About Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers by Alexander Osterwalder & Yves Pigneur
Business Model Generation features powerful strategic tools and ideas to change up a business’s model and plan for whatever tomorrow brings. Whenever an organization needs to adapt to a new market, a strategy that is different than anything before is key. Acting as handbook for leaders and visionaries, the book strives to put a new spin on outdated business models. It also includes a beautiful, highly visual design that was co-created by 470 “Business Model canvas” practitioners from 45 different countries.
Why Cydcor Reviews recommends this book to future leaders:
Popular companies worldwide use many of the techniques and strategies found in this book, including 3M and Deloitte. This book would definitely be recommended for any business professional that is ready to break the mold or change the rules regarding their business strategy. If this topic is new to readers, Business Model Generation is easy to pick up, a one-stop resource for a variety of broad strategies that would otherwise require going through multiple books. Its visual presentation is simple to follow and presents critical points well without the reader getting lost like many other business books.
Cydcor’s favorite part:
This book was written within the last five years, so many of the strategies still ring true today. Case studies bring up interesting examples of businesses that reworked their business strategy for the better, such as Amazon’s large focus on online services and Apple’s line of mobile products. Many businesses today rely on the Internet economy, and this book doesn’t fall short of covering ways in which to make the most of reaching customers on the online. Combined with its easy-to-read visual aspects, Business Model Generation is another great addition to the list of books for potential business leaders.
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