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About The Compound Effect by Darren Hardy
The power to change is always in the hands of the beholder. The Compound Effect is based on the fact that decisions can shape a person’s destiny. Even the smallest decisions can have an effect on the future. Written by Darren Hardy, publisher of Success Magazine, The Compound Effect analyzes the how to earn achievements in business, relationships, and more through decision-making. This easy-to-use, step-by-step guide can show readers how to increase successes, keep track of progress, and achieve their biggest goals.
Why Cydcor Reviews recommends this to future leaders:
Only the biggest decisions we’ve ever made come to mind when we look back at the choices that have shaped our lives. However, it’s not only big decisions but also small ones, even ones that we tend to not notice, that we make on a daily basis. This is the basis of The Compound Effect. It's very similar to making small financial decisions that ultimately add up to a large sum. If you’re serious about wanting to change for the better, smaller decisions need to be kept on track. The frustrating part is that many of these small, unnoticeable decisions may affect us negatively. The Compound Effect aims to help readers realize where their blinders are.
Our favorite part:
Consistency, hard work, and patience are all of utmost importance when it comes to decision-making. Making simple improvements every single day, even if it feels insignificant, can make a drastic impact. Hardy does an excellent job of pointing out how the reason WHY we do something is important. He describes the things that undermine our ability to change. Readers will be able to pick up this book and instantly begin implementing things that can have lasting and positive impacts on their life. This is a book has the potential to be re-read regularly—you’ll still find new tips to compound your success.
A few sentences will rarely ever change our lives for the better. It’s up to us to go out every day and actively seek a better self. Words are just words, but when applied to our behavior in life, they can create a new meaning. The following are excellent quotes that are meant to not only inspire, but to help others think about the potential they have within. In Cydcor’s opinion, these are the most inspirational quotes ever spoken:
“Don’t wait. The time will never be just right.” – Napoleon Hill
Putting things off until later or waiting to start a positive habit on Monday never gets us anywhere positive. Time is never going to be perfect; take action today to start seeing results.
“Do What You Can, where you are, with what you have.” – Teddy Roosevelt
Many people fall victim to feeling helpless, so Roosevelt makes a good point. Doesn’t matter who you are, where you’re located, or how much wealth you have. Do anything you can to keep yourself growing toward positive habits.
“Very often a change of self is needed more than a change of scene.” – Arthur Christopher Benson
Changing habits and things you don’t like about yourself is key, compared to just moving to a new place. Although there will be benefits to starting somewhere new, no real change can happen if you don’t look in the mirror and see what needs to be changed first.
“The creation of a thousand is in one acorn.” – Ralph Waldo Emerson
This quotes is largely focused on potential. We tend to look at tough situations and automatically think there’s not much to work with. The potential of each little step we take to better ourselves means a lot. The moral of the story is that big things come in small packages.
“The question isn’t who’s going to let me; it’s who is going to stop me.” – Ayn Rand
Never worry how life is going to working out. The only thing we ever need to worry about is if we are putting in the necessary effort. Ayn Rand makes an excellent point that it should never be a question of if what we’re doing is the correct path. Trust in yourself and never let anything get in your way of fulfilling your dreams.
“Stop wearing your wishbone where your backbone ought to be.” – Elizabeth Gilbert
This is a great quote that speaks to taking the action necessary for any situation. If change is what we seek, it’s required for us to put in the effort. Never just dream about where you could be; get out there and get where you want to be today.
"If you work just for money, you'll never make it, but if you love what you're doing and you always put the customer first, success will be yours."
-Ray Kroc, businessman
Money is not the be-all and end-all of success. First, love what you are doing and take full gratification in pledging yourself entirely to your work and the needs of your client or business. This outlook on your work can transform the level of success and happiness you achieve throughout your life.
"The secret to productive goal setting is in establishing clearly defined goals, writing them down and then focusing on them several times a day with words, pictures and emotions as if we've already achieved them."
-Denis Waitley, author and motivational speaker
Creating a clear plan is key. Start by envisioning yourself experiencing success every day of your life. You are more likely to commit to keeping promises and staying on your goal path by visually focusing on them daily.
"It is not what we get. But who we become, what we contribute... that gives meaning to our lives."
-Tony Robbins, life coach
A large part of being successful means remembering others in your lives and how each person helped you get where you are today. True happiness and self-satisfaction is not measured by material wealth or possessions. Rather, it is the way you influence others and how you developed your character that makes life significant.
"Life is a succession of lessons which must be lived to be understood."
-Helen Keller, author
Why do some things happen one way while other things happen differently? In order to fully understand why events occur the way they do, you must experience them first hand. Never just take someone else’s word for it; go out and live life to the fullest.
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The following is a review by a Cydcor employee of How Will You Measure Your Life? by Clayton Christensen!
About How Will You Measure Your Life?
From the world’s leading thinker on innovation and New York Times bestselling author of The Innovator’s Dilemma, Clayton Christensen, comes an unconventional book of inspiration and wisdom for achieving a fulfilling life.
Christensen’s The Innovator’s Dilemma, notably the only business book that Apple’s Steve Jobs said “deeply influenced” him, is widely recognized as one of the most significant business books ever published. Christensen’s How Will You Measure Your Life is with a book of lucid observations and penetrating insights designed to help any reader—student or teacher, mid-career professional or retiree, parent or child—forge their own paths to fulfillment.
Why Cydcor recommends this book to future leaders: Christensen is known as a deep thinker, as well as a thoughtful writer, and his traits of deep integrity, thought and consideration comes through How Will You Measure Your Life. His main aim is to find the purpose and happiness in your life, which any individual can relate to. He examines how businesses thrive and fail and can also be resurrected, as an example of life lessons for personal lives.
Our favorite part:
Christensen offers three keys to success:
Whether you are looking for happiness in work, family or relationships, Christensen speaks to where challenges, not rewards, offer greater pleasure in our lives. Work, recognition and responsibility tends to increase our satisfaction in a job position, and while ‘rewards’ such as benefits, vacation and money merely reduce dissatisfactions.
This book is not a “self-help” book, but a book for people wanting to think about how to help themselves, and Christensen provides excellent resources and tools to become the best you can be.
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In a corporate environment, you might feel your creativity for motivating your team members is limited to kind words and small incentives. Traditional motivators include such things as gift cards and corporate swag like coffee cups and pencil holders. Larger incentives on the other hand, such as promotions and bonuses, tend to be in short supply. Here are some out-of-the-box incentives to offer your team members.
Parking
In the corporate world, especially in a heavily populated city, parking is a coveted perk in an office building. Whether you offer free parking, paid parking options, or assigned parking, there are several options you can offer to your workers as an incentive for top performances. A month of free parking? An assigned spot nearest the door? Covered parking options? These offer great appeal to many employees and can definitely be a motivator.
Split Schedule
Allowing a person to leave mid-afternoon to work from home for the rest of the day can be a tremendous reward. Often times a break from the monotony of the same schedule day in and day out is a bonus in and of itself. Allowing an employee to leave early so they can greet the kids as they get home from school, run errands, or even beat the traffic on a Friday can be especially appealing.
Personalized Gifts
A lot of employees appreciate a kind word from their boss, along with a small token such as a gift card, but you can always be a bit more creative. Instead of giving a generic gift card for something such as coffee, personalize it for that individual employee. Do they enjoy sports? Video games? A great non-fiction book? When you tailor a gift for an employee they will likely appreciate it more; even more importantly, they will take into account that you took an extra step for them, that you care and pay attention to their interests.
Dan Pink’s Puzzles of Motivation TED Talk asserts that the ways of “sticks and carrots” motivation is outdated and that people’s reaction to incentives has changed. To achieve peak efficiency in tasks, Pink suggests three tactics: autonomy, mastery and purpose.
Autonomy, in Pink’s definition, is “the urge to direct our own lives.” Mastery is “the desire to get better and better something that matters.” And purpose is “the yearning to do what we do in the service of something larger than ourselves.”
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Pink references the early 1900’s, speaking on the scientific management premise that worked during a time period when work more than likely consisted of simple, boring tasks. Back then, managers deduced that in order to get people to take on these tedious tasks they had to incentivize them properly and monitor them closely.
Put even more simply, Pink says that business owners knew that in order to get the most production out of your workers, you rewarded behavior you wanted and punished behavior you discouraged.
As Pink notes, this suggests “human beings aren’t much different from horses – that the way to get us moving in the right direction is by dangling a crunchier carrot or wielding a sharper stick.” But according to Pink, this is no longer the case, and today people are motivated differently.
So what does motivate modern-day people?
Allowing autonomy to workers lets them feel and be more in control of their production. Some studies have indicated that letting workers hold themselves accountable for finishing tasks (rather than being micromanaged) and allowing for ‘creative’ days results in workers that are happier overall.
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Mastery allows employees to become better at something that matters to them. People like to extend themselves and develop their skills, and they also often enjoy working in an environment where learning and development are encouraged.
Purpose means taking steps to fulfill one’s natural desire to contribute to a greater cause. A person who understands their company’s purpose and vision and knows their individual role contributes to this vision is more likely to be happy at work.
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A lack of motivation at work is a difficult problem for many. There are many elements that can contribute to it: perhaps you feel overwhelmed with many tasks or have personal and family stressors that make it challenging to come into work raring to go.
Get your motivation back by incentivizing yourself. Schedule something mid-day with co-workers, such as lunch or a quick trip for coffee. Make plans to do something fun after work, like a nice dinner or a meet-up with friends. Having something to look forward to is a great motivator to start your day off with a positive attitude.
If you’re struggling to feel productive, choose or create one goal that you can get excited about. It will be a lot easier to put time and energy into an objective if you’re invested in the outcome and not just going through the motions. You’re much more likely to be motivated towards something that you genuinely want to achieve, and starting and finishing such a project is a great way to transfer that momentum to other tasks.
Many feel they are great at multi-tasking; however, it can sometimes be difficult to get everything done when there are too many goals involved. Write down one priority goal each day. It is much easier to focus on one goal at a time, giving it your full attention. Don’t overload yourself trying to do several important asks at once—instead, prioritize. When you do complete your goal, check it off and move to the next one.
Your environment can be a sneaky de-motivator. Check your desk and office space for things that might be a distraction. A messy space can often pile on extra stress without us realizing it. Talk to your boss about different options available as well, such as changing to a window desk, organizing your area, or the possibility of working from home on some occasions. Sometimes a clean, refreshed environment can promote a better mind-set, thereby increasing motivation.
Motivation, despite our best intentions, is never a constant state. Everyone wants to achieve something in their life, but sometimes one can struggle with the desire to stay committed or to make the changes they know they need. Cydcor is a firm believer that getting your motivation back is key to achieving any goal. Here are five tips to help you whenever you feel stuck:
Inspiration. Find the source of your drive. Figure out what gets you fired up and in tune with yourself. It can be family, friends, music, exercise or even inspiring stories of others who have achieved a similar goal. Once you identify your source of inspiration, you can be assured in times of doubt that you know what can get you going again.
Realistic goals. One of the biggest reasons people find themselves setting up goals and not achieving them is that they set the bar too high. Don’t sabotage yourself by not being realistic. Set your major objective and have smaller steps along the way that can help you get there. Breaking it down into smaller, more manageable goals will help motivate you. There’s nothing quite like the feeling of being able check off a goal from your list and track the progress you’ve made.
Anticipate. When setting your objective, anticipate potential pitfalls that might occur and create solutions before the problem arises. A study done in 2009 regarding goals found that those who were taught to foresee obstacles were able to quickly find workarounds by having a back up plan already in place. By knowing in advance of potential hurdles, those who anticipated were then mentally committed to following their backup plan instead of becoming discouraged and giving up.
Step Back. While you move forward with your goal, sometimes stepping back can help you. You can gain clarity by stopping to re-evaluating your goals and remembering why you set them. This can help motivate you to move forward, and you’ll make better progress.
Find encouragement. Make a commitment to those around you by letting them in on what you’re trying to achieve. Telling others can get them excited for you and keep you accountable. Friends and family are excellent sources of motivation because they generate enthusiasm for your project. Most people are better at keeping promises and commitments to others than they are to themselves. Committing to others can make it more likely that you will reach your goals even when faced with challenges along the way.
About this book: The Cydcor team chose to review Flow: The Psychology of Optimal Experience by renowned psychologist Mihaly Csikszentmihalyi. Through the science of psychology, the author reveals that a state of positivity can be achieved through conscious choices of the mind. As information comes into our minds, we can organize it to make the best of it and thus find the key to true happiness. Flow refers to the state of consciousness that allows us to experience stimulus and find deep enjoyment and pleasure. Flow is the way that artists, musicians and other passionate people can immerse, or “lose” themselves in a project or creative work. Mihaly Csikszentmihalyi is a professor at Claremont Graduate University and former chair of the Department of Psychology at the University of Chicago. His previous books include The Evolving Self.
Cydcor recommends this book to everyone because: Al humans seek happiness and fulfillment. This book will show readers how to get there. Rather than offer concrete lifestyle tips, Dr. Csikszentmihalyi offers decades of scientific research on the subject and presents the information so that readers may design how to achieve the flow state on their own. Getting to flow requires critical thinking and effort, but can be the key to unlocking unending enjoyment. From Aristotle to Maslow, this book is full of great minds discovering what brings satisfaction to life.
Our favorite part: Csikszentmihalyi gives you the information without giving you all the answers. Although it is a work of scientific research it is still easy to read and uses many examples of real life to help apply the ideas discussed. Having an answer is still up to readers.
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In a sales-driven environment like Cydcor, meetings are powerful tools. Bringing people together to share energy and announcements is a good team. Since our business focuses so much on building personal relationships, our team members benefit from face to face communication whenever time allows. Sales meetings are the best vehicles to unite and energize your team, and make sure that important information is conveyed.
So how do you conduct effective sales meetings for your business? You must start by defining the purpose and structure of the meeting. Time is an investment from your team, so it is important to make an effort to make the meeting worthwhile. A solid agenda and time budget will keep meetings productive and focused. Sales meetings should not last more than an hour in order to make sure all information is retained and your team has time to get back to serving clients. Always make sure to start the meeting on time instead of waiting for stragglers. If everyone knows the meetings always start promptly as scheduled, they will make sure to hustle. This will also reward punctual team members with respect instead of making them wait.
Start the meeting with a high energy, encouraging talk. Be sure to thank your team for being there, and incorporate positive reasons why the meeting works. This will wake people up and make them feel appreciated. Express gratitude for the stand out performers. Let your team know how your vision is being executed and celebrate the things that are good. Do not focus on the challenges during sales meetings, rather focus on the purpose of the meeting, which is to motivate the team.
Move down the agenda in a timely manner and then reserve 5-10 minutes for questions or appreciations.
What’s the best meeting you’ve been to? What did you like about it?
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According to Oracle, sales people spent 78% of their time looking for leads. That leaves very little time for actual selling, especially when relationship building is so crucial to making the sale. So how can one manage leads and spend more time selling? Here are some tips from Cydcor Sales Blog.
Start by organizing your leads into categories of likelihood. One for people who have bought from you before. Two for people who have expressed interest. Three for people you think would really benefit from your product or service. And four for completely cold leads. Categories one and two should take up most of your time, building relationship.
Think of the 80/20, which says that eighty percent of sales come form twenty percent of our clients. Many sales people and entrepreneurs alike are happier and more profitable when they make the most time for happy, enduring customers. That is why it is crucial to structure and evolve your business in a way that will bring in streams of income from your best customers. Whether that is a continued service, multiple services or new products, one must keep core clients happy and interested.
When generating new leads, stay within your network. You may need to cold call sometimes, but be smarter about it. Instead of spending time making calls to a list of a thousand, do research on a hundred and know why they need your business before you call. You will come off as more diligent, certain and provide your lead with information more relevant to them than a script. It also gives you time to ask questions.
If you need new perspective on what your customers are looking for, take a few past customers or customers of your competition out to lunch. Ask them what they like about their experience as a customer. Focus on the traits you hear in positive feedback and make them your main selling points. Take the time to build strategy around who your customers are and what they really need.
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