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April 3, 2019

How to Choose the Right Retail Sales Solution

Two sales reps working in a retail store

People buy from people. It’s that simple. While, certainly, a great product or service can sell itself, when it comes to maximizing revenue potential, there is nothing like a charismatic and professional retail sales team to get the job done. Choosing the right retail sales solution can be challenging. If your company is considering supplementing its marketing initiatives by reaching out to customers in the retail space, this guide is for you. Here are 5 questions to consider before deciding […]

September 17, 2013

Why We Buy by Paco Underhill Review

In this edition of Cydcor Reviews, our VP of Marketing endorses a key guide to sales.  Anyone interested in direct sales can benefit from studying the habits of shoppers. Enjoy! Title:  Why We Buy: The Science of Shopping Author:  Paco Underhill Review by: Gail Michalak, Vice President of Marketing and Communications at Cydcor Description of this book:  Paco Underhill is a market researcher who has spent his life collecting comprehensive data on our shopping habits.  He is the founder and […]

May 19, 2010

Cydcor Expands Retail Marketing Focus

Extending its results-proven excellence in outsourced sales services, Cydcor is expanding services into the retail channel through in-store marketing initiatives designed to improve client customer engagement and sales results. Growing client interest in Cydcor’s retail expertise requires the company to add resources and expand to meet retailer needs. Cydcor offices grow top-line sales results through in-store marketing programs, incorporating innovative strategies and leveraging Cydcor’s experience in outsourced face-to-face sales engagements on behalf of market leaders. “Cydcor delivers sales results, and […]