The Importance of Customer Loyalty
“On average, loyal customers are worth up to 10 times as much as their first purchase.” – White House Office of Consumer Affairs In 2011, American Express conducted a survey of their customers, which revealed that 3 out of 5 customers are willing to walk away from their favorite brand if they received poor customer service. Many entrepreneurs and businesspeople struggle with various aspects of customer service, but it’s clear that customer service can certainly make or break a business. […]