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November 28, 2018

5 Customer Engagement Strategies That Build Rapport

People Buy From People They Trust. Businessman holding a card with a message text written on it — 5 Secrets for Customer Engagement Strategies That Build Rapport

Building customer engagement and rapport is a cornerstone of success in sales. Customers are looking to have genuine, authentic, and relatable encounters with professional sales representatives who demonstrate that they have their interests at heart—not just the sale.

Building customer engagement and rapport is a cornerstone of success in sales. Click To Tweet

For those looking to build rapport and create winning customer engagement strategies, there isn’t one definitive solution. That said, by implementing these five customer engagement strategies, customers will have a much stronger, positive, and lasting memory of you after you walk out that door.

#1: Make A Strong First Impression

When you first meet face-to-face, you want to start off strong and genuine. Don’t forget the basics. By remembering the SEE factors, Smile, Eye Contact, and Enthusiasm, you’re more likely to get off on the right foot. A firm handshake, maintaining eye contact, and a genuine smile go a long way toward showing the customer you’re engaged and present. All three are signals of trustworthiness that can have a critical impact in those first few moments with a customer. People wants to feel like they are in good and capable hands and with the right, positive attitude — they will be.

#2: Be Informative and Helpful, Not Pushy

Remember that customers buy products that address their needs. By focusing on the customer’s needs and questions about how the product can benefit them, you can build trust and make a sale at the same time.

We all know that salesperson who tells you that you look great in everything you try on, but that approach can turn customers away, because it feels disingenuous. Instead, take the time to get to know your audience, so that you can recommend something that is just right for them. Recommend the best products for the individual, not just the best price, or the highest commission item. When you pay attention to what your customer wants, and match them to the right product or service to fit their needs, you might be surprised how interested they can be.

When customers trust you, they are more likely to remain loyal and continue doing business with you—perhaps even send referrals your way!

#3: Body Language Says Almost Everything

A lot can be said about body language. Standing with your arms crossed or hunched over can come off as insecure or uninterested.

When meeting with a potential customer, make them feel like they not only have your full attention, but that they can trust what you say. Slouching, leaning, or invading their personal space are all signals to the customer that you either don’t care, or don’t have their best interests at heart. Acting and carrying yourself professionally shows that you’re taking the interaction with them seriously, and that demonstrates respect.

#4: Engage in Active Listening

You shouldn’t have to remind yourself to take the time to really listen to what your prospect has to say. It’s great to show your enthusiasm for the product, but remember to also leave room for the customer to ask questions and build his/her own interest in the product or services. Remember that the customer doesn’t know you, so while bringing energy to the sale shows that you have a great attitude, they will still need your help understanding how the product will be of benefit to them.

Being a good listener is the key to being a great salesperson. It provides you with an opportunity to uncover their pains so that you can later build a personalized pitch for how your company can help them.

#5: Connect with Your Customers by Being Authentic

No one likes to feel like they are talking to a robot. The day and age of rehearsed scripts has died—customers are looking for human connections.

Be observant when interacting with the customer and look for opportunities to relate them and their situation. Maybe you’re both sports fans, or parents. Maybe you both grew up in the same state or town. It sounds obvious, but finding common ground can go a long way toward building rapport with the customer. You might even want to take a couple notes while they’re talking to help you remember some key details. People tend to trust others who are most like themselves.

Final Thoughts: Finding the Right Customer Engagement Strategy for You

There are many ways you can show your appreciation to your customers while continuously building engagement and rapport. Most importantly, find customer engagement strategies that work best for you and your company’s needs.

For more customer engagement strategies and inside secrets, get in touch with the Cydcor team.

To find out more about Cydcor, check us out on Facebook, LinkedIn, Instagram, and Twitter.

We are Cydcor, the recognized leader in outsourced sales and marketing services located in Agoura Hills, California. From our humble beginnings as an independent sales company to garnering a reputation for consistently exceeding client expectations and driving outstanding revenue growth, Cydcor has been helping Fortune 500 and emerging companies achieve their customer acquisition, retention, and business goals since 1994. Cydcor takes pride in the unique combination of in-person sales, call center, and digital marketing services we offer to provide our clients with proven sales and marketing strategies that get results.

November 14, 2018

Top CEOs with a Work History in Sales

What do CEOs John Paul DeJoria, Warren Buffet and Howard Schultz all have in common? They all cut their teeth in sales, and they have used that knowledge to help propel their success! A background in sales can provide you with invaluable skills, as you can see from the work histories of some of the top CEOs out there. Sales teaches tenacity, leadership, discipline, communication skills and so much more. All of the skills you learn in sales can help to fortify you as you move forward in your career path. People who work in sales learn how to persevere against the odds, inspire their teammates, stay on-task and truly listen to the needs of those around them. These top-performing CEOs put their background in sales to good use, and so can you!

What do CEOs John Paul DeJoria, Warren Buffet and Howard Schultz all have in common? They all cut their teeth in sales, and they have used that knowledge to help propel their success! Click To Tweet

John Paul DeJoria

John Paul DeJoria, cofounder and CEO of John Paul Mitchell Systems, is truly a self-made marvel. To help support his family at only nine years old, he began selling Christmas cards and newspapers with his older brother. In fact, this CEO’s work history is full of sales jobs early in his career. He worked as a door-to-door encyclopedia salesman as well as an insurance salesman. The job that got him started in hair care was in sales also. While selling Redken hair products door to door in the middle of a gas crisis, DeJoria was making only $600 a month! His tenacity paid off, however. He and his partner Paul Mitchell started John Paul Mitchell in 1980 with a loan of $700 while DeJoria was living in a 20-year-old Rolls Royce automobile. After a few rough years starting out, DeJoria’s sales background truly paid off. Today, Paul Mitchell products can be found on the shelves of over 150,000 salons.

“The biggest hurdle is rejection… When 10 doors are slammed in your face, go to door number 11 enthusiastically, with a smile on your face.” ―John Paul DeJoria

Warren Buffett

Warren Buffett is a name that is synonymous with success. Chairman and CEO of Berkshire Hathaway Inc. since 1970, Buffett is widely acknowledged as one of the most successful and wise investors of the modern era. As of June 2018, his net worth stands at $84 billion! This makes him the third wealthiest person in the world. Before all the attention, however, Buffett had an early background in sales. As a child he was inspired by a book he borrowed from the public library, One Thousand Ways to Make $1000, and he undertook one of his first business ventures selling chewing gum, Coca-Cola bottles and weekly magazines door-to-door. Other childhood ventures like working as a paperboy and selling a horse-racing tip sheet helped to inform Buffett’s first adult job after college, selling securities at Buffett-Falk & Co in the early 1950s. His sales background helped propel his career forward. With communication skills and business knowledge gained from sales, in less than 20 years Buffet became a CEO.

“The most important investment you can make is in yourself.” ―Warren Buffett

Berkshire Hathaway

Howard Schultz

Howard Schultz, the CEO of Starbucks from 1986-2000 and again from 2008-2017, has his roots firmly set in the world of sales. This CEO’s work history starts after college with Xerox Corporation as a sales representative. There he learned the importance of listening to his clients and networking as well as how to lead. This job led him to become the general manager of Swedish drip coffee manufacturer Hammarplast. Schultz knew his product at the time exceptionally well―like any good salesman should! He became curious as to why one of his customers, a fledgling coffee-bean shop in Seattle called Starbucks, ordered so many plastic cone filters. He was incredibly impressed with the shop’s knowledge of coffee, so much so that he stayed in contact with them over the next year and eventually took a position as their Director of Marketing. During this time, he took a trip to Italy where he fell in love with the coffee shop culture and developed the aesthetic for which Starbucks would become known. He eventually left the marketing position to open his own coffee shop. Not long after, Starbucks management decided to switch focus and sell off their retail division to Schultz. Schultz aggressively grew the Starbucks empire to the over 28,000 international locations they boast today.

“I am convinced that most people can achieve their dreams and beyond if they have the determination to keep trying.” ―Howard Schultz

Starbucks cup on the counter — Starbucks

As all of these CEOs’ work histories attest, a sales background can be beneficial no matter what industry you choose. To learn more about how a background in sales can accelerate your career―and for other professional advice―be sure to visit the Cydcor blog today.

To find out more about Cydcor, check us out on Facebook, LinkedIn, Instagram, and Twitter.

We are Cydcor, the recognized leader in outsourced sales and marketing services located in Agoura Hills, California. From our humble beginnings as an independent sales company to garnering a reputation for consistently exceeding client expectations and driving outstanding revenue growth, Cydcor has been helping Fortune 500 and emerging companies achieve their customer acquisition, retention, and business goals since 1994. Cydcor takes pride in the unique combination of in-person sales, call center, and digital marketing services we offer to provide our clients with proven sales and marketing strategies that get results.

October 31, 2018

How Great Salespeople Spend Their Free Time

As much as you may want to stay on the clock 24-7, chasing leads and locking down the next deal, it’s important to allow yourself time to decompress. Great salespeople know in order to always be closing, sometimes you have to step away for a few. Pulling back from planning and pitching, however, doesn’t mean your free time can’t be spent putting yourself in position for future sales success.

Great salespeople know in order to always be closing, sometimes you have to step away for a few. Click To Tweet

Discover how to spend free time in ways that don’t just help you relax, but also help you continue to sharpen your saw, refine critical skills, and increase your value in the workplace. In this infographic, Cydcor shows you how a few sales titans have used their favorite activities, hobbies and interests to help push themselves to the apex of their industries. You’ll meet the man whose sales techniques helped shape modern sales and the woman who turned the color pink into big green. You’ll learn the greatest sin in sales and see how the greats have even turned their hobbies into record-breaking achievements.

Infographic showing how great salespeople spend their free time — How Great Salespeople Spend Their Free Time

We hope you’ll use these examples to help guide how to spend your free time. Print it out and post it at your desk, or use it when you just need a little extra motivation. The next time you’re considering working through the weekend, consider instead how you can make the most of your leisure time by finding activities that feed your need to unwind while also fueling your passion for long-term growth.

Share on social media to inspire others. If you’re looking for help with time management techniques or productivity tips, we can help in those departments too. Just don’t forget to build in some time away for yourself.

Check out Cydcor on Facebook, LinkedIn, Instagram, and Twitter, and tell us how you like to spend your time away from the office and how it helps you to be a better sales rep.

We are Cydcor, the recognized leader in outsourced sales services located in Agoura Hills, CA. From our humble beginnings as an independent sales company to garnering a reputation as the global leader in outsourced sales, Cydcor takes pride in having exceptional sales professionals and providing our clients with proven sales and marketing strategies that get results.

October 17, 2018

Internal Motivation: Knowing Your ‘Why’

Hand writing a question What Is Your Why with blue marker on transparent wipe board. — Internal Motivation: Knowing Your ‘Why’

Have you taken the time to ponder what you really want in life? Is there a bigger picture that drives you – a future that you feel deeply passionate about? Do you know what will give you an ultimate sense of peace and fulfillment? People find their internal motivations in a variety of ways, whether it’s focusing on providing for the ones they love most, envisioning the life they’d like to build for themselves, overcoming personal challenges and weaknesses, or conquering ambitious goals. Whatever you choose as your personal internal motivation, it has to be something that truly matters to you. Have you clarified your “why?”

If you haven’t, you need to; here are eight reasons knowing the “why” of your internal motivation matters:

#1: When you know your “why,” you have a reason to jump out of bed each morning.

Nothing is more mobilizing than having a purpose. It’s arguably better than a bucket of cold water being splashed on your face. When you have a compelling vision for your future as your internal motivation, you can’t help but to get up, get moving, and do all you can to have a productive day―even when no one’s standing there ready to pour.

#2: When you know your “why,” you develop successful habits.

Anyone who’s serious about their big picture goals wants to achieve them sooner rather than later, so they don’t have time for bad habits. People with a “why” design their day to day lives to lead them towards the future they want. They realize that since success isn’t achieved overnight, the fastest way to get to their goals is to remain self-disciplined throughout the week.

#3: When you know your “why,” you stay the course.

People who know where they’re going don’t just turn the car around and go home when they see a road block. That would only delay their ETA! They’ve got somewhere to be and they have every intention of getting there―no matter what challenges they face along the journey.

People who know where they’re going don’t just turn the car around and go home when they see a road block. Click To Tweet

#4: When you know your “why,” you’re a stronger leader.

Everyone likes to follow someone who knows where they’re going―particularly since so many people don’t. When you’re on a mission for greatness, you attract like-minded people who are excited about joining you on your journey. Your contagious passion will make you a compelling leader who others will happily get behind.

#5: When you know your “why,” you’re more comfortable with sacrifice.

No one necessarily likes the idea of giving up one thing in order to have another―but there’s no such thing as actually “having it all.” The thing about making sacrifices, though, is that it’s all in the eye of the beholder. If you aren’t passionate about specific end goals, you’ll feel resentful about what you’re giving up. But if you are―when you really know your “why” and are grounded in your internal motivation―you’ll be ready and willing to do whatever it takes to acquire the things you want the most. As Friedrich Nietzsche said, “He who has a why to live for can bear almost any how.”

#6: When you know your “why,” you avoid unnecessary regret.

When you don’t have a grand plan, it’s easy to end up somewhere you don’t want to be. And the tricky part is that most people don’t know it until they’re already there. You can avoid looking back with anguish by making choices that are in sync with your greater vision. Connecting the dots from the short term to the long term will prevent loads of haphazard decisions that you’ll wish you didn’t make.

#7: When you know your “why,” you don’t get burned out.

When you’re passionate about your vision and truly driven by your internal motivation, all of your hard work is for an important cause. Even when the hustle gets exhausting, you know that you’re building towards the future you want. Your burning desire to get there provides the fuel you need to keep going.

#8: When you know your “why,” you’re a happier person.

Living a meaningful life is one the absolute best ways to become a happier, more positive person. When you care deeply about your end goals and you get to chip away at them every day, you can’t help but to feel grateful and excited about what’s to come.

If you’ve just finished reading this and you’ve realized “I don’t know my why!” don’t worry. Make it a priority to sit down with a mentor or wise friend to dig deep about what you want for your future.

If you’re someone who knows your “why,” tell us in the comments below! We’d love to hear what drives you and how your vision has helped you in your career.

To find out more about Cydcor, check us out on Facebook, LinkedIn, Instagram, and Twitter.

October 10, 2018

5 Brain Exercises to Keep You Sharp

A model brain sits next to exercise weights. Metaphor for heavyweight intellects, or a reminder that exercise helps your circulation, so as well as keeping your body fit, it also keeps you mentally active. Double bonus! — 5 Exercises to Keep Your Brain Sharp

Saturday, Oct. 13th is National Train Your Brain Day! In honor of this heady holiday, here are some valuable tricks and tips you can use to keep your brain fast, fit, and fired up. Like much of our bodies, brainpower can be a game of “use it or lose it.” Just as it’s important to continue going to the gym and staying active throughout our lives, exercising our mind muscle is just as critical to help keep our brains sharp, especially as we age. The good news is there are simple brain exercises that can help keep your mind firing on all cylinders for years to come. In fact, you may already be doing some of these brain-enriching activities without realizing that you’re also helping to maintain your brain power.

Brain Exercise #1: Read

This may seem like a no-brainer (pun intended), but reading engages our minds in a variety of ways. It doesn’t matter what you like to read, whether it’s sci-fi, high fantasy, murder mysteries or non-fiction in your fields of interest. Read anything and everything, as much as you can. This will help your brain engage with new ideas, spark your imagination, and more. Reading is also a great way to renew and refresh your analytical thinking skills. Reading has many benefits, and you should work to make it a lifelong habit. Whether you’re a die-hard library fan or find it simpler to roll with your e-reader or phone, this brain exercise is portable and vital to maintaining a healthy, active mind.

Brain Exercise #2: Craft

When you create something with your own two hands, you use your brain to ideate, follow instructions, and problem-solve. Research by the Mayo Clinic has shown that knitting and other handcrafts can reduce the risk of cognitive impairment,[i] while other studies have shown that crafting can help improve memory, enhance social skills, and promote mindfulness as well as helping you generally manage stress.[ii] This type of brain exercise can include knitting, crochet, sewing, woodworking, leather tooling, and many other types of creative crafting, so experiment to find one that speaks to you. If you can’t find classes or craft groups near you, consider mining YouTube videos and other online resources.

Research by the Mayo Clinic has shown that knitting and other handcrafts can reduce the risk of cognitive impairment. Click To Tweet

Brain Exercise #3: Learn a Language

Learning another language is a great way to exercise your brain. The challenges of mastering another language can give your memory a workout in addition to activating the language centers of your brain — not to mention helping you out when you travel! Even if you don’t become fluent in your chosen language, you will probably have some cultural knowledge and basic vocabulary to help you navigate everyday interactions the next time you’re abroad. And don’t forget to think outside the language box: you could learn coding languages or American Sign Language and communicate in new-to-you ways.

Brain Exercise #4: Games

Even if Sudoku isn’t your thing, there are plenty of other games out there that can double as brain exercises. Crossword puzzles, matching games, and memory games are just some examples of more traditional games you can find in convenient workbooks. (Whether you use pen or pencil is up to you!) You can also find a huge selection of free game apps that will challenge your brain with mazes, color gradient sorting, and other unique puzzles to solve. Don’t rule out video games, either! Studies have shown that educational games and video games can help improve brain function, structure and cognitive ability.[iii]

Brain Exercise #5: Exercise

Yes, exercising your body can help keep your mind healthy, too. Learning new skills and building familiar ones will help give your mind a workout while the rest of you benefits from exercise endorphins (not to mention burning calories, improving heart health and more). In fact, studies have shown that physical activity can help protect us against cognitive decline and dementia later in life.[iv] See whether your local community center or gyms offer classes and pursue that activity you always wanted to try, be it archery, cycling, salsa dancing, or whatever appeals most to you!

Brain exercises can be as simple as increasing activities you do anyway (like reading or playing games), or they can be new challenges for your mind and body. Keeping your mind sharp is important as you age, but it can also help you stay on the ball in times of high stress. Whether you’re pursuing a high stakes sales job or simply navigating your busy life, brain exercises are a great way to give yourself an edge.

To find out more about Cydcor, check us out on Facebook, LinkedIn, Instagram, and Twitter.

[i] https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3204924/

[ii] https://well.blogs.nytimes.com/2016/01/25/the-health-benefits-of-knitting/

[iii] https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4513287/

[iv] https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5440589/

October 3, 2018

Get to Know Your Leadership Style

Types of Leadership Infographic — Get to Know Your Leadership Style

There’s no one right way to lead a team, but there are tried and true formulas for success. As you grow in your career, you’ll get more and more experience leading people. An understanding of different well-known and proven types of leadership can help you find the right path that resonates for you. Find the right leadership style for you, and set your team up for success.

There’s no one right way to lead a team, but there are tried and true formulas for success. Find the right leadership style for you, and set your team up to win. Click To Tweet

Democratic Leadership Style

Democratic leaders strive to sincerely include their team in the decision making process rather than going it alone. This type of leadership allows the whole team to participate in―and take ownership of―the organization’s direction. This highly participatory style promotes high levels of job satisfaction, workplace morale and creativity. Everyone feels connected to the overall health and well-being of the organization. However, just like any leadership style, it does have its drawbacks. Soliciting advice from one’s team can be time consuming if decisions are needed quickly. Also, it relies on all team members being well informed. Democratic leaders need to strike a balance within their team of both decisive action and rich participation.

Transformational Leadership Style

Transformational leaders work with their team to implement improvement and growth. Charismatic and intellectual, these leaders redirect their team’s thinking towards a better tomorrow. The transformational leader solicits input from her team to identify what areas of the organization require change, creates the vision to guide that change, and then works with her team to execute the redirection. These big-picture thinkers may require teammates around them who are more detail-oriented to implement processes, and they need to develop strategies for soliciting their teammates’ assistance.

Coaching Leadership Style

Coaching leaders thrive in one-on-one mentoring situations. They help to define their team members’ goals, align those goals to the organization and then assist team members as they pursue their goals. The coaching style of leadership can be thought of as a sort of win-win relationship between the leader and her teammates. Coaching leaders help their team members to develop professionally, and they also thereby bolster the health of the overall organization. However, it can be easy to go overboard with this type of leadership and engage in behaviors that border on micromanagement. Coaching leaders need to yield their influence tactfully.

Visionary Leadership Style

Visionary leaders articulate where they see an organization heading in the future. They craft compelling―and often unheard-of―visions of what an organization can become. This style of leadership acts to inspire the team towards a shared goal. The internal drive they spark in their team members frees up creativity, and that freedom allows all the team members to delve into innovative strategies on how to get from Point A to Point B. However, visionary leaders need to keep in close contact with their team and stay involved in the team’s progression. Such an approach keeps everyone grounded as they strive towards the future.

Pacesetting Leadership Style

Pacesetting leaders like to lead by example, first and foremost. They rely on their unbridled enthusiasm and work ethic to establish the standards they expect from others. They are the roll-up-the-sleeves-and-get-dirty types. Pacesetting leaders are particularly adept at driving results, because they set the bar so high. They demonstrate to their team that no one is above the work required to accomplish goals. Pacesetting leaders should be cautious, however, and strive not to become single-minded. Narrowing one’s vision down to a single goal―or several―can mean that effective feedback and mentoring get neglected. Pacesetting leaders need to check in with their team members or a regular basis.

It is likely that you recognize one or more of these types of leadership in your own style. It’s rare that any one individual engenders just one leadership style. Explore which styles resonate with you. By cultivating a dynamic leadership style that encompasses a number of different approaches, you can find the right tools within yourself to tackle even the largest challenges.

To find out more about Cydcor, check us out on Facebook, LinkedIn, Instagram, and Twitter.

September 26, 2018

Tackling Tough Conversations

Two businesspeople standing face to face — How to Tackle Tough Conversations

No one likes conflict, but the good news is that the toughest conversations can also be the most fruitful. If you’re struggling to deliver negative feedback, there are lots of things you can do to minimize tension and achieve a positive result. Check out Cydcor’s tips for making your next difficult conversation go more smoothly.

When emotions are running high, it helps to remind yourself to take a step back and just listen. Click To Tweet

Listen and Acknowledge

When emotions are running high, it helps to remind yourself to take a step back and just listen. Make an effort to hear the other person out. Resist the urge to interject. Show that you’re listening by maintaining eye contact, nodding and reflecting back what was said. You don’t have to be in agreement in order to make the other person feel like he or she has been heard.

Stay Focused on the Issue at Hand

Don’t make a difficult conversation even harder to navigate by bringing up unrelated grievances. Keep the focus of your discussion as narrow as possible, and avoid airing out other frustrations that come into your mind while you’re talking.

Make Sure Your Words Match your Intentions

Never go into a tough conversation without putting some serious thought into how you want the other person to feel — and ultimately, what you’d like them to do. Assuming your intention is to influence new positive behavior rather than to cut ties, you’ll want to steer clear of any language that is discouraging, accusatory or hurtful. Be careful not to sabotage what you really want to accomplish by saying what feels good in the moment.

Watch Your Tone of Voice and Body Language

Remember, it’s not just what you say, it’s how you say it. Set the stage for a constructive conversation by keeping your tone of voice positive and your body language neutral. Avoid speaking too loudly, sounding irritated, sighing out loud, rolling your eyes or crossing your arms.

Don’t Exaggerate

This is where it helps to be prepared! Make your next difficult conversation go more smoothly by citing specific facts and instances, rather than making generalizations or referring to vague circumstances in the past. Avoid embellishing or using words like “always” or “never,” which are bound to trigger a defensive response.

As human beings, we’re not generally good at realizing we’re wrong. But do the best you can to consider the merits of the other person’s point of view. Click To Tweet

Keep an Open Mind

This one’s tough. As human beings, we’re not generally good at realizing we’re wrong. But do the best you can to consider the merits of the other person’s point of view. Perhaps there are circumstances you didn’t know about or facts that weren’t clear before. You never know, maybe you’ll see things differently by the end of the conversation.

Focus on What’s Next

Once you’ve addressed where you’d like to see change, shift the focus of the conversation to the future. Put on your problem-solving hat and delve into a constructive conversation about how both parties will behave moving forward, and ideally, how you can work together to achieve a positive outcome.

Do you have your own tips for tackling tough conversations? We’d love to hear! Share them with Cydcor in the comments below.

To find out more about Cydcor, check us out on Facebook, LinkedIn, Instagram, and Twitter.

September 19, 2018

Be Wary of Bad Career Advice

Questions in the young woman's head high quality studio shot. — Be Wary of Bad Career Advice

Just getting started in your career? Chances are, your brother’s new girlfriend, last night’s Uber driver, and your second cousin once-removed have all offered their wisdom. While, certainly, you’re lucky to be surrounded by a well-meaning community, deciphering good career advice from bad career advice is no easy task.

When it comes to making smart career moves, the stakes couldn’t be higher. So, before you follow one of these four pieces of bad advice, be sure to think twice.

“You need work-life balance”

Building a successful career requires long hours; don’t let the popularized “work-life balance” lingo trick you. It doesn’t matter if you’re an athlete, a sales representative, or a scientist: the top achievers in any industry are those who’ve lived unbalanced lives in order to get to where they are today.

This isn’t to say that spending time with loved ones and taking time to recharge aren’t important ― of course they are. That said, if you’re just launching your career, now is the time to grind. Delay gratification. Invest your time and energy into building. Balance will come later.

“Give it a try”

This is another piece of bad career advice often imparted to young people. On one hand, it’s great to keep an open mind to new opportunities. But on the other, “trying something out” is often the same as making the premature decision to quit when challenges arise.

Anything worth doing is going to require an unwavering commitment. This means not giving up at the first sign of discomfort; or in other words, closing your back doors. No matter the career path you choose, if you want to reap the benefits, you have to stay the course.

“Trying something out” is often the same as making the premature decision to quit when challenges arise. Anything worth doing is going to require true commitment Click To Tweet

“Choose a job that doesn’t feel like work”

It probably hasn’t been long since you’ve seen this popular Confucius quote appear on one of your social media feeds: “Choose a job you love and you’ll never work a day in your life.”

While it’s certainly great advice to select a career that you’ll find gratifying, don’t be fooled by this oversimplification. As the happiest of employees and entrepreneurs will tell you, even when you love what you do, not every task is intrinsically enjoyable. Even the most rewarding careers require tasks that are unglamorous, monotonous, or simply unpleasant. Sometimes, work just feels like work ― and that’s okay.

There is real danger in continuously looking for the “perfect job.” Be careful not to pass up a great opportunity just because you don’t love every inch of it.

Even the most rewarding careers require tasks that are unglamorous, monotonous, or simply unpleasant. Sometimes, work just feels like work ― and that’s okay. Click To Tweet

“Follow your passion”

This is often synonymous with “do what you’re good at.” Unfortunately, as you may have noticed, talents don’t necessarily translate into lucrative careers.

But that’s not even the biggest fault in this piece of bad career advice. The problem with telling young people to follow their passions is that in many cases, they’ve yet to develop them. Passion is achieved through mastery of a subject ― which takes years!

Don’t expect that the best career for you is the thing that you are currently the best at doing. Figure out what your goals are, and then do what it takes to achieve them ― even if it doesn’t come naturally to you at first.

What’s some of the worst career advice that you’ve received? Did you know it was bad advice at the time? Tell us in the comments below!

To find out more about Cydcor, check us out on Facebook, LinkedIn, Instagram, and Twitter.

September 12, 2018

Announcing Day of Smiles 2018!

Cydcor is thrilled to announce that our 2018, annual Day of Smiles fundraising event is underway! This week, Cydcor team members, along with volunteers from Cydcor’s network of independent sales companies will stage a variety of fundraisers around the country. Teams will put their sales talents to work, building awareness and raising funds on behalf of Operation Smile. One of the oldest and largest volunteer-based organizations dedicated to improving the health and lives of children worldwide, through access to surgical care, Operation Smile provides life-changing cleft lip and palate corrective surgeries at no cost, to children in need.

Teams participating in the event will get creative, planning fundraisers that vary from car washes and apparel sales, to bake sales and sporting events. Each year, Cydcor’s Day of Smiles event brings in thousands of dollars to support Operation Smile’s mission to ensure every child has access to safe surgical care. In addition, Cydcor team members and participants from the network of independent sales companies have had the opportunity to attend five Operation Smile medical missions around the globe that they themselves have helped fund through their outreach efforts. On Operation Smile medical missions, surgical teams comprised of credentialed medical volunteers provide life-changing surgeries for children with cleft lip and cleft palate, as well as free medical assessments, and support for family and loved ones of patients. Recently, Operation Smile’s founder, Dr. Magee personally thanked Cydcor for its ongoing contribution.

To date, Cydcor has raised nearly $1,000,000, to help Operation Smile ensure no child goes without surgical care. That’s enough to heal more than 4,000 smiles. Click To Tweet

Cydcor has been partnering with Operation Smile since 2010, collaborating with the sales company owners in Cydcor’s network in a variety of fundraising projects. To date, Cydcor has raised nearly $1,000,000, to help Operation Smile ensure no child goes without surgical care. That’s enough to heal more than 4,000 smiles. This is an important year for Cydcor’s Day of Smiles, as we have that $1,000,000 mark in our sights and we plan to hit our goal!

Infographic describing Cydcor's relationship since 2010. — Cydcor and Operation Smile: Changing Lives Together

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September 5, 2018

John McCain: More Than an American Hero

By: Gary Polson, CEO

I was so inspired by Senator John McCain’s life and death. His life is a reminder of America’s greatest values: service, devotion, sacrifice and honor. He is a real American hero.

Actually, he was more than a hero. He was a loving father. In her eulogy, Meghan McCain shared how she loved her father and felt his love. John McCain committed to Washington, DC and traveled the world in his role as a Senator. Yet, he found a way to be a wonderful father. He is a role model of how you can make a big contribution in your career AND have a meaningful family life. Rest in peace.

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Gary Polson is Chief Executive Officer and Chairman at Cydcor, the market leader in outsourced sales. With more than 25 years of business operations experience in accounting, legal and senior management, Gary has propelled Cydcor to unprecedented achievement with clients, culture and philanthropy since 2001. Under his leadership, Cydcor has increased its revenue more than six-fold since 2001 and has been recognized as “…the most respected sales outsourcing company in the world” by Datamonitor and The Black Book of Outsourcing, and one of the “Best Places to Work” by the Los Angeles Business Journal for eight consecutive years. Gary’s passion for excellence and never-satisfied approach has led Cydcor to earn both industry and employer recognition. With Gary at its helm, Cydcor has built its reputation on maintaining long term relationships with clients by consistently delivering results and by going above and beyond to help Cydcor’s clients gain market share and grow.