Tag: customer loyalty

November 28, 2014

The Importance of Customer Loyalty

“On average, loyal customers are worth up to 10 times as much as their first purchase.” – White House Office of Consumer Affairs In 2011, American Express conducted a survey of their customers, which revealed that 3 out of 5 customers are willing to walk away from their favorite brand if they received poor customer service. Many entrepreneurs and businesspeople struggle with various aspects of customer service, but it’s clear that customer service can certainly make or break a business. […]

September 29, 2010

The importance of customer loyalty

Sales is an extremely competitive industry with customer loyalty being the end goal. That’s why it so important to treat each interaction with a current or potential customer as an investment in that relationship. Did you know that 87% of customer said they would stop doing business with a company after a negative experience? And of those  84% said they would share their negative experience with others. On the other hand, 58% said they would recommend you to others after a positive […]