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About Conscious Business: How to Build Value through Values by Fred Kofman
Consciousness plays a large role in organizational business. Building a conscious business means finding your passion and expressing your essential values through work, according to author Fred Kofman. A conscious business also continually builds a viable way to pursue happiness for many of its employees. It calls for solid performances through its community and the dignity of each shareholder. Conscious Business is the definitive resource for achieving what really matters in the workplace and beyond.
Why Cydcor Reviews recommends this to future leaders:
The most difficult parts about starting or running a business is the amount of overtime work needed, the stressful deadlines, and the thought of being overworked without a secure future. The real challenges that make or break an entrepreneur’s success require dealing with their own integrity, priorities, and conflicts with others people. Conscious Business analyzes those challenges and offers many different tools and strategies of how we can manage them and come out ahead having built a stronger foundation and a stronger company. This book is grounded in the harsh challenges of reality in business, such as understanding that failure is never an option and success is not always achieved. It’s a great starting point for business professionals to realize it takes a lot to make it on top, but it’s definitely not impossible.
Our favorite part:
Conscious Business contains many techniques to improve organizational greatness. The book’s chapters present techniques on building unconditional responsibility, succeeding with integrity, improving communication and speaking the truth, be accountable with commitments, and how to be the ultimate source of leadership. This book creates a tool set for organizational learning that can be applied to any day-to-day business culture. It’s a quick read with worthwhile knowledge to take away.


A mentor is a guide and counselor who provides career advice and support. This relationship—also a process—often involves a younger person seeking out the guidance of a more experienced employee or supervisor.
In some cases, a mentor provides this service as way to do good or “pay it forward.” Perhaps someone in their past took the time to help them out in their career development, and to honor the kindness and help they received, they seek to share their abilities with someone new.
Some schools, companies, and social organizations may have formal mentorship programs that match a more experienced person with a less experienced person.
One of the keys to a successful mentor and mentee relationship is enthusiasm. You should only pursue start the process if you’re honestly interested in developing your professional skills and committed to paying attention to the lessons a mentor has to offer. Before you seek out a mentor, review your goals and expectations.
A Mentorship Self Review
What do you want to learn from a mentor?
A mentor could teach you about the qualities required to be a good leader. A mentor might also teach you a technical skill—how to master a piece of sophisticated software—that will also take time to learn. A mentor could coach you on professional skills related to sales and business. Before you approach a potential mentor you need to know what you expect to learn and communicate those expectations to your mentor.
Are you ready to go back to “school”?
Finding a mentor and improving your professional skills is a great idea. You need to listen to what your mentor says and do what they tell you to do. It’s a bit like being back in school because you must be willing to follow their orders. You have to do your “homework” or you’re wasting your time and—even worse—your mentor’s time.
Do you have the time to commit to learning something new right now? Calculate the amount of time you’ll work with your mentor weekly. Figure out how much time you’ll need to study and practice your new skills. You’re going to need to schedule time for reading and studying. To sum it all up—do you have time to work with a mentor and commit to learning a new skill?
Important Qualities to Look for in a Mentor
Wisdom This quality covers a lot of ground. You want to find someone with experience that relates to your career path. But, more than that, you want someone who has the ability to review their own experience and pick out lessons that are important to share. The mentor needs to be able to identify key lessons insights that you will be able to learn from.
Authentic Working with a mentor involves an honest exchange of information, questions and answers, and sharing experiences. You’ll learn about your mentor. Your mentor will learn about you. He or she should be interested in hearing about your experiences, interests, and questions. If your potential mentor is only interested in telling stories about their success, you won’t have an authentic experience. It’s a waste of your time.
Trustworthy Asking someone to become your mentor can be risky. You might approach someone who you’ve worked with closely in the past and whose character you understand. You may also recognize that there is a colleague from another department or someone you know from your professional community. Working with them in an honest way may require that you confide in them and share some of your professional ideas and work experiences. Is the mentor you have in mind worthy of your trust?
Engaged You’re selecting a mentor based on their knowledge and experience. You’ll benefit most from a mentor whose experience is informed by a complete understanding of past and current practices in your industry. You want to improve your skills and build your mastery of a skill or process. This isn’t a history lesson. Your mentor must be engaged, open-minded, and love learning just as much as you do.
Learn more about Cydcor and what we do by checking out our latest videos on YouTube: https://www.youtube.com/user/Cydcor


Cydcor is pleased to announce a photo contest coinciding with R&R 2015 in Cancun, Mexico! To enter the photo contest, all you have to do is post a photo on Instagram or Twitter using the hashtag #RRCancun2015 anytime between Thursday, September 3rd (12:00 PM EST) until Saturday, 5th (8:59 PM EST). Upon entry, you will be automatically entered into the R&R 2015 photo contest for a chance to win $100 cash!
See you at #RRCancun2015!
Terms and Conditions (Instagram)
Post a photo on Instagram, or Twitter using the hashtag #RRCancun2015 anytime Thursday, September 3rd (12:00 EST) until Saturday, 5th (8:59 PM EST) and you will be automatically entered in the R&R photo contest. To be eligible, entrants must be (i) at least 18 years of age and a registered attendant of Cydcor’s R&R 2015, Cydcor employees are not eligible to participate. Multiple submissions per participant are allowed. Profanity or inappropriate language or images, as determined by Cydcor, in its sole discretion, will be disqualified. The winner will be the account holder where the picture was posted. The most creative picture will win $100 cash to be awarded on site. The winner will be selected by Cydcor, in its sole discretion, and announced via Cydcor’s Facebook Page (https://www.facebook.com/CydcorLLC) as well as on Cydcor’s Instagram (@Cydcor), and on Cydcor’s Twitter (@Cydcor) on Saturday, September 5th any time after 8:59PM EST. This promotional offer is not intended to create a partnership, joint venture, co-ownership or other association between Cydcor and the participant.
This promotion does not have a connection with Instagram, Inc. in any way and is not sponsored, endorsed or administered by, or associated with, Instagram. By entering the contest, participants agree to fully release Instagram from any and all liability, and agree to Instagram’s terms of use.
Terms and Conditions (Twitter)
Post a photo on Instagram, or Twitter using the hashtag #RRCancun2015 anytime Thursday, September 3rd (12:00 EST) until Saturday, 5th (8:59 PM EST) and you will be automatically entered in the R&R photo contest. To be eligible, entrants must be (i) at least 18 years of age and a registered attendant of Cydcor’s R&R 2015, Cydcor employees are not eligible to participate. Users who do not use @Cydcor or the contest hashtag will not be entered to win. Participant may not create multiple accounts to enter the contest – the creation of multiple accounts will make participant liable to have all accounts suspended by Twitter. Any participant found creating multiple accounts to enter the contest will also be disqualified. Multiple submissions per participant are allowed; provided, however, that the participant posts a different tweet each time. Participants may not post the same tweet repeatedly (no duplicate tweets). Posting duplicate tweets is a violation of Twitter Rules and jeopardizes search quality. Profanity or inappropriate language or images, as determined by Cydcor, in its sole discretion, will be disqualified. The most creative picture will win $100 cash to be awarded on site. The winner will be the account holder where the picture was posted. The winner will be selected by Cydcor, in its sole discretion, and announced via Cydcor’s Facebook Page (https://www.facebook.com/CydcorLLC) as well as on Cydcor’s Instagram (@Cydcor), and on Cydcor’s Twitter (@Cydcor) on Saturday, September 5th any time after 8:59 PM EST. This promotional offer is not intended to create a partnership, joint venture, co-ownership or other association between Cydcor and the participant.
This promotion does not have a connection with Twitter in any way and is not sponsored, endorsed or administered by, or associated with, Twitter. By entering the contest, participants agree to fully release Twitter from any and all liability, and agree to read and abide by Twitter’s Rules.


Recent research has revealed that people perform better at work and in life if we practice strategic renewal. If you’re rundown you’re more susceptible to getting sick and miss days from work.
You need to get more sleep during the week, scheduling daytime workouts, eat healthy foods, and enjoy rest and relaxation away from the office with your team members whenever possible.
These simple changes in behavior are guaranteed to improve your attitude about work your performance at work—and maybe even your beach volleyball skills.
Humans aren’t designed to run on high level without having a period of rest and relaxation. You need a time for renewal. It allows you to relax and rejuvenate your mind and body.
That’s why Cydcor’s R&R Cancun 2015 is such an important event. It celebrates your accomplishments and reminds us all that we need to take a moment to stop and smell the frangipani.
Here are some of the specific benefits of rest and relaxation whether you’re on the beach or in your own backyard:
Restores your energy: You need to recharge you batteries in order perform at peak effectiveness throughout the day. Rest and relaxation is part of your work cycle and taking advantage of it whenever possible will improve your productivity.
Repairs your body: Our bodies repair themselves from daily wear and tear when we rest. Rest and relaxation reduces stress and improves overall health. You’ll be able to easily work a full day.
Improves your focus: An active mind gets tired just like an active body. Including time to quiet your thoughts and letting your mind rest is part of the healing process. You’ll improve your ability to concentrate and problem solve at work.
Improves your mood: Relaxation makes you feel happier. When you choose to think about things that make you feel good, you’ll discover that you actually feel more positive about the challenges you face at work. You’ll begin to see obstacles as opportunities.
Increases your creativity: Too much stress and activity often disconnect you from your creative potential. Rest and relaxation will allow you to regenerate as an individual and as a team. Your ability to create and innovate as a team member and as a cohesive group will be improved when you return to work.
Keep up with the latest posts from R&R 2015 by following Cydcor on Instagram! https://instagram.com/cydcor/


Cydcor, the recognized leader in outsourced sales services, recently led an educational outreach experience project titled Project Launch for DECA Academy of Business students. Pacifica High School’s Academy Developing Entrepreneurial and Corporate Assets (DECA) Academy of Business is a career academy at Pacifica High School in Oxnard, CA. Cydcor introduced students to Project Launch on August 20th, continued with additional training on August 21st, and closed on August 28th with an announcement of program winners.
Cydcor’s Project Launch program has been carefully designed to grow student awareness of three significant career options: Hospitality and Tourism, Accounting and Finance, Marketing and Business. Students engaged in Project Launch learn professional and personal skills that will prepare them for college or the professional workforce.
Cydcor executive leadership and senior staff have partnered with Glen Polson of Creative Product Sourcing in this educational outreach program to once again show our profound commitment to community service.
Cydcor’s Project Launch is a community outreach program designed to give students an opportunity to work on a real-world business problem. Students are engaged in a scenario that requires them to fill a need, fix a problem, or create an idea. It’s an important training experience for students since every professional person has to face these problems on a regular basis—with increasing complexity—as their careers develop.
Each day of the program has been carefully planned by Cydcor volunteers to create a realistic work experience. The program began on August 20th with Glen Polson of Creative Product Sourcing introducing the main challenge of project—a T-shirt design contest that will benefit the D.A.R.E (Drug Abuse Resistance Education) program. The winning design will be sold online and in the D.A.R.E program. This 3-day program includes a second design contest that requires students to create a logo for Project Launch, the 3-day program they’re participating in.
On the first day of this workshop, Cydcor team members provided a 45 minute presentation that allowed students to experience a brainstorming session. It showed the students the skills needed to generate ideas, choose an idea that works, create an action plan, assign tasks, and execute their work plan.
Next day, the students recapped what they learned during the first day. This on-the-spot review was included in the project intentionally to let the students experience the surprises and sudden changes that are part of a real world work situation. In addition, they were introduced to a second challenge – to design the Launch Project Logo.
Students closed the day on a high note with the arrival and focused attention of Cydcor’s President, Gary Polson. He provided insight and advice focused on the importance of engaging in your own education, making the right choices to have a better future, and never giving up no matter the circumstances faced. He encouraged the students to continue to develop their skills and education through opportunities they encounter such as programs like Project Launch.



R&R 2015 is coming up soon! Cydcor plans to celebrate and reward our organization’s success in Cancun, Mexico, and we're excited for what's in store!
For starters, Cydcor is kicking off R&R 2015 with a caption contest on our Facebook Page. To participate, head to www.facebook.com/CydcorLLC , and submit an original caption in the comment section of this photo:

A winner will be selected at random to win a selfie stick to take some awesome photos at R&R 2015!
As such, all entrants must be a primary registrant to the R&R event (primary registrants’ guests and Cydcor employees are not eligible), however, we greatly encourage ‘likes’ for contestant entries and shares among friends and family!
Contest begins Tuesday, September 1, 2015 at 12:00 PM PST and closes Thursday, September 3, 2015, 11:59 PM, EST. The winner will be announced on Friday, September 4th, 2015 on Cydcor’s Facebook page.
Terms and Conditions
Valid entries are comments that caption the related post on Cydcor’s Facebook page. To be eligible, entrants must be (i) at least 18 years of age and (ii) a primary registrant attending Cydcor’s Cancun R&R event (primary registrants’ guests and Cydcor employees are not eligible). Multiple comments per participant are allowed. Profanity or inappropriate language, as determined by Cydcor, in its sole discretion, will be disqualified. The Isnap pro selfie stick will be awarded onsite at the event. Contest begins at 12:00 PM, PST on Tuesday, September 1, 2015 and ends at 11:59 PM, EST on Thursday, September 3, 2015. All participants will enter into a raffle and the winner will be announced via Cydcor’s Facebook page on Friday, September 4, 2015. This promotional offer is not intended to create a partnership, joint venture, co-ownership or other association between Cydcor and the participant.
This promotion does not have a connection with Facebook in any way and is not sponsored, endorsed or administered by, or associated with, Facebook. By entering the contest, participants agree to fully release Facebook from any and all liability.


Is your glass half full, or is it half empty?
Before you answer this question, take a moment to think about what you’re being asked. The standard response from a traditional optimist is that the glass is half full.
Pessimists also provide an expected answer and observe that the glass is half empty. But an authentic optimist, one who’s been improving his or her performance at work and in life, will simply say, “I’m thankful that I have a glass.”
You see, the authentic optimist has developed the ability to see the details in the situations and challenges the encounter every day. They have learned to recognize opportunity and respond with originality tempered with a bit of audacity. Optimism has a lot of benefits—one of them is original thinking.
Optimism isn’t a trick. It’s not a gift, either. It’s something you can learn. It’s a skill you must learn if you want to develop your career and build success. At its best, optimism is a way of life. Are you ready to embrace it fully?
You may have been taught that to be an optimistic person you must “hope for the best.” Actually, those are two different things. Hoping for the best leads to passive decision making - you will sit where you are until something good happens. But you may be sitting in the wrong place. When something good happens on the next street over, you’ll miss it entirely because you misunderstood optimism.
Optimism is a state of mind, a decision, and a daily practice. As you begin to cultivate your own personal optimism you’ll begin to see that it’s not a magic bean or a book of spells. Optimism is a point of view. It’s learning how to see that each challenge you face at work, on the road, on the phone, and at home, presents you with an invitation and an opportunity to achieve your goals.
Now, it’s easy to see bad news and difficulty. Even some optimistic people may see that the glass is half empty. But authentic optimistic people have developed their skills to achieve and expect success. They never stop looking once they notice that the glass is half empty. An optimist sees that there are choices to be made and opportunities to be considered.


About StrengthsFinder 2.0 by Tom Rath
Most people like to focus on fixing their weaknesses instead of making the most out of their strengths. To help people uncover their talents, the research-based management-consulting group Gallup introduced the first version of its StrengthsFinder online assessment in 2001. StrengthsFinder helped millions find out where they truly stood out. Its sequel, StrengthsFinder 2.0, unveils a new and improved version of the popular assessment. Although it can be read once to learn a few new things, it’s a great guidebook to continually refer to for career growth. The book is full of strategies for applying a person’s strengths professionally and personally. StrengthsFinder 2.0 is an approach by scientists to provide readers with a tool to identify their strengths--or more precisely, their talents. Author Tom Rath leads readers into their journey of becoming the best they can be.
Why Cydcor Reviews recommends this to future leaders:
If StrengthsFinder 2.0 will do anything for a reader, it’s pinpointing the things that a person does well and the skills they can continue to grow. The combination of dissecting these talents and the development of a plan of action works relatively well. An interesting point that Rath makes is that talent multiplied by investment will equal more strength. This means that investing in the things that we do well will make us better professionals. But finding out these strengths is not the end of the journey. It’s up to the reader to further develop other areas that may need improvement. This is an easy recommendation for any future leader who wants to use the things they know about themselves to discover what other qualities lie beneath.
Our favorite part:
When it comes to books that require you to take a test to determine the best way to read it, the test always needs to be worthwhile to take. The online test that StrengthsFinder 2.0 provides can open readers’ eyes and helps them start their improvement. The book will help you find your strengths and the best way you can apply them. Although the test is essential to reading the book, which may not appeal to some readers, it can still open up doors to understanding the way you work and give you ideas on ways to apply your strengths. It can help managers, business professionals, and future leaders tenfold.


Cydcor is the leading provider of outsources sales team worldwide. Learn more about Cydcor by visiting us on Flickr (https://www.flickr.com/photos/cydcor/)
About The Five Dysfunctions of a Team: A Leadership Fable by Patrick Lencioni
The Five Dysfunctions of a Team isn’t your average book of business advice. Author Patrick Lencioni has crafted another excellent leadership fable to go along with his previous bestsellers, The Five Temptations of a CEO and The Four Obsessions of an Extraordinary Executive. In this book, Lencioni focuses his intellectual storytelling on the fascinating and complex world of team building. The Five Dysfunctions of a Team follows Kathryn Petersen, CEO of start-up Decision Tech, and how she handles a difficult leadership crisis: uniting her team when it begins to threaten the integrity of the whole company. Lencioni's gripping corporate tale serves as a timeless reminder that leadership requires as much courage as it does insight. Just as with his other books, Lencioni has written a captivating story with a simple message for all those who strive to be the best leader they can be.
Why Cydcor Reviews recommends this to future leaders:
Anyone who has had difficulty with leading and getting a group of co-workers to work together will find value in this book. The model that Lencioni lays out consists of five tiers that describe the five dysfunctions of a team. These include an absence of trust, a fear of conflict, a lack of commitment, an avoidance of accountability, and inattention to results. These are all dealt with accordingly and can open a leader’s eyes to some good ways to start making a difference. Although this is a fictional account of a leadership situation, it’s still possible to see yourself and your team in this business fable. Lencioni leads readers through the right steps to take and how to move a team from dysfunction to smooth operation. The examples are eye opening and will be useful to compare to your team’s last meeting.
Our favorite part:
The Five Dysfunctions of a Team offers practical advice as well as exercises that are easy to implement in any workplace team. Disagreements occur frequently while collaborating, but a leader needs to keep going no matter the problem to unite everyone. The story told in this book can help the reader visualize typical workplace dysfunctions while offering effective advice on how to overcome them.
The Five Dysfunctions of a Team seeks to identify and alleviate the problems that arise for many work teams. The success of a company depends greatly on how willing its leadership is to face issues head-on.


Making a good first impression matters. It’s especially important when you’re attending a business conference. Even if you’re not on stage, you’re on display as a representative of your company. You’re also representing your professional self. “What we wear speaks volumes in just a few seconds. Dressing to impress really is worthwhile and could even be the key to success,” says Dr. Ben C. Fletcher in Psychology Today.
Schedule Your Personal Style
Dressing with confidence requires some rules. Create a personal dress code for business events. It’s easy to do! Start with a review of the conference schedule. Will there be a team building experience such as a hike? Is there a formal dinner scheduled? The more you know, the better you can prepare. Here is a description of some common dress codes:
Business Casual
Business Professional
Cocktail or Business Formal
The Foundations of a Professional Wardrobe
We’ve identified several pieces of clothing that work as the foundations of your professional wardrobe. Review your clothes before the event. Try them on so that you’re confident about the fit and know that they’re good as new.
Lookout for more business professional tips from Cydcor on Pinterest! Check us out today at https://www.pinterest.com/cydcor/
About Emotional Intelligence 2.0 by Travis Bradberry & Jean Greaves
Professionals are always on the lookout for new ways to be better co-workers, managers, and employees. Today’s world is fast-paced, and competition is fierce. The best and most effective tools allow others to manage, adapt, and get ahead of the pack.
One of these tools is emotional intelligence. Emotional intelligence allows a person to recognize their own emotions and differentiate between feelings and behavior. Your EQ (emotional quotient) is the foundation for a large number of soft skills that include flexibility, time management, trust, anger management, and change tolerance. Emotional Intelligence 2.0 delivers a step-by-step program for increasing their emotional quotient and enabling a person to achieve their fullest potential.
Why Cydcor Reviews recommends this to future leaders:
Emotional Intelligence 2.0 has a self-contained, step-by-step program to determine your current level of EQ, while also providing suggestions on how to improve it. You will learn what may be holding you back and which of the book's strategies can help increase your emotional intelligence the most. This is the kind of book you’re looking for if you need both diagnosis and treatment options. Bradberry and Greaves do an excellent job of helping readers discover their strengths and find strategies that work on their weaknesses. It also provides a quick online assessment that can help you see where you currently stand on emotional intelligence.
Our favorite part:
The step-by-step program for increasing emotional intelligence through four core skills can be quite valuable. These skills include self-awareness, self-management, social awareness, and relationship management. The book’s single purpose is to increase emotional intelligence, and this is the perfect place to start. The chapter “The Big Picture” explains what EQ is and what it is not, while also giving tips to manage stress and increase your tolerance for change. Emotional Intelligence 2.0 gives abundant and practical insights to ensure readers can follow along and improve their emotional intelligence skills.