About Non-Obvious: How to Think Different, Curate Ideas & Predict The Future by Rohit Bhargava
Non-Obvious is a road map for any professional to thinking outside the box. By analyzing the landscape of trending marketing and business tactics, the not-so-obvious solutions can be found. Although many companies try to throw many different strategies at the wall, hoping for new results, the correct answer is usually the most non-obvious. This book features strategies and case studies that many companies have used to reach the next level. It acts as the perfect guide to think differently than the competition, cultivate ideas correctly, and get stronger at looking at the bigger picture. What works today will not always work out tomorrow.
Why Cydcor recommends this to future leaders:
In order to do well in the business world today, business leaders must keep up with the latest trending strategies and understand how people will react in the future. Bhargava does an excellent job of combining visual thinking with business strategy, and this book acts as the perfect pilot to getting ahead of the pack. Leaders will appreciate the easiness of the read, as well as the author’s humorous take on why businesses are failing to look at an alternative approach.
Our favorite part:
Although this book has an adequate amount of useful substance, it really shines when examining trends that business predictors aren’t focusing on. These include what the popularity of “The Batkid” has taught audiences about creating a celebrity, and why brands are focusing on content marketing and customer experience. Bhargava focuses on a total of 15 trends to help readers analyze the changing landscape of how business works today, as well as how it may well work later. You can’t go wrong when planning for the future.
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