All customers are unique with different interests, priorities, and points of view. To engage customers and build rapport effectively, you must understand and appeal to what’s most important to them and adjust your sales approach accordingly. Here are the best sales approaches for three types of customers in the B2B, retail, and residential channels. […]
When global crises arise, it is the most nimble and flexible businesses that are best positioned to weather the storm. Maximizing results for your business involves using innovative and adaptable marketing strategies to drive the results you’d like to see. While Cydcor is best-known for high success rates in face-to-face sales, our omnichannel strategy and […]
As you map out your future and determine the actions that will lead you to your goals, you may wonder how much of it is really up to you. How much control do you really have when it comes to setting and achieving goals? Afterall, there are things in life that just come down to […]
When the road gets bumpy, don’t retreat. Remember that every challenge is an opportunity to learn, grow, and improve. While never easy, facing and embracing adversity can lead to success, making us stronger, and better equipped for anything and everything that lies ahead. ‘Tis a lesson you should heed, Try, try again; If at first […]
In these challenging times, it’s critical for leaders to understand how to give their sales team members the morale boost they’ll need to navigate uncharted waters and succeed in the face of uncertainty. Salespeople already understand that hearing “no” more than “yes” is an unavoidable part of the sales process that can be hard to […]
Being an entrepreneur takes passion, persistence and perseverance to weather the highs and lows of starting and growing a successful business. The journey can grueling but rewarding if you have the will and stamina to go the distance. When you feel like you’ve hit a wall, dig deep to stay motivated and keep putting one […]
At the heart of Cydcor’s culture is the tenet of “people helping people.” Cydcor stands behind this idea by fostering a work environment that promotes both personal and corporate philanthropy and by offering team members a paid volunteer day each year to serve a cause that matters to them. Our service mindset is grounded in […]
Cydcor is taking steps to reduce its impact on the environment. In keeping with one of Cydcor’s core values “to do what’s right, not what’s easy”, the company has made a commitment to adopting greener practices to reduce the amount of daily waste its team members produce. Team members gave up individual desk trash cans, […]
Sales is a critical part of your marketing mix, and the goal has always been to grow your fledgling sales pilot into a fully optimized arm of your business. Things look like they’re going well, and you’re anxious to take your sales growth to the next level. But, where do you begin? What are the […]
First impressions matter. In sales, a positive first impression can determine whether a customer decides to buy from you or a competitor. A negative one can cost you both money and the opportunity to establish a relationship with a new customer. The key to making a good impression and building rapport in sales is by […]