♟️ A Gambit
While his business partners go off in their own directions, Jim Majeski sets his sights on the big players in the telecom industry — he knows they are starting to feel the pain of the shifting landscape.
If just one of these massive clients would trust the ICL model to solve their sales and marketing problems, the rest of the new business could take off. Pitch after pitch, the answer continues to be no — but Jim refuses to give up.
One cold February morning in Bedminster, NJ, Jim finally gets the meeting of a lifetime where he promises to get customers himself:
“I will be the one going to businesses, knocking on doors. I will be personally representing your brand. I will live in the field and build this. And I’m the one who’s going to report back to you at the end of the day. I can’t give you a perfect program — but I can give you a perfect response,” Jim told them.
It’s a gambit, for both parties. Boy, does it ever pay off.