October 29, 2013

Cydcor’s Favorite Books

ImageAt Cydcor, we believe strongly in personal and professional development.  We want our sales rock stars to move on to become management super stars.  Part of our effort to do that is to provide advice and resources for team members to build their communication and leadership skills. We like to collect our favorite books that have inspired us to be better leaders and share them with you on our Cydcor Reviews website.  Here’s a roundup of some of our favorite book reviews from Cydcor team members.

Lean In by Sheryl Sandberg is a memoir by the Chief Operating Officer at Facebook.  Sandberg discusses the importance of women sticking up for themselves and advancing in the workplace.

The Secret by Rhonda Byrne discusses the laws of attraction.  Many people believe that success lies in the realm of the mind, and that you can bring yourself to your goals through positive thinking.  The book has many stories and examples to help you get in the right mindset to achieve the things you want in life.

The Tipping Point by Malcolm Gladwell is a deep look at that moment where a marketing campaign becomes a success. What does it take to make something viral on the web? According to Gladwell, it’s very much like how a disease becomes an epidemic. All it takes is one person, a small and targeted push, to make a campaign worthwhile.

Why We Buy by Paco Underhill is a variety of case studies that make up the mind and behavior of consumers.  Underhill tells us what customers really want and what you can do to get their attention.

What’s your favorite sales book? Who are the authors and business people that inspire you?

Want to join the team at Cydcor and be in a work environment that values your professional development?