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In our increasingly digital world, door-to-door residential sales continue to thrive. Why? Because door-to-door sales is highly effective, generates higher value sales, boosts brand loyalty, and provides excellent customer experiences. The reason, you’ll discover, is simple. At the core of door-to-door sales is people connecting with people. Face-to-face communication, though more and more rare, remains the most effective means of connecting with a consumer base. It is the most reliable way to establish trust, assist in decision-making, and forge new relationships with decision makers. This sales approach benefits customers as well by providing personalized service, helping them find solutions to fit their unique needs, and giving them opportunities to ask specific questions.
With the right outsourced sales partner, corporations large and small can reap higher ROIs by getting back to basics. Let’s dive in and take a look at why door-to-door residential sales still works.
In more than 25 years outsourced sales experience, Cydcor has found that customers are often already familiar with our clients’ products and services before the sales representative arrives at their doors. They’ve seen the billboards, listened to the radio ads, and watched the commercials. Yet, they haven’t taken action to buy. Why? For many people, researching cable or energy options is simply one of many dozens of items on their to do lists – and it rarely takes priority.
That’s where a door-to-door sales team comes in. Sales professionals can reach consumers who haven’t responded to mainstream marketing initiatives. They can convert them into paying customers by personally responding to their questions and concerns and by helping them find the right products to address their needs. An effective salesperson is able to approach a homeowner, quickly establish rapport, and provide an informative sales pitch and personalized presentation. At the very least, the interaction succeeds in educating the consumer about his or her options. Even better, after painting the picture, answering questions, and addressing lingering concerns, skilled door-to-door salespeople create positive brand experiences for consumers. These face-to-face interactions increase the chances they’ll remain customers longer, or if they aren't already, improves they’ll decide to become customers in the future. In other words, door-to-door residential sales is not just effective at generating sales, but it also boosts brand loyalty by making the consumer feel important, valued, and well-served.
When executed by the right sales team, door-to-door sales is an incredibly effective secret weapon for increasing market share and making incremental sales. Not only do sales representatives reach the unreachable, but once they do, they often uncover needs that the customer wasn’t even thinking about. By asking the right questions, reps can recommend the right packages, often providing the customer higher-value products and services they’ll be happier with in the long-run.
The customer wins by getting exactly the services they want and need at the best possible price, and the client wins by acquiring lasting customers with a high lifetime value. Not only do residential customers who purchase at the door buy better packages, but they tend to cancel less and stay with the service longer.
The best predictor of brand loyalty is a positive customer experience – and the face-to-face communication is the best possible way to provide one.
By meeting in person, sales representatives can use friendly body language, make eye contact, and shake hands, building trust in a way that phone calls and advertisements can't. The door-to-door sales process leaves customers feeling confident in their decision to buy. They've have had their questions answered, and they feel warm and fuzzy about the enjoyable interaction they had with the sales rep.
All of this leads to happy customers who are fans for life. It’s no surprise that according to Net Promoter scores, potential buyers have overwhelmingly better experiences through the face-to-face sales channel. Thanks to its ability to offer a personalized and connected experience, in-person selling leads to more successful sales and benefits clients and customers alike.
As experts in outsourced, door-to-door residential sales, Cydcor understands the impact generating great face-to-face sales experiences, whether in the residential, B2B, or retail channels, can have on the long-term revenue growth of its clients. Learn more about Cydcor’s services, or become a client to see how Cydcor can help your organization achieve its customer acquisition goals.
Do you agree that door-to-door residential sales still work? If so, share this post on your favorite social media network!
Did we miss anything on our list? Tweet us @Cydcor and let us know why you believe direct sales is a win-win for companies and their customers alike!
Working in sales can feel like the career equivalent of boot camp. It puts your mental toughness and endurance to the test, but if you’re brave enough to give it your all, working in sales can transform you from a career weakling to a business powerhouse. Whether you're interested in a sales career or not, taking a job in the sales industry build critical skills that are necessary for success whether you’re a recent graduate, trying for a big promotion, a small business owner, or a top executive.
1. Knocking on Doors…Literally and Figuratively
The scariest part of a job in sales is approaching people you don’t know and asking something of them. What if they slam the door in your face? What if they get mad? What if everyone you talk to says no? But succeeding in business is all about hearing no. You have to learn to deal with rejection if you ever hope to succeed in the real world. Working in sales is the perfect training ground for building that thick skin you need to apply for a job, ask for a promotion, close the deal, or solicit new clients.
2. Becoming a Master of Improvisation
Working in sales teaches you to think on your feet. You never know exactly what the customer might throw at you, and you have to learn how to listen and adapt to their objections and concerns on the fly. Entry level sales experience teaches you to be nimble minded and improves your public speaking skills, so you can help pitch a new idea to a team, respond to a real-time public relations crisis, or scramble for options when project funding falls through.
3. Relating to Others
In order to make the sale, you have to learn how to build rapport and find common ground with people you’ve never met before. The ability to understand where others are coming from and relate to them on their level is handy in almost any work scenario. Customers prefer to do business with people they like and they tend to trust people they relate to. This skill can help you in your job search too as you meet prospective employers and try to impress hiring managers.
4. Asking the Right Questions
Great salesmen know how to find peoples’ hot button issues. Not everyone will tell you what their objection is; sometimes you have to probe a bit and do some investigating to find what’s really holding them back. Being a good detective and understanding how to do research are sales skills that are critical to overcoming roadblocks and achieving success in business.
5. Highlighting Benefits
Whether you’re selling something door to door or selling yourself on a blind date, the fact remains the same, people want products, companies, and people who will make their lives better in some way. Learning how to appeal to people’s needs and wants is a powerful tool that can help any time you need to make a case for something, whether it’s donating to a great cause, investing in your feature film, or offering you the salary of your dreams.
6. Sounding Like an Expert
The best sales people understand that people want to buy from someone who knows what they’re talking about. But as important as it is to thoroughly know your product; it isn’t really what you say that matters, but how you say it. Being confident and sounding like you know what you’re talking about is the secret to building trust and gaining consensus. Work experience in sales is the perfect way to practice sounding like an expert, even when you’re not.
7. Talking Numbers
Negotiating makes a lot of people uncomfortable. We feel like we’re being impolite when we ask people to pay for something, especially when the price is higher than they’d prefer to pay. Working in sales forces you to face that fear, and learning to stand your ground at the negotiating table can help you finally get that big pay bump, large investment, or executive title you’ve wanted.
8. Capturing and Keeping Attention
To be a good sales representative, you have to know how to turn it on when you enter a room. Entertaining your audience and telling a good story is one of the most effective ways to build rapport and get the customer on board with your message. Learning how to engage others can be invaluable for public speaking, networking, or pitching ideas.
9. Earning Trust
People are naturally suspicious of strangers, and they’re especially suspicious of salespeople. That’s what makes earning a customer’s trust such an impressive feat. It’s also a powerful tool. People buy from people they trust. Learning how to convince others to put their faith in you has limitless benefits in business and in life.
10. Setting and Achieving Goals
The life of a sales person is all about setting targets and hitting them. You learn how to dig deep, stay self-motivated, and set challenging, yet achievable goals because achieving them can often mean the difference between having a great week and struggling to pay your rent. And strategizing how to meet them is key to succeeding at almost anything.
Sure, working in sales can be tough, but as anyone who has tried their hand as a sales rep will tell you, it’s also worth it. Sales experience hones indispensable career skills that can help you get ahead and overcome challenges for years to come.