Tag: connector

August 15, 2013

The Tipping Point by Malcolm Gladwell

This is the ninth installment of our book reviews project designed to introduce you to books that Cydcor team members find especially valuable.  This review is by Megan, Cydcor technology consultant, and is the first review she has done for us. Title: The Tipping Point; How Little Things Can Make a Big Difference Author: Malcolm Gladwell Description of the book: The Tipping Point is a succinct look at that moment where a marketing campaign becomes a success. What does it […]