Why We Buy by Paco Underhill Review
In this edition of Cydcor Reviews, our VP of Marketing endorses a key guide to sales. Anyone interested in direct sales can benefit from studying the habits of shoppers. Enjoy! Title: Why We Buy: The Science of Shopping Author: Paco Underhill Review by: Gail Michalak, Vice President of Marketing and Communications at Cydcor Description of this book: Paco Underhill is a market researcher who has spent his life collecting comprehensive data on our shopping habits. He is the founder and […]