Tag: daniel pink

August 15, 2014

TED Talk: The Puzzles of Motivation

Dan Pink’s Puzzles of Motivation TED Talk asserts that the ways of “sticks and carrots” motivation is outdated and that people’s reaction to incentives has changed. To achieve peak efficiency in tasks, Pink suggests three tactics: autonomy, mastery and purpose. Autonomy, in Pink’s definition, is “the urge to direct our own lives.” Mastery is “the desire to get better and better something that matters.” And purpose is “the yearning to do what we do in the service of something larger […]

January 14, 2014

Cydcor Reviews To Sell is Human

To Sell Is Human: The Surprising Truth About Moving Others  Cydcor team members recommend this refreshing look at what it means to sell in To Sell is Human. Author:  Daniel H. Pink   Description of this Book: Daniel Pink’s To Sell Is Human is about the art and science of selling, not only professionally but also in our personal lives. Selling is not just person going door-to-door selling products, or someone trying to make a commission quota. Everyone in society […]