blog

May 17, 2018

WHAT’S YOUR SALES MOVIE AND TV QUOTE IQ?

Everyone knows that “Coffee’s for closers,” but sales and marketing professionals take extra
special pride in knowing all the best movie and TV sales quotes inside and out. Test your quote
IQ with this quiz, featuring quotes from all your favorite movies and TV shows about business,
sales, and marketing, and find out how you rate against the competition.

May 9, 2018

7 Benefits of Outsourced Sales & Marketing

Mid section view of a businessman hand touching outsourcing word on visual screen that represents of business outsourcing.
Benefits of Outsourced Sales & Marketing: Why Outsourcing is a Winning Business Strategy

 

 

As businesses develop their strategies for growth, more and more management teams are recognizing that outsourced sales and marketing can be their secret weapon to achieve their company’s revenue goals. Outsourcing your organization’s sales and marketing functions can provide significant benefits including fewer costs, faster growth, and greater efficiency. By enlisting the help of a company like Cydcor, a leader in outsourced sales and marketing services, businesses can get an edge over their competitors by advancing toward their sales goals while focusing their internal resources on other key projects to drive business forward.

 

By outsourcing sales and marketing efforts, your organization can accomplish the following:

 

  1. Increase Sales Revenue

An expert, full-service outsourced sales company can effectively drive sales growth while also reducing the need to devote money and resources to recruiting, training, managing, and retaining competent sales staff. Cydcor can rapidly launch and grow sales programs staffed with teams who are fully prepared to represent your brand, serve your customers, and deliver sales results.

 

  1. Benefit from a Focused Sales Force

By outsourcing your sales function to a company that specializes in driving sales revenue growth, your company can benefit from having a focused sales team whose only objective is to sell and help drive revenue. Cydcor’s sales teams understand how to quickly and efficiently make an impact on customers. While your internal team works to develop your business, a dedicated outsourced sales and marketing team will be calling on decades of expertise, experience, and sales cycle knowledge to acquire new customers to fuel that growth.

 

  1. Pay for Performance

While it’s certainly important to partner with the right outsourced sales services provider, entrusting companies like Cydcor, a leader in outsourced sales and marketing services, offers the benefits of reduced financial risk: Your organization will only pay for the results it gets.

 

  1. Lean on Sales Expertise

Working with an outsourced sales and marketing leader gives your company the opportunity to take advantage of years of experience in direct customer acquisition. Outsourced sales and marketing has been one of the best-kept secrets of some of the best-known brands and Fortune 500 companies in the United States and Canada for more than 20 years. With well-honed, face-to-face and multi-channel customer acquisition techniques, outsourcing can deliver faster, better results through a tested sales approach to help your company achieve its revenue goals.

 

  1. Scale Up or Down More Easily

Outsourcing provides a level of flexibility that might be too costly and demanding of resources to attempt internally. Outsourced sales specialists are built to handle rapidly changing sales needs and can quickly grow programs or shift resources where they are needed most to keep costs down and maximize productivity and results.

Outsourced sales specialists are built to handle rapidly changing sales needs. Click To Tweet

 

  1. Pilot to Perfection

Building effective sales programs can take months—if not years—of testing, adjusting, and applying learnings before coming across a winning formula. But by outsourcing to an expert sales company like Cydcor, companies can take advantage of years of experience developing programs that swiftly deliver results. We understand how to quickly gather and apply data, adjust pricing, and create impactful offers and incentives to acquire more customers and increase revenue. Our sales approach has been honed and developed based on thousands of customer interactions, and our clients have been reaping the benefits.

 

  1. Improve Speed to Market

Onboarding new clients and launching new programs can be challenging for internal teams who may not have the infrastructure and resources in place to handle the additional workload. Cydcor, however, has a tested pilot program through which we’ve launched dozens of new campaigns. We can quickly and easily mobilize teams to introduce new products and establish territory. In addition, our experienced, in-house marketing team works in partnership with our internal sales campaign management team to develop specialized brand materials and sales collateral catered toward our unique customer acquisition approach.

 

By outsourcing your organization’s sales and marketing functions to a leader in outsourced sales like Cydcor, your company can empower your internal team, while ensuring consistent sales results. Enlisting Cydcor’s help to build a world-class sales and marketing program gives organizations a competitive edge allowing them to save money, acquire customers faster, rapidly boost revenue, and quickly and efficiently growth their business.

By outsourcing your sales and marketing, you can empower your team, while ensuring consistent results Click To Tweet

 

To find out more about Cydcor, check us out on Facebook, LinkedIn, Instagram, and Twitter.

 

We are Cydcor, the recognized leader in outsourced sales services located in Agoura Hills, CA. From our humble beginnings as an independent sales company to garnering a reputation as the global leader in outsourced sales, Cydcor takes pride in having exceptional sales professionals and providing our clients with proven sales and marketing strategies that get results.

May 2, 2018

The Top 6 Leadership & Team Leading Myths

Businessman concept; choose Fact or Myth road the correct way.
The Top 6 Leadership & Team Leading Myths

 

 

 

Leadership is a popular topic in business, which means leadership myths abound. After all, a company cannot survive for very long without strong, consistent, visionary leadership providing direction to the team. Good leaders affect everything from big-picture growth to the daily details of operations. So, what constitutes good leadership? You may be surprised to learn that conventional thinking has shifted in the office environment. The following outmoded leadership mantras are counterproductive to building an effective, cohesive team. Being aware of these team-leading myths—and correcting them—can have considerable impact on your bottom line over time. How many of these leadership myths are still accepted as fact at your company?

 

Leadership Myth #1: A Leader Directs

While this statement is true to a certain degree, it’s just the tip of the iceberg. This team-leading myth evokes the distant, hands-off approach that is increasingly seen as out of touch by the workforce of today. To define effective, well-rounded leadership, the sentence should read: A leader directs by encouraging active communication and engaging employees in coming up with solutions.

 

Leadership Myth #2: Strong Leaders Must Always Be Right

Being able to admit when you’re wrong shows those around you that you are not unreasonably rigid and are able to adjust your views when new information becomes available. Mistakes are part of the journey, and good leaders grow into great leaders by acknowledging mistakes and improving because of them. Infallibility is not a quality that defines effective leadership.

 

Infallibility is not a quality that defines effective leadership. Click To Tweet

 

Leadership Myth #3: Winning Leaders Motivate Through Fear

Using intimidation as a means for obtaining results is one of the fastest ways to lose the engagement of your staff. While you may have their full attention while you’re wildly gesticulating, issuing ultimatums, or otherwise creating emotional mayhem in the office, what you’re really doing is undermining your own authority by losing your employees’ respect. Instead, lead by example, with empathy.

 

Leadership Myth #4: Natural Leaders Command Attention

This leadership myth presupposes that leaders must be in the spotlight—getting or seeking attention—to operate effectively. In fact, effective leadership recognizes that the spotlight is best and most valuable when shared. Attention should naturally shift to various members of a well-balanced team as circumstances dictate to give each team member their moment to shine and have a unique impact on results.

 

Effective leadership recognizes that the spotlight is best and most valuable when shared. Click To Tweet

 

Leadership Myth #5: True Leaders Are Extroverts

This fallacy incorrectly assumes that only extroverts can be natural leaders. Some of the top names in tech, such as Bill Gates, Marissa Mayer, and Elon Musk (admitted introverts all), shoot that team-leading myth right out of orbit.

 

Leadership Myth #6: Legitimate Leaders Have a Certain Position or Job Title

Leadership is an attitude, not a specific position. Employees at any level within an organization can demonstrate leadership, and their efforts to provide guidance to their teams should be valued. The best, most effective companies help employees hone and grow those skills to turn budding leaders into the results-driving executives of tomorrow.

 

Want to be a more effective leader? Start by rejecting false assumptions about the true meaning of leadership. Everyone wins when leaders encourage, challenge, and acknowledge their team in the effort to motivate them to be the best they can be. Effective leaders seek balance, learning from and admitting their mistakes. They work hard while also delegating wisely, and they lead by example. So, what are you waiting for? The most important trait of an effective leader is the willingness to step up and try.

 

To find out more about Cydcor, check us out on Facebook, LinkedIn, Instagram, and Twitter.

 

We are Cydcor, the recognized leader in outsourced sales services located in Agoura Hills, CA. From our humble beginnings as an independent sales company to garnering a reputation as the global leader in outsourced sales, Cydcor takes pride in having exceptional sales professionals and providing our clients with proven sales and marketing strategies that get results.

 

 

April 25, 2018

7 Benefits of Volunteering that Build Leadership Skills

Cydcor team members at LA Food Bank
7 Benefits of Volunteering That Build Leadership Skills

 

By Dwight Coates, Chief Information Officer | Cydcor

 

Building a department’s strategy, holding meetings, and orchestrating the delivery of technology to our business are not the only ways people can build leadership skills. In fact, one of the most effective ways for team members to learn critical leadership skills is by helping others. There is a myriad of benefits to volunteering. Volunteering takes team members out of their everyday routines and out of the office environment. It shakes up typical work groups, team structure, and processes and it challenges team members to think differently, look to each other for input and guidance, and unite behind a shared purpose. While volunteering, team members aren’t focused on getting ahead; they are focused on completing tasks, overcoming obstacles, and accomplishing goals—which is exactly why community service projects are such powerful teaching experiences.

 

Here are seven benefits of volunteering that can help build team members’ leadership skills:

 

1.Volunteers Connect with the Whys of Life: While serving others or working on behalf of the environment, volunteering can remind team members of their own values and help them reflect on the things that are most important to them. This process helps build more empathetic future leaders, and encourages team members to engage their hearts, not just their minds, in their work. It also helps team members see the bigger picture, to realize that thier work can have an impact far beyond any single project.

 

2. Enables Networking: Volunteering can have an equalizing effect, mixing high-level executives with employees fresh out of college. These volunteer activities give employees the opportunity to break out of their typical work circles and meet other members of the organization from whom they may be able to learn valuable leadership skills or who may be able to offer support to help them grow their careers. While volunteering, team members often form lasting friendships and partnerships.

 

When teams volunteer, they unite behind a shared vision and commit, as a team, to shared goals. Click To Tweet

 

3. Teaches the Importance of Having a Vision: When teams volunteer, they unite behind a shared vision and commit, as a team, to shared goals. Because the stakes are often so high, it is easy to create alignment within the team, and team members can see how that level of alignment can pay off in the form of rapid results. When people band together behind ideas and trust in a single vision, it is astounding how much they can accomplish, and this experience can translate back to how a team works together on behalf of company goals as well.

 

4.Volunteer Work Energizes: When employees are stressed, doing work that benefits others, the community, or the planet releases endorphins and lifts spirits better than any sports game or team wine night. Volunteering reinvigorates overworked employees, reignites their passion for their work, repairs bonds between team members, and makes them more efficient and productive by challenging them to solve new kinds of problems and follow different processes.

 

5.Trains Great Mentors: As volunteers,team members benefit by offering guidance and support to each other in different ways than they might as part of their everyday role.Volunteer work gives team members a voice who may not always have one, and allows them to step up and show leadership skills and benefits they can offer the team that may not be as easy to recognize while at the office.

 

6.Exposes Employees to Other Cultures and Other Ways of Working: While volunteering, teams may have to follow new systems or processes than they do as part of their daily work, and this helps to challenge their thinking and adaptability. Team members are sometimes also asked to work with people who come from different countries, cultures, and backgrounds, and this helps team members improve their abilities to bridge communication gaps and relate to others regardless of differences.

 

7. Fosters Collaboration: Volunteering encourages partnerships between those who may not normally work together. While participating in philanthropy projects with my teams, I often intentionally assign employees to tasks that force them to work alongside team members they’re not used to working with to help bridge those communication gaps and force employees to break through barriers to find solutions together.

 

Volunteering encourages partnerships between those who may not normally work together. Click To Tweet

 

Besides the leadership skills volunteering imparts, spending time helping others can change the way team members feel about their work. Employees want to work for organizations that stand for something, and showing a dedication to service may help to improve employees’ outlook on the company as a whole, which may support team member retention. An additional benefit of volunteering includes strengthened bonds between team members, helping them to function better as a team and produce better results. Community service and philanthropy, beyond their clear benefit to the community, are invaluable team member development experiences that no department head should overlook as you strive to help your people be their best.

 

To find out more about Cydcor, check us out on Facebook, LinkedIn, Instagram, and Twitter.

 

We are Cydcor, the recognized leader in outsourced sales services located in Agoura Hills, CA. From our humble beginnings as an independent sales company to garnering a reputation as the global leader in outsourced sales, Cydcor takes pride in having exceptional sales professionals and providing our clients with proven sales and marketing strategies that get results.

 

Dwight Coates, Chief Information Officer, Cydcor

Dwight Coates is the technology driver for Cydcor’s customer relationship management solutions. With more than two decades of leadership experience, Dwight has had the opportunity to see, first-hand the impact community service activities can have on IT and other professional teams as they work together to achieve outstanding results.

April 18, 2018

What Not to Do When Setting a Goal

A goal without a plan is just a wish! quote printed on an old typewriter.
What Not to Do When Setting a Goal

 

What do you call an accomplishment that isn’t preceded by a set of goals?

 

A lucky break!

 

Setting goals is an essential stepping stone leading to any achievement. Goals set direction, allow you to maintain focus, and reflect a reachable destination. But be careful: If you make those stepping stones too slippery with misdirected purpose or too far apart with unrealistic expectations, you won’t get any closer to your dream. In fact, you may fall off the path completely. Here’s a list of common goal setting mistakes—and how to avoid them.

 

Don’t be Unrealistic

While goals should certainly be challenging and effortful to achieve, they should not be completely out of the realm of possibility. For instance, you might set the goal to complete a marathon. On the way to pursuing that goal, however, you need to ramp up your endurance in increments. Attempting to run 26.2 miles without properly training is just setting yourself up for failure. Rather, plan a training schedule that will get you in optimum shape for the race. As motivational speaker Zig Ziglar said, “A goal properly set is halfway reached.”

 

Don’t Overlook the Details

Have a bigger plan. If you’re setting goals to get promoted to manager by next year, there are probably many things you need to accomplish to make that happen, not just one. Think of your goals as part of a larger plan, not just arbitrary numbers. Seeking to become an author? Start by writing shorter pieces, investigating the publishing process, joining a writer’s group, and taking the steps for bigger success.

 

Don’t Give Up After a Few Setbacks

Remember that failures are essential to growth and success. Anything worth accomplishing will probably come with its fair share of hurdles. The key to avoiding this goal setting mistake is how you handle those setbacks and the lessons you take from them.

 

Don’t Stifle Your Passion

Set goals that you truly care to reach. Setting goals is personal, and you shouldn’t set goals solely based on what other people want or expect of you. Accept advice from well-meaning people, but avoid adopting their views as your own without doing some real soul searching. To achieve a significant goal, you’ll need ample passion and commitment, and that comes from setting goals you care about.

 

Remember that goals aren’t just about where you end up— but also the growth you experience along the way. Click To Tweet

 

Don’t Ignore the Journey While Focusing on the End Result

Remember that goals aren’t just about where you end up—they are also about the growth you experience along the way. If you are not paying attention to the progress you’re making against your goal, you could be left scrambling at the last minute—another recipe for failure.

 

Don’t Overfill Your Plate

Setting an abundance of goals can sap your energy. While you want to make sure you’re focusing on all the right things, trying to achieve too many different things within the same period of time can feel scattershot and unfocused. Instead of making this goal setting mistake, and taking on seven or eight goals and then struggling to juggle them, hone in on three or four big goals and crush them.

 

As best-selling author Seth Godin says, “Everybody has their own Mount Everest they were put on this earth to climb.” So while you aim high, keep this list of DON’Ts close to keep you grounded. Soon, you will find yourself reaching new heights. If you set challenging goals that are right-sized, you will be well on your way to achieving your dreams.

 

To find out more about Cydcor, check us out on Facebook, LinkedIn, Instagram, and Twitter.

 

We are Cydcor, the recognized leader in outsourced sales services located in Agoura Hills, CA. From our humble beginnings as an independent sales company to garnering a reputation as the global leader in outsourced sales, Cydcor takes pride in having exceptional sales professionals and providing our clients with proven sales and marketing strategies that get results.

 

April 11, 2018

Five Leadership Lessons from Benjamin Franklin

Original digital painting by Joe Cicak (submitter). Based on the well-known portrait of Ben Franklin on the US 100 bill. Painting mimics classic painting styles of the 18th century. This painting is fully released.See also my illustration of George Washington.
Five Leadership Lessons from Benjamin Franklin

By Gary Polson, Chairman and CEO | Cydcor

 

Here are five of the many leadership lessons everyone can learn from Benjamin Franklin.

 

1. Take Control

Whenever I have struggled, made excuses, wanted something, or quit something, my Mom would tell me, “God helps them who help themselves.”  Benjamin Franklin’s famous words teach us that we all control our destiny.  A related Franklin quote is, “He that is good at making excuses is seldom good for anything else.”

“God helps them who help themselves.” Benjamin Franklin’s words teach that we all control our destiny. Click To Tweet

 

2. Be Prepared

“By failing to prepare, you are preparing to fail.” This is truly a lesson to live by from Benjamin Franklin. In every endeavor, the more I prepare, the better I do.  I even use the Franklin Covey planning system.

 

3. Maintain a Student Mentality

“An investment in knowledge pays the best interest.” Franklin’s focus on self-development is a major theme in his autobiography. It inspired me when I read it in college. It taught me the leadership lesson that you can learn anything in business if you have the right student mentality.

 

4. Be a Doer

“Well done is better than well said.”  As a great businessman, statesman, scientist, and philanthropist, Franklin did a lot.

 

5. Work Hard and Stay the Course

“Energy and persistence conquer all things.”  Without either of these qualities, there is no success.

 

To find out more about Cydcor, check us out on Facebook, LinkedIn, Instagram, and Twitter.

 

 

Portrait of Gary Polson, CEO, Cydcor
Gary Polson, CEO, Cydcor

Gary Polson is Chief Executive Officer and Chairman at Cydcor, the market leader in outsourced sales. With more than 25 years of business operations experience in accounting, legal and senior management, Gary has propelled Cydcor to unprecedented achievement with clients, culture and philanthropy since 2001. Under his leadership, Cydcor has increased its revenue more than six-fold since 2001 and has been recognized as “…the most respected sales outsourcing company in the world” by Datamonitor and The Black Book of Outsourcing, and one of the “Best Places to Work” by the Los Angeles Business Journal for eight consecutive years. Gary’s passion for excellence and never-satisfied approach has led Cydcor to earn both industry and employer recognition. With Gary at its helm, Cydcor has built its reputation on maintaining long term relationships with clients by consistently delivering results and by going above and beyond to help Cydcor’s clients gain market share and grow.

 

We are Cydcor, the recognized leader in outsourced sales services located in Agoura Hills, CA. From our humble beginnings as an independent sales company to garnering a reputation as the global leader in outsourced sales, Cydcor takes pride in having exceptional sales professionals and providing our clients with proven sales and marketing strategies that get results.

April 4, 2018

Valuable Life Lessons from Sports for Entrepreneurs

A businessman on a track ready to run
Life Lessons from Sports for Entrepreneurs

Excelling in the world of professional sports requires a robust combination of talent, discipline, and determination. It takes talent to channel formidable skill into performance. However, talent alone won’t get the job done. Discipline is required to put in the time to harness that talent to its highest level, and determination is what drives top athletes through the most challenging times, keeping them focused on the prize.

 

The attributes that allow elite athletes to excel and perform at near super-human levels are just as useful in the boardroom as on the playing field. Step up your game by adding these life lessons from sports to your professional playbook.

 

The attributes that allow elite athletes to excel are just as useful in the boardroom as on the playing field. Click To Tweet

 

Have Clear Goals.

Whether it’s winning a gold medal or taking their team to the championships, athletes are always striving toward very specific goals. They dream big and lean on their drive to keep pushing their objectives forward, even when things get tough. Whatever success looks like for you, having a clear vision of your goals gives you a tangible reason to fight through setbacks and overcome obstacles. Whether you want to upgrade your infrastructure, grow your business by 200% in three years, or create a sea of change in your industry, write down your goals. Set and prioritize your objectives, define your benchmarks for success, then go for it.

 

Be Willing to Fail.

Some of the world’s biggest success stories started out as unremarkable failures. Michael Jordan was cut from his high school varsity basketball team. That didn’t stop him from becoming one of the greatest players the NBA has ever seen. Shrinking away from challenges or trying to avoid failure is the surest way to fail. There are bound to be difficulties on the road to success, and not everything will work out as you plan. But as Wayne Gretzky once said, you miss 100% of the shots you don’t take, so don’t fear failure; embrace it! Setbacks are a natural part of any challenging journey and they bring valuable lessons that help you grow as you move closer to your goals.

 

Practice Discipline.

Reaching the pinnacle in your field requires getting up every day, having a game plan, following it diligently, and resisting distractions that do not further your goals. Athletes stick to their training regimens, no matter what, because they understand the importance of being prepared and sharpening their skills. Driven entrepreneurs concentrate on a vision and do not waver in their resolve.

 

Believe in Yourself.

Having a winning mentality is a life lesson from sports to be used in all aspects of life, regardless of the career you pursue.  You have to be able to visualize your success and believe you will achieve it. Vision is an essential trait in business, and self-confidence is the necessary fuel that drives that vision forward. If you aren’t “all in” with your mission, you’re going to have a difficult time inspiring anyone else.

 

To win at business or sports, you have to be able to visualize your success and believe you will achieve it. Click To Tweet

 

Trust Your Team.

No matter how much talent, discipline, and determination you can summon, you still can’t do it all yourself. Even the most famous sports stars know that they need to trust their fellow team members to throw them the best passes, protect them from tackles, and clear the way for them to score. You need to be able to place the same confidence in your team that you have in yourself. Resist micromanaging and instead, empower your team with tools that emphasize personal accountability. Promoting a company culture that encourages open communication and the sharing of ideas will help motivate others as you lead by example.

 

The journey athletes make from rookie player to champion paints a perfect image of the long and challenging path to success as an entrepreneur. Often, it is an individual’s competitive spirit that will determine how close they’ll come to achieving their dream. Don’t spend your time fearing those edging up behind you. Use them as inspiration to work harder, do better, and get there first. After all, thinking like a winner is the first step to becoming one. Implement these life lessons from sports to achieve success.

 

 

To find out more about Cydcor, check us out on Facebook, LinkedIn, Instagram, and Twitter.

 

We are Cydcor, the recognized leader in outsourced sales services located in Agoura Hills, CA. From our humble beginnings as an independent sales company to garnering a reputation as the global leader in outsourced sales, Cydcor takes pride in having exceptional sales professionals and providing our clients with proven sales and marketing strategies that get results.

March 28, 2018

Everything You Didn’t Know about the History of April Fools’ Day

Man Discovers Balloons in His Office
Everything You Didn’t Know about the History of April Fools’ Day

We can all agree that April Fools’ Day is a lot of fun. It’s the one day each year when it’s perfectly appropriate for even the best behaved among us to play pranks on our friends, test our ability to fib with a straight face, and set our inner mischief-makers free. But where did April Fools’ Day come from? How long have people been celebrating? And, how do they celebrate April Fools’ Day in other countries? We’ve done some digging to answer these questions and more. Here is some background on the history of April Fools’ Day that’s sure to surprise you.

 

How it All Began

The origins of April Fools’ Day are actually the subject of much debate. Experts have long suspected that the holiday might originate from the period when there was a shift from the Julian calendar (when the new year started on April 1st) to the Georgian calendar (with the new year starting on January 1st). This shift happened in the 1500s; those who did not know about the shift to the new system were mocked as fools.

Another theory is that the holiday emerged from the ancient Roman day of jokes called Festival of Hilaria, which was held to commemorate the vernal equinox and honor the Anatolian Earth Goddess.

We may never know the real history of how April Fools’ Day came to be celebrated around the world, so don’t be fooled by those who claim to know the truth.

 

Around the World

While we love April Fools’ Day here in the states, we certainly aren’t the only ones who celebrate a day of jokes and hijinks.  In France, April 1st is referred to as “Poisson d’Avril,” which literally translates to “April Fish.” French children have been known to prank their friends by taping pictures of fish onto their backs.

In Belgium, children lock their parents out of the house or teachers out of the classroom and refuse to let them back in until they offer up a treat for ransom.

In England, instead of being called a fool, you might be referred to as a “noodle,” “noddy,” “gobby,” or a “gob.”

In Portugal, where April Fools’ Day is celebrated on the Sunday and Monday before lent, it’s not uncommon to have someone throw a handful of baking flour in your face.

 

On April Fools' Day in England, instead of a fool, you might be referred to as a “noodle” or a “gob.” Click To Tweet

 

Foolish Fiction

You might be surprised to learn that April Fools’ Day has made an impression on the literary world. In fact, the earliest recorded reference to April Fools’ Day occurred in Chaucer’s Canterbury Tales, in 1392. Later, Mark Twain would famously say about the holiday, “This is the day upon which we are reminded of what we are on the other three hundred and sixty-four.” (Pudd’nhead Wilson, 1894)

 

The earliest recorded reference to April Fools’ Day occurred in Chaucer’s Canterbury Tales, in 1392. Click To Tweet

 

Famous April Fools’ Day Jokes Throughout History

Playing pranks on April Fools’ Day is nothing new. In fact, the first documented prank in honor of the holiday dates back to the 18th century, when gullible visitors would be invited to journey to the Tower of London to view the washing of the lions, which would never occur.

In 1957, the BBC broadcasted a spoof documentary about spaghetti crops in Switzerland that featured footage of a Swiss family harvesting strands of spaghetti from a field and laying them out to dry. Millions fell for the gag, calling the network to find out how to grow their own spaghetti plants.

Google has carried out many well-known April Fools’ pranks over the years, including the introduction of the fictional Google Wallet Mobile ATM in 2013. Google claimed this item could attach to your smartphone and dispense money anytime, anywhere, without an ATM. Google has such a history of elaborate April Fools’ Day hoaxes that when Gmail was released on April 1st, 2004, many assumed it was just another joke. The resulting confusion created a flurry of free publicity, which is what the company undoubtedly had in mind all along.

No matter how you choose to celebrate, April Fools’ Day is the perfect opportunity to enjoy some laughter with friends and coworkers. Most of us spend a lot of time taking life pretty seriously, and while that can help you get ahead, allowing yourself a few moments of laughter and fun each day is also important for helping you lead a balanced, happy, and healthy life.

 

To find out more about Cydcor, check us out on Facebook, LinkedIn, Instagram, and Twitter.

 

We are Cydcor, the recognized leader in outsourced sales services located in Agoura Hills, CA. From our humble beginnings as an independent sales company to garnering a reputation as the global leader in outsourced sales, Cydcor takes pride in having exceptional sales professionals and providing our clients with proven sales and marketing strategies that get results.

March 21, 2018

6 Mistakes to Avoid When Giving Feedback

Hand gestures of a businesswoman and businessman in meeting.
6 Coaching Mistakes to Avoid When Giving Feedback

Helping employees perform at their best is exciting, but it isn’t always easy. Well-meaning mangers can sometimes counteract their own efforts by approaching employee coaching the wrong way. Giving feedback constructively can be invaluable to employees’ career growth and can help them develop critical skills they will carry with them as they ascend toward roles of greater responsibility. Through thoughtful coaching—and by avoiding the leadership pitfalls below—you can help set up your employees for long-term success.

 

Here are six of the most common mistakes managers make while giving feedback:

 

Mistake #1: Not Giving Feedback at All

It’s human nature to want to be nice and avoid rocking the boat. Few of us relish conflict, but giving feedback directly is critical for your employees to be able to improve themselves. They need your help recognizing where they have fallen short, as well as their areas of success, in order to grow and reach their potential. Without that information, they are likely to continue along the same path.

 

Mistake #2: Letting it Pile Up

Because providing constructive criticism is uncomfortable, some managers wait until there is a laundry list of issues that need to be corrected before they set up meetings to coach employees. This is unfair to the employee, because he or she may have no idea that they were doing anything wrong, and now they face a long and overwhelming list of errors they must correct. Delays in giving feedback set up employees for failure. Instead, check in frequently with your employees to let them know how they are performing and how they are pacing against the objectives for their role.

 

Mistake #3: Not Setting Clear Expectations

Employees should not have to be mind readers when it comes to what is expected of them. Coaching employees effectively includes working with them to clearly define what success looks like for their role. Having well-defined goals and expectations gives the employee the opportunity to plan ahead and maintain control of their own progress. With increased clarity comes faster, better results.

 

Coaching employees effectively includes helping them clearly define what success looks like for their role. Click To Tweet

 

Mistake #4: Giving Vague Feedback

When offering your employees constructive criticism, make sure to always be specific and offer examples. If you tell your employee, “I really need you to learn to write better,” it will be very hard for the employee to correct or improve the behavior—what exactly does “better” mean? Instead, say something like, “Before you turn in reports, please make sure to proofread for spelling and punctuation errors. Your last report had several errors, which could have been avoided with a little more time and attention paid to accuracy.” Giving feedback of this kind lets the employee know exactly what you are referring to and what they can do to improve.

 

Mistake #5: Doing All the Talking

Mentoring and coaching employees should be a two-way process. Employees should be given the opportunity to explain themselves, ask questions, and provide ideas. By speaking with, rather than at, employees, leaders gain perspective and allow employees the opportunity to clarify feedback and solutions necessary to correct their performance missteps.

 

Mentoring and coaching employees should be a two-way process. Click To Tweet

 

Mistake #6: Prescribing Solutions

You’ve been around the block, and you probably have great ideas to help your employee improve his or her performance. At the same time, no one solution is right for everyone. While your ideas will certainly be helpful, they should be offered as suggestions rather than directives. Allowing employees to devise their own plans of action also helps them learn to be more self-sufficient going forward, and enlisting their help encourages them to look at problems from a different angle.

 

When employee coaching is done in a positive and collaborative way, managers find that employees become eager for feedback rather than fearful of it. Great coaching empowers employees by providing clear paths to success and opportunities to build on their strengths.

 

To find out more about Cydcor, check us out on Facebook, LinkedIn, Instagram, and Twitter.

 

We are Cydcor, the recognized leader in outsourced sales services located in Agoura Hills, CA. From our humble beginnings as an independent sales company to garnering a reputation as the global leader in outsourced sales, Cydcor takes pride in having exceptional sales professionals and providing our clients with proven sales and marketing strategies that get results.

 

March 14, 2018

6 Reasons to Promote Strong Company Culture

Group at a company networking event
6 Reasons to Promote Strong Company Culture

Companies put a great deal of time and energy into plan exciting and rich social events, community service activities, and employee experiences, but companies rarely include strong company culture and how it’s created among their achievements. Rather than overlook cultural and community events, companies should recognize and laud these rituals as major wins. Social activities, team building, and philanthropic initiatives unite teams, reinforce values, and improve employee morale. They help team members feel connected and remind them that they are so much more than cogs in a revenue-making machine. After all, employees spend more time with their work families than their real families, and it’s natural to want that time to be meaningful.

Company culture initiatives unite teams, reinforce values, and improve employee morale. Click To Tweet

Here six ways having a strong company culture benefits companies:

  1. A Strong Culture Helps Retain Great Employees

Companies with a robust company culture are linked to a lower turnover rate, according to a Columbia University study, which can impact morale and, more importantly, productivity. Happy employees devote more of themselves to their jobs, and strong business values help breed passion for the company and work, which supports employee longevity.

  1. Business Values Drive Innovation

Business values can shape the way employees view their work and the objectives they are expected to achieve. When companies promote collaboration, creativity, and encourage employees to freely share their ideas, it often pays off in the form of innovative thinking that can help power more rapid organizational growth.

  1. Culture Can Boost Revenue

Believe it or not, company culture can have a direct impact on the bottom line. According to research by the University of California, happy employees have been found to be more productive. According to the study, these employees were 31% more productive and delivered 37% higher sales. Business values can improve employee engagement, which not only leads to greater performance, but also a better quality final product.

  1. Company Culture Helps Attract Talented Employees

As companies seek out up-and-coming talent, it is to their benefit to consider the values of those they hope to recruit. Millennials choose companies the same way they choose products: based on beliefs. They want to work for companies that have strong business values and whose cultural values connect with their own.

  1. Positive Culture Helps Build and Differentiate Brands

While all companies want to be recognized for the results they produce, culture can often be the factor that helps companies standout in a crowded marketplace. Consumers are often most loyal to brands that appeal to their own sense of values, and clients like to hire companies that will reflect well on them. Companies that adopt sustainable manufacturing practices, for instance, can incorporate responsible manufacturing into their brand identity to edge out the competition with environmentally conscious customers and clients.

  1. Business Values Can Improve Efficiency

Strong business values can help to reduce internal politics, support greater alignment with company goals, and enable a clear understanding of processes and approaches. Employees at companies with a strong company culture quickly understand “the way we do things here” and reduce wasted effort. Companies like Cydcor, where open and candid communication is ingrained in the business’s values, can benefit from reduced bureaucracy and empower their team members to resolve conflicts through direct and constructive conversation.

At Cydcor, we value our company culture as a critical part of what drives our organization. We recently created this video looking back at a year of cultural events that included a company-wide day in the field, department volunteer days at local charities community service events, participation in corporate games and sports competitions, a community health fair, a wine tasting evening, and celebrations of diverse holidays from Halloween to Diwali. Cydcor believes that engaging our team members in rich cultural experiences and creating a shared set of company values has been one of our many secrets to success.

At Cydcor, we value our company culture as a critical part of what drives our organization. Click To Tweet

Company culture is so much more than holiday parties and picnics. It is the route through which team members find their place in an organization. Culture helps employees feel that they are part of a company, not just working for one. It gives their work purpose, connects them with their teams, and helps them feel invested in something much larger and more important than the daily grind. By investing in and nurturing business values, organizations can create an environment that helps employees perform at their best.

To find out more about Cydcor, check us out on Facebook, LinkedIn, Instagram, and Twitter.

We are Cydcor, the recognized leader in outsourced sales services located in Agoura Hills, CA. From our humble beginnings as an independent sales company to garnering a reputation as the global leader in outsourced sales, Cydcor takes pride in having exceptional sales professionals and providing our clients with proven sales and marketing strategies that get results.