Twitter was created to build social networks, support conversations and increase engagement between individuals and communities. A successful Twitter strategy requires your full participation. You need to do more than share stories about your company, product or service. A successful Twitter strategy requires that you share messages that matter.

At Cydcor, we value communication skills and encourage our employees and sales associates to always tell engaging stories. Use your Twitter account to share news about your company and a bit of your own personality. Here are some strategies for optimizing Twitter for work.

Short and Tweet

Each tweet is limited to 140 characters. Write shorts tweets that start conversations or encourage conversations to continue. Ask a question. Offer a resource. Keep your comments professional but not too formal. Quality content leads to more shares, garners better engagement and grows your online community.

Tweeting on Time

You may be sharing the best messages ever shared on Twitter, but if no one sees them, then they’re not having an impact. You might want to try scheduling your tweets to be published when users are online and will notice them. Hootsuite and Buffer are two online platforms that allow you to schedule your tweets. Research suggests that most people check their tweets at lunchtime.

Learn to Use #Hashtags

#Hashtags allow users to search tweets for topics that interest them. Create a series of hashtags related to your company. Your company name, product names and terms relevant to your industry make good hashtags. For example, if you work in the travel industry, you could use #vacation to engage followers interested in planning a trip.

Create Quality Content

Use words that everyone will understand—not just others in your industry. It helps to engage potential customers by creating useful content that solves problems. Before posting a tweet, ask yourself if your followers will find your message useful and worth sharing.

Twitter is a great tool to add to your selling strategy. It provides you with a platform and a voice to attract new followers and customers. Put these skills into practice and you may soon see more opportunities for success.

What strategies do you use to make Twitter work well for you? Share your thoughts on Twitter and be sure to follow @Cydcor on Instagram to learn more about our company and our culture.

We are Cydcor, the recognized leader in outsourced sales services. From our humble beginnings as an independent sales company based in Canada to garnering a reputation as the global leader in outsourced sales, Cydcor has come a long way. We’ve done this by having exceptional sales professionals and providing our clients with proven sales and marketing strategies that get results.

Cydcor is dedicated to helping business professionals take the next step in their careers. For additional blogs regarding business, leadership, and sales advice, head over to https://www.cydcor.com/media.

Sales professionals have a natural impulse to focus attention on developing new customer relationships in order to land new accounts. It’s a good impulse, but it’s one that you need to manage in order to maintain existing customer relationships.

At Cydcor, we’re interested in pursuing new opportunities, but we also understand that you can’t forget current customers in the pursuit of new possibilities. Customer relationships aren’t over once you close the sale. It’s the start of a long-term partnership that will benefit your company and your customer.

Here are some strategies for building—and maintaining—great customer relationships.

Remember Their Names

Whether you’re working with a small company or a large corporation you’ll be working with an individual—a person. He or she has a family, a birthday, a new child, or a feisty puppy. Get to know your customer. Include a few notes in your contact management system to help you remember personal details that distinguish them. Personal knowledge provides a way to start a sales conversation. Reach out on your customers’ special days and they’ll remember that you made an extra effort when they have to make purchasing decision.

Become a Solution Center

Offer your customers the resources they need to stay informed about changes, improvements, and up-dates in the service you provide. If your company offers a newsletter make sure that your customer knows about it. When you find articles, books, or webinars that might be useful to your customer remember to share them. Call out the information that will be valuable to them and their particular problems. They’ll appreciate that you personalized the information for them.

Monitor Customer Relationships with Social Media

Research by Zendesk says that 45% of customers shared bad customer experiences and only 30% shared good customer experiences on social media. This information is an important tool for building customer relationships. Follow your customers’ social media accounts on Facebook, LinkedIn, and Twitter. Listen to what they’re saying and you’ll be able to fix any issues if they happen.

Customers Are Team Members

Include your customers in events that matter to them, to your company, and his or her company. If your department is hosting a networking event or is launching a new service make certain that your customer hears about it. When you’re working on improving your team’s internal processes get your customers’ feedback. Show them that you value their business and their professional expertise.

Keep up with the latest updates from Cydcor by following us on LinkedIn: https://www.linkedin.com/company/cydcor

Cydcor here, for all your business, sales, and leadership advice!

The amount of companies and brands on social media continues to grow. A large part of reaching an online audience requires excellent social media skills, and companies only hire the best to represent their online interests. The following are a few tips to remember when managing a company profile on social media, and how you can grow your company page into something bigger and noteworthy.

Consistency is Key

Posting on a consistent basis is the first step to managing a company page well. No one wants to follow a company that only updates their account once a month. Post updates on a regular basis, but don’t post so much that you annoy your followers. Balance is always the best way to handle things.

Establish a Voice

A company page’s updates should have a professional voice that can still be approachable. While your posts should be consistent, it’s also important to note the way sentences are phrased and whether or not they fall in line with the voice your company represents. Depending on the type of audience, an online voice can be playful or stern. Realizing which one suits you best is key to establishing a good rapport with followers.

Check out Cydcor on Flickr for our latest photos of company events and office going-ons!

Know Your Audience

Who are your followers? An online audience on social media for a company is typically made up of fans, employees, family members of employees, and potential employees. Be sure to tailor updates to each part of your body of followers. It’s also a good idea to take note of what times of day you receive the best engagement--use this to guide when you post in the future.

Be Respectful

The worst thing that can happen on social media is to offend a large part of an audience and receive negative feedback. Always try to play it safe while still taking chances and being innovative. Audiences like brands that have a sense of humor but are still respectful of everyone’s feelings.

Showcase the People Who Make Up the Company

People who follow your pages want to know more about the people that make up your company. Be sure to showcase any office goings-on or charitable events. These posts tend to do very well with engagement.

Are you a big pinner on Pinterest? Follow Cydcor today!

In the digital world of today, most people are checking you and your business out online. Using social media can be an excellent way of building trust and supporting your brand. Cydcor uses a wide variety of social media platforms to reach various audiences and spread ideas. Here are some of our favorites and why.

Twitter is a great business tool. For no cost, businesses have access to a high performing platform to connect to your audience. As you work to establish yourself as an accomplished leader, with Cydcor or otherwise, social media can be a good tool to establish a strong network. Twitter is a great real time tool that will allow to easily spread news, ideas, blog posts and expertise to a wide variety of people. You can also use the # sign (a hashtag) to facilitate chats and answer questions related to a specific topic. You can follow Cydcor on Twitter here.

Facebook has a more relaxed feel to it. This platform is more about building community with people who already feel a connection to your brand. Facebook allows users businesses to post a variety of media and allows for each post to have comments, likes or the ability to share. Like Cydcor’s Facebook page.

LinkedIn can be great for recruiting an excellent team and finding other businesses to partner with. Built to be a professional networking site, LinkedIn shows information about companies and the individuals’ work experiences. LinkedIn shows to have a higher rate of interaction if you are promoting your blog or business related articles. Connect with Cydcor on LinkedIn.

Pinterest is a great place to collect ideas, inspiration and blog posts and present them to an active audience looking to share save those ideas. Cydcor has a variety of career-related Pinterest boards that are fun and interesting. Check out the Cydcor Pinterest Page.

What’s your favorite social media and how do you use it to promote your brand?

Cydcor Reviews Platform by Michael Hyatt

Platform: Get Noticed in a Noisy World

By Michael Hyatt

Review by: Gail Michalak

Description of this book:  Getting noticed is getting increasingly more difficult.  The Internet has made is free and easy for anyone to fill the world with information.  If you are a writer or a business owner, having a strategy to build and audience is key to sustaining income.   Publishing executive Michael Hyatt explains how to create a compelling product and combine it will a meaningful platform.  This book has been endorsed by marketing guru Seth Godin, best selling author Dave Ramsey, and former Yahoo! Executive Tim Sanders.  Hyatt explains how to get traffic to your website over and over again and build the life you want to lead.

Why people should read this book:  Whether you want to drive sales, promote yourself for a job, publish a book or become a blogger, this book explains how to build an audience and make a good impression.  Hyatt also guides you through using all the major social media platforms, such as Facebook and Twitter.  This book will help you navigate an increasingly digital world.  It is important not to get left behind.

My favorite part: Michael Hyatt writes with honesty from his own experience.  He is not afraid to expose his own stories of failure before he hit success.  His words are encouraging but also honest, he assures you there is no “quick fix” when it comes to building your platform, but that hard work can pay off once your strategy is in place.

Gail Michalak is the VP of Marketing and Communications for Cydcor.  Gail overseas all of Cydcor's digital media, public relations, corporate communications and marketing efforts.

Check Out Our Great Sites!

At Cydcor, we want to stay connected with our stakeholders and promote the company culture that has made us one of Los Angeles County’s Best Places to Work.  That’s why we’ve decided to make sure we provide a rich digital landscape for our team and network to see what we’re up to and any advice we can offer for success in the sales industry.  We encourage you to like, share and comment on things such as our Day of Smiles Fundraiser, our Cydcor Team Night Out, and other great events this year.

If you haven’t already please start by liking our Facebook page and following us on Twitter.  These social media platforms are the best way to interact with the team and see all of our company news and events.  Meanwhile, our LinkedIn Page is a great place to find job postings and see what business articles we are reading this week.

When you are looking for ways to improve your sales skills, we’ve built some excellent resources. Cydcor Reviews has an archive of great sales and business book suggests and reviews from company team members.  We are also accepting submissions for reviews of your favorite business books.  Over on Wordpress, our sales blog provides advice for the budding sales person inside you.

For inspiration, Cydcor Community is a place to promote success and company culture. The community blog is a place to learn more about Cydcor, our charitable work, and things that motivate us.  We also share pictures, provide a portal to our Merlin training program, and provide information on why Cydcor is a great place to work. For our favorite motivational quotes, resources and team fun, please follow us on Pinterest.

Do you use any of our sites and enjoy them? Let us know!