Cydcor Reviews ‘The Myths of Innovation’
Here is Cydcor’s review of The Myths of Innovation by Scott Berkun.
About the Myths of Innovation: Author Scott Berkun explains how to transcend the false stories that many business experts, scientists, and much of pop culture foolishly use to guide their thinking about how ideas change the world. He asks readers to question where ideas come from, and what people focus on when discussing those ideas.
The book is a short yet still fun read. Berkun has a witty, and at times hilarious, writing style, and his personal experiences help to explain some of his counter-intuitive demythologizing.
Cydcor recommends this book to future leaders because: True leadership requires a great deal of knowledge and understanding of trends in many different areas. Being innovative is not only for lone geniuses, but is also for anyone who looks to improve himself or herself by being realistic and observant.
This book, if nothing else, will remind you that the world is not as simple as we think it is.
Our favorite part: Berkun begins the book with a great story of when he visited Google’s headquarters and joined a tour group. He describes the moment when two of his co-tourists whispered to each other, pointing over to a group of programmers, saying, “I see them talking and typing, but when do they come up with their ideas?”
This lays the groundwork for the rest of the book. It’s a question many people ask of any creative/innovative person. Scott Berkun continues to explore the fascination with innovation and the desire to find the “hidden secrets.” Like all myths, the ones behind innovation are derived from quaint stories from history like Newton’s Apple and Archimedes’ bathtub.
Cydcor is the recognized leader in outsourced sales solutions. To find out more about our company, connect to Cydcor on LinkedIn.