July 10, 2015

Cydcor Reviews Pitch Anything

Cydcor Reviews is a website dedicated to recommending business-related books to professionals and aspiring entrepreneurs. Learn more about Cydcor by checking out our page on Flickr.

About Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff

Delivering an excellent pitch to potential sales clients doesn’t come naturally to everyone. Enter Pitch Anything author Oren Klaff, who knows a thing or two about making a sale. Over the past decade and more, Klaff has utilized his pitching method to raise more than $400 million. In Pitch Anything, Klaff describes his formula to help any business professional with any sale pitch.

According to Klaff, crafting and executing the perfect pitch isn’t art; it’s more centered on science. By applying the latest scientific findings and discussing real-life examples, Klaff describes how the brain makes decisions and responds to sales pitches. By learning how the method works and what you’ve been doing wrong, it’s much easier to understand how a successful pitch is done. Whether you’re presenting to new investors, locking down some new business, or even negotiating for a higher salary, Pitch Anything has you covered when it comes to perfecting the pitch.

Why Cydcor Reviews recommends this to future leaders:

Learning the method of a successful pitch isn’t too difficult, but many people fail the first step: getting the attention of potential buyers or clients. Attention requires the combination of two things working together: desire and tension. Not only do you need the person to be interested in what you’re selling, but you also need them thinking that they would be lucky to have the product or service. Be sure to let the client know that you have the best service or product and that they would be missing out by not buying. You have to be passionate about what you are selling and get other people to be passionate about buying.

Pitch Anything has great insights on how the brain processes simple information and how to take advantage of this with clients. Klaff has done the required research to prove his points, while still bringing something new to the table.

Our favorite part:

The sales method that Klaff discuses in Pitch Anything is simple to understand and apply. The “STRONG” method of pitching can be put to use immediately by any business professional. The steps include setting the frame, telling the story, revealing the intrigue, offering the prize, nailing the hookpoint, and finally, getting a decision. Applying these tactics and strategies will help to engage and persuade the person you’re pitching to, and you’ll find more agreement and support than you ever thought possible.