November 14, 2014

Cydcor Reviews ‘Start with Why’ by Simon Sinek

Here is Cydcor’s review of Start with Why by Simon Sinek

About Start with Why: Author Simon Sinek studied leaders all over the word, researching how they thought, worked and communicated. With this information, he wanted to determine how these leaders were alike and different. Drawing upon a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire, using such examples as Steve Jobs, Martin Luther King Jr., and the Wright Brothers.

Why Cydcor recommends Start with Why for future leaders: Simon Sinek’s Start With Why is a must read for any entrepreneur or leader struggling to create a long-term vision and guiding principles for their company or cause. Sinek’s book helps provide inspiration that one needs to get started in the right direction. He teaches important lessons on what future leaders need to figure out in regards to their company, and why such lessons should be meaningful.

Start with Why provides great insights for developing long-term strategies to combat issues such as price-wars, customer churn and competition. Sinek also talks about how important it is to understand that your product and its features might be replicated by others. He explains that no one can copy your confidence and customer service style or how your clients feel about you and your organization. Those feelings come from intangible values and beliefs that only you share with your customers.

While several moments in the book feel a tad repetitive, it’s an easy read—and sometimes great points need to be repeated to be ingrained into our minds.

Our favorite part: Sinek’s Golden Circle Concept is an interesting notion to help ask us “why?” This line of thinking can be applied to multiple facets in life, whether personal or customer relationships, business decisions or career choices.

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