Tag: purchasing

September 17, 2013

Why We Buy by Paco Underhill Review

In this edition of Cydcor Reviews, our VP of Marketing endorses a key guide to sales.  Anyone interested in direct sales can benefit from studying the habits of shoppers. Enjoy! Title:  Why We Buy: The Science of Shopping Author:  Paco Underhill Review by: Gail Michalak, Vice President of Marketing and Communications at Cydcor Description of this book:  Paco Underhill is a market researcher who has spent his life collecting comprehensive data on our shopping habits.  He is the founder and […]