Cydcor Blog

Discover practical advice, inspiration, and insights to help you succeed in business and grow both personally and professionally.

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How to Always Make a Good First Impression

Jun 7, 2017

0 min read

Business woman shaking hands with a man at a meeting.
Your First Impression Checklist

Studies have shown that first impressions last. That’s why it’s important to be sure people’s first impressions of you are good. And if you only have one chance to do it right, it pays to do everything you can to improve your odds. In business, a first impression can decide whether or not you get that new job, or it could help a customer choose whether they’ll buy from you or not. A poor first impression could cost you money or an opportunity, but a good first impression can help you establish relationships with people that can help you reach your goals.

Here’s a first-impressions checklist, guaranteed to help you make your next first-impression a good one:

Be on Time: It’s so easy, but so many people get it wrong. Being late to an important meeting shows disrespect for the other person’s time, and it makes you seem arrogant and disorganized. Being on time, on the other hand, shows that you’re taking the appointment seriously. It also makes you appear more confident and poised, because you’ve had time to gather your thoughts and review your notes.

Do your Research: Before any important meeting, make sure you know a little something about the person you’re speaking with. People naturally connect with those with whom they have something in common, so find out if you’re from the same city or whether you’ve traveled to the same landmark. Those shared experiences can be great icebreakers. When meeting with a company, prepare some talking points that are relevant to the business, or think of questions that show you understand their unique challenges in the marketplace.

Be Positive: Maintain a great attitude and a positive perspective whenever you’re meeting someone for the first time. A first encounter is not the time to start complaining about your last employer or grumbling about business setbacks. While some of your complaints may be valid, they can give the impression that you’re someone who looks to assign blame rather than taking responsibility for his or her own actions.

Say it with a Smile: Some studies indicate that 90% of what we communicate comes not from what we say, but rather, how we say it. Body language is critically important when making a good first impression, so even if you’re feeling tired and stressed, remember that keeping up that friendly smile can help put the other person at ease, even when words fail you. Other simple, non-verbal ways to make a good first impression are maintaining eye contact, nodding in agreement, and giving a nice, firm handshake.

Say Less and Listen More: What you say is important, but what might be even more important, is how well you listen. People like to talk, and they enjoy people who pay attention to what they have to say. Show you’re genuinely interested when the other person speaks, and ask follow up questions that show you understand the point they have made.

Stay Focused:  Eliminate distractions like your cell phone, and plan meetings in quiet spaces where you’re unlikely to be interrupted and where you can hear the other person clearly. Don’t check your watch, and avoid glancing at the clock more than necessary. While staying on schedule is important, obsessively watching the clock gives the impression you’re anxious for the meeting to end.

Show Your Manners: When it comes to good first impressions, manners can go a long way. Build rapport by asking the other person about their day or pay them a compliment before diving right into business. Offer to get them a cup of coffee or a cold drink. Thank them for their time and shake hands, or walk them out, when the meeting is over. And, don’t forget to send a nice thank you note or follow up email.

Dress to Impress: Putting a little extra effort into your appearance before an important meeting isn’t just about looking attractive. It’s about showing effort. It lets the other person know the meeting is important to you, and it puts you in a mindset to act professional and feel confident. Dressing sharply sets the stage for success, and it helps you play the part.

A first impression sets the tone for what’s to come. It can determine the way an employer, business partner, or client thinks about you, and no matter how the relationship evolves, that first meeting will always play a role in how you are perceived. Don’t squander the opportunity. By taking first impressions seriously and following the tips in this checklist, you can be sure you’re putting your best foot forward when it matters most.

How to Always Get Honest Feedback

May 31, 2017

0 min read

Text Tell Me The Truth
7 Strategies for Getting Brutally Honest Feedback

Everyone needs constructive criticism or a second opinion sometimes, but receiving feedback from colleagues and peers can be a lot harder than you’d expect. Many people squirm when they’re asked for their opinions, and they either avoid giving one altogether, or the feedback they offer is overly polite at best, and downright unhelpful at worst. Constructive, honest feedback turns out to be a rare commodity, but getting valuable critiques from trusted peers doesn’t have to be like pulling teeth. Understanding why people avoid offering their honest opinions can help, and being strategic about how you ask for feedback can make getting the answers you need a lot easier.

Reasons People Don’t Give Honest Feedback:

  • People are conditioned to be polite.
  • They don’t want to hurt feelings.
  • They don’t want to commit (they think their opinion might be wrong or doesn’t matter).
  • They dread the blowback if you don’t like what they say.
  • They don’t want to damage the relationship.

Here are 7 helpful strategies to get the honest feedback you need:

1)  Set the Stage for Honesty: When seeking feedback from others, start the conversation by letting them know that you really do want honest feedback. Tell them that you don’t need to know what is working as much as you need to understand what isn’t working. Making a straightforward request for honesty over flattery can help break through the stalemate faster.

2)  Ask for Tips, Not Opinions:  People are hesitant to offer their honest opinions, because they don’t want to hurt feelings or sound presumptuous. Take the pressure off them by asking what actions you can take, and avoid the issue of opinions altogether. Instead of asking, “Do you like this?” or “Do you think this works?” ask, “How can I make this stronger?” or “Should I add anything else?

3)  Guide the Answers with Specific Questions: Sometimes people aren’t sure what kind of feedback you want, so they avoid committing by saying something vague, general, and not very helpful. Point them in the right direction by asking about specific issues you’re hoping to address. Consider questions like, “Does this example help clarify my point?”  “Is this chart easy to read?” and “Do you see three sentences I can cut to make this more succinct?”

4)  Ask About Weaknesses: People desperately want to avoid saying anything that could be perceived as negative, but that constructive criticism is often the most critical for making real improvements. Ask directly about weaknesses. By putting the idea of weaknesses on the table first, you open the door to constructive criticism and give your colleague unspoken permission to be honest. Try asking, “What don’t you like?” or “What would you do to make it better?”

5)  Give it to Get it: Offering your own opinion is one of the most effective ways to get others to share theirs. People give back what they get. Set a precedent of providing your honest opinion when asked. Frequently offer to exchange feedback with trusted colleagues to establish a track record of open communication and create a trusting environment.

6)  Embrace the Good AND the Bad: Always show appreciation for feedback, even if when it’s hard to hear. If you react badly when colleagues share their honest opinions, they will never give them to you again. Remember that you’re the one asking for their critique, so it’s only fair for you to accept any constructive criticism they may have. Closing yourself off to honest critiques works against you and your work. Feedback is a gift. It’s your chance to improve your work  before its final, but asking for feedback when all you really want is flattery puts your colleagues in an unfair position and wastes their valuable time.

7)  Ask the Right People: There will always be some people who are more willing to share their opinions than others. If you really want honest feedback, go to those who will offer it freely. You don’t have to take their advice, but you’re sure to get something valuable from the conversation.

Getting people to be brutally honest in the workplace can be tricky when egos and manners get in the way, but the misconception that being honest IS brutal is the problem to begin with. Help contribute to a corporate culture of open communication by showing your enthusiasm for peer critiques. Thank colleagues who are willing to share their opinions, and fully own whatever feedback they offer. Act as an example to others by sharing your own honest critiques freely. None of us can do our best work in a vacuum, and the advantage of working with a diverse group of people is the unique perspectives individuals can offer to help each other excel.

Cydcor Completes Our Fifth Medical Mission Volunteer Experience with Operation Smile

May 24, 2017

0 min read

Cydcor's volunteer medical mission team in front of a sign in Guadalajara.
Cydcor's volunteer medical mission team.

On March 8th, 2017, a team of eight volunteers, including top fundraisers from our network of independent sales offices, as well as a Cydcor team member, returned home from their life-changing medical volunteer trip to Guadalajara, Mexico. There, they worked alongside a dedicated Operation Smile team of volunteers for an adventure they will never forget. While on the mission, volunteers Amanda Tram, Ben Gouwens, David Espinal, Donny Boyer, Melissa White, Mouad Alami, Sandra Tejada, and Yesi Andrade assisted the Operation Smile medical team by attending patient screenings, escorting patients to their surgeries, entertaining children and their families as they wait for their procedures, and reuniting families with their children post-op.

While these much-needed surgeries can transform the lives of children who may not have been able to eat or speak properly prior to having the procedure, or who do not attend school for of fear of being teased, participating in the medical missions and witnessing children’s emotional journeys can often have a profound effect on the volunteers as well.

Melissa white holds a smiling baby on a medical mission volunteer trip.
Volunteer Melissa White cares for a patient on Cydcor's fifth medical mission volunteer trip with Operation Smile.

“There is one moment of the volunteer trip that will be etched in my mind forever. Alejandra, the little girl we fell in love with, had a pretty severe cleft lip and was very aware of how she looked, despite being an extremely happy child. When she came out of surgery, I used my phone to show her what she looked like. She stared at herself for a couple seconds as if she didn’t recognize herself, until she gave the sweetest smile I have ever seen. My heart melted. The trajectory of her life at that moment was changed forever!” said Melissa White.

“I am impressed by the courage and strength these kids have. I was very touched by Paulina, an 11-year-old who traveled with her brother from far away in hopes of getting the surgery that would restore her smile. I can't imagine everything going through Paulina's head; first time out of her village, seeing a big city for the first time, not being able to understand anyone but her brother. The most incredible moment was seeing her look at herself for the first time. She was in shock, almost confused. A few minutes later, you could see tears rolling down her cheeks. I could not stop crying, I will remember that moment forever,” shared Cydcor team member Yesi Andrade.

In addition to our corporate volunteer program, Cydcor has been partnering with Operation Smile on fundraising initiatives since 2010. Cydcor holds an annual Day of Smiles event, along with many other fundraising events throughout the year, to help provide free cleft lip and cleft palate surgeries for children from low and middle income countries. With the support of more than 3,000 dedicated volunteers from our network of more than 375 independent sales offices, we have raised more than $800,000 to date. That’s enough to bring smiles to the faces of nearly 3,500 children.

Operation Smile’s vision of a world where no child suffers from lack of access to safe, well timed, and effective surgery fits well with the values of our business.

“We are a people helping people business, and it is evident from the way Operation Smile treats their patients, the community, and their volunteers that they are as well,” said Donny Boyer.

Cydcor CEO, Gary Polson explains the immense value of lending our support to great causes like Operation Smile. “We can achieve the great lives we aspire to live, by taking actions that improve the lives of others. We must be compassionate and help those in need. We must take initiative to help others beat the odds. We must act with humility and set the example. Our business gives us countless opportunities to help other people. I am so proud of who we are and what we accomplish together. We become great when we do great things, especially when we do them for others."

“What unites us all is the shared belief that we have an obligation to provide people with an opportunity to lead a better life. This extends far beyond the boundaries of our business, to helping people in our communities and in faraway places.” Said Cydcor President, Vera Quinn.

Cydcor continues our commitment to helping Operation Smile change lives through both our corporate volunteer program and fundraising efforts, and we look forward to achieving $1 million dollars raised on the organization’s behalf.

To learn more about Cydcor and our support of Operation Smile, please visit our donation home page.

Operation Smile is an international medical charity that has provided hundreds of thousands of free surgeries for children and young adults in developing countries who are born with cleft lip, cleft palate or other facial deformities. It is one of the oldest and largest volunteer-based organizations dedicated to improving the health and lives of children worldwide through access to surgical care. Since 1982, Operation Smile has developed expertise in mobilizing volunteer medical teams to conduct surgical missions in resource-poor environments while adhering to the highest standards of care and safety. Operation Smile helps to fill the gap in providing access to safe, well-timed surgeries by partnering with hospitals, governments and ministries of health, training local medical personnel, and donating much-needed supplies and equipment to surgical sites around the world. Founded and based in Virginia, U.S., Operation Smile has extended its global reach to more than 60 countries through its network of credentialed surgeons, pediatricians, doctors, nurses, and student volunteers. For more information, visit www.operationsmile.org.

Top Fundraisers Attend Operation Smile’s 2017 Philanthropy Event

May 17, 2017

0 min read

Top fundraisers Cydcor Vice Chairman Jim Majeski along with wife and Operation Smile Founders Circle Award winner Barbara Majeski attended the 2017 Smile Philanthropy Event in NY.
Cydcor attends 2017 Operation Smile Event in New York City.

On Wednesday, May 17th, at West Edge, NYC, Operation Smile held its 2017 New York Smile Event to celebrate 35 years of providing free surgeries for children and young adults in developing countries who are born with cleft lip or cleft palate conditions. Over the years, this philanthropy event celebrating helping hands and generous hearts has become one of the most anticipated events of the spring season, bringing together 250 guest from Manhattan and around the globe to celebrate the cleft lip and cleft palate charity, including New York business and community leaders and other philanthropically-minded individuals passionate about this worthy cause.

Cydcor, along with our network of more than 3,000 volunteers from 375 independent sales offices, has been partnering with Operation Smile since 2010, holding an annual Day of Smiles fundraising event, along with many other fundraisers throughout the year.

Cydcor invited four top-fundraising independent sales office owners to attend the philanthropy event, which included a gallery exhibit, hors d’oeuvres, cocktails, and dancing. Also in attendance were Cydcor Vice Chairman Jim Majeski along with wife and Operation Smile Founders Circle Award winner, Barbara Majeski.

To date, Cydcor has raised more than $800,000 for Operation Smile, and we look forward to achieving more than $1 million raised on the organization’s behalf. Accomplishing that goal will make us smile too.

To learn more about Cydcor and our support of the cleft lip and cleft palate charity Operation Smile, please visit our donation home page.

Operation Smile is an international medical charity that has provided hundreds of thousands of free surgeries for children and young adults in developing countries who are born with cleft lip, cleft palate or other facial deformities. It is one of the oldest and largest volunteer-based organizations dedicated to improving the health and lives of children worldwide through access to surgical care. Since 1982, Operation Smile has developed expertise in mobilizing volunteer medical teams to conduct surgical missions in resource-poor environments while adhering to the highest standards of care and safety. Operation Smile helps to fill the gap in providing access to safe, well-timed surgeries by partnering with hospitals, governments and ministries of health, training local medical personnel, and donating much-needed supplies and equipment to surgical sites around the world. Founded and based in Virginia, U.S., Operation Smile has extended its global reach to more than 60 countries through its network of credentialed surgeons, pediatricians, doctors, nurses, and student volunteers. For more information, visit www.operationsmile.org.

CYDCOR EARNS TOP PARTNER AWARD FROM FIRST DATA FOR CANADIAN MARKET GROWTH

May 10, 2017

0 min read

First Data Top Tier Partner Award Goes to Cydcor
Cydcor is honored as First Data Top Tier Partner.

We are proud to announce that First Data has awarded Cydcor the Top Tier Partner Award for delivering outstanding results in growing First Data’s market share in Canada. First Data, headquartered in Mississauga, Ontario, is a global leader in commerce-enabling technology solutions, serving approximately six million business locations and 4,000 financial institutions in more than 100 countries around the world.

With the help of Cydcor’s network of independent sales offices, First Data has seen an acceleration of its impressive growth within the past year. Cydcor is First Data’s largest sales partner, when it comes to reaching out to potential clients and making connections on First Data’s behalf.

“Cydcor has helped grow our business tremendously in Canada, reaching out to potential clients and making connections on First Data’s behalf,” said Marco Antico, Vice President Indirect Sales at First Data.

According to Cydcor’s President, Vera Quinn, this achievement is just the beginning. “We are determined to make a significant contribution to the growth of our client’s business," and we are proud to have exceeded First Data’s expectations in the first year of our relationship with them. We look forward to continuing to build a long and prosperous future together for our companies,” said Vera.

8 Easy Team Building Activities

May 3, 2017

0 min read

Employees dancing together for team building
8 Easy Team Building Games to Promote Collaboration and Problem Solving

1. Mine Field

Equipment needed: blindfold, any collection of random objects (i.e. chairs, small tables shoes, notebooks, etc.)

Skill focus: communication

How to: Break the group into pairs. Place random objects throughout the room to create an obstacle course. One team member wears the blindfold while their partner guides them, verbally, through the course. The goal of this team building activity is for all team members to use their communication skills to successfully coach their partners around the obstacles to the other side of the room.

2. Back-to-Back Drawing

Equipment needed: piece of paper and pencils or pens, and a collection of random items to draw or pictures of objects such as animals, vehicles, etc.

Skill focus: communication and listening

How to: Ask everyone to partner up (this can also be played in small groups of three or more). Team members sit back to back, or one team member turns his or her back away from the rest of the group. One partner becomes the artist while the other partner acts as the director. The director describes an object or shape to the artist. The director can only give instructions; he or she cannot reveal what object is. The artist can’t ask any questions. This activity works best with a short time limit. At the end of the activity, the team whose drawing most closely resembles the object wins.

3. Birthday Line-up

Equipment needed: none

Skill focus: problem solving, leadership, cooperation and communication

How to: Give the entire group a limited amount of time (5-7 minutes, depending on group size) to line up in a straight line, in order by birthday (day and month only), without talking. The challenge involves problem solving because team members cannot speak or write, but they can communicate in other ways, including sign language, finger counting, nudges, etc. Often one or more team members will adopt a leadership role, guiding their teammates through the team building activity and helping to stoke collaboration.

4. Human Knot

Equipment needed: none

Skill focus: leadership, collaboration, time management

How to: Have the entire group stand in a circle. Ask everyone to take the right hand of someone across the circle from them. Then ask them to take the left hand of someone else. Give the group 10 minutes or less to untangle themselves without letting go at any time. The can twist, step over each other, and contort themselves in any way, but they may not break the chain of hands at any time. If the chain breaks, they must start over, putting an emphasis on collaboration and problem solving.

5. Story Builder

Equipment needed: none

Skill focus: listening

How to: The team leader acts as a conductor and asks the group for a topic. The goal is to write a story as a group. All team members stand in a line. The conductor then “conducts” the story by pointing at one member of the group at a time at random moments. The team member chosen must continue the story exactly where the last person left off. When enough details have been added, the conductor says, “end it,” and the next person must give the story an ending. The story will only make sense if team members listen closely to each other and resist the urge to change the subject, rewrite, or contradict what has already been added. It can be fun to see how having an open mind about collaboration can help the group consider alternate points of view.

6. Flip It

Equipment needed: A large sheet or tarp

Skill focus: teamwork, problem solving

How to: Place the sheet or tarp on the floor and ask the entire team (or large groups) to stand on it. The team must flip the entire sheet over without any team members stepping off. They may lift their feet, but they cannot lift each other, and nobody can step on the floor until the challenge is complete. If someone steps off, they must start the challenge over.

7. Many Uses

Equipment needed: A basket of random objects

Skill focus: creativity, quick thinking, problem solving

How to: The team leader selects one of the random objects from the basket and hands it to a team member. That team member must go up in front of the group and invent a use for that object. They must then present the object’s use as though they were in a television infomercial for the item. Once they have completed their presentation, they pass the object to another team member, who must think up their own new use for the object. The first team member to get stumped by not being able to think of a new use for the object, gets eliminated. The remaining players then start a new round with the next object in the basket. The goal is to be creative and to think quickly to solve problems. The suggested use doesn’t have to have anything to do with the object's real purpose, and the person must start speaking immediately. If a player pauses too long before they begin speaking, they can be eliminated as well.

8. Team Juggle

Equipment needed: Several balls of any size

Skill focus: memory, quick thinking, focus under pressure

How to: Ask the group to form a circle. Hand any team member a ball and ask him or her to pass the ball to any other team member while saying their name. Continue to pass the ball from player to player until every team member has had the ball once. Ask your team members to remember who passed them the ball and who they passed it to next. Have them pass the ball again in that exact order. Once you’ve established that they know the order, start adding more balls and see how many balls they can keep moving from person to person without making a mistake

Team building activities are a great reminder that there are many ways to help your team grow and improve. By shaking up the routine with easy team building games like these, you can help to energize your team and prevent them from getting stuck in a rut. Games like these challenge team members to use different skills than they normally do and get out of their comfort zones by partnering with different team members than usual. These activities are also a perfect way to ensure your team members do not become siloed into their departments. Taking just 30 minutes to put a little creativity and fun in every work week lightens the team members’ spirits and helps to maintain healthy team bonds while promoting collaboration and problem solving.

8 Tips to Overcome Your Fear of Public Speaking

Apr 26, 2017

0 min read

Microphone on stage at podium.
8 Tips to Overcome Your Fear of Public Speaking.

The crowd falls silent as you walk out to the podium, and with hundreds of eyes fixed on you, you try to speak, only to realize you can’t remember a single word of your speech! This is the nightmare scenario so many of us play in our heads in the hours before we know we’ll need to speak in front of a crowd. The fear of public speaking, glossophobia, is one of the most common phobias, and many people avoid public speaking in order to escape their anxiety. But dodging the microphone or avoiding speaking in front of others can have career consequences that are worse than that temporary feeling of dread.

Public speaking is a great opportunity to demonstrate leadership, draw positive attention to yourself, and share your point of view. Avoiding public speaking invitations, simply because you’re afraid, is doing yourself a disservice that could stifle your career growth. You can overcome your fear of public speaking by approaching it with the right attitude and by calling on a few helpful tips and tricks.

Here are eight of the best tricks for keeping your fear of public speaking under control:

1)   Focus on Them, Not You: Public speaking anxiety often centers around feelings of insecurity about how you look and sound. By focusing on what the audience is getting out of your speech, you can take your mind off those worries about being judged. Remember that you’re speaking in front of a crowd to communicate something important. Are they absorbing your message? Are they connected? The more energy you put into conveying your main point, the less you’ll have available for self-criticism.

2)   Speak from the Heart: Public speaking can feel awkward because we may think we have to pretend to be someone else – someone smarter – more knowledgeable. Instead of playing a role, just be sincere. Use examples you know well, relate to, and about which you feel strongly. The audience will pick up on your passion for the subject. When you speak in front of a crowd about your own perspective, you’re more likely to remember your speech, remain calm, and be convincing and compelling.

3)   Breathe: It may seem obvious, but breathing properly is a proven technique for overcoming anxiety. Being deliberate about your breathing during a public speaking engagement can have multiple benefits. It reminds you to stay in the moment and get out of your head, and it slows you down, which prevents rushing through your speech and allows you to build confidence as you go. Breathing deeply also helps you control the sound of your voice, and it has a calming effect that prevents nerves from creeping up on you.

4)   Practice, Practice, Practice: The better rehearsed you are, the more confident you’ll feel on stage, helping mitigate any fear of public speaking. Focus on your delivery more than specific words, and practice reading your presentation aloud. If possible, perform your speech in front of an audience, even if it’s just a friend or loved one. If you plan to use cue cards or a PowerPoint, practice with those as well, and make sure you’ve designed your cheat sheets in ways that are simple and easy to read. Cue cards with huge blocks of text can be confusing. Instead, use clean bullet points, and make sure the cards are numbered so you don’t mix up the order of your presentation.  Record yourself via audio or video recorder and review your presentation as though you were an audience member. You’d be surprised how much changing your perspective can help you improve your public speaking performance.

5)   Take Pauses: When you’re nervous, it’s tempting to rush through your presentation, but taking occasional pauses can help to calm your nerves and improve your delivery. Pauses create a break in your speech, which gives the audience a chance to react and absorb your message. Pauses help to add emphasis and can force you to get back into the moment rather than obsessing about the next line you have to recite.

6)  Embrace Your Nerves: Don’t judge yourself for being nervous. Your anxiousness about public speaking is a sign that you care about doing well and you’re invested. Studies have shown that trying to stop yourself from being nervous is a losing battle. Instead, transform your nerves into another feeling: excitement. Use your nerves as a way of bringing energy to your presentation as you speak in front of a crowd.

7)   Start with a Story: When it comes to public speaking, what people will remember most is how you start and how you finish. Begin with a story, joke, or memory to draw the audience into your presentation right away. This also helps you put their focus on your message rather than your performance as a speaker.

8)   Don’t Memorize Every Word: It’s tempting to rehearse to the point that you know every single word, pause, and inflection by heart. This could backfire big-time if you happen to miss a word, completely throwing you off for the rest of your presentation. Instead, memorize the beats, the main points you need to make, and instead of focusing on the exact delivery, put energy into staying in the moment and connecting with your audience.

Public speaking doesn’t have to be painful. In fact, it shouldn’t be. Taking center stage to speak to a crowd is an exciting opportunity to share your voice and demonstrate your ability to motivate and inspire. While your instincts might tell you to get through it as fast as you can and to try not to think about what you’re doing, that approach will almost guarantee a poor performance. As daunting as it may seem, try to enjoy the moment. Remind yourself of the potential benefits of doing a good job, and remember that the people in the audience aren’t there because they want to see you fail. They are there to learn something and to hear what you have to say. Prepare yourself well and your ability to capture the crowd may surprise you.

10 Important Characteristics of Servant Leadership

Apr 19, 2017

0 min read

Volunteers working together at a food drive.
10 Important Benefits and Characteristics of Servant Leadership

Servant leadership is a concept which holds that adopting a service-focused mindset simultaneously benefits corporations, their employees, and the community at large. At Cydcor, the Agoura Hills based leader in outsourced sales, we know first-hand that our “People helping people” motto is more than just good PR; it’s good business. The benefits of participating in community service stretch well beyond creating a “feel good” vibe around the office (though they include that, too). Servant leadership empowers employees, builds critical skills to succeed in business, and fosters a sense of teamwork, community, and renewed commitment to the organization’s shared goals.

The following are just some characteristics of servant leadership that drive positive change within organizations and beyond:

1)  Empathizing with Others: Acting as servant leaders helps team members better relate to customers and to each other. Finding common ground is a necessary first step for building trust  and is a key ingredient for forming strong and lasting partnerships.

2)  Learning to Listen: Serving others forces employees to master the skill of listening. Indispensable and hard to teach in these times of selfies and tweets, the ability to hear and process information from others offers inarguable advantages in sales or any kind of business interaction.

3)  Getting the Message Out: Servant leadership is all about gaining and raising awareness for critical issues affecting the global community. This push to spread a message for good can help employees hone the marketing and sales skills they’ll also use to advocate on behalf of their clients.

4)  Dreaming Big: In order to envision a better world, servant leaders must set ambitious goals and create plans to achieve them. In business, the ability to think big and devise viable action plans to attain goals is critical to realizing personal and organizational growth and success.

5)  Looking Ahead: Having foresight helps servant leaders anticipate and sidestep roadblocks in advance and create contingency plans to overcome the challenges that might lie ahead. Employees who master this skill through service can support their organizations with the strategic planning necessary to sustain business growth in a competitive business landscape.

6)  Changing Minds: A critical task of servant leaders is to effectively persuade others to care, to give, or to volunteer to help achieve a common goal. They learn how to use consensus, not manipulation or coercion, to bring others on board and reframe thinking. This power to unite teams, recruit participants, and boost enthusiasm for causes and goals can give employees an edge when selling and promoting products, training direct reports, and building their crew.

7)  Being Model Mentors: A defining characteristic of servant leadership is stewardship. Servant leaders see their role as one of developing others and helping them hone their skills to take on greater responsibility. Growing the leaders of tomorrow benefits the individuals, promotes growth within an organization, and trains future advocates for the community at large.  

8)  Committing to Growth: Good servant leaders make it their mission to help others achieve their goals and reach their full potential. They push others to venture outside of their comfort zones and create bold visions for the future. This passion for growth can help organizations stay competitive, inspires innovation, and builds a culture where employees believe success is achievable.

9)  Building Community: A concept that spans employee teams, organizations, and society at large; employees who feel a strong sense of community view themselves as vital parts of something larger. They are motivated to perform because they know that what benefits the community, benefits them as well.  

10)  Taking Joy in the Journey: The greatest servant leaders are those who help spread excitement throughout organizations and into the community. They help maintain a positive outlook and thrive on the thrill of overcoming challenges. Acknowledging employees’ hard work and rewarding them for their achievements helps foster a community of servant leaders who express pride in themselves through excellence at their jobs.

Encouraging employees to act as servant leaders has benefits across every aspect of a business. It improves moral and unity, it fosters a positive relationship between companies and their communities, and it helps develop a workforce that is well prepared for the complex challenges of tomorrow.

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Why Direct Sales is the Best Way to Acquire New Customers

Apr 14, 2017

0 min read

Reasons Why Face-to-Face and Direct Sales are Most Effective

Technology is changing rapidly, but no matter how advanced digital media and market research becomes, direct sales is still one of the best ways to acquire new customers and grow your business. There are just some things a computer can’t do, and until they can, people talking to other people through face-to-face sales is still the best way to build trust, overcome objections, and turn prospects into buyers.

Here’s why face-to-face sales is one of the most effective ways to acquire new customers:

  • Building Rapport and Trust: Most customers spend mere seconds reading and watching ads on TV, the internet, and in magazines, but it can be much harder to give a real person the brush off quite as quickly. That means that direct salespeople have more time, and a greater opportunity, to build rapport with and identify the needs of potential customers. They have the chance to make a case for why the person should trust them in a way that other sales and marketing channels simply cannot.

  • Answering Questions in Real Time: When a customer researches a product or service online, they may give up if they can’t find the information they’re looking for or if the service doesn’t seem to fit their needs. In-person salespeople, however, can answer customer questions on-the-spot to keep the conversation flowing and to help customers through the purchasing process.

  • Addressing Unique Objections: Traditional media and online marketing can address and overcome some customer objections, but they can’t respond to individual concerns that only apply to that one person. Face-to-face salespeople can address someone’s unique situation to get at exactly what is holding them back from making a purchase.

  • Educating the Customer: Most people don’t pay much attention to the details when they watch commercials or view ads online, but a direct salesperson can make sure the customer understands why the product or services will benefit them. They can educate them about the product in a way that highlights its value to that individual.

  • Recognizing Non-Verbal Cues: People communicate a lot with their faces and bodies, and no online marketing algorithm can replace a real person’s ability to pick up on these non-verbal cues. Face-to-face salespeople can slow down when the customer looks confused, pick up the pace when they look bored, or go for the close when the customer looks excited.

  • Putting a Face to a Brand: Marketers spend a lot of money building their brands’ personalities, but no matter how well they’ve accomplished that goal, nobody is worried about hurting Arrowhead Water’s feelings. But when there’s a real human being standing in front of you, suddenly it’s not just a product or a service, it’s a person. A direct sales rep becomes the face of the product, and when customers like the person connected with the brand, they are more likely to buy. People like buying things their friends recommend- buying a product from a salesperson you like and respect is the next best thing.

  • Banking on Reciprocity: Studies have shown that people feel a strong drive to return the favor when somebody does something nice for them. This puts face-to-face salespeople at an advantage. When they give their time and energy to potential customers, people feel that they should make a purchase in appreciation of the person’s effort and great customer service. When they don’t buy, some people feel guilty for having wasted the salesperson’s time or they may feel that they are letting the salesperson down.

  • Getting Referrals: Referrals are one of the best ways to get new customers, but few people are willing to hand over contact information for their friends and family to a computer or phone solicitor. In-person salespeople, however, have proven themselves trustworthy and likable. Customers feel like they’re doing their friends and family a favor by referring them to an honest sales rep who will offer them great customer service.

Some people may call it old-fashioned, but direct and face-to-face sales work. The reason in-person sales is most effective comes down to one factor: people. People relate better to other people than they do to TV commercials, online marketing, billboards, print ads, or any other form of advertising. It’s natural. Direct sales are built on relationships with a specific sales rep, and it allows customers to feel a personal connection to a product or service. Face-to-face sales build trust, which gives the customer the confidence to buy. That’s why in-person sales are a smart investment for any company looking to grow.

7 Reasons Being on Time Matters

Apr 13, 2017

0 min read

7 Reasons Being on Time Matters: The Importance of Punctuality

Like it or not, being on time matters. In fact, it matters a lot. It communicates to others whether they can trust and rely on you. It gives others insight into how you view them and how you view yourself. Being chronically late can have countless unintended consequences, and it’s a seemingly small thing that can have a huge and lasting negative effect on your career. By contrast, learning the importance of punctuality – or being consistently on-time, or even early – is an incredibly simple way to set yourself apart from the crowd. It allows you to make an instant good impression, and it can help you reach your goals faster by helping others see you as someone worth listening to.

There is no excuse for being late. Barring true emergencies, being on time is completely within your control. Taking ownership of your time, knowing the importance of punctuality, and choosing never to be late again, is one easy thing you can do to change your life and career for the better.

In case you still need reasons to be on time, here are 7 big ones:

  1. Being Late Weakens Your Position: When you’re late, you’re starting off on the wrong foot. Nobody wants to start an important business meeting with an apology. You may also be stressed and scattered, which may make the other person question their choice to work with you. If you can’t even be trusted to be on time, why would a customer trust you with their money?

  • How to flip it: When you know the importance of punctuality, it puts you in the driver’s seat. Being on time helps you be cool, calm, and collected, and you make a great impression by showing the other person you respect their valuable time. By arriving early, you allow yourself a few extra minutes to think through your argument, and you appear more confident, poised, and in control.

  1. When You’re Not on Time, You’re Stealing: If time is money, then by arriving five minutes late you’ve just stolen something of value from the other person, which is NOT a great way to start any important business negotiation. The other person feels like they’ve already given you something, so they’re not going to be as likely to give you more.

  • How to flip it: Being on time instantly makes the person feel valued and appreciative, which could make them more open to your sales pitch.

  1. Being Late Communicates a Lot…and None of it is Good: Being late tells others a lot about you, your integrity, and your respect for other people. It tells them you think your time is more important than theirs, and whatever you are doing is more important than what they could be doing. It shows disrespect and disregard, and it tells the other person you’re totally unreliable, careless, and disorganized.

  • How to flip it: Being on time tells others that you’re trustworthy, considerate, and prepared. You’re showing them they are important to you and you are bringing your A-game.  

  1. There’s No Good Excuse: Other than a real emergency – and no, sleeping late and traffic don’t count – being on time is 100% within your control, and it’s easy! Sure, staying on schedule does take some planning and organization, but compared to almost every other challenge you could face at work, being on time is a cakewalk. Being late is like shooting yourself in the foot.

  • How to flip it: Being on time is an incredibly simple way to impress others, make people like you, and make yourself look good. Why wouldn’t you do it?

  1. Being Late Wastes Time: When you’re late, you’re not buying yourself a few “extra minutes” you’re throwing away those minutes on things that could have been accounted for with a little planning. Being late often forces you to do extra work by scheduling follow-up meetings when you can’t finish your whole agenda, or by slowing you down on a project because you haven’t organized your thoughts ahead of time.

  • How to flip it: Knowing the importance of punctuality, on the other hand, saves you time. Good time management makes you more efficient, which means you can leave work right at 5 pm to make it to your child’s baseball game or get in that evening workout you’ve been skipping.

  1. Being Late Wastes Money: Ever miss a flight or a show because you were running late? Ever have to pay extra for parking because your meeting ran over? Does your child’s daycare charge you by the minute when you don’t pick up your kid on time? Being late can lead to some costly mistakes.

  • How to flip it: Always being on time can save you from a wide variety of late fees and penalties, and it can help you catch those precious first-come, first-served deals.

  1. Being Late Makes You Scatterbrained: The stress you feel when you’re constantly running late interferes with your ability to make decisions, think and speak clearly, perform with precision, and get things done with a winning attitude.

  • How to flip it: By being on time, you’re able to start meetings, projects, and your work day clear-headed and free from the nagging emotional distractions.

Being on time doesn’t come naturally to everyone, but it doesn’t have to. Even those of us who struggle with punctuality will admit that being on time just takes a little planning, and most importantly, admitting to ourselves that being on time matters. Just think about it. When you really care about being somewhere on time, you’re able to make it happen. Right? That’s because the biggest trick for improving your time management isn’t a trick at all. It’s just knowing the importance of punctuality.

10 Easy Steps to Form a New Habit that Sticks

Apr 7, 2017

0 min read

Road sign. Improvement ahead.
10 Easy Steps to Form Good Habits that Stick

Wouldn’t it be nice if we could just create new habits at the snap of our fingers? Wouldn’t you love to just wake up one morning to discover that your new morning workout, improved time management, or daily reading habit has already become automatic? Unfortunately, as we all know, adopting new habits just isn’t that easy. It takes commitment, hard work, planning, and consistency. That is why it’s so easy to go back to your old ways. But there are proven methods you can use to form good habits that stick.

Try these 10 tricks to build new habits that will last:  

  1. Start Small: Instead of telling yourself you will never eat another carb, create a small, achievable goal like skipping the rolls at dinnertime. By creating a goal that’s almost ridiculously easy to achieve, you can set a precedent of success. Think of will power and discipline as muscles you’re trying to strengthen. By practicing with easy changes, you’re building the strength you will need to make even bigger changes in the future.

  1. Take it in Bites: Let’s say you want to create a habit of reading for one hour every day. Instead of reading for a whole hour on day one, start with just fifteen minutes. Do that every day until you begin to feel that you’ve made room in your routine for the new behavior, then add a few more minutes each time. You’re much more likely to succeed if you build up to your ultimate goal rather than trying to tackle it all at once.

  1. Take Your New Habit for a Spin: Many times, we don’t even try to change our habits because we don’t trust ourselves to stick with them for the long run. Take the pressure off by telling yourself that you only have to commit for 30 days. A 30-day test run is a much easier commitment than forever. Promise to adopt the new behavior every day for just one month, and withhold judgement about whether you’ll continue until those 30 days are up. What may surprise you is that after doing the same thing for an entire month, it suddenly doesn’t seem so hard to stick with anymore.

  1. Recover Quickly from Slip Ups: People like to think of habits like links in a chain. If they break a link, they feel the entire chain is ruined. But, research has proven that small slip ups have little impact on people’s abilities to stick with a habit. What really makes a difference is how quickly you recover. So don’t panic when you make a mistake, and don’t punish yourself. Just get back on track as soon as you can and move on.

  1. Link Your Behaviors: Studies have shown that one of the most effective ways to form good habits that last is by attaching it to another behavior you do automatically. For instance, if you’d like to become more proactive about daily planning, tell yourself that every day, while you’re having your morning cup of coffee, you’ll write a to-do list for the day ahead. Because you never miss that first cup of the day, you’ve now given your brain a cue: a reminder that connects morning coffee to planning your day.

  1. Use the Buddy System: Being accountable to another person is one of the best and proven methods for keeping yourself on track. If you’re always forgetting to follow up on emails and phone calls, enlist a friend who has the same bad habit, and agree to check in with each other about any pending communications. Knowing your friend will be asking you about what needs to be done will put automatic pressure on you to keep better track of outstanding issues.

  1. Remind Yourself: It’s easy for new behaviors to slip our minds, especially when things get stressful. To keep your new habit top of mind, leave yourself sticky notes around your home and office, and send yourself reminders through your mobile phone.

  1. Eliminate Unnecessary Decisions: Forming a good habit requires as much brain-power as it does willpower. To lighten the load, reduce the amount of mental energy you expend on things that are less important, at least temporarily. For instance, if your goal is to start getting up a half hour earlier each morning, focus just on that. Eliminate decisions like which route to take to work in order to beat traffic. Instead, just pick one route that makes sense, and stick with it. Instead of spending time deciding how you’ll do your makeup each day, decide on a weekday makeup routine and save the flair for the weekends.

  1. Be Patient: Creating new habits is a marathon, not a sprint. New habits take a long time to form, and it takes even longer before you can trust that habit to stick. Patience may be the most important new habit you’ll have to adopt.

  1. Identify Your Why: It may seem obvious but if you want to be sure your new habit sticks, you’re going to have to be clear on why you want to adopt that habit to begin with. Without a strong “why” it’s quite possible you could adopt a new habit, only to abandon it a few weeks or months later. If you want to keep up the behavior, you’ll have to continue reminding yourself why it’s important. Why haven’t you ever stopped brushing your teeth? Because you know that if you don’t, your breath will smell terrible, your teeth will start to decay, and you’ll get stuck going to the dentist, which you hate.

Starting a new habit is pretty easy, but sticking to one is something almost everyone struggles with. Still, with a little organization, a strong sense of purpose, and by using the tricks above, you can give yourself the best possible chances of success. The most important thing to remember is to be patient, because after all, changing ourselves for the better is the most challenging new habit of all!