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The Benefits of Working on Commission

Nov 27, 2019

0 min read

Sales rep working on commission makes it rain with money earned from his commission work.
The Benefits of Working on Commission

With the right combination of work ethic, people skills, and self-discipline, working on commission is an extremely rewarding way to earn a living and build a successful career. Sales teams that work on a sales compensation plan earn more when the company sells more, making these pay structures a win win for both sales professionals and their employers. There are many types of sales commissions, but taking a job that offers commission either on top of or instead of a base salary can pay off for motivated employees looking to maximize their earning potential.

Let’s take a look at six benefits of commission work.

You control what you earn.

One of the best things about commission based work is that you can make as much money as you want. If you’ve ever had an hourly or salaried position, you know how frustrating it can be to have to wait for a raise in order to see a bigger paycheck. When you earn sales commission, however, you get to determine this yourself. This is especially great when you’ve got your heart set on a big purchase: in addition to saving up over time, you can increase your income and speed up the process.

It’s the best preparation for running your own business.

Have you ever realized that business owners are technically working on 100% commission? If their companies aren’t making money, they aren’t either. There is no better practice for an aspiring entrepreneur than a job that pays commission rather than a fixed salary. Whether working as a sales rep, a real estate agent, or earning another type of commission based pay, working on commission will teach you self-reliance, a no excuses mentality, organization, money management, and resilience -- all of which are essential for survival when you’re running your own show.

You aren’t micromanaged.

Another huge perk of being paid on commission is having a high degree of autonomy, which means that your boss isn’t looking over your shoulder all day. This is great for people who enjoy making their own decisions or who prefer working independently. With most commission jobs, it’s up to you to determine exactly how to structure your day to maximize success.

You can’t become stagnant.

When you’re picking up an automatic weekly paycheck, it’s easy to take your foot off the gas from time to time, especially if you know a co-worker is getting away with doing less work for the same pay. Jobs with a commission structure force you to stay on your toes, which is great for your professional growth. When you’re always on your A-game, career success is inevitable.

Your effort is rewarded.

As much as delayed gratification is crucial for long-term success, we all love a good immediate reward. One of the perks of commission work is the direct relationship between working hard and seeing results. Doing that little bit extra -- visiting that one additional customer, asking that one extra question, putting in that extra hour -- has the potential to pay off, literally. Each individual sale matters, and typically when the employee works harder the employee earns more too.

It’s fun.

There’s something to be said for ‘the thrill of the hunt’. Successful salespeople will even tell you that there’s something addicting about it. Nothing feels better than working hard, earning a sale, and seeing a happy customer. Since no two days are exactly alike, working on commission is always an exciting adventure.

If you’ve never earned sales commission before, the idea might sound intimidating. But, as anyone who has tried it for themselves will tell you, if you possess a student mentality, a strong work ethic, and an internal drive to succeed, you’ll find that the rewards of a sales commission plan are plentiful.

6 Celebrities Who First Had Sales Jobs

Oct 24, 2019

0 min read

How many famous people can you name who started their careers in sales? Before becoming well-known actors, musicians, comedians, and CEOs, quite a few of today’s celebrity’s early jobs meant going door to door, working in retail, serving in restaurants, and telemarketing. Not only did these soon-to-be celebrities who once had sales jobs eventually hit it big, but their history in sales seems to have taught them some valuable lessons as well. Perhaps there is something to be said for a sales gig as the ultimate crash course in communication!

Check out this list of six celebrities who had sales jobs before they were famous.

Public Enemies, Avant Première à l'UGC Normandie le 2 Juillet 2009 avec Jhonny Depp et Marion Cotillard
Celebrities Who First Had Sales Jobs Johnny Depp nicogenin [CC BY-SA 2.0 (https://creativecommons.org/licenses/by-sa/2.0)]
  1. Johnny Depp

Would you believe it if we told you that Johnny Depp was once a telemarketer? It’s true! Using made-up names, Depp phoned people asking if they’d like to buy pens. He only ever made one sale, but he considered the experience to be his first foray into acting.

Sara Blakely, who first had a sales career before founding Spanx
Sara Blakely, Founder of Spanx Image by: Gillian Zoe Segal [CC BY-SA 4.0 (https://creativecommons.org/licenses/by-sa/4.0)]
  1. Sara Blakely

This now-billionaire founder of the shapewear company Spanx spent nine hours a day for eight years selling fax machines door to door. She credits the experience with developing an immunity to rejection and teaching her that the best way to be persuasive is face to face -- both of which served her well in starting Spanx.

Kanye West, Rapper, Hip Hop Artist. He worked in sales before becoming a star.
Kanye_West_at_the_2009_Tribeca_Film_Festival.jpg: David Shankbonederivative work: Underdogger [CC BY 3.0 (https://creativecommons.org/licenses/by/3.0)]
  1. Kanye West

It’s kind of hard to picture this now award-winning rapper working at a chain retailer like the Gap. Indeed, he was a part-time sales assistant there during high school. In retrospect, West believes that this early job working with clothes sparked his inspiration to become a fashion designer many years later.

Mark Cuban, entrepreneur who also stars in Shark Tank, worked as a salesman before finding success.
Photo credit: Gage Skidmore from Peoria, AZ, United States of America [CC BY-SA 2.0 (https://creativecommons.org/licenses/by-sa/2.0)]
  1. Mark Cuban

Billionaire entrepreneur Mark Cuban’s first job as a pre-teen was selling garbage bags door to door. Coveting a pair of sneakers that his father wouldn’t fund, Cuban took matters into his own hands by selling boxes of garbage bags at a profit of three bucks a pop.

Famous comedian Ellen Degeneres had a work history in sales before becoming a successful comedian.
Photo credit: Angela George [CC BY-SA 3.0 (https://creativecommons.org/licenses/by-sa/3.0)]
  1. Ellen DeGeneres

This well-known comedian and talk show host used to live quite the different life! After dropping out of college, DeGeneres held a variety of sales positions, which included selling clothing, demonstrating Hoover vacuums in front of customers, serving, and bartending. Perhaps the celebrity’s early jobs in sales contributed to her talent for thinking on her feet and quickly getting people to like her.

Lady Gaga had a career in sales before hitting it big as a musician and pop star.
Photo credit: Rogue Artists [CC BY 3.0 (https://creativecommons.org/licenses/by/3.0)]
  1. Lady Gaga

Years before adopting this pseudonym, Stefani Germanotta was raking in the tip money as a waitress at a diner – which as most servers will tell you, is essentially commission sales! She made conversation with customers by telling stories and always kept it stylish in high heels. Maybe she translated some of her talent for earning tips into her later penchant for earning lifelong fans.

Like these stories of salespeople turned celebs? Check out this list of CEOs who got started in sales before striking it rich. To find out more about Cydcor, check us out on Facebook, LinkedIn, Instagram, and Twitter.

We are Cydcor, the recognized leader in outsourced sales and marketing services located in Agoura Hills, California. From our humble beginnings as an independent sales company to garnering a reputation for consistently exceeding client expectations and driving outstanding revenue growth, Cydcor has been helping Fortune 500 and emerging companies achieve their customer acquisition, retention, and business goals since 1994. Cydcor takes pride in the unique combination of in-person sales, call center, and digital marketing services we offer to provide our clients with proven sales and marketing strategies that get results.

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Why Door-to-Door Residential Sales Still Works

Oct 9, 2019

0 min read

Door to door residential sales reps pitch a customer at the door to their house.
Why Door to Door Residential Sales Still Works

In our increasingly digital world, door-to-door residential sales continue to thrive. Why? Because door-to-door sales is highly effective, generates higher value sales, boosts brand loyalty, and provides excellent customer experiences. The reason, you’ll discover, is simple. At the core of door-to-door sales is people connecting with people. Face-to-face communication, though more and more rare, remains the most effective means of connecting with a consumer base. It is the most reliable way to establish trust, assist in decision-making, and forge new relationships with decision makers. This sales approach benefits customers as well by providing personalized service, helping them find solutions to fit their unique needs, and giving them opportunities to ask specific questions.

With the right outsourced sales partner, corporations large and small can reap higher ROIs by getting back to basics. Let’s dive in and take a look at why door-to-door residential sales still works.

  • Reaching the unreachable

In more than 25 years outsourced sales experience, Cydcor has found that customers are often already familiar with our clients’ products and services before the sales representative arrives at their doors. They’ve seen the billboards, listened to the radio ads, and watched the commercials. Yet, they haven’t taken action to buy. Why? For many people, researching cable or energy options is simply one of many dozens of items on their to do lists – and it rarely takes priority.

That’s where a door-to-door sales team comes in. Sales professionals can reach consumers who haven’t responded to mainstream marketing initiatives. They can convert them into paying customers by personally responding to their questions and concerns and by helping them find the right products to address their needs. An effective salesperson is able to approach a homeowner, quickly establish rapport, and provide an informative sales pitch and personalized presentation. At the very least, the interaction succeeds in educating the consumer about his or her options. Even better, after painting the picture, answering questions, and addressing lingering concerns, skilled door-to-door salespeople create positive brand experiences for consumers. These face-to-face interactions increase the chances they’ll remain customers longer, or if they aren't already, improves they’ll decide to become customers in the future. In other words, door-to-door residential sales is not just effective at generating sales, but it also boosts brand loyalty by making the consumer feel important, valued, and well-served.

  • Seizing opportunity

When executed by the right sales team, door-to-door sales is an incredibly effective secret weapon for increasing market share and making incremental sales. Not only do sales representatives reach the unreachable, but once they do, they often uncover needs that the customer wasn’t even thinking about. By asking the right questions, reps can recommend the right packages, often providing the customer higher-value products and services they’ll be happier with in the long-run.

The customer wins by getting exactly the services they want and need at the best possible price, and the client wins by acquiring lasting customers with a high lifetime value.  Not only do residential customers who purchase at the door buy better packages, but they tend to cancel less and stay with the service longer.

  • Planting the seeds of loyalty

The best predictor of brand loyalty is a positive customer experience – and the face-to-face communication is the best possible way to provide one.

By meeting in person,  sales representatives can use friendly body language, make eye contact, and shake hands, building trust in a way that phone calls and advertisements can't. The door-to-door sales process leaves customers feeling confident in their decision to buy. They've have had their questions answered, and they feel warm and fuzzy about the enjoyable interaction they had with the sales rep.

All of this leads to happy customers who are fans for life. It’s no surprise that according to Net Promoter scores, potential buyers have overwhelmingly better experiences through the face-to-face sales channel. Thanks to its ability to offer a personalized and connected experience, in-person selling leads to more successful sales and benefits clients and customers alike.

As experts in outsourced, door-to-door residential sales, Cydcor understands the impact generating great face-to-face sales experiences, whether in the residential, B2B, or retail channels, can have on the long-term revenue growth of its clients. Learn more about Cydcor’s services, or become a client to see how Cydcor can help your organization achieve its customer acquisition goals.

Do you agree that door-to-door residential sales still work? If so, share this post on your favorite social media network!

Did we miss anything on our list? Tweet us @Cydcor and let us know why you believe direct sales is a win-win for companies and their customers alike!

Great Salespeople Have These Five Qualities

Mar 27, 2019

0 min read

Knowing what makes a great salesperson is the first step to becoming one. At their core, great salespeople have empathy and drive. They know the prospects’ wants and needs and have the perseverance to win them over. But when you dive deeper, you discover that’s an oversimplification—great salespeople have five actionable qualities that make them superstars: high standards, curiosity, tenacity, passion and consistency.

Take a look at the infographic below and keep these qualities in mind when you’re engaging a prospect, from writing a cold email to knocking on their door. These personality traits are small things that anyone can do to stand out and become a great salesperson.

Infographic about Salespeople
Great Salespeople Have These Five Qualities

Top CEOs with a Work History in Sales

Nov 14, 2018

0 min read

What do CEOs John Paul DeJoria, Warren Buffet and Howard Schultz all have in common? They all cut their teeth in sales, and they have used that knowledge to help propel their success! A background in sales can provide you with invaluable skills, as you can see from the work histories of some of the top CEOs out there. Sales teaches tenacity, leadership, discipline, communication skills and so much more. All of the skills you learn in sales can help to fortify you as you move forward in your career path. People who work in sales learn how to persevere against the odds, inspire their teammates, stay on-task and truly listen to the needs of those around them. These top-performing CEOs put their background in sales to good use, and so can you!

John Paul DeJoria

John Paul DeJoria, cofounder and CEO of John Paul Mitchell Systems, is truly a self-made marvel. To help support his family at only nine years old, he began selling Christmas cards and newspapers with his older brother. In fact, this CEO’s work history is full of sales jobs early in his career. He worked as a door-to-door encyclopedia salesman as well as an insurance salesman. The job that got him started in hair care was in sales also. While selling Redken hair products door to door in the middle of a gas crisis, DeJoria was making only $600 a month! His tenacity paid off, however. He and his partner Paul Mitchell started John Paul Mitchell in 1980 with a loan of $700 while DeJoria was living in a 20-year-old Rolls Royce automobile. After a few rough years starting out, DeJoria’s sales background truly paid off. Today, Paul Mitchell products can be found on the shelves of over 150,000 salons.

“The biggest hurdle is rejection… When 10 doors are slammed in your face, go to door number 11 enthusiastically, with a smile on your face.” ―John Paul DeJoria
Paul Mitchell Headquarters
Paul Mitchell Headquarters

Warren Buffett

Warren Buffett is a name that is synonymous with success. Chairman and CEO of Berkshire Hathaway Inc. since 1970, Buffett is widely acknowledged as one of the most successful and wise investors of the modern era. As of June 2018, his net worth stands at $84 billion! This makes him the third wealthiest person in the world. Before all the attention, however, Buffett had an early background in sales. As a child he was inspired by a book he borrowed from the public library, One Thousand Ways to Make $1000, and he undertook one of his first business ventures selling chewing gum, Coca-Cola bottles and weekly magazines door-to-door. Other childhood ventures like working as a paperboy and selling a horse-racing tip sheet helped to inform Buffett’s first adult job after college, selling securities at Buffett-Falk & Co in the early 1950s. His sales background helped propel his career forward. With communication skills and business knowledge gained from sales, in less than 20 years Buffet became a CEO.

“The most important investment you can make is in yourself.” ―Warren Buffett
Berkshire Hathaway Logo
Berkshire Hathaway

Howard Schultz

Howard Schultz, the CEO of Starbucks from 1986-2000 and again from 2008-2017, has his roots firmly set in the world of sales. This CEO’s work history starts after college with Xerox Corporation as a sales representative. There he learned the importance of listening to his clients and networking as well as how to lead. This job led him to become the general manager of Swedish drip coffee manufacturer Hammarplast. Schultz knew his product at the time exceptionally well―like any good salesman should! He became curious as to why one of his customers, a fledgling coffee-bean shop in Seattle called Starbucks, ordered so many plastic cone filters. He was incredibly impressed with the shop’s knowledge of coffee, so much so that he stayed in contact with them over the next year and eventually took a position as their Director of Marketing. During this time, he took a trip to Italy where he fell in love with the coffee shop culture and developed the aesthetic for which Starbucks would become known. He eventually left the marketing position to open his own coffee shop. Not long after, Starbucks management decided to switch focus and sell off their retail division to Schultz. Schultz aggressively grew the Starbucks empire to the over 28,000 international locations they boast today.

"I am convinced that most people can achieve their dreams and beyond if they have the determination to keep trying." ―Howard Schultz
Starbucks cup on the counter
Starbucks

As all of these CEOs’ work histories attest, a sales background can be beneficial no matter what industry you choose. To learn more about how a background in sales can accelerate your career―and for other professional advice―be sure to visit the Cydcor blog today.

Uncovered: 10 Sales Myths vs. Sales Facts

Feb 21, 2018

0 min read

Hand drawing with marker on screen facts vs. myths
10 Sales Myths vs. Sales Facts

It’s common for people to have misconceptions about any industry or field they haven’t directly experienced, and sales is no exception. Some people may shy away from making a career in sales, because they have preconceived notions of what working in sales is all about. If you’re considering getting into sales, it’s important to have the right information. Here we uncover 10 sales myths—and offer you some sales facts to combat them.

1.   One Pitch Fits All

When it comes to sales, one pitch doesn’t fit all. Every prospect has different needs and as such, every pitch must be tailored to suit those unique needs. Positioning your message to suit your customer is critical to landing that sale. Perform your due diligence—research the customer or the market so you can better understand them and communicates in a way that addresses their interests and concerns.

2.   Scripts are for Rookies

This is a particularly malicious sales myth. The fact is that preparation is always beneficial. Simply put, it provides the framework for your prospecting campaign. Even seasoned salespeople must practice their pitches. Writing a script will help you to anticipate any questions the customer may have, and it helps to ensure you know the key benefits of the product or service you’re selling.

3.   The First Three Minutes Determine the Success of a Sale

While first impressions do count, the first three minutes is not long enough to establish if you’ve closed the deal. Everyone is different, and many customers decide to make a purchase after they’ve grown comfortable with the salesperson. Rather than focusing on any arbitrary time limit suggested by this sales myth—apply that attention to establishing a relationship with the customer by engaging them in conversation and asking them relevant questions to help you better position your pitch.

4.  Sales is about Getting People to Buy Things they Don’t Want

Good salesmanship is about connecting people with things they need, not convincing them that they need something they don’t. Great salespeople become great by asking questions and seeking to understand exactly what the customer is looking for so they can provide the best solutions. That’s an important sales fact to repeat often and eagerly.

5.   Salespeople Care More about Commissions than about People

This sales myth is just silly. Like anyone, salespeople hope to be successful at what they do, and the fact is you can’t be good at sales if you don’t like and care about people. Great salespeople are passionate about what they do and they love and care about their customers. Good salespeople are concerned about creating satisfied customers—those are the customers who keep coming back.

6.   Salespeople are Born, Not Made

With anything in life, commitment and training are key ingredients to becoming successful. While many of your personal traits will prove beneficial to your sales career, training, practice, and ambition are what will ultimately decide your success as a salesperson. In fact, great salespeople pride themselves on maintaining a student mentality—a passion for lifelong learning, growth, and development. You can develop yourself and your skills by using free online resources such as blogs or watching TED talks. Check out two Cydcor blogs in particular: “How to be a Successful Salesperson” and “How to Write a Winning Elevator Pitch.”

7.   Salespeople are Only out for Themselves

Salespeople are certainly not out for themselves. Great salespeople are working to build a business and add value to their organization, not just to make a sale. They’re interested in being as efficient and effective as possible to achieve their goals. They know that the success of others doesn’t take away from their own chances for success so they’re happy to share what they know and see others reach their goals. This is one of the more damaging sales myths out there—those who walk this walk quickly discover that it won’t take them far.

8.   All Salespeople are Extroverts

It’s a common sales myth that all salespeople are outgoing and assertive. Being a successful salesperson means having the ability to make people comfortable and being a great listener—whether you’re an introvert or extrovert.  Being an attentive listener is key because it allows you to hear what the customer really wants and needs. This, in turn, better positions you to address their concerns and fulfill those needs with the right products and/or services.

9.   Technology Rules

Technology has advanced at a rapid rate. While it has certainly helped speed things up and improved the resources available to salespeople, there are just some things computers can’t do. True selling always comes down to having great people skills and sales skills. No matter what, face-to-face contact remains invaluable in the sales industry because people connect with other people more than they do with any other form of advertising.

10. Great Products Sell Themselves

While great products are easier to sell, they still need to be sold. It’s up to the salesperson to create awareness of the product. Customers need to understand how your product or service can fulfill their needs and where and when those needs can be met. Even a great product needs marketing and sales support.

The Importance of Body Language in Sales

Jan 24, 2018

0 min read

Sales woman shaking hands
The Importance of Body Language in Sales: 8 Ways to Lose a Sale without Saying a Word

While it’s important to know what you should do in meetings and negotiations, knowing what you shouldn’t do is often just as important – and it begins with bad body language.

The best sales managers know that while you may have a polished sales presentation, tasteful attire, and a product that practically sells itself, you can still miss out on closing a sale if your body language is out of sync with your words. While it’s true that first impressions make a lasting impact, cumulative body language is important. If you are in the habit of demonstrating any of the following body language in sales meetings, it could be enough to hurt your sales performance, turning a potential yes into definite no.

  1. Crossing your arms. This communicates disinterest and a lack of confidence. Unless it’s done to make an obvious point, crossing your arms only serves to interrupt the flow of a productive dialogue.
  2. A weak handshake. A limp handshake exudes zero enthusiasm and suggests a lack of confidence as well. Whether it’s cold and boney, or warm and fleshy, a weak handshake is just plain creepy and should be avoided.
  3. An overly firm handshake. On the other hand, clamping onto a prospective client’s hand as if yours was granite and theirs was a water balloon is not a wise strategy. Winning the battle of the overly firm handshake will not generate a sale. Rather, it may actually hurt the other person’s hand and leave them with a negative impression of you.
  4. Standing too close or touching too much. Many people are sensitive to others invading their personal space. Be aware that standing too close to someone or touching someone overly much can be seen as invasive. Pay attention to the other person’s body language, too, though; what is invasive to one person might seem merely friendly to another.
  5. Not smiling. Smiling shows warmth and excitement and can serve to compel the prospective client to find you likeable. When you don’t smile, the opposite is true; your facial expressions may seem uninviting or unapproachable.
  6. Avoiding eye contact. When you avoid meeting another person’s eyes, it conveys that you may have something to hide or you can’t be trusted. Your goal is to establish trust and make the sale, so focus on maintaining eye contact when possible to further your cause.
  7. Don’t be a statue. While it’s bad to fidget, slouch, or cross your arms, standing perfectly straight and still can be creepy. It’s best to stand professionally, but naturally, so you look comfortable and the customer feels comfortable too. Try to mirror their posture.
  8. Hiding your hands. In an attempt to look more professional, some people try to contain their hand gestures when talking. However, talking with your hands can actually help make your point and reduce filler words and perceived hesitancy. Also, showing the palms of your hands while speaking indicates openness and honesty.

There is no overstating the importance of presenting good body language in sales or any business interaction – it can make all the difference. Don’t send the wrong message with self-sabotaging nonverbal communication. Be prepared and well-rehearsed when you walk into a meeting. Be conscious, too, about what you do while you are speaking. You are, after all, providing visual accompaniment to your eloquent words. Once you ensure your words and actions match up, you’ll start to notice fewer closing doors and more closing sales.

If you’ve caught yourself demonstrating some of these examples of bad body language in sales meetings, consider the correction of it one of your professional New Year resolutions.