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Professional Development

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How to Communicate Effectively with Potential Customers

May 8, 2014

0 min read

cydcor communication

Cydcor is a leading outsourced sales company. We specialize in dealing with people and convincing them we have the right product or service for them. While Cydcor knows the best way to win customer loyalty is to always do the right thing for the customer, new prospects are often suspicious of sales representatives. Beginning new customer relationships takes effective communication to help your prospect feel comfortable around you. Here are some tips for building an effective customer relationship from the very beginning.

DO:

Be upfront about who you are representing. Start the conversation with “Hello, my name is _______ and I am here to tell you about ________ company, offering you a great service.” Also add in details about the service or product that will pique interest, such as money saving deals or upgraded features.

Take an active interest in the customer’s needs. Know why you are selling your product and why you customer should want it. Be sensitive to new customers’ current challenges and see if you have something that will make their lives easier.

Assure them that they are getting the best you can possibly offer. New customers like to feel like they are getting special treatment, that because of their interaction with you they are getting something no one else has access to. You can do that by offering exactly what they want, as long as it is within the boundaries of possibility.

DO NOT:

Be pushy. If someone says no it is okay to offer one or two more pieces of information that may change someone’s mind, but it is important not to push customers too hard, or not only will you lose them, but they may get annoyed and tell others.

Lie. Do not tell customers you can give them something that doesn’t exist, or twist the facts around so that they will be disappointed. There is a fine line between emphasizing the positive and just making things up.

Get emotional. Stressing too much or getting upset when someone says no will give you a reputation for being unprofessional. Always be kind, courteous and gracious.

Investing in Your Career

Mar 12, 2014

0 min read

Cydcor Career

When an entrepreneur gets an idea for a business, investments need to be made into the idea to make it a reality.  Investment is not only a reference to financial backing, but personal time, planning and energy.  At Cydcor, we believe today’s job seekers should look to entrepreneurship for inspiration on making career decisions.  Treating your resume like a business plan is the best way to create a career that is fulfilling.  Starting out can be overwhelming, so it is important to plan and build a winning resume that will get the attention of the employers you want to work for.

Start out by deciding on the job you want the most, then work your way backwards.  For example, if you want to be a chief executive officer of a sales and consulting company like Cydcor, then trace the step of the current CEO of the company you like and of its competitors.  Learn what skills you need, such as leadership, communication, finance and project management.  You can improve those skills through school or various projects.  Make a list of skills you need, and the various job titles that will get you the necessary experience, all the way back to the beginning.

Here are some tips on investing in your resume and creating the career you want:

  1. Keep a record of every accomplishment.  Certificates, projects, volunteer work can all help you showcase any skills you develop along the way.
  2. Join relevant professional groups.  Meetings of Young Professionals or other industry related associations can improve your network and give you more ideas about what career paths to pursue.
  3. Take initiative.  Start a website or club, write a book or organize an event to get the experience you want.
  4. Treat every job like it is the best job you’ve ever had.  Taking pride in your work will project reliability, good work ethic and capability to others.
  5. Read plenty of books by people in your field, keep up with industry news, and become an expert in your industry.

Want more inspiration, support or advice?  Check out Cydcor on Pinterest for our all of our posts, reviews and other things we like to share to motivate our community.

What College Can Teach You About Sales

Dec 4, 2013

0 min read

Many people are natural born salesmen.  Building relationships and convincing people of their side of story is something comes easily to them.  At Cydcor, we are happy to nurture young talented sales people with a gift for gab and laser focus abilities.  However, some great sales people learn their skills from the college experience, for those looking to gain a broader perspective and refine the necessary skills.  Here a few ways you can use your college classes to create a successful sales career.

Psychology teaches you about the human mind.  You can learn how people will react to the things you say, how to gain trust, and what makes people want to buy your product or services.  You can focus your abilities to read people into convincing them to come to your side.

Business will give you a broad overview of management, operations, and communications.  Business majors are well rounded and have a solid understanding of how to identify needs and solve problems.

Finance or accounting degrees are useful for understanding numbers and efficiency.  Finance majors will still need to focus on people skills but will understand what needs to get done in order to make the business profitable.

Communications is a great modern degree in order to study means and methods of communication.  These skills will create savvy social media and email marketers as well as develop a solid understanding of how to get a message across.  Communications majors can tap into what is important and popular, and put their particular spin on the situation.

While theater or drama may sound like a strange major for business, some of the best sales skills come from being able to act confident and knowledgeable even in situations where it is not truly the case.  Actors know how to be charming and make friends with anyone, and can gain trust easily.

What do you think is helpful for a salesperson to study in college?  Learn more about the skills necessary to be a sales rock star on Cydcor’s career page.