A team member who follows Stephen Covey on Twitter recently sent me one of his posts: “Leadership is communicating to people their worth and potential so clearly that they are inspired to see it in themselves. Are you such a leader?”

Covey’s post makes me think of The Wizard of Oz. Behind the smoke and mirrors, the Wizard is an ordinary man whose true power lies not in magic, but rather in his ability to help Dorothy, the Scarecrow, the Tin Man and the Lion see the innate strengths already within them. I am reminded to be just this type of leader, one who helps people believe in themselves and in their ability to accomplish what might at first glance seem out of reach.

As leaders, we must ask ourselves if we are inspiring our teams to live up to their own greatness. At times, they may have doubts that they have what it takes to succeed.

Our role is to help our people cultivate their full potential by investing in their development and nurturing their talents and aspirations. And as our people gain confidence and grow, our businesses, too, will grow with them.

Earlier in my career, I had talented people on my team who would perform excellently for a time, and then their performance would deteriorate. My approach was to look first at my own performance as their manager and to see how I potentially contributed to this deterioration.

That introspection taught me 10 things I could do to motivate my people to perform at their best:

1. Create a safe, supportive environment that builds their confidence and capabilities.
2. Empower them by delegating, and foster a sense of pride and ownership.
3. Have regular one-on-one meetings to discuss their progress and provide feedback and coaching.
4. Help them understand the big picture and their places in it. Then keep them in the loop.
5. Give them challenging but achievable goals and hold them accountable to high but realistic standards.
6. Praise frequently and reward jobs well done. Support them when they falter, and collaborate on the best course of action to get them back on track.
7. Acknowledge things you need to improve. When you make mistakes, apologize and communicate how you will fix them.
8. Solicit their feedback on how you can do a better job as their manager.
9. Be clear and consistent in words and actions.
10. Most importantly, lead by example. You are the role model.

I recently spoke with someone who just opened his business but has lost his confidence. He feels that his people do not respect him because of mistakes he has made and because he no longer believes in himself. He asked me:

• “Have you ever been in a situation in which you’ve lost all confidence and question whether you’re doing the right thing?”
• “Have you been in a situation in which your people don’t look up to you anymore? If so, how did you get back their respect?”
• “How did you get back your confidence?”

I, too, have experienced doubt and difficulty, as has every successful entrepreneur. All of us have had times in our careers when we have questioned our abilities and lost our confidence. These moments that test us, however, can strengthen our character and ability to lead, if we do not let them defeat us.

Experience has taught me the following lessons to weather adversity and emerge a more effective and inspiring leader:

• Lead from the front. Show by your intensity and example how to get results. Your WILL will be contagious, and your people will follow.
• Follow through on your commitments. Demonstrate integrity by doing what you say you are going to do and by excelling at it.
• Plan and prepare. Spend the weekend organizing the week so that you have more time to lead from the front.
• Be optimistic and enthusiastic—always. Take your cue from Gene Kelly’s character in the film, Singin’ in the Rain, when he says during the famous rain sequence: “From where I stand, the sun is shining all over the place.” Bring your own sunshine to the day, even if it is pouring outside.
• Be bold in every venture. Think of the advice the goddess Athens gives Odysseus in the Homer epic, The Odyssey: “You go on inside. Be bold, nothing to fear. In every venture the bold man comes off best…” Never let fear overcome your resolve to achieve your goals and win.
• Be responsible and accountable. Accept responsibility for a situation and accountability for the result or outcome—good or bad. When you make mistakes, be clear on what you will do to fix them, and then do it.

When things are not going as well as we have planned, we should remember what Jack Welch said in his book, Winning: “Whatever you will accomplish is restricted by your ability to lead others.” We measure our success by the effectiveness of our leadership, which takes hard work and skillful practice of the fundamentals.

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Exude the right energy; teams take their cue from you.
Your team feeds off your energy, so demonstrate confidence, enthusiasm, passion and vision in everything you do. Uphold clear standards and expectations while providing knowledge, coaching and guidance.

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Build a strong relationship with your team.
Determine how well you are connecting with your team. Do people feel that you care about them and have their backs? Do they feel their lives are better by being on your team? Are they engaged and motivated?

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Be tough and consistent.
At times, you need to be tough in a relationship. Firmly holding people accountable to a high but achievable standard drives them to succeed. Teams lose confidence in leaders who appear inconsistent and allow them to become stagnant.

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Lead by example.
Your example and intensity sets the bar for the team. Your character, integrity and follow-through create trust and bind the team together.