collateral catered toward our unique customer acquisition approach.
By outsourcing your organization’s sales and marketing functions to a leader in outsourced sales like Cydcor, your company can empower your internal team, while ensuring consistent sales results. Enlisting Cydcor’s help to build a world-class sales and marketing program gives organizations a competitive edge allowing them to save money, acquire customers faster, rapidly boost revenue, and quickly and efficiently growth their business.
We are proud to announce that First Data has awarded Cydcor the Top Tier Partner Award for delivering outstanding results in growing First Data’s market share in Canada. First Data, headquartered in Mississauga, Ontario, is a global leader in commerce-enabling technology solutions, serving approximately six million business locations and 4,000 financial institutions in more than 100 countries around the world.
With the help of Cydcor’s network of independent sales offices, First Data has seen an acceleration of its impressive growth within the past year. Cydcor is First Data’s largest sales partner, when it comes to reaching out to potential clients and making connections on First Data’s behalf.
“Cydcor has helped grow our business tremendously in Canada, reaching out to potential clients and making connections on First Data’s behalf,” said Marco Antico, Vice President Indirect Sales at First Data.
According to Cydcor’s President, Vera Quinn, this achievement is just the beginning. “We are determined to make a significant contribution to the growth of our client’s business," and we are proud to have exceeded First Data’s expectations in the first year of our relationship with them. We look forward to continuing to build a long and prosperous future together for our companies,” said Vera.
Sales & Marketing Management Magazine published a case study on Cydcor earlier this year that we wanted to share with you. Here's a snippet from the article:
Some 26,000 C-level officers and senior executives ranked Cydcor No. 1 in several key areas, including sales team outsourcing and sales support service, client satisfaction, and numerous performance categories (including vendor overall preference, training, trust, and reliability).
Clearly, Cydcor is doing something right. The company's sales network marshals approximately 200 offices in North America and nearly 3,000 representatives.
Three key factors account for this success: a company mission that meets a growing need, a collaborative culture that cultivates and rewards excellence, and a proven business model that drives results.
At the company's core is what Chief Executive Officer Gary Polson describes as a singular "focus to be the best outsourced sales solution for [Cydcor's] clients." Cydcor's mission anticipates and fulfills an escalating market need, as organizations seek more scalable solutions to achieve top-line growth and bottom-line value in the post-recession environment.
To read the full article visit: Case Study: Cydcor's Outsourced Sales Solution
Cydcor, the leading outsourced sales company in the business to business market, attributes its continued success to the same reasons Cydcor’s clients seek its services – quality, efficiency, speed, and securing a leadership position in the marketplace.
Cydcor’s ability to evolve at a pace to keep its clients competitive in the marketplace came with Cydcor’s capacity to streamline and improve its own operations. “Over the years, the nature of our business and the business of our clients has become more competitive and more complex,” stated Gary Polson, Cydcor CEO. “It is vital for us to ensure Cydcor is a nimble and proficient company so we can support our clients more quickly and cost-effectively than they can support themselves.”
“It’s hard to imagine how sophisticated we’ve become in such a short period of time,” states Vera Uzelac, Cydcor Vice President of Operations. “We have re-engineered a manual paper-intensive system of processing sales that used to take hours… and sometimes even days, to an automated, data-driven system that can process sales in minutes with even greater accuracy.”
Uzelac, who has been involved with the Cydcor for more than a decade, would know. She remembers when Cydcor handwrote some 250 checks a week and manually stuffed them in envelopes lined up and down the long hallways of the office, instead of using Electronic Funds Transfer.
Cydcor’s proven track record for many for leading brands in the office products, telecommunications and financial services using the most original direct marketing approach, face-to-face sales, has taken on a degree of sophistication. Cydcor’s efficient operations and quality systems enable Cydcor to offer a speed-to-market advantage to its Fortune 500 client base.
Cydcor
Gail Michalak, 818-706-9500