Cydcor's Blog

February 5, 2020

How to Scale Your Sales Program

How to scale your sales program. Blocks stacked up spelling out growth.

Sales is a critical part of your marketing mix, and the goal has always been to grow your fledgling sales pilot into a fully optimized arm of your business. Things look like they’re going well, and you’re anxious to take your sales growth to the next level. But, where do you begin? What are the […]

January 22, 2020

Why Making a Good Impression Matters

First impressions matter. In sales, a positive first impression can determine whether a customer decides to buy from you or a competitor. A negative one can cost you both money and the opportunity to establish a relationship with a new customer. The key to making a good impression and building rapport in sales is by […]

January 8, 2020

Why Door-to-Door Sales is Still Effective

Door-to-door sales still works. Face to face sales should be part of your marketing mix.

Everything old is new again – at least when it comes to marketing strategy. While you might think of door-to-door sales as a thing of the past, it’s actually a highly effective method for acquiring new customers in today’s modern climate. Many thriving corporations are seeing the benefits of adding door-to-door selling to their marketing […]

December 27, 2019

3 Easy Ways to Boost Sales Team Motivation

How to achieve sales team motivation and employee engagement.

As a sales leader, motivation is your secret weapon to igniting your team’s passion and performance. Motivated sales teams are energized and engaged at work. They deliver results and take on challenges because they want to, not because they have to. Great leaders understand the power of motivation to spark enthusiasm, drive, and bold action […]

December 13, 2019

5 Holiday Team Building Activities that Give Back

Ways to give back during the holidays by creating a holiday team building event that gives back.

The holiday season is a perfect time to reflect on what really matters and strengthen bonds with not only family and friends, but also the people with whom you work closely every day. In the spirit of people helping people, why not celebrate the season by giving back to your community and building camaraderie on […]

November 27, 2019

The Benefits of Working on Commission

Sales rep working on commission makes it rain with money earned from his commission work.

With the right combination of work ethic, people skills, and self-discipline, working on commission is an extremely rewarding way to earn a living and build a successful career. Sales teams that work on a sales compensation plan earn more when the company sells more, making these pay structures a win win for both sales professionals […]

November 14, 2019

How Having the Right Team Helps Increase Sales

Sales manager talking to his team. The right sales team can help increase sales.

Having a well-chosen, fully trained, sales team with the right attitude is essential if your organization is trying to increase sales. The sales team is the last line of defense.  After all the investment your company has made toward developing, testing, and perfecting the product, branding, and promotional campaigns, it is the sales team who […]

October 24, 2019

6 Celebrities Who First Had Sales Jobs

Famous comedian Ellen Degeneres had a work history in sales before becoming a successful comedian.

How many famous people can you name who started their careers in sales? Before becoming well-known actors, musicians, comedians, and CEOs, quite a few of today’s celebrity’s early jobs meant going door to door, working in retail, serving in restaurants, and telemarketing. Not only did these soon-to-be celebrities who once had sales jobs eventually hit […]

October 16, 2019

How Gamification Boosts Employee Engagement in Training

Image of a business man pointing at the word Gamification, user engagement, learning, etc.

How do you engage employees in learning? Cydcor’s Director of Learning and Development, Kelli MacIver recently sat down with TD Magazine to weigh in on the topic of employee engagement in corporate training. She and her team recently set out to discover ways to drive team members back to online training programs without making trainings […]

October 9, 2019

Why Door-to-Door Residential Sales Still Works

Door to door residential sales reps pitch a customer at the door to their house.

In our increasingly digital world, door-to-door residential sales continue to thrive. Why? Because door-to-door sales is highly effective, generates higher value sales, boosts brand loyalty, and provides excellent customer experiences. The reason, you’ll discover, is simple. At the core of door-to-door sales is people connecting with people. Face-to-face communication, though more and more rare, remains […]