3 Personal Branding Moves from Top Entrepreneurs

Introduction

A strong personal brand is one of the most valuable assets an entrepreneur can build. It helps attract opportunities, establish credibility and inspire trust. But brand-building doesn’t happen by chance – it’s the result of deliberate actions. Here are three personal branding moves, inspired by top entrepreneurs, that can elevate your visibility and influence.

Move 1: Define and Own Your Voice

“Too many people overvalue what they are not and undervalue what they are.”

– Malcolm Forbes
  • Craft a clear message about who you are, what you stand for, and the value you bring.
  • Share your origin story and the challenges you’ve overcome to humanize your brand.
  • Use storytelling to tie your expertise to relatable experiences.

Move 2: Show Up Consistently

“Your brand is not what you sell; it’s the experience you deliver.”

– Tony Hsieh
  • Maintain a steady presence across the platforms that matter most to your audience – consistency can help build recognition and reinforce trust over time.
  • Publish regular updates, insights or behind-the-scenes content to keep your network engaged.
  • Repurpose core ideas into multiple formats – blogs, podcasts, short videos – to broaden your reach.

Move 3: Turn Expertise into Influence

“If people like you they will listen to you, but if they trust you, they’ll do business with you.”

– Zig Ziglar
  • Share thought leadership by speaking at events, contributing guest articles or hosting webinars.
  • Offer practical insights, not just opinions – these can position you as a trusted resource.
  • Highlight testimonials, case studies, or results that demonstrate your impact.

Conclusion

Personal branding is less about self-promotion and more about showing up with clarity, consistency and value. By defining your voice, showing up consistently, and turning expertise into influence, entrepreneurs can create brands that are more likely to attract opportunity and inspire confidence.